Standard Deviation Podcast

From our Sponsors at Simmer- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Mentioned in this episodeJenn Kunz's tweet re Consent ModeZack Edwards TwitterMyles Younger on IABs shenenigangsIAB's Tweeting re defeating allegations on data breachSimo's article: Consent Granted Reprocesses Previously Denied HitsConnect with Els AertsEls's Linkedin This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

From our Sponsors at Simmer- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode- Learn more about mobile app optimisation on Juliana's blog- Learn more about the latest in digital analytics on Simo's blog- PWA, iOS17, and the DMA Connect with Krista Seiden- Twitter- Linkedin- Her Courses & services - For the courses, she was very generous to offer a discount (valid for full-length courses and bundles) of $300 which you can access by using the code "SDPOD" at checkout.- Her blog This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

🚀 Resources 1. Go to TeamSimmer.com and use the coupon code DEVIATE for 10% off on individual course purchases. 2. Check out Simo's latest articles from his blog: Monitoring Your Server-side GTM SetupConsent Mode V2 for Google Tags3. New Team Simmer video about how to monitor your server-side setup4. Introduction to Mobile App Analytics, Firebase, SDKs article by Juliana Jackson5. Shouts to Jason Packer and Josh Silverbauer for the fresh new podcast intro jingle, make sure you go ahead and follow them on LinkedIn, they put out amazing content out there.Also, make sure you check out Jason's blog. He is working on a cool article about 3P cookies right now. This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Episode Resources:Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.Latest from Juliana Jackson:Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for successData Contracts Explained - by Doug Hall and Arman DidandehMastering the Art of Adaptability in Marketing and Analytics - article by Juliana JacksonOutsider Thinking in the Age of AI - article by Jason Packer featuring Juliana JacksonLatest from Simo Ahava and Simmer:Sign up for the Simmer newsletter for industry updates and technical marketing newsHow Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo AhavaJOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben KqikuConnect with Charles Farina on Twitter or LinkedinThe book mentioned in the episode:  Code: The Hidden Language of Computer Hardware and SoftwareTools and vendors mentioned:PiwikProAmplitudeCustomer Journey Analytics (Adobe) This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode <<NEW Server Side Course by TeamSimmer (super super updated)Listen to Josh Silverbauer's album "Universal Sunset" hereJoin MeasureSlackU of Digital NewsletterConnect with Myles on Linkedin or on Twitter This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode <<NEW Server Side Course by TeamSimmerJuliana's latest article: Introduction to Natural Language Processing and its business applicationsHugging-Face Zero-Shot ClassificationCheck out MeasureSummit 2023 to hear Juliana and Simo speak about Natural Language Processing and, respectively, Server Side Tagging in 2023Connect with Timo Dechau (LinkedIn)The book that tells you everything you need to know about Event Data - by Timo DechauDeepSkyData Courses about event tracking and moreTimo's SubstackWhat is beyond event data - article by Timo DechauTimo Dechau's Youtube Channel This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode <<Team Simmer's latest article: How Do I Hide The User’s IP Address In SGTM But Still Get Geo Data In GA4?NEW Server Side Course by TeamSimmerGA4 BigQuery Course by TeamSimmerJuliana's latest article: Introduction to Natural Language Processing and its business applicationsLearning resources for Google Cloud (with LABS)GA4 BigQuery ResourcesMode Analytics SQL courseConnect with Khrystyna GrynkoKhrystyna's Grynko's Medium This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.>> Articles and content mentioned in the episode <<Simo's latest article: Just breatheServer Side Course by TeamSimmerCustomer Retention Masterclass in Copenhagen with Juliana (Early bird tickets available)Technical Marketing Guide by JulianaTackling GA4 Reporting: A Guide for Accurate Traffic Attribution and Campaign Data Analysis by Adrian GrigoreThe Bridge Danish TV SeriesGA4 Academy This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.Articles mentioned:Transformations in GTMDear Google Analytics 4Connect with Talia:LinkedInTwitter: @TaliaGwYouTube: @TaliaWolfCRO TrainingNewsletter This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.comDear Google Analytics 4 article by Simo AhavaServer-Side Articles from Simo AhavaGA4 Discord CommunityGrowth Savvy WebsiteJoin the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.Connect with Magda on LinkedIn This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Goodies mentioned in the episode:Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchasesMastering CSS Selectors (Course)Google Tag Manager Skill Test by Team SimmerTechnical Marketing Guide - article by JulianaHow to audit a GTAG implementation for GA4 - article by JulianaTest & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas VermeerJoin Test & Learn CommunityConnect with Jim on Twitter or LinkedinMMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your marketing's impact.Measure UP Podcast - Jim's podcast about marketing measurement.Robyn - Meta'sJim's open source package (in R) for Marketing Mix ModellingLightweight MMM - Google's open-source package (in Python) for Marketing Mix Modelling     This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. Check out the new CSS Selectors course by SimmerGtag Audit for GA4 Article by Juliana JacksonConnect with Karolina here This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke5. Templates for tech docs: https://gitlab.com/tgdp/templates -- Hands-on templates to support you with writing docs. Occasionally new templates get added after they have been through a peer-review process. 6. The Good Docs project: https://thegooddocsproject.dev/community/ -- The Good Docs Project community. They also welcome people who just gotten started in the documentation and want to embark on the journey to becoming a tech writer. There's a good mix of novices and experienced writers, so you usually find good mentors. 7. Technical writing courses from Google: https://developers.google.com/tech-writing/overview -- These are great for people who need to write docs but don't want to become fully-fledged tech writers. 8. Season of Docs: https://developers.google.com/season-of-docs9. Tina's blogpost for Season of docs: https://opensource.googleblog.com/2023/02/kickstarting-your-tech-writing-career-with-open-source.html -- This should also have some wisdom nuggets in it for people who usually don't write docs. This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelSubscribe to Analytics Mania Youtube ChannelFollow Julius on TwitterConnect with Julius on LinkedinFollow the Analytics Mania blog  This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Episode resources:Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelFollow our amazing guest, Jeff Sauer, on Twitter or connect with him on Linkedin.Check out Data Driven U and sign-up for their newsletter and community.Also, take a look at Data Driven U YouTube Channel for tons of resources on digital marketing. This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Resources for this episode:Go to teamsimmer.com and use the coupon code "DEVIATE" for 10% off of any individual course purchases.Javascript course by Dan Abramov: https://justjavascript.com/Connect with Doug Hall Follow Doug Hall on TwitterDoug Hall's medium (his articles are top-notch)Connect with Julien CoquetFollow Julien Coquet on TwitterJulien Coquet's blog This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Episode goodies:Go to teamsimmer.com and use the code DEVIATE at checkout for 10% off of any individual course purchases.How Can I Put The Array.reduce() Method To Use In Technical Marketing? - blog postConnect with our guest, Jenn KunzCheck out 33 Sticks podcast: 33 TangentsThe video version of this podcastConnect with JulianaConnect with Simo This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkoutThe Conference formerly known as Conversion HotelConnect with Ton WesselingMeasureSlackMind The Product SlackTest and Learn CommunitySuperweek Analytics SummitMeasureCamp HelsinkiConnect with Juliana and Simo This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout. Learning Google Analytics: Creating Business Impact and Driving Insights - by Mark EdmondsonGoogle Cloud Leader Exam - take this course for it from FreeCodeCampThe myth of non-technical marketer - articleTechnical Marketing Guide This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.

== Episode Notes ==Connect and learn more about Peter Caputa:Linkedin:  https://www.linkedin.com/in/pc4media/Twitter: https://twitter.com/pc4mediaDatabox website: https://databox.com/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.   This podcast is brought to you by Juliana Jackson and Simo Ahava.  Intro jingle by Jason Packer and Josh Silverbauer.