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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.
If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry.
After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions. So far, Ryan has helped Landscape Lighting Secrets members generate over $55 million in revenue from landscape lighting.
If you want to grow your landscaping business, holiday lighting business, or are an electrician, or an integrator looking to grow your AV business, Lighting For Profits is the place to start.
To learn more about the top Landscape Lighting community in the world, visit: https://landscapelightingsecrets.com
Contact EmeryAllen through their website and mention Lighting For Profits to get contractor pricing.
https://emeryallen.com
228 Episodes
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Zac is on a mission to achieve the impossible: build wealth while raising a young family. From 8 years climbing the ranks at Power Selling Pros to launching and merging his own email marketing agency, Zac now leads Prolific, helping home service contractors grow their business through strategic branding, vehicle wraps, and email marketing. Tune in to hear his journey, insights, and strategies for standing out in the inbox and on the road.
Emily is an Architectural and Landscape Lighting Designer with over 20 years in the industry and 13 years running her own solo practice. Specializing in high-end residential and hospitality projects, her work blends interior and landscape lighting to create intentional, award-winning spaces. A two-time AIA awardee, USGBC award winner, educator, and ILLI board member, Emily is passionate about advancing lighting design excellence through education and real-world experience.
What if rejection wasn’t a setback - but a strategy? In this episode, we sit down with Andrea Waltz, co-founder of Courage Crafters and co-author of the best-selling book Go for No!. With nearly 20 years of experience teaching professionals across industries, Andrea reveals how embracing failure, rejection, and the word “no” can become the fastest path to success. Discover the mindset shift that transformed sales, confidence, and results for thousands worldwide.
Patrick Harders shares how 25+ years in the dirt shaped his award-winning approach to outdoor lighting. From designing over 10,000 landscape lighting systems to building products for installers, Patrick dives into craftsmanship, innovation, and why staying hands-on is the key to creating lighting that truly lasts.
In this episode, we sit down with Swapnil, Founder & CEO of MeshTek Labs and BlueHopper Lighting, to talk about innovation, leadership, and the future of AI. With 40+ patents, 10+ international awards, and experience with Deloitte, Honeywell, and Siemens, Swapnil shares how smart lighting, long-range mesh networking, and purpose-driven technology can naturally connect people to their environment.
In this episode, we sit down with Ashley Bissing, the powerhouse behind One Love Social, a boutique creative and paid ads agency dominating the lighting niche. Recognized as one of the strongest marketing voices in the industry, Ashley shares how she helps lighting companies scale faster, market smarter, and stand out in competitive markets.
From high-school beginnings to industry influence, Eastty’s journey in videography proves that great video starts with great service. In this episode, he shares how he built a wedding-focused business in 2006, expanded into commercial work, and carved a niche in the landscape lighting industry. Discover how intuition, experience, and customer-first thinking shaped every frame of his success.
Step inside the mindset of a builder, leader, and marketing powerhouse. In this episode, Victor Hubbard - Owner and Sales Manager of Performance Driven Marketing - shares how a small side gig evolved into a results-obsessed full-scale agency. From his early days in Yellowbook to launching his own ventures, Victor breaks down what truly drives ROI, why personalized marketing beats one-size-fits-all strategies, and how passion, data, and client care fuel long-term success.
Whether you're a business owner, marketer, or creative thinker, this is your roadmap to performance-driven growth.
Step into the mind of a true lighting pioneer with over 35 years of innovation in product development across every channel of the lighting industry. As a long-time ALA member serving on key engineering subcommittees and a contributor to UL Technical Committees for Standards 1838, 1598, and 153, our guest brings unmatched expertise and insight.
Step into the mind of a true industry veteran - the Founder of Lighting BOSS, an AOLP Board Member, and an ILLI Graduate with nearly 20 years of experience. In this podcast, we’ll explore how artificial intelligence is shaping the future of the outdoor lighting industry, blending time-tested expertise with cutting-edge innovation to illuminate what’s next for lighting professionals.
Step into the world of Patrick Harders - a nationally recognized outdoor lighting designer, educator, and co-founder of Sterling Lighting. With over 25 years of experience and more than 10,000 lighting systems designed, Patrick has mastered the balance between art and engineering. In this episode, discover his philosophy of “staying in the dirt,” his passion for innovation, and how his award-winning approach continues to redefine what’s possible in outdoor illumination.
From after-school improv classes to corporate team coaching - Emily Elliott turned play into purpose. Discover how the art of “Yes, And” transforms workplaces, builds confidence, and strengthens collaboration. Improv isn’t just for the stage - it’s for life.
Two powerhouses reunite for something big. In this episode, Kenny Kaufman and TJ Lucero from Redwoods Lighting return to share a major announcement that’s set to shape the future of the lighting industry. With over 45 years of combined experience in installation, manufacturing, and technology, they’re proving that innovation shines brightest when expertise meets vision.
Join Travis Hogue, owner of Outdoor Lighting Perspectives of Orlando and West Palm Beach, as he shares insights from years of lighting up properties, theme parks, and resorts. Discover how great design, dependable systems, and genuine passion can transform spaces and elevate the lighting industry - one project at a time.
From a million-strong following to revolutionizing how we sell online - Russell Brunson didn’t just ride the wave of digital marketing, he created it. In this episode, we dive into the mind behind ClickFunnels, uncover how he built an empire of entrepreneurs, and explore what it really takes to scale your message, impact, and business in today’s digital world.
Discover how Sarah van der Meer, founder of Holiday Home Concepts, is revolutionizing the lighting industry with cutting-edge design and measurement software. Learn how her platform helps business owners save time, increase sales, and scale with ease.
From broke and burned out to business boss- Keith Kalfas shares his real, raw journey from mowing lawns on Detroit’s East Side to building a 6-figure landscaping empire. Learn how he ditched the 9-to-5, scaled fast with low startup costs, and became a voice for thousands of aspiring entrepreneurs. Whether you're just starting out or ready to grow, this podcast is your guide to freedom through business.
Rooted in business and sharpened through finance, consulting, and construction, this journey took an unexpected turn into the glow of outdoor lighting. With curiosity as the spark, bold cold calls, valuable mentors, and a commitment to learning lit the way toward building a thriving career in landscape lighting.
From corporate leadership coach to master-certified life coach, Jody Moore has guided over 100,000 people toward joy and success. Specializing in moms with Christian values and coaching entrepreneurs, Jody combines wisdom and practicality to help you create a life you love. With millions of downloads of her Better Than Happy podcast and a best-selling book, she brings inspiration and tools that actually work.
Join Meaghan Likes - serial entrepreneur, financial educator, and one of the fastest window cleaners in the world - as she shatters money myths and helps you conquer financial fears. With 7 businesses under her belt, Meaghan shares smarter ways to make, save, and give back while empowering you to build true financial freedom. Get ready to think differently, act boldly, and transform the way you see money.
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