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The #1 short-form podcast for all things social media, e-commerce, and business! Join Rich Haik and the Alpha Social Media team as they discuss popular topics, strategies and more! This podcast is perfect for the person managing a business' social media, creating content and anything else for digital business.
45 Episodes
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You were told to "get a website" and "be on social media"—but what if the way you invested is what's holding you back? In this episode of Let’s Talk Social, Rich Haik pulls back the curtain on how businesses mess up their digital presence and what it’s really costing them. We dig into why your website isn’t just an online brochure—it’s a 24/7 sales engine, a lead magnet, and a recruiter for top talent. Rich breaks down how most business owners treat social media like an afterthought, and why ...
AI was supposed to be your content superpower—but what if it's quietly destroying your rankings instead? In this episode of Let’s Talk Social, Rich Haik exposes the hidden downside of AI-generated content and why your blog posts, despite being faster and more frequent, might be tanking your site’s SEO. We dive into how 2025’s wave of AI tools—though powerful—often produce regurgitated, low-value content that Google’s smarter-than-ever algorithms are beginning to de-prioritize. From rising bo...
One million users in one hour. That’s how fast the new AI image generation tool inside ChatGPT took off—and it’s a sign that the visual content game is changing fast. In this episode of Let’s Talk Social, Rich Haik dives deep into the rise of generative AI and how it’s reshaping digital marketing, brand visuals, and content creation as we know it. We break down the good (speed, scale, storytelling), the bad (ethics, copyright gray areas, creative saturation), and the ugly (AI bias, mediocre ...
S5E9: The Dark Side of Influencing We all love a good influencer success story—but what happens when the spotlight reveals something darker? In this eye-opening episode of Let’s Talk Social, Rich Haik pulls back the curtain on the not-so-glamorous side of influencer culture. From fake followers and bot engagement to deceptive sponsorships and full-blown scams, we’re exposing the shady tactics that are costing brands big and misleading audiences everywhere. Whether you’re a business owner divi...
In today’s hyper-connected world, one bad post or brand misstep can spiral into a full-blown PR crisis. In this episode of Let’s Talk Social, Rich Haik dives into the world of cancel culture and what it really means for brands, business owners, and marketers trying to protect their reputation online. From real-world examples like Honey’s affiliate link scandal and Balenciaga’s controversial campaigns to small-town business backlash, Rich explores how cancel culture operates—and more important...
Welcome back to Let's Talk Social! In this episode, we’re breaking down one of the biggest digital marketing debates: Google Ads vs. Social Media Ads. Which one gives you the best return on investment, and more importantly, which one is the right choice for your business? What you’ll learn in this episode: How Google Ads target users with high intentWhy social media ads are great for brand awareness and engagementThe pros and cons of each platformThe power of combining both for maximum result...
Is Bluesky the Next Big Thing or Just Another Social Media Experiment? In this episode of Let’s Talk Social, we’re diving into Bluesky, the decentralized social media platform backed by Twitter’s co-founder Jack Dorsey. Is it just a Twitter clone, or could it be a game-changer for businesses in 2025? 🤔 We break it all down: 🔹 What is Bluesky? (Hint: It’s not just another social network.) 🔹 How businesses can use it to build authentic, algorithm-free communities 🔹 Key features like cus...
Is the internet still the chaotic, human-powered space we remember, or has it been quietly taken over by AI, bots, and scripted interactions? In this episode of Let’s Talk Social, we dive into the Dead Internet Theory—the idea that much of today’s online content isn’t created by real people, but by artificial intelligence and algorithms shaping our digital experiences. We explore the rise of bots, the decline of organic communities, and what this could mean for the future of social media. Is ...
Micro-influencers aren’t just sticking around—they’re thriving. With higher engagement rates, more trust, and better ROI, they’re proving to be the secret weapon for brands in 2025. But what makes them so effective? And how can businesses leverage them the right way? In this episode, we break down: ✅ Why micro-influencers outperform big-name influencers ✅ How they fit into the algorithm (and why it loves them) ✅ The right way to partner with them for real results Whether you're a brand lookin...
In this episode of Let's Talk Social, we dive into how AI is changing conversion tracking in a world without third-party cookies. Learn how predictive analytics, digital fingerprinting, and AI-driven attribution impact ad performance—plus the challenges, ethical concerns, and best practices to maximize your ROI. 🔗 Listen now to stay ahead in digital marketing! Support the show Make sure to check out more episodes at www.ltspod.com/ Find Let's Talk Social on Instagram here www.instagra...
In this episode of Let's Talk Social, we’re diving into the hot topic of organic social media reach. Is it really dead—or just evolving? 🤔 From algorithm updates to ad-heavy feeds, we explore why organic engagement has declined, how social platforms have shifted from their original purpose, and most importantly, how YOU can adapt to thrive in this new digital landscape. Tune in for actionable tips, strategic insights, and a candid look at the future of social media. 💡 🎧 Listen now to discover...
TikTok’s fate in the U.S. hangs in the balance as a 2025 ban looms. Dive into the data privacy drama, national security debates, and the ripple effects on creators, marketers, and users. Could this be the end of TikTok—or just the beginning of a new social media era? Tune in to Let's Talk Social for the breakdown you need. Support the show Make sure to check out more episodes at www.ltspod.com/ Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/ For marketing, web ...
Welcome to Let's Talk Social! On this week's episode and host Rich Haik dives into the secrets behind MAXIMIZING your engagement and reach on social media. We'll cover valuable insights on how to maximize reach and engagement for your social media pages, tailored to different follower size ranges. The episode features a breakdown of four essential content types: static solo images, carousel posts, reels, and stories. Each content type plays a unique role in your social media strategy, from en...
In this eye-opening episode of "Let's Talk Social," host Rich Haik goes beyond the surface to demystify Meta's mysterious algorithm that has long puzzled business owners and content marketers alike. Ever wondered how and why certain posts show up on your Facebook feed while others don't? Well, the answer lies in Meta's EdgeRank algorithm, which uses three crucial factors to score and decide the delivery of posts to users. Rich dives deep into this all-important algorithm, offering an unpreced...
Welcome back to Let's Talk Social Season 4, Episode 3. In this installment we delve deep into the transformative power of social media marketing in guiding and enhancing the customer journey. Join us as we walk through the ins and outs of utilizing social media channels to create powerful, engaging customer journeys that evolve, foster brand loyalty, and enhance customer engagement. Whether you're a social media newbie or a seasoned pro, this episode is jam-packed with insights, strategies, a...
In this jam-packed episode of Let's Talk Social, we'll delve into the recent £12.7m fine imposed on TikTok by the UK watchdog for misusing children's data, and how it impacts the future of the platform. We'll also explore Facebook's addition of a 'broadcast' channel chat option for Groups, giving admins a powerful tool for group communication. As the world keeps turning, Australia has banned TikTok on government devices, raising concerns about data privacy and national security. On the other ...
Welcome to this episode where you'll have the opportunity to learn six effective strategies for enhancing your social media posts. Our host, Rich, will be your guide as he delves into various topics that cover a wide range of techniques, from simple to complex. By listening to this episode, you'll discover valuable insights on when to post on social media and how to make your videos go viral. In today's digital age, social media has become an integral part of our daily lives, and the quality ...
Welcome to "Let's Talk Social" - the podcast where we discuss all things related to social media marketing! In this episode, we're diving into the topic of "How to Grow Your Social Media in 2023" - an important subject for anyone looking to expand their online presence and reach. We'll be exploring some of the latest trends and strategies for growing your social media accounts in the current landscape, including tips for maximizing your reach, increasing engagement, and building a loyal follo...
This week's episode of Let's Talk Social is all about how to build the PERFECT landing page for your website. To maximize your website's benefits, listen to Rich's 13 website principles to gain better conversion rates for your business. Make that landing page INCREDIBLE for better conversion rates! Support the show Make sure to check out more episodes at www.ltspod.com/ Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/ For marketing, web design, brand...
Is Mastodon the new Twitter? Rich with Let’s Talk Social goes over the competing platform, why people are switching over from Twitter, and what the future looks like with the increasing number of social media platforms being created. Will you be switching to Mastodon? Support the show Make sure to check out more episodes at www.ltspod.com/ Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/ For marketing, web design, branding and much more, check out our agency ove...
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