The SEO Mindset Podcast

Feeling frustrated at work? You're not alone, and sometimes that frustration is telling you something important.In this bonus episode, Tazmin shares three questions to help you understand what's really behind your frustration, identify what you can change and take back some control, before revisiting one of our most popular episodes, packed with practical strategies to help you feel calmer and handle frustrating situations at work.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastCopyright 2026 Sarah & TazminMentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Give us a one off donationFree Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact Tazmin

In this live podcast, we explore why career longevity isn't about keeping up with change, it's about learning to lead yourself through it.Success is often presented as a simple formula.Work harder + Do more = Achieve more.But what happens when the success you're chasing leaves you exhausted, disconnected, or wondering "is this really what I want?"Hustle culture has taught many of us that constant growth, productivity and pushing through are the path to success. But sustainable success requires something different. We need to understand ourselves, our strengths, our energy and what success actually means to us.We’ll explore:Why hustle culture is so seductive, especially earlier in our careersThe hidden cost of chasing external definitions of successHow self-sabotage, people-pleasing and the need for validation can hold us backWhy understanding who we are and aligning our careers to ourselves is the missing piece in creating long and meaningful successHow knowing your strengths, protecting your energy and making intentional choices can help you build a career that lastsWhy sustainable success benefits not only individuals, but also organisations and the people around usAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Search with CandourThis LIVE podcast is a collaboration with our good friend Jack Chambers-Ward, host of the Search with Candour.Search with Candour is a weekly podcast on SEO and search marketing, featuring news and interviews with industry-leading experts.🔗 Find out more about Search with Candour podcast🔗 Connect with Jack Chambers-Ward on LinkedInThanks to our sponsorsThis event wouldn't be possible without the support of our amazing sponsors.SISTRIX - Gold SponsorSISTRIX has supported us from the very beginning, from our very first LIVE podcast.SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube.🔗 Find out more about SISTRIXMajestic - Silver SponsorSpecialists in backlink analysis. Established 2004, they have over twenty years experience delivering insight and value through competitor backlink analysis. Majestic maps the web to bring you the Link Intelligence data you need to dominate your market.🔗 Find out more about MajesticOfficial brightonSEO fringe eventThis event is an offical brightonSEO fringe event!brightonSEO may have started out in a room above a pub with a handful of people, but it grew quickly from there. Today, thousands attend the search marketing conference and series of training courses held in the UK and the US.It brings together some of the best speakers in the world of search, and is a chance for SEOs to meet, learn and learn how to do their job a little better.This isn’t an event that just tells you ‘content is king’ or ‘don’t translate your site, localise it’ and all those other conference cliches. It’s hands on. It’s detailed and it’s practical. It's a chance to attend a conference featuring sessions from some of rest of the world’s best search marketers.🔗 Find out more about brightonSEOSubscribe and never miss an episode:Listen to The SEO Mindset PodcastCopyright 2026 Sarah & Tazmin

With just three months left in the year, are you feeling motivated to finish strong or wondering where the time has gone? In this bonus episode, Tazmin shares three practical ways to reflect, refocus and make meaningful progress without falling into the trap of doing more for the sake of it. Plus, revisit the Breaking Free From the Success Trap episode and explore what success really means to you.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastResources used for episodeFree 30 Minute Introductory Call Free Self-Development Podcast Play ListsCopyright 2026 Sarah & Tazmin

When was the last time something went wrong? Whether you’re in house or agency side, when did something not quite go to plan?We’re human. Mistakes happen. Things happen that are outside of our control.However, it doesn’t make it easier. This week we're joined by CEO and Founder, Paul Ince, to discuss this very topic.We discuss what happens when things go wrong and client/business relationships could be at risk, whether running a business gets easier, what to do when you ‘catastrophise', letting go of control, importance of client relationships, and of course practical strategies to help you navigate the next time something doesn’t quite go to plan.About PaulPaul is the CEO and founder of LikeMind Media, a marketing consultancy he established in 2015. For more than 20 years, he has worked alongside incredible businesses and brands, helping bring their content to life and articulating why they're so amazing.As Paul puts it: "I listen, I teach, I coach. I support you and your business." It's a philosophy that runs through everything he does.Where to find PaulPaul Ince on LinkedInPaul Ince personal websiteLikeMind Media websiteAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on InstagramFollow us on LinkedInSend us an emailCheck out Tazmin's WebsiteCheck out Sarah's WebsiteClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset PodcastResources used for episodeOwen Journaling TikTokCopyright 2026 Sarah & TazminMentioned in this episode:Free Consultation Call with TazminInterested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:Contact TazminSupport the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast? Well it just so happens, you can… For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation. Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Give us a one off donation

What can 6.77 million LLM sessions tell us about the future of search?Turns out quite a lot!This is a special episode sponsored by Previsible, where we chat about their 2026 State of AI Discovery Report, with their Senior SEO Consultant Ana Fernandez.She shares the methodoloy behind the report, how traffic from AI compares to other searches, how much of the traffic ChatGPT commands, plus SO much more.Oozing with great insights.About Ana:Ana Fernández is a senior SEO consultant with over a decade of experience leading organic growth strategies for Fortune 500 companies and high-growth brands. She works with marketing and revenue teams to turn organic search from a cost center into a channel that shows up in pipeline, MRR, and market positioning, not just traffic reports. Her work covers technical SEO at enterprise scale, intent-driven content, and digital authority, as well as visibility in AI search and LLMs. Her core belief is that no matter how search evolves, people still need to trust a brand before they buy from it. She's based in Santiago, Chile.Where to find Ana:Ana's WebsiteAna Fernandez on LinkedInCheck out Previsible's 2026 State of AI Discovery Report: previsible ai traffic report 2026Check out Previsible's AI SEO Benchmark: previsible benchmarkCheck out PrevisibleSubscribe and never miss and episode: Listen to The SEO Mindset PodcastCopyright 2026 Sarah & Tazmin