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London Writers' Salon

Author: Parul Bavishi, Matthew Trinetti

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A deep dive into the habits, mindsets, tools, craft secrets and creative practices bestselling writers use to write novels, plays, poetry, and articles. Hosted by the co-founders of the London Writers' Salon, Matt & Parul.
165 Episodes
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Debut novelist Carys Shannon on how to stay true to your voice through submissions and agent feedback, why an editorially led indie press was the right home for her book, and the craft that brought it to life.We discuss:How to decide what your book wants to be and center its emotional life.Submission strategy after competitions: reading agent feedback without losing your vision.Indie presses 101: editorially led models, scale, and alignment.Contracts with a small press: advances, rights splits, and what to expect.Publicity with an indie: bespoke support and realistic reach.Craft choices that unlocked the book: first-person present vs close third, “killing your darlings.”Landscape as character.Redefining success through integrity of voice. Resources and Links:📑Interview TranscriptTruth Like WaterCree Hummingbird by Tristan Hughes Mslexia Indie Press GuideBig Magic by Elizabeth Gilbert  About Carys ShannonCarys Shannon is a Welsh writer whose debut novel Truth Like Water (Parthian Books) was longlisted for the Bath Novel Award and the Mslexia Novel Award, shortlisted for the Caledonia Novel Award, and winner of the Jericho Writers Festival of Writing Prize. Her short fiction has appeared with Honno Press, Parthian Books, and Mslexia Magazine, with work broadcast on BBC Radio 4. She’s originally from North Gower, Swansea, and divides her time between Wales and the Spanish Pyrenees. About Parthian BooksParthian is an independent, editorially led publisher based in Cardigan, Wales. Founded in 1993, it champions debut and regional voices across contemporary fiction, poetry, drama, non-fiction, and literature in translation.  For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Head of Books at the Madeleine Milburn Agency, Liv Maidment, shares how literary agents read, evaluate, and champion submissions (from pitches and comps to strategy, timelines, and today’s AI-driven market), helping writers pitch their work clearly and confidently.You'll learn:How to build a snappy 1–2 line elevator pitch that helps everyone down the chain sell your book (“the art of summing something up in one or two sentences”).Tips for writing comp titles and using them smartly.Blurbs vs synopses: how the pitch sells your book while the synopsis tells your book.What strong synopses and author bios must include: how much to reveal, and why they matter.Why agent editorial and development with an agent still matter.Today’s submission etiquette: realistic timelines, when to chase, and how resubmissions work.Market and positioning: genres currently on the rise, platform and geography demystified (do you need social media, does location matter).Implications of AI in today's publishing landscape: contracts, transparency, and more.More exclusive insight and advice for writers from an expert on the other side of the publishing industry. Resources and Links:📑Interview TranscriptMadeleine Milburn WebsiteSubmission FAQs About Liv MaidmentLiv Maidment is Head of Books at the Madeleine Milburn Literary Agency, representing a prizewinning list of literary, upmarket, and book club fiction. She previously worked at The Blair Partnership and United Agents and has brokered major UK and North American deals, guiding debut and established authors throughout their careers.  For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Indyana Schneider—international opera singer and novelist—shares practical ways to write rhythm and desire on the page, craft scene-level tension, and shape compressed-time narratives; plus lessons from drafting her debut on the Tube.  You'll learn:How to build sentence-level cadence: vary lengths and read aloud to tune flow.A simple spine for short-timeframe novels: day-by-day beats, rising stakes, a final choice.Where to start and stop scenes so pages move (start late, leave early).Writing desire without cliché: stay in character voice; revise for rhythm and clarity.Turning musical training into prose: sensory sequencing that guides attention.When to query (and what “ready” looked like) plus handling editorial feedback.Smart ways to measure success beyond sales and keep momentum across careers. Resources and Links:📑Interview TranscriptSince the World is Ending by Indyana Schneider28 Questions by Indyana SchneiderIf the World Was Ending by JP Saxe ft Julia MichaelsWhat Makes a Bestseller? | Jonny Geller | TEDxOxford ReaderBankOne Day by David NichollsFundamentally by Nussaibah YounisSo Thrilled for You by Holly BourneThe Transgender Issue by Shon FayeLove in Exile by Shon FayeI Love You, I Love You, I Love You by Laura DockrillIndy’s Instagram About Indyana SchneiderIndyana Schneider is an international opera singer and novelist from Sydney. She studied Music at Oxford and Opera in Hanover, completed training at the Zurich Opera studio, and now performs across the UK, Europe, and Australia. She is the author of 28 Questions and Since the World Is Ending, a novel set over a sweltering weekend in Vienna, steeped in music, desire, and consequence. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Natalie Lue, bestselling author and writer (Baggage Reclaim) shares how she shaped her mini-memoirs Let Go (Family & Friction) with The Pound Project, why intention is your best editor, and the inner tools that helped her write through grief, illness, and complicated family ties — without turning her life into content.You’ll learnHow to decide if you’re writing from the scar or the wound.Practical ways to protect yourself on the page: boundaries, pauses, and purpose.A simple test for what stays in your memoir and what gets cut.Why journaling and “scrap-paper noodling” reveal patterns you can’t see in real time.How a small, focused publisher like The Pound Project co-builds a project — and what they look for in pitches.The mindset shift of “hold it lightly” when outcomes are uncertain.Gratitude for your past self as a creative survival skill.Natalie’s reflection prompts:What am I pretending not to already know?What am I clinging to — and what would it mean to let it go?Who will I become if I let go? Who will I keep being if I don’t?What pattern keeps replaying in my journals — and what’s it trying to teach me?What do I need to feel safe enough to tell the truth?Resources and Links:📑Interview TranscriptThe Baggage Reclaim SessionsThe Pound ProjectEmail for The Pound Project - editor@poundproject.co.ukLet Go by Natalie LueAbout Natalie Lue:Natalie is a writer, speaker, and host of The Baggage Reclaim Sessions, a podcast with 3M+ downloads across 140+ countries. Her books include The Joy of Saying No (Harper Horizon) and self-published titles such as Mr Unavailable and the Fallback Girl. In Let Go (The Pound Project), she explores a decade marked by estrangement, loss, illness, and publishing, showing how releasing what no longer serves can restore creative power and clarity. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Sarah Hall—twice Booker Prize–nominated author and the only writer to win the BBC National Short Story Award twice—on crafting fiction that is both lush and uncompromising, and how to captivate readers on the sentence level while staying true to creative freedom.We discuss:Her early reading life in the countryside and the characters who first sparked her imaginationLessons learned from an “unpublishable” first novel and how Haweswater found its true formThe discipline and intuition behind her writing process and when to share draftsWhy handwriting first drafts rekindled a sense of play and sharpened her editingHow to build short stories that hold “the world on a pin” and reverberate beyond the pageGiving voice to Britain’s only named wind in Helm and weaving folklore, climate themes, and playfulnessDiscerning a story’s ending and sustaining joy in the writing process About Sarah HallSarah Hall is one of Britain’s most acclaimed contemporary authors. Twice nominated for the Booker Prize and the first and only writer to win the BBC National Short Story Award twice, she is the author of ten acclaimed novels and short story collections, including Haweswater, The Electric Michelangelo, The Carhullan Army, and Burntcoat. Her latest novel, Helm, blends myth, climate anxiety, and playful storytelling to bring Britain’s only named wind to life.Resources and Links:📑Interview TranscriptHelmThe Helm Wind, the only named wind in Britain - the Met OfficeSarah’s WebsiteSarah’s booksHaweswaterThe Electric MichelangeloHow to Paint a Dead ManThe Carhullan ArmyBurntcoat“The Grotesques” - BBC National Short Story Award WinnerInterview with Sarah Hall in The GuardianFaber & Faber - Sarah’s publisherLee Brackstone - Sarah’s editorZ for Zachariah by Robert C. O’BrienSombrero Fallout by Richard BrautiganIs A River Alive? by Robert MacfarlaneLight Years by James SalterHilary Mantel’s Website For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Nicolas Cole—digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AI—on building a portfolio of writing businesses, ghostwriting as a path for writers, and how to balance art and commerce.  We discuss:How poetry kept him creatively grounded while building businessesWhy every piece of writing answers a question Career paths to making money as a writer todayThe power of ghostwriting for skill and incomeHow AI changes (and doesn’t change) the job of a writerBuilding consistent writing systems and habitsHow to focus when you have too many ideas + other mindset shifts to scale businesses and find creative clarity About Nicolas ColeNicolas Cole is a digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AI. He first rose to prominence as the #1 most-read writer on Quora, later writing a popular column for Inc Magazine. He has ghostwritten for hundreds of entrepreneurs, artists, and authors, and is the author of The Art & Business of Online Writing and The Art & Business of Ghostwriting. Today, he helps writers build sustainable careers by mastering both the art and the business of writing.Resources and Links:📑 Interview Transcriptnicolascole.comPremium Ghostwriting AcademyShip30for30Commercial Fiction Club   For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Chris Banks—writer, entrepreneur, and founder of ProWritingAid—on how to embrace what makes you unique, use AI as a tool for inspiration, and build resilience and joy into the writing process, from creating faster feedback loops to reframing the creative pit of despair.We discuss:Why “leaning into your weird” can unlock originality and stronger ideasWhere you might use AI for inspiration. How to overcome the ‘creative pit of despair’Why faster feedback loops can be helpful for your craft How gratitude fuels creativity and flowWhat both entrepreneurs and writers need to know about resilience and joy About Chris BanksChris Banks is a writer, entrepreneur, and the CEO and founder of ProWritingAid, the editing tool trusted by millions of authors worldwide. With a background in software development and a lifelong passion for writing, he built ProWritingAid to make the editing process more empowering for writers of all levels. His forthcoming book, The Writer’s Mind, explores how resilience, joy, and creative practice can help writers overcome obstacles and sustain their craft.Resources and Links:ProWritingAidChris Banks  Episode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON.For show notes, transcripts, and to attend our live podcasts, visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Amie McNee—creativity coach and writer  behind the popular account @InspiredToWrite—on how to stay grounded through success and setbacks, forge a creative life on your own terms, and why art is both essential and revolutionary.We discuss:How to deal with rejectionAdvice for artists starting out on social mediaTips and reflections on self-publishing and book dealsWhy the world needs your artHow to start trusting yourself as an artist (and deal with jealousy)Having big dreams and low standardsAnd more exclusive insights for writers and creativesAbout Amie McNee:Amie is a trained historian turned creativity coach, writer, and speaker best known for her popular Instagram account, @InspiredtoWrite and The Unpublished Podcast. She’s self-published two historical fiction novels: The Rules Upheld by No One, Regrettably, I Am About to Cause Trouble. Her latest book is We Need Your Art: Stop F*cking Around and Make Something, a manifesto on the vital, human importance of creating. Resources and Links:Amie’s Ted Talk (The case for making art when the world is on fire)The Rules Upheld by No One by Amie McNeeAmie’s Instagram Amie’s SubstackWe Need Your Art by Amie McNeeThe Icarus Deception by Seth Godin Episode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON.For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show! For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Poet, novelist, and teacher Joseph Fasano on how to find the unique language and rhythm in our work, building a meaningful online presence, and why he believes that embracing limits in life (and writing) is key to creative freedom.We discuss:Joseph’s creative evolution, from astrophysics to poetryWhy studying craft is essentialThe value of constraint and rhythm in unlocking creativityHow he found his voice, and why he writes persona poemsBuilding a meaningful career outside of traditional publishingAdvice for poets starting out (with or without an MFA)The story behind The Magic Words and teaching poetic thinkingHow faith and service shape his creative practiceAbout Joseph FasanoJoseph Fasano is an award-winning poet, novelist, and teacher whose lyrical storytelling has captivated readers on the page and across social media, where he’s built a following of over 100,000. His work—translated into more than a dozen languages—includes poetry collections (The Magic Words, Inheritance, The Last Song of the World), novels (The Swallows of Lunetto, The Dark Heart of Every Wild Thing), and lyrical prose. He’s received the Rattle Poetry Prize, the Cider Press Review Book Award, and a Poets’ Prize nomination. A passionate educator, Joseph teaches poetry workshops through the Fasano Academy and fosters creative community online.Resources and Links:📑Interview TranscriptFasano AcademyBoa EditionsNew PagesThe Magic WordsJoseph’s InstagramCaedmon by Denise LevertovEpisode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
George Walkley, AI strategist and former publishing executive at Hachette, on what writers need to know about artificial intelligence, how it’s reshaping the creative and publishing industries, and how to use it responsibly in your writing life.We discuss:How George transitioned from traditional publishing to AI consultingThe difference between AI probability and human creativityWhy everyone should develop “prompt literacy”How publishing houses and bookselling platforms are already using AIThe challenges of AI detection, authorship disclosure & ethical sourcingThe environmental cost of AI — and how it compares to other toolsWhy AI is already embedded in tools we use every dayHow writers can make informed, personal choices around AI useAnd more exclusive tips for writers and creativesAbout George WalkleyGeorge Walkley is an independent consultant specialising in AI and the publishing industry. He has developed and delivers the world’s first independent, CPD-accredited AI course aimed specifically at the publishing industry and has trained people from over 200 publishing organisations. Prior to this, he held senior roles at Hachette.Resources and Links:📑 Interview TranscriptOpen letter to publishersMistral AISociety of AuthorsJane FriedmanGeorge’s newsletterEpisode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Gretchen Rubin—bestselling author of The Happiness Project and The Four Tendencies on how self-awareness shapes her creative process, the habits that sustain her writing life, and how she wrote her latest nonfiction book Secrets of Adulthood.We discuss:How Gretchen found her voice and path as a writerDealing with naysayers & rejectionBuilding confidence and redefining “success” in the early stagesHow to structure and sustain a long-term writing practiceHer favorite aphorisms—and how she uses them as creative toolsWhy time management is personalHow to simplify big ideas into meaningful insightsAnd more exclusive tips for writers and creativesResources and Links:Books She's Reading:The English Understand WoolPiranesi by Susanna ClarkeUpcountry by Nelson DeMilleGretchen's Website & Books mentionedGretchen’s Website: https://gretchenrubin.com/Secrets of AdulthoodThe Four TendencesForty Ways to Look at JFKAbout Gretchen RubinGretchen Rubin is one of today’s most influential and thought-provoking observers of happiness and human nature. She’s known for her ability to convey complex ideas—from science to literature to stories from her own life—with levity and clarity.She’s the author of many bestselling books, such as The Happiness Project, Better Than Before, Life in Five Senses and The Four Tendencies, which have sold millions of copies in more than thirty languages. Her most recent book is Secrets of Adulthood.She’s also host of the popular podcast, Happier with Gretchen Rubin and founder of award-winning Happier app which helps people track their happiness-boosting habits.Our Sponsor:This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Francesca Simon is the legendary author of over 60 books for children, including the global bestselling Horrid Henry series, which has been translated into 27 languages. Her books have sold over 25 million copies. She talks to us about early rejection, finding fame, reinventing her voice to write librettos, and her first foray into adult fiction with Salka: The exquisite retelling of the tragic myth of the Lady of the Lake. Francesca was appointed MBE in 2023 and continues to advocate for literacy and storytelling across generations.RESOURCES & LINKS📑Interview TranscriptSalka by Francesca SimonGoodreadsFrancesca’s Website For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
How do you write a great query letter, find the right agent, and stand out in today’s crowded submissions inbox? In this special compilation episode, four top literary agents: Ed Wilson, Lucinda Halpern, Madeleine Milburn & Sam Copeland, share their honest advice on getting signed, writing marketable books, and navigating today's publishing industry.*Timestamps:Ed Wilson - 1:01Lucinda Literary -  19:11Madeleine Milburn - 37:20Sam Copeland - 48:47 ABOUT THE LITERARY AGENTS Ed Wilson is a literary agent and director at Johnson & Alcock, a London-based literary agency with a diverse and developing list of authors of fiction and nonfiction. He represents everything from award-winning literary fiction to bestselling crime, science-fiction, and fantasy. Ed's profile at Johnson & AlcockEd's Twitter accountJohnson & Alcock's submission guidelinesFull LWS episode: #071: Ed Wilson — Submitting to Agents & Navigating Publishing, Junior vs Experienced Agents, How to Follow up with Agents, Smaller vs Larger Literary Agencies*Lucinda Literary is a New York literary agent and the author of Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author. She represents a range of New York Times and internationally bestselling authors in the categories of business, health, lifestyle, popular science, narrative nonfiction, memoir, and upmarket fiction. *Get Signed: Find an Agent, Land a Book Deal, and Become a Published AuthorLucinda LiteraryFollow up question? Get in touch with Lucinda here.Full LWS episode: #96: Lucinda Halpern — How to Get Signed With a Literary Agent, Unlock Your Book’s Big Idea, Query Letter Essentials, Unconventional Ways to Engage With Beta-Readers*Madeleine Milburn has been responsible for discovering some of the highest-selling and award-winning contemporary authors who consistently hit the bestseller lists in the New York Times, including Nita Prose (The Maid), Costa Book Award winner and bestseller Gail Honeyman (Eleanor Oliphant is Completely Fine). She represents bestselling crime and thriller brands including C.L. Taylor, C.J Tudor, Mark Edwards and Teresa Driscoll.WebsiteSubmitting your work to the Madeleine Milburn AgencyFull LWS episode:  #064: Madeleine Milburn — Catching an Agent's Eye & Building an Author-First Agency*Sam Copeland was shortlisted for Literary Agent of the Year at the 2020 and 2021 British Book Awards and selected for the Bookseller's Most Influential People in Publishing in 2020. He welcomes e-mail submissions and can be contacted on sam@rcwlitagency.com. He is also a children’s author.  His Charlie Changes series was shortlisted for the Waterstones Children's Book of the Year shortlistedSam Copeland RCW Literary AgencyFull LWS episode: #118: Sam Copeland — How to Catch The Eye Of A Literary Agent, Compelling Pitch Letters & Writing Funny Children’s Fiction For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
What if uncertainty wasn’t something to fear, but your greatest creative ally?Dr. Margaret Heffernan—author, entrepreneur, and TED speaker—on how artists and writers thrive in chaotic times. We also talk about embracing the unknown, navigating AI-driven anxiety, and staying creatively resilient in a world that rewards certainty.We discuss:Margaret’s early creative life and career across TV, tech & writingWhat artists can teach us about navigating uncertaintyWhy AI can’t replicate the human imaginationHow writers manage doubt, income & purposeThe danger of over-planning and the value of wanderingLessons from writing Embracing Uncertainty under deadlineMaking peace with the chapter that always fights backThe creative power of soft focus & soaking up the world About Margaret HeffernanMargaret Heffernan is an award-winning author, entrepreneur, and former BBC producer. She has written seven books, including Willful Blindness—named one of the most important business books of the decade by the Financial Times—and her latest, Embracing Uncertainty. Her TED Talks have over 15 million views, and she writes regularly for the Financial Times and BBC Radio 4. She is Professor of Practice at the University of Bath and mentors leaders around the world.Resources and Links:📑Interview TranscriptThe Human Skills We Need in an Unpredictable World - TED TalkEmbracing Uncertainty Unchartred Margaret’s Substack For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Celebrated writer and memoirist Melissa Febos on the art of the memoir,  the alchemy of personal experience and literary craft, and how to turn the raw material of life into art. We also her latest book, The Dry Season,  where she examines the solitude, freedoms, and feminist heroes Febos found during a year of celibacy.We also talk about:- Writing the unspeakable and undoing shame.- The role of research and personal obsession in memoir.- Finding structure through inventory, list-making & reflection.- Balancing vulnerability with privacy on the page.- How Melissa decides what’s hers to tell—and when.- Her advice on discouragement, creative play & sustaining the practice. ABOUT MELISSA FEBOSMelissa Febos is the nationally bestselling author of four books, including Girlhood, which won the National Book Critics Circle Award in Criticism, and Body Work: The Radical Power of Personal Narrative. She has received fellowships and awards from the Guggenheim Foundation, NEA, LAMBDA Literary, the British Library, and more. Her essays appear in The Paris Review, The New York Times Magazine, The New Yorker, and Best American Essays. She is a full professor at the University of Iowa and lives in Iowa City with her wife, poet Donika Kelly. RESOURCES & LINKS:📑 Interview Transcript (forthcoming)Order a Signed Copy of The Dry SeasonPre Order The Dry SeasonThe Dry SeasonMelisa’s WebsiteWhip SmartAbandon MeBody Work“Living Like Weasels” by Annie DillardBelgian Beguines For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Legendary Seth Godin, bestselling author of Linchpin, Purple Cow, The Dip, Tribes, and The Practice on wrestling with creative resistance, getting past self-doubt, and how to build a resilient creative practice that thrives—even in an age of AIWe talk about:Why writing isn’t about talent—but about creating the conditions for skillWhy “Do you like it?” is the wrong question to askAnd how to build a resilient creative practice that thrives—even in an age of AIHow to keep going when there’s no map and no promise of success*About Seth GodinSeth Godin is the author of 21 bestselling books that have reshaped the way people think about marketing, leadership, and creative work. His books have been translated into 39 languages and include Linchpin, Purple Cow, The Dip, Tribes, and The Practice. He’s also the founder of altMBA, the Carbon Almanac, and multiple pioneering ventures in the online business world. Seth writes one of the most popular blogs in the world and continues to inspire millions of creators to make and ship work that matters.*Resources and Links:📄 Interview Transcript (unedited)The Song of Significance by Seth Godin The Practice by Seth Godin altMBAHow to Decide by Annie Duke The War of Art by Steven PressfieldThe Carbon AlmanacElizabeth Gilbert on Hobby, Job, Career & VocationA History of Rock Music in 500 Songspurple.space  For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
How can you make your life and work more meaningful? Bestselling author Tim Duggan on ideating and writing bestselling non fiction books, creating killer opening lines and plotting. We also talk about how to unclog our creativity, find meaning in our work and life through a simple hack. We discuss:Tim’s outlining and editing process for non-fictionFinding the “anchor points” that define your personal valuesHow to identify and shape a powerful book questionThe case for working less, but more meaningfullyBuilding your Substack and ecosystem of trust with readersLessons from the happiest country on Earth*About Tim DugganTim Duggan is a bestselling author, entrepreneur, and former media executive with a passion for meaningful work and big ideas. He co-founded Junkee Media, one of Australia’s leading independent publishers, and served as Chair of the Digital Publishers Alliance. His books Cult Status and Killer Thinking became celebrated guides for purpose-driven businesses and creatives, and his latest, Work Backwards, explores how we can redesign work and life around what truly matters. Tim also writes on his Substack OUTLET, lives in Mallorca with his husband, and speaks globally about creativity, optimism, and the future of work.Resources and Links:📑Interview TranscriptCult Status by Tim DugganDoppleganger by Naomi KleinScrivenerThe Work Backwards SoundtrackOUTLET - Tim’s SubstackAtomic Habits by James ClearThe Book Publicist Perplexity AIGetting Things Done by David Allen For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Mark Haddon, bestselling author of The Curious Incident of the Dog in the Night-Time, A Spot of Bother, and The Red House on his process writing 18 books, including his latest book Dogs & Monsters, plus how he approaches success and failure.We discuss:Why writing begins before you start writingCreating strong beginningsHow poetry can expand your creative rangeWriting without a mapOn self-doubt, impostor syndrome & trusting your instinctsThe value of conflict, myth, and compression in storytellingPublishing realities, artistic risk, and protecting your creative sparkAbout Mark HaddonMark Haddon is the author of the internationally bestselling novels The Curious Incident of the Dog in the Night-Time, A Spot of Bother, and The Red House. His debut novel won the Whitbread Book of the Year Award and inspired a Tony Award–winning play. A multidisciplinary artist, Mark has also written award-winning poetry, radio dramas, children’s books, and TV screenplays. He teaches creative writing for the Arvon Foundation and lives in Oxford, England.*Resources and Links:📑Interview TranscriptMark’s InstagramMark’s booksDogs and Monsters by Mark HaddonOrigins of the Universe by Albert HinkelbeinThe Evolution of Man - Pictorial Encyclopedia of the Evolution of Man by J. JelinekConflict and Compassion Poems About WarThe Horses by Edwin Muir Poems by RS ThomasJackanoryHelm by Sarah HallTithonus| Greek MythologySappho FragmentsPaul Farley PoetEverything Ravaged, Everything Burned by Wells TowerGarnons-Williams & James SpackmanArvon’s courses*About Arvon:Arvon is the UK’s leading creative writing charity. For over 55 years, Arvon’s creative writing courses have been linking aspiring writers with successful authors, and they are a significant and celebrated part of the British literary landscape. Arvon passionately believes that everyone can benefit from the transformative power of creative writing. It hosts residential, online and community-based writing courses and events, embracing over 6,000 people each year, tutored by some of the most respected writers in the UK today. * For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
What does it take to craft a pitch that truly grabs attention in today’s publishing world? In this conversation, Jane Friedman—publishing industry expert and author of The Business of Being a Writer shares her journey into the publishing world and she shares her advice for writers looking to perfect their submission materials and navigate the ever-changing publishing landscape.We discuss:How to craft a compelling pitch that stands outThe balance between art and business for writersCommon myths about pitching and the publishing industrySelf-publishing vs. traditional publishing: What to knowProtecting your writing in the age of AIHow to adapt to the evolving publishing landscape and stay realistic about successUnderstanding the real costs and considerations of hybrid publishing*Resources and Links:📑Interview TranscriptRoxane Gay - World of WakandaMonica ByrneKate McKean SubstackJane’s WebsiteSubmissions materialsJane’s Website - publishing paths -  traditional vs alt publishingCreated By HumansJane’s books*JANE FRIEDMANJane Friedman has over 25 years of experience in publishing and is a trusted voice in the industry. She is the author of The Business of Being a Writer and publishes The Hot Sheet and The Bottom Line newsletters, which are read by over 40,000 writers and publishing professionals. Jane’s expertise has been featured in major outlets like The New York Times, NPR, and BBC. She’s an educator, speaker, and a leading authority on the business of writing. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
Alda Sigmundsdóttir is a journalist, author, and independent publisher who has built a thriving literary life outside the traditional system. From blogging about Iceland to launching her own press, Alda has published over 11 books and grown a loyal global readership—while staying in full control of her creative work.We discuss: Alda’s early writing career and transition to self-publishingWhat she learned from being traditionally publishedThe freedom and responsibility of going indieHow she built and nurtured a global readershipHer approach to writing about people, culture, and the pastLessons from promoting across genres and writing memoirMindset shifts and skills that supported her success *ABOUT ALDA SIGMUNDSDÓTTIRAlda Sigmundsdóttir is a writer, speaker, and independent publisher based in Reykjavík, Iceland. She’s the author of over 10 books exploring Icelandic culture and society, and the memoir Daughter. She writes two popular Substack newsletters (Letter from Iceland and The Recovery Salon), runs her own publishing house (Little Books Publishing), and teaches a course on going indie.*RESOURCES & LINKS:📑Interview TranscriptAlda's 'Going Indie' course  - LWSAUTHOR for $100 off (Valid until the end of June)Free webinar - Building an Audience for your BooksAlda’s Substack Post - Women on TopLiving Inside the MeltdownThe Little Book of the Icelanders in the Old Days Daughter - Alda’s Memoir The Recovery Salon - Alda’s Second Substack Alda’s Website For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!
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Comments (2)

Doerthe Dolata

"Reading is as good as writing!" And Now Listening! Thank You for this wonderful authentic podcast!!! :-)

May 9th
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Doerthe Dolata

What a refreshing interview with so much beautiful Spirit! I just love Anna's humanity/humour that made listening to this podcast a true happening! Grief, being in the moment, and yes - surviving & thriving from it...The muse is, indeed, ever so present - needing to be acknowledged. Thank You!

Apr 25th
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