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Business By The Numbers
Business By The Numbers
Author: Hunt Demarest
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© Copyright 2026 Hunt Demarest
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Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket."
He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owners, whether they are just starting or have been in the business for years.
Hunt's podcast will provide a core understanding of the financial aspects of running an auto repair shop.
He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owners, whether they are just starting or have been in the business for years.
Hunt's podcast will provide a core understanding of the financial aspects of running an auto repair shop.
213 Episodes
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Thanks to our partners Promotive and Wicked FileAre you setting sales goals that actually make you more money — or just more tired?What if your biggest growth goal is quietly setting your shop up for failure?In this episode, Hunt Demarest breaks down one of the most common (and dangerous) mistakes shop owners make when planning for growth: setting sales targets without understanding the real constraints behind them.Building on the ideas introduced in Episode 200, Hunt walks through how to set profit-driven goals instead of vanity sales numbers — and how to pressure-test those goals against your people, pricing, productivity, and physical space before they turn into stress, burnout, or shrinking margins.Using real shop examples and simple math, this episode shows how to reverse-engineer a sales target from profit, identify your true limiting factors, and decide whether growth should come from pricing, car count, ARO, staffing, or capacity — not guesswork.What you’ll learn…(00:01) Why every shop owner needs a growth goal — and why the wrong one can lead to disaster(03:00) Setting sales goals vs profit goals(05:10) How to work backward from profit into gross profit and sales(06:35) Why sustained 30–50% growth is unrealistic for most auto repair shops(08:25) The danger of planning future years before fixing today’s constraints(10:40) Calculating sales targets for profit(13:30) Why labor rate is often the biggest lever — not car count(18:00) How to identify limiting factors in business growth(19:55) Using ARO versus car count to find the least painful path to growth(24:40) How to maximize profitability and resourcesThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm...
Thanks to our partners Promotive and Wicked FileAre you making end-of-year tax decisions that truly save you money, or just creating future headaches?What if the moves you think are smart tax strategies are quietly costing you more than they save?In this episode of Business by the Numbers, Hunt Demarest, CPA with Paar Melis & Associates, walks shop owners through the most important end-of-year financial and tax considerations — and the costly misconceptions that show up every December.Hunt breaks down which deductions actually move the needle, why retirement contributions can generate cash instead of draining it, and how poor inventory, receivables, and payroll timing can inflate your tax bill without you realizing it.Ideal for auto repair shop owners, managers, and operators who want a clear, realistic financial outlook for 2026 — without hype, political spin, or costly misconceptions.What you’ll discover…(2:23) What the BOI report was, why it disappeared, and why you can forget about it(04:00) How interest rates actually moved from 2023–2025 and what shop owners are really seeing(9:40) Why slowing inflation doesn’t mean prices are coming down(13:30) The affordability problem facing consumers — and how it affects your customers(16:30) Stock market realities, AI concentration, and what precious metals signal(21:45) The truth about ERTC payments, audits, and why “fast-track” offers are scams(24:50) No tax on tips: what changed, what didn’t, and who actually qualifies(27:45) No tax on overtime — what “overtime premium” really means for employees(29:50) What employers should share with their teams about overtime reportingThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio...
Thanks to our partners Promotive and Wicked FileHealth insurance premiums keep climbing — but 2026 could bring the biggest shakeup in years.In this episode of Business by the Numbers, Hunt Demarest, CPA with Paar Melis & Associates, breaks down what’s happening in the small-business health insurance landscape after recent ACA subsidy changes — and why a new Republican-backed House bill could change how shop owners buy coverage and support their teams.Hunt explains the economics behind rising premiums, who’s actually affected by the loss of ACA subsidies, and why shop owners may see new opportunities if association health plans and expanded health reimbursement accounts (HRAs) become available. Whether you already offer health insurance or you’re considering it in 2026, this episode will help you understand what’s real, what’s political, and what’s worth watching.Ideal for shop owners and managers who want clarity on benefits costs, recruiting strategy, and what changes may be coming in the next open enrollment cycle.What you’ll discover…(02:00) The current state of small business health insurance — and why premiums keep rising 10–20% a year(05:40) How the ACA reshaped the market (06:30) What the new House bill is, why it’s being debated now, and the January 31 deadline looming in the background(08:00) Who the loss of ACA subsidies impacts most — and why many shops may see little direct effect(16:10) Association health plans: how small businesses could join buying groups like big employers (and why that could lower premiums)(19:25) Health Reimbursement Accounts (HRAs): the tax advantage shop owners may finally be able to use more flexibly(23:45) What to do now: when it’s smart to wait, when it’s not, and why open enrollment timing matters(25:00) The future of health insurance for small businessesThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network:
Thanks to our partners Promotive and Wicked FileTraining might be the most misunderstood investment in the auto-repair industry — and one of the most expensive when done wrong.In this week’s episode of Business by the Numbers, Hunt Demarest, CPA with Paar Melis & Associates, sits down with David Boyes, President of Today’s Class, to unpack why so many training programs fail, how to actually measure technician growth, and what modern training looks like in the era of mobile learning, data tracking, and personalized development paths.From eliminating wasted classroom hours to using data-backed insights to assign work more intelligently, this episode reveals what separates shops that get real ROI from training… from those burning thousands on ineffective education.Whether you’re trying to develop apprentices, sharpen your A-techs, or build a learning culture that your entire team buys into, this episode gives you the roadmap.This episode is a must for shop owners, service advisors, training managers, and anyone responsible for technician development or operational performance.What you’ll discover…(03:00) The evolution of training methods (05:08) The false assumption shop owners make when they “check the box” by sending someone to class(06:00) Why broad, general classes often fail and how personalization changes everything(09:00) How data reveals technician strengths, weaknesses, and readiness for advanced courses(12:44) What “daily, 3–5 minute micro-training” looks like and why it works(17:15) The “soft ROI” shops miss: engagement, retention, and knowledge-sharing culture(20:00) Why your techs “don’t want training” and what shop owners are doing wrong(24:05) Should shops pay techs for training? Or position it as part of the job?(26:00) How data can reshape dispatching and technician workload(27:25) Can older techs adapt to micro-learning and app-based training?Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network:
Thanks to our partners Promotive and Wicked FileAre you leaving money on the table before the tax year closes?In this end-of-year episode of Business by the Numbers, Hunt Demarest, CPA with Paar Melis & Associates, walks through the essential tax moves shop owners must make before December 31st and the costly assumptions that lead many to overpay the IRS.From retirement contributions and HSA hacks to equipment purchases, inventory write-downs, and why your accounts receivable might be lying to you, Hunt explains how small oversights can snowball into massive tax bills. More importantly, he shows you exactly what to check, adjust, and document now to ensure you only pay what you owe and not a dollar more.If you’ve ever wondered whether to buy equipment before year-end, how to handle unpaid invoices, whether your payroll timing affects deductions, or how to set yourself up for a smoother tax season, this episode gives you the playbook.Ideal for shop owners, bookkeepers, and managers who want to tighten their financials, avoid costly mistakes, and maximize deductions before the year closes.What you’ll discover…(02:10) The repetitive tax mistakes and how to avoid them(03:45) Why retirement contributions are Hunt’s “favorite deduction.”(06:35) How much you can contribute to SIMPLE IRAs and 401(k)s before Dec. 31(09:25) Why Roth contributions don’t reduce your taxes (and when to use them)(10:30) The HSA contribution rules and how they can reimburse old medical bills(14:05) HSA vs. FSA: The real difference and how not to lose your money(16:10) The truth about deducting equipment — cash vs. financing vs. leasing(18:30) Major building improvements you can now deduct in year one(19:40) How to structure employee gifts, bonuses, and reimbursements(22:30) Four big things to keep an eye on to ensure maximum savings(25:16) Accounts payable: how missing December bills inflate your taxes(28:00) The most overlooked deduction in high-interest years(29:00) The fastest way to speed up your tax return (and avoid April chaos)Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop a...
Thanks to our partners Promotive and Wicked FileWhat would it take to double your shop’s success? I.e., 200% of your current sales, gross profit, and net profit?In this special 200th episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis & Associates, breaks down the math, mindset, and milestones behind scaling your shop’s numbers without burning out your team or outgrowing your facility too soon.From practical examples to real-world projections, Hunt shows you how to build a realistic roadmap for growth. Whether it’s raising your labor rate, boosting productivity, or understanding how small compounding changes translate to massive results, you’ll see that doubling your profit doesn’t always mean doubling your workload.By the end, you’ll know how to forecast, plan, and execute your own “Road to 200” — step by step.Ideal for shop owners and managers who are ready to scale their business with data-driven, sustainable growth strategies. What you’ll discover…(02:30) The difference between doubling your numbers and a “200% increase.” (04:20) Increase your prices or increase your production?(06:15) What happens when you try to double sales purely through pricing?(07:15) How to plan realistic, incremental labor rate increases year over year(15:25) When your shop’s size, staffing, and space become limiting factors in growth(18:15) The hidden compounding effect between pricing and productivity(19:10) Why gross profit is more important than sales (and how to double it)(21:30) How doubling sales can more than double your profit if your team is efficient(28:45) Why cutting expenses rarely doubles profit (and what to do instead)(34:00) The compounding math behind raising prices and productivity togetherThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/a...
Thanks to our partners Promotive and Wicked FileAre you rewarding your team, or paying extra taxes to do it? Could a few words on your payroll save you thousands a year?In this episode, Hunt Demarest, CPA with Paar, Melis & Associates, explains why the difference between an allowance and a reimbursement could save both you and your employees thousands of dollars a year.From cars and cell phones to tool truck payments, Hunt breaks down how changing just a few words on your payroll setup can turn a taxable perk into a tax-free benefit. Through clear examples and real-shop math, he reveals how to keep Uncle Sam’s cut out of your employee bonuses and put that money back where it belongs — in your business.If you’ve ever handed out end-of-year bonuses, paid mileage, or covered employee phone bills, this episode will show you a smarter, legally compliant way to do it.Shop owners, service advisors, and bookkeepers who want to reward staff without paying unnecessary payroll taxes.What you’ll discover…(02:00) How a small change in wording saves 25–30% in taxes(04:10) Why giving an “auto allowance” is the same as providing a raise (07:10) Cellphone allowance insights(11:00) Tools allowance and reimbursement insights(11:40) How a $200 tool payment becomes $150 after taxes, and how to make it a full $200 with one form(14:10) What the IRS calls “fringe benefits” and how to use them responsibly to benefit both sides(14:30) Turning bonuses into reimbursements so your team keeps 100% of their moneyThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussiona...
Thanks to our partners Promotive and Wicked FileShould you lease or buy your next vehicle or piece of shop equipment?In this episode, Hunt Demarest, CPA with Paar Melis and Associates, walks through the real-world math behind leases and loans, from tax deductions to depreciation traps, so you can make decisions based on dollars and sense, not dealer pressure.Using simple examples (from a $25K Corolla loaner car to a five-year alignment machine lease), Hunt explains why some “deals” only look good on paper and when a lease actually protects your shop from risk.If you’ve ever wondered whether you’re saving money or just deferring pain, this episode will give you the clarity you need before you sign.Auto shop owners, bookkeepers, and anyone making equipment or vehicle purchase decisions for their business will find this episode especially valuable.What you’ll discover…(02:00) The two big purchases every shop faces and why they’re treated differently(04:25) Why buying often wins on tax deductions (and what leasing actually writes off)(06:30) When a lease really does make sense (09:30) Luxury vehicles vs daily drivers: How depreciation changes the math(14:10) What equipment leases and copier contracts have in common(14:50) The difference between operating and capital leases and why only one builds equity(16:05) The benefits of a bank loan (16:30) The real cost of leases and why you can’t save by paying them off early(17:50) Why people choose leases(18:31) Why a loan almost always beats a lease for your bottom lineThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the...
Thanks to our partners Promotive and Wicked FileWhat if the biggest problems facing auto repair shops today aren’t what you think they are?And what if the future of the industry is being shaped right now, quietly, behind the scenes, by the conversations shop owners aren’t having?In this episode, Hunt Demarest sits down with Chris Jones, the editorial force behind Ratchet+Wrench and several of the industry’s most influential publications. From talent shortages to tech adoption, from mental health to multi-shop growth, Jones offers a clear-eyed look at where the automotive repair world is heading, and where shop owners should be refocusing their energy.This conversation cuts through the noise and gets real about the pressures, opportunities, and evolving expectations shaping today’s shop environment.Whether you’re struggling to hire, trying to improve efficiency, or simply looking for clarity in a rapidly changing industry, this episode will help you understand what today’s shop owners must prioritize — and how to build a healthier, more resilient business.What you’ll discover…(02:25) Why shops are finally catching up to retail-style convenience and technology(03:40) The mindset difference that sets high-performing shop owners apart(05:25) The MSO lesson that surprised everyone — and why process beats everything(07:45) The efficiency challenges shop owners can’t stop talking about(08:50) Why technician shortages aren’t unique to auto repair — and what must change(10:25) The shocking reality of six-figure tech jobs no one is filling(12:20) What 2025 really looked like for shops — and what 2026 may bring(15:10) How understanding neurodivergence can transform shop culture and performance(17:55) What customers actually want now: speed, communication, and clear expectations(21:25) Chris’s best advice for shop owners navigating today’s challengesThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/a...
Thanks to our partners Promotive and Wicked FileHow much does it really cost your shop to win a new customer, and is it worth it?Most shop owners don’t realize they’re spending hundreds, sometimes thousands of dollars just to bring in a single new face, and in some cases, they’re losing money on every “win.”In this episode, Hunt Demarest, CPA with Paar Melis and Associates, breaks down the real cost of customer acquisition and why understanding Customer Acquisition Cost (CAC) and Lifetime Customer Value (LTV) can make or break your business.Hunt exposes the hidden math behind flashy ad campaigns that fail to pay off, showing how every dollar spent should be tied to measurable, long-term value. Whether you’re trying to grow your car count or cut wasted marketing spend, this episode will help you see what your customers are truly worth and how to make every one count.What you’ll discover…(00:15) Why CAC and LTV are key to making sense of your marketing spend(02:30) Why percentage-based ad budgets often fail auto repair shops(05:05) What happens when you expect your ads to “pay off in one visit”(07:10) How to calculate Customer Acquisition Cost (11:15) Understanding Lifetime Customer Value (16:20) Analyzing CAC and LTV for smarter business decisions(20:20) Proven strategies to improve CAC and LTV in your shop(24:35) Why word-of-mouth shops can have zero acquisition cost and massive lifetime valueThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on...
Thanks to our partners Promotive and Wicked File“How much should I actually spend on advertising?”In this week’s episode of Business by the Numbers, Hunt Demarest, CPA with Paar Melis & Associates, tackles one of the most misunderstood questions in the auto repair world.You’ve probably heard the “3–6% rule” a hundred times, but Hunt pulls back the curtain on why that simple percentage can mislead shop owners. Whether you’re a small shop trying to grow or an established business struggling to see ROI from your marketing spend, this episode helps you rethink the way you budget, measure, and analyze your advertising dollars.From Google Ads to billboards, Hunt explains why advertising isn’t a one-size-fits-all formula — and why your shop’s biggest problem might not be marketing at all, but a broken funnel.What you’ll discover…(00:11) How to calculate an effective advertising budget for your auto repair shop.(02:24) Why the “3–6% Rule” doesn’t fit every business.(04:49) Why early-stage shops must break the “percentage of sales” mindset.(06:58) The hidden problem: when production is your real bottleneck, not car count. (09:22) The importance of setting specific car-count goals and measurable expectations.(11:39) How to judge ROI beyond percentages (14:01) Customer lifetime value and acquisition costs(16:19) Translating advertising into car count — and why tracking your leads properly can reveal your real ROI.(18:45) When to cut or double down(21:06) Stop relying on your marketing company’s numbers(23:17) Why location, reputation, and repeat customers change everything Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussiona...
Thanks to our partners Promotive and Wicked FileIn this episode of Business by the Numbers, Hunt Demarest of Paarmelis & Associates breaks down one of the most misunderstood metrics in the automotive repair world: effective labor rate.Many shop owners chase “higher door rates,” but as Hunt reveals, that number often has little to do with your actual profit. From oil changes to state inspections, he explains how small pricing decisions can quietly eat away at your margins—and how to fix them.If you’ve ever asked, “What percentage should my effective labor rate be compared to my door rate?”—this episode is your wake-up call.Hunt also shares how two shops charging wildly different rates can end up with the same revenue, why discounting can destroy profitability, and what you should really track to make more money without working harder.What you’ll learn(01:20) “What’s a good percentage for effective labor rate?”(02:10) Why a 75% effective rate isn’t always bad—and why 100% isn’t always good.(03:40) Real-world variance of top-performing shops (04:50) Understanding how door rate differs from effective labor rate.(05:40) The $75 oil change that’s secretly earning you just $30/hour.(07:15) How two shops can charge the same customer price but get different profit outcomes.(11:30) Working smarter, not harder.(13:00) Why chasing “door rate” vanity metrics is a trap.(16:10) Pricing and productivity—and which one you’re probably ignoring.(17:40) How ignoring effective rates hides true performance.(18:50) Real client case study: Texas shop struggling with low effective rate due to state inspections.(20:00) Action steps: How to spot your low-performing categories and limit the downside.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by
Thanks to our partners Promotive and Wicked FileAfter years of waiting, many shop owners are discovering that their long-anticipated Employee Retention Tax Credit (ERTC) checks may never come — and worse, some are facing IRS audits they didn’t see coming. In this week’s episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis & Associates, breaks down the chaos behind the ERTC delays, what triggers an audit, and what every business owner should be doing right now to protect themselves.This Week, Hunt takes listeners inside the IRS’s renewed crackdown on ERTC claims. From delayed payments and disappearing credit firms to official audit questionnaires, Hunt shares real client examples, reveals the riskiest filing groups, and explains why quarter three of 2021 has become the IRS’s favorite target. He also offers actionable advice on what to do if you’re still waiting for your refund—or worse, if you’ve received an audit letter.In This Conversation:(04:10) The truth about ERTC payment delays and why checks have slowed since mid-2024 (08:35) Why the IRS is focusing on third quarter 2021 claims (13:40) How credit firms and PEO companies like BBSI became audit magnets (18:55) What the official IRS audit questionnaire looks like — and how to prepare (23:22) Key warning signs your ERTC claim could be flagged(27:10) Why smaller, direct filers are less likely to face audits (31:00) What to do (and not do) if you haven’t received your ERTC payment (35:45) Hunt’s cautious outlook for 2025 and what it means for shop financesIf you’re ready to protect your shop from ERTC chaos and stay informed on what the IRS is really doing behind the scenes, this episode is essential listening.IRS Official ERTC Audit Questionnaire: https://info.paarmelis.com/hubfs/Employer%20Response%20to%20IRS%20Document%20Request%20Form.docxThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive...
Thanks to our partners Promotive and Wicked FileEvery shop owner knows the feeling — the harder you work, the less time you seem to have. But what if you could have both? In this week’s Business by the Numbers, Hunt Demerast, CPA, explores the hidden link between profit and time — and why the goal isn’t working harder, but working smarter. From understanding your “hourly rate” as an owner to identifying the difference between working in versus on your business, Hunt breaks down the real math behind sustainable success.This week, Hunt Demerast dives into one of the toughest balancing acts in business: choosing between profit and free time. Drawing on real-world examples from shop owners, Hunt reveals how to calculate your true hourly worth, where to stop trading hours for dollars, and how to reclaim your freedom without losing financial ground.In this conversation, you’ll learn:(00:00) The myth of “profit versus time”(02:20) Why owner mindset still mirrors employee logic(04:45) How to measure profit in context — sales, time, and effort(07:05) The missing metric: how long it takes to make your profit(09:25) Poor people buy things, rich people buy time(11:45) How to calculate your real hourly rate(16:25) Tracking your time: the game-changer for owners(18:40) The “work smarter, not harder” equation(21:01) Working in vs. on your business(23:23) The $10 million question: what is your time really worth?Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica
Thanks to our partners Promotive and Wicked FileEver been charged for someone else’s part? Or failed to get a credit on a return you were sure you’d handled? You’re not alone—and those small leaks could be costing your auto shop thousands each month. This week, Hunt Demerast breaks down how to uncover where your money is really going, how to reconcile your parts purchases with your accounting, and the systems that will save your sanity (and your margins).Hunt tackles one of the most overlooked financial drains in auto repair: parts reconciliation. He explains why even the most organized shops are losing money on parts they never installed, how to calculate your “materiality threshold,” and how to spot errors before they hit your books. Whether you’re doing this manually or with a tool like Wicked File, Hunt gives you the framework to finally take control of your true parts costs.In This ConversationIf you’ve ever wondered why your parts bill doesn’t match your management report, this episode is your roadmap. Hunt shares:Why every shop, no matter how tight their systems, is losing money somewhereHow to identify when a discrepancy is worth investigatingThe most common (and costly) causes of mismatched reportsA step-by-step way to reconcile parts by vendor—and stop the losses for goodWhat You’ll Learn in This Episode(00:50) The real cost of missing or miscredited parts(03:45) Why you might need to sell a part three times to make up for one mistake(07:00) How to find your “materiality level” and stop wasting time chasing pennies(10:20) When it’s worth digging into discrepancies—and when it’s not(13:58) The biggest reporting and accounting errors shops make(16:40) How personal use and “side projects” distort your financials(18:40) Spotting red flags: theft, double billing, and incomplete tickets(21:20) Setting up systems and procedures that prevent lost profit(22:50) Why Wicked File’s AI helps you catch issues in real timeThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Automotive...
Thanks to our partners Promotive and Wicked FileEvery fall, tax season brings the same loaded question: “Can I write that off?” From flat-screen TVs to four-wheelers, the temptation to blur the line between personal and business expenses is real. But where’s the line between smart tax strategy and a dangerous gray area?This week, Hunt Demarest, CPA at Paar Melis & Associates, breaks down the myths and realities of tax write-offs. With humor, clarity, and two decades of experience, he explains what the IRS actually looks for, why “ordinary and necessary” matters more than anything, and how going too far can distort your books, risk an audit, or even tank your business valuation.In this conversation, you’ll learn how to confidently identify legitimate deductions, when to play it safe, and how to document expenses that will stand up in an audit. Whether you’re debating a truck purchase, deducting meals, or mixing vacation with a conference, Hunt shows you how to maximize tax benefits—without losing sight of the bigger financial picture.If you’re ready to stop guessing and start using the tax code to your advantage, this episode will sharpen your perspective on every business expense you make.What You’ll Learn in This Episode(00:00) The infamous question: “Can I write that off?”(02:18) Why “ordinary and necessary” are the IRS’s two magic words.(04:43) The peer problem: when shop-owner advice becomes risky.(06:54) The flat-screen and four-wheeler test—how intent changes everything.(09:11) Why write-offs save more than taxes—they protect cash flow.(11:17) Vehicles in your business: the registration rule that matters most.(15:41) Paying yourself back—how to legally reimburse tools and trucks.(17:57) Meals vs. meetings: the 50% vs. 100% deduction debate.(20:10) Turning vacations into business trips (the right way).(22:20) The dark side of deductions: audit risk and distorted books.(24:42) Why overdoing write-offs lowers your business valuation.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop Aftermarket Radio Networka...
Thanks to our partners Promotive and Wicked FileAuto shops aren’t going broke because they charge too little—they’re going broke because they’re measuring wrong. In this episode, CPA and host Hunt Demerest unpacks the gap between what your shop management system tells you and what your financials know to be true. From the hidden drag of switching techs from flat rate to hourly to the simple tweak that makes your software reflect real costs, Hunt shows you how to surface the problem (productivity vs. pricing) and correct course—before your margins get cut in half.What you’ll learn:02:20 – Expectation vs. reality: SMS shows 75% gross profit—but QuickBooks shows ~50%.04:38 – The pivot that broke the math: moving techs from flat rate to hourly + production drop.06:52 – Why unchecked hourly pay halves margins—and why it’s so hard to fix later.09:12 – “Productivity” isn’t just techs: counter, invoicing, parts, layout, communication.13:55 – Pricing sanity check: book time vs. your actual time; efficiency vs. productivity.16:04 – The core software issue: SMS assumes techs are only paid when you’re paid.18:23 – The fix: compare SMS “expected” labor cost to QuickBooks actuals and adjust: set a shop-wide uplift % or per-tech rates, include benefits, vacation, unpaid work, bonuses, aim to slightly overstate costs (~5%) so you’re pleasantly surprised at month-end.32:16 – Wrap: Most shops have a productivity and pricing problem—use SMS truthing to see it sooner.Key takeawaysFlat rate manages downside; hourly requires management. If hourly productivity slides from ~40 flagged hours to ~20, your margin vanishes.Don’t let software mask reality. If SMS says 75% gross profit but financials show ~50%, trust the books and recalibrate SMS.Blend the cure. You rarely fix a major productivity problem only with pricing—and you can’t price your way out of operational drag.Make SMS reflect true cost. Start shop-wide: if SMS shows $10k labor cost but QuickBooks shows $12k, increase internal tech rates by +20% (then refine per-tech if needed).Target “conservative accuracy.” Slightly overstating cost protects your bottom line morebthan rosy math ever will.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books...
Thanks to our partners Promotive and Wicked FileWhat happens when a shop owner calls to say they’re going broke—only to discover they’re actually profitable on paper? The truth is, profit doesn’t always equal cash flow. And without cash, even the healthiest shops can collapse.In this episode of Business by the Numbers, Hunt Demarest, CPA of Paar Melis & Associates, tackles one of the most dangerous misconceptions in business: why shops fail even when they’re making money. From bootstrapping vs. borrowing to the hidden dangers of credit card advance loans, Hunt unpacks real-world lessons from a client whose debt service was drowning out his profits—and the lifeline that helped him turn it around.If you’ve ever wondered why your bank account doesn’t match your P&L, this episode could be the wake-up call you need.What You’ll Learn in This Episode(00:00) Why profit doesn’t always mean cash—and why cash doesn’t always mean profit(02:12) The #1 killer of small businesses: lack of cashflow(06:44) Debt service vs. total debt: what really matters for survival(08:59) Bootstrapping vs. borrowing: how to pick your strategy and stick to it(11:19) Why cash reserves are more important than paying off all your debt(13:59) When profit isn’t enough: how debt service can sink a shop(15:56) The dangers of credit card advance loans—and why they trap so many shops(18:12) How refinancing debt saved one shop owner from burning $3,000 every monthThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly...
Thanks to our partners Promotive and Wicked FileWhat would happen if your shop—or any business—was hit with a wage and hour audit tomorrow?The answer might shock you. For many owners, even those with the best intentions, missteps in overtime, classification, or documentation could result in penalties large enough to shut doors permanently.In this episode of Business by the Numbers, Hunt Demarest sits down with Jamie Hasty, Vice President of SESCO Management Consultants and a leading authority in employment regulation compliance. Jamie brings more than two decades of experience helping businesses navigate the complexities of wage and hour law, overtime requirements, employee handbooks, and Department of Labor audits.From California lunch breaks to discretionary bonuses, Jamie breaks down the most common pitfalls, why “intent” won’t save you in court, and the proactive steps every business owner should take before regulators—or lawyers—come knocking.What You’ll Learn in This Episode:(01:38) Why overtime rules haven’t changed as much as the headlines suggest(03:46) The #1 financial liability most business owners overlook(08:57) How misclassifying employees—even accidentally—can cost millions(13:37) The difference between discretionary vs. non-discretionary bonuses(23:02) Why accurate timecards are your best legal defense(34:49) How to avoid the hidden dangers of generic employee handbooksIf you’re a shop owner—or any employer—this conversation could be the wake-up call that saves your business.Resources:Connect with Jamie Hasty and SESCO Management Consultants: sescomgt.com jamie@sescomgt.comThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop Aftermarket Radio NetworkRemarkable Results Radio...
Thanks to our partners Promotive and Wicked FileWelcome to another episode of Business by the Numbers with Hunt Demerast, CPA at Parmelis & Associates. This week, Hunt digs into a deceptively simple question every shop owner should be asking: when and how should you look at your financials?Too often, business owners flip through their QuickBooks file or shop management system without clarity on what they’re really trying to uncover. Hunt breaks down the process like a scientist testing a theory: identify the problem, brainstorm possible fixes, implement solutions, and then analyze results.From chasing profitability to tackling parts gross profit, Hunt explains how daily, weekly, and monthly reviews tell different stories about your business. Along the way, he shares why financials are trailing indicators, how leading metrics like productivity or parts pricing play a bigger role than many realize, and why “set it and forget it” rarely works when it comes to profitability.You’ll also hear:(03:07) Why the frequency of financial reviews should match the problem you’re solving(05:55) How to use the scientific method to test business decisions(10:53) A real-world example of fixing low parts gross profit margins(17:53) The danger of only reviewing numbers once a year(19:47) Why your assumptions must be tested against reality—and how to course-correctWhether you’re chasing higher margins, fighting to stay profitable, or just trying to sleep at night knowing your numbers are right, this episode offers a roadmap to thinking about financials with purpose instead of panic.Stay safe out there—and remember, your financials are only as valuable as the questions you ask of them.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the...


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