The WedPro Podcast
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© Katie and Roxy - The Wedding Business Hub
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Our podcast is packed with actionable step by step strategies to help you build a profitable wedding business. This show is your go-to source for all things weddings, designed to inspire, educate, and elevate your wedding business to new levels.
We help you breakdown the overwhelm and build a profitable, wedding business that you love. Each week we share strategies, marketing tips, and the industry's best kept secrets! Everything from pricing your services, keeping burnout at bay to marketing your business, generating sales and lots more.
Don't miss an episode! Subscribe today!
We help you breakdown the overwhelm and build a profitable, wedding business that you love. Each week we share strategies, marketing tips, and the industry's best kept secrets! Everything from pricing your services, keeping burnout at bay to marketing your business, generating sales and lots more.
Don't miss an episode! Subscribe today!
179 Episodes
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If you struggle to say no in your business, you are definitely not alone. Many wedding suppliers know they should be setting clearer boundaries, charging confidently or sticking to their policies, but still find themselves over explaining, discounting or bending the rules when a situation feels uncomfortable. In this episode, Katie and Roxy explore the internal side of business growth and how identities like “the nice one”, “the helper” or “the hard worker” can quietly shape the decisions you make. They talk about why these patterns show up in things like pricing, refunds and client boundaries, and how recognising them can help you move forward in your business.If you found yourself nodding along when we talked about enforcing policies and protecting your boundaries, we also mention a tool we created called WedPro Contract Studio. It helps wedding suppliers generate clear terms and conditions, client contracts and policies designed specifically for the wedding industry, so you are not relying on scattered emails or patchwork templates when situations arise.You can check it out here if you are interested:https://www.wedproterms.com
In this episode, we’re cutting through the noise to answer one question: how do you actually use AI in your wedding business without sounding robotic or falling behind? The short answer — you start now, and you start smart. Katie and Roxy share exactly how AI is already transforming the wedding industry, from automating admin and improving enquiry response time to building out marketing, workflows, and brand positioning.As leaders in AI for wedding professionals, they reveal what’s working right now, what’s changing fast, and why wedding pros who avoid AI are at real risk of getting left behind. This isn’t hype. It’s strategy.Listen in if you want to stay ahead of the curve and learn how to use AI with confidence, clarity, and actual results.
In this episode, we’re tackling the big question: why do so many wedding suppliers still feel terrified to raise their prices, even when they know they’re undercharging? The simple answer is that it’s rarely about the number, it’s about what’s happening underneath it. Katie and Roxy break down the biggest money mindset blocks holding wedding professionals back, from fear of losing bookings and avoiding the numbers, to imposter syndrome, discounting, and comparison spirals. You’ll leave this episode with a clearer mindset, stronger confidence, and a practical way to work out what’s really stopping you from building a profitable wedding business.If you know a wedding supplier who needs this chat, send it to them.
Instagram has changed and if you are still using it like a booking machine you will end up exhausted, inconsistent, and convinced it is not working.In this episode, WedPro founder Katie shares one of her favourite OG topics: Instagram. If you have been with us since 2020, you will know this is one we always come back to.Katie breaks down what Instagram is actually for in 2026, what is a total waste of your time, and the simple shifts that turn your content into trust, enquiries and booked work.Inside the episode, you will learn:The real job of Instagram in 2026 (and what it is not)The three content buckets that drive enquiries: positioning, proof and processThe biggest conversion leak that stops great content turning into bookingsA simple 7 day reset you can do this week if bookings feel slowIf you want a calmer, clearer Instagram strategy that fits around real client work, this one is for you.Want help making Instagram feel simpler and your enquiries to convert better? DM us the word INSTAGRAM and we will point you to the best next step. (link: www.instagram.com/wedding_business_hub)
In this episode, we are tackling the question most wedding business owners are quietly asking by February: why does the business still feel heavy even when things are going well? The simple answer is that growth does not come from adding more, it comes from letting go of what is draining you. Katie and Roxy share what they are shedding in 2026, what they are keeping, and how simplifying systems can reduce stress, admin, and missed opportunities so your business feels easier to run.This is a real, honest reset conversation for wedding suppliers who are busy, booked, and ready for things to feel calmer.Episode HighlightsWhy February is the real reset month, not JanuaryWhat we are shedding in 2026 and why it mattersThe hidden admin that quietly drains time and energyWhy wedding businesses need simpler systemsHow the right CRM can reduce stress and monthly spendWhat is coming up on the podcast this yearSponsorThis episode is sponsored by Ever After Systems, a CRM built specifically for the wedding industry.If you are juggling too many tools, losing track of enquiries, or carrying too much admin in your head, Ever After is worth a look. If you are curious about the system, or want to book a call with Emma to talk through simplifying your setup and reducing spend, you can do that here:https://links.everafter.systems/widget/bookings/eas-discovery
In this episode, we’re tackling the big question wedding suppliers ask us every week: why enquiries slow down and what actually fixes it. The simple answer is that more bookings rarely come from doing more, they come from fixing the gaps you can’t see. Roxy breaks down what’s quietly blocking enquiries, what not to do when bookings wobble, and what to do instead so couples feel confident reaching out. You’ll learn how to tighten your message, focus your visibility, and lead enquiries in a way that builds trust and momentum.If you’ve ever thought “I don’t know where to start”, this episode is for you.If you want support and a clear place to start, DM us the word 'wedpro' on Instagram. The link is in our bio and we’ll chat through how we can help.
This is part two of our Stop, Simplify, Double Down reset series for wedding business owners.If part one helped you clear your head and get honest about what you want from your wedding business, this episode shows you how to turn that clarity into action that actually sticks.Roxy shares the exact 90 day planning method we use with our clients to improve bookings, pricing, and visibility without overwhelm. You’ll create one clear goal, choose three priorities that matter, and set weekly actions that fit around real life and busy wedding seasons.No massive plans. No constant hustle. Just a clear way forward.Episode Highlights* Why 90 day planning works better than yearly wedding business goals* How to choose one goal that supports bookings, pricing, or visibility* The difference between priorities and staying busy* What weekly non negotiables look like in real wedding businesses* Examples from photographers, planners, and venues* How to decide your first step for the next 7 days🎧 This is part two of a two part series.If you haven’t listened to part one yet, start there for the full reset.If you need support bringing your plan to life, DM us on Instagram the word WEDPRO.
This is part one of a two part reset series for wedding business owners who feel busy, stretched, and unsure what to focus on next.In this episode, Roxy helps you step back and reset your wedding business without doing more or starting again. This is the same clarity work we walk our clients through when they feel overwhelmed, stuck, or like their business looks fine on the outside but feels heavy behind the scenes.You’ll look honestly at the last year, get clear on what you want more of in 2026, and use the stop, simplify, double down method to decide where your time and energy should really be going.This episode is about direction, not pressure.Episode Highlights* The one question that brings instant clarity to your wedding business goals* How to review the last year without judgement or overthinking* Why being busy doesn’t always mean your business is working* The four areas to reset, revenue, clients, time, and visibility* The stop, simplify, double down framework* Why familiar tasks feel safe, even when they’re not helping* How to choose one clear focus for the next 90 days
January can feel loud for wedding business owners. Everyone has an opinion on what you should fix, change, or start doing right now. It’s easy to feel motivated one minute and overwhelmed the next.In this solo episode, we’re cutting through the usual January talk and focusing on what actually makes a difference in a wedding business. You’ll hear practical advice on sales, marketing, branding, and mindset, grounded in how the wedding industry really works, not generic business advice that doesn’t fit your world.This episode is for wedding suppliers who want to feel clear, confident, and motivated to take action, without pressure, panic, or unrealistic expectations. You’ll leave knowing what to focus on now, what can wait, and how to make this year genuinely work for you.If money, pricing, or confidence has been on your mind, you can order your copy of The Profit Shift atwww.theprofitshift.co.uk
What is the number one problem this episode solves?Most wedding pros wait for January to sort their marketing, pricing and visibility, but the truth is that the couples who book in January made their decisions months earlier. In this episode we explain why waiting costs you bookings and what you should focus on now to set yourself up for a strong 2026 and beyond. The simple answer is that you need to fix the parts of your business that couples judge before they enquire. We talk about how to tighten your enquiry flow, strengthen your website, get clear on your message and plan across seasons instead of weeks.We also share the data behind engagement season and why your actions today shape your bookings for 2026, 2027 and 2028.If you want help unlocking the number one thing holding your business back, book your free 10 minute strategy call here:https://calendly.com/info-40459/strategy-session-pb
Most wedding suppliers feel like they are working nonstop yet have no clue if their business is actually making any money. This episode tackles the real problem behind that.In this episode, we look at what happens when your business runs you. The answer is learning how to shift from constant hustle to a business that is profitable, clear, and easier to run. Katie shares the key lessons from her new book, The Profit Shift, including how to spot profit leaks, set real boundaries, understand your numbers, and protect your time so you can do your best work.You’ll hear real stories, practical advice, and simple changes that help you work less and earn more. If you want a business that feels calmer and pays you well, this one is worth a listen.Follow the show or share it with a friend if this hits home.
In this episode we’re digging into the one thing that could bring you more steady bookings than Instagram ever will: your email list. The simple answer is that your inbox is an asset you’re not using enough. Katie and Roxy break down how to keep email simple, what to send, and why this matters for your bookings. They share how one florist now fills workshops and sells flowers on repeat from one set of emails, and how a photographer made 11k across a three day fair using a clean nurture plan.We also talk through Flodesk’s pricing change and why this is the last chance to lock in their unlimited plan. If you want to try it, here’s our link:https://partners.flodesk.com/wedproFollow the show and share this episode with a friend who needs a nudge.
Wedding business owners, this one is for you. After speaking to a lot of suppliers over the last few weeks, I kept hearing the same three struggles come up again and again. If you’ve been feeling stuck with your marketing, attracting the wrong couples, or unsure how to get steady wedding enquiries, you are not alone. This episode breaks down the real issues holding wedding suppliers back right now and what to do to fix them fast.We’ll talk about simple planning, clear messaging, visibility, confidence, and the easy systems that help you book more ideal couples without burning out. If you want your wedding business ready for engagement season, this episode will help you get moving in the right direction.We also offer a small number of free 1 to 1 strategy calls each week if you want personal support. Book your call here: [insert link]Share this with a wedding friend who needs it.BOOK A FREE STRATEGY CALL https://calendly.com/info-40459/strategy-session-clone
In this episode, we’re lifting the lid on the strategy that’s helped our WedPro CEO clients make tens of thousands of pounds - without chasing followers, trends, or algorithms.We’re talking about the real secret to consistent bookings: referrals and reputation. The kind of strategy that gets you on your dream venue’s recommended supplier list and keeps your inbox full from people who already trust you.Katie and Roxy break down why reputation beats visibility every time, what makes people actually refer you, and how to stand out when building those high-value industry relationships. You’ll also hear how our clients are using our trademark WedPro referral system to land £10k+ partnerships that book them out month after month.🎧 Press play to discover the simple, powerful shifts that can turn your reputation into revenue.And don’t forget - our Booked Out Wedding Pro Challenge kicks off next week! There are 100 spots available, so grab yours via this link: https://theweddingbusinesshub.learnworlds.com/booked-out-challenge
What is the #1 problem this episode solves? Feeling like your business only works if you do everything? You’re not alone — and it’s exactly what we’re tackling in this episode.In this episode, Roxy sits down with Tim Sentance, co-founder of Boujee Music and speaker at WedCon 2025, to talk about how he built a business performing at over 150 weddings a year - without burning out or doing it all himself.The simple answer? You’ve got to start thinking like a leader, not just a doer. Tim shares how he learned to delegate, trust others, and scale Boujee Music while keeping the magic alive. Together, they dive into the mindset shifts, systems, and lessons every wedding pro needs to build a business that works for them - not because of them.There’ still time to grab your hands on a Wedcon 2025 ticket but do only have a handful remaining! Visit hereto get yours now!
Title: It’s Not Your Prices - It’s How You’re Selling ThemIn this episode, we’re tackling one of the biggest questions in the wedding industry: “Why am I not booking, even though my work’s amazing?”The simple answer? It’s not your prices — it’s how you’re communicating value. Katie and Roxy dig into how to bridge the gap between what you charge and what couples feel they’re getting, so you can confidently sell without dropping your prices. They’ll share how to position your offers, handle “you’re out of our budget” conversations, and make clients see your worth before they even see the number.If you’ve ever doubted your pricing or felt like couples just don’t get it, this one’s for you.SHOW NOTES / EPISODE HIGHLIGHTSWhy under-enquiries aren’t always about your price pointThe perception gap between what you charge and what couples believe they getHow to sell emotion, not just featuresWhat to say when couples mention budgetHow to raise prices confidently and back them upFlodesk: our £6,000 email and how to lock in legacy pricing
n this episode, Katie and Roxy share the real, behind-the-scenes story of how they made their first £100k — the lessons, the wobblies, and what they’d do differently if they were starting again.They’ll take you through four simple steps that changed everything: getting discovered, building a loyal audience, building confidence, and mastering one thing at a time.If you’re trying to grow your wedding business or hit your first big income goal, this episode will give you the clarity (and the kick) you need.To take a look at WedPro CEO, visit here: https://www.theweddingbusinesshub.com/wedproceo
In this episode, we’re tackling the big question: How do you build a wedding business that doesn’t fall apart the moment you take a day off? The simple answer — you need the right systems, mindset, and structure to stop being the “doer” and start being the CEO.Katie and Roxy get real about what’s keeping so many wedding suppliers stuck in the hamster wheel — constant emails, never-ending edits, no boundaries — and share how to finally build a business that runs without you. You’ll learn how to:Get clear on what you actually want your business (and life) to look likeUnderstand your numbers and price for profitCreate systems that save hours every weekStep into your CEO role with confidencePlus, they reveal something huge launching at Wedcon 2025 — The Profit Shift — a brand-new toolkit packed with templates, planners, and pricing tools designed to help you make more money without doing more.If you’re ready to stop being “on” 24/7 and start running your business like a pro, this one’s for you.🎟 Wedcon 2025 — The UK’s No.1 Wedding Industry Growth Event📍26 November | ShrewsburyBNPL + split-pay options available. Limited tickets left. www.wedcon.co.uk
In part two of our copywriting mini-series, Katie and Roxy are pulling back the curtain on the 5-P Copy Framework – the structure that turns dull, practical copy into words that connect. Last week was about the science (remember the bleach brand and the credit card company?). This week is about the framework itself: what it is, why it matters, and how it could transform the way couples respond to your marketing.You’ll learn why couples don’t just want hours and prices, but promises and proof. You’ll hear the emotional motivators that drive bookings, the myths that keep wedding pros stuck, and the questions you should be asking yourself right now.If you want to stop competing on price and start writing copy that books, this episode will show you what’s possible. And if you’re serious about applying it? You need to be at Wedcon this November.
In this episode, we’re tackling the big question: why isn’t your marketing copy converting into bookings? The simple answer is that most wedding pros write for the head, not the heart. Couples don’t book because of the number of hours, images, or bouquets – they book because of how you make them feel. Katie and Roxy share insights from groundbreaking research on emotional motivators (the feelings that drive spending), what most suppliers are doing wrong, and how you can align your messaging with what couples actually care about. You’ll learn why practical details matter but emotions seal the deal, and why connected couples are 52% more valuable than satisfied ones. Plus, they reveal how this ties into The Profit Shift – a new framework they’ll be breaking down at Wedcon this November.
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