The WedPro Podcast

In this episode, we’re tackling the big question: How do you build a wedding business that doesn’t fall apart the moment you take a day off? The simple answer — you need the right systems, mindset, and structure to stop being the “doer” and start being the CEO.Katie and Roxy get real about what’s keeping so many wedding suppliers stuck in the hamster wheel — constant emails, never-ending edits, no boundaries — and share how to finally build a business that runs without you. You’ll learn how to:Get clear on what you actually want your business (and life) to look likeUnderstand your numbers and price for profitCreate systems that save hours every weekStep into your CEO role with confidencePlus, they reveal something huge launching at Wedcon 2025 — The Profit Shift — a brand-new toolkit packed with templates, planners, and pricing tools designed to help you make more money without doing more.If you’re ready to stop being “on” 24/7 and start running your business like a pro, this one’s for you.🎟 Wedcon 2025 — The UK’s No.1 Wedding Industry Growth Event📍26 November | ShrewsburyBNPL + split-pay options available. Limited tickets left. www.wedcon.co.uk

In part two of our copywriting mini-series, Katie and Roxy are pulling back the curtain on the 5-P Copy Framework – the structure that turns dull, practical copy into words that connect. Last week was about the science (remember the bleach brand and the credit card company?). This week is about the framework itself: what it is, why it matters, and how it could transform the way couples respond to your marketing.You’ll learn why couples don’t just want hours and prices, but promises and proof. You’ll hear the emotional motivators that drive bookings, the myths that keep wedding pros stuck, and the questions you should be asking yourself right now.If you want to stop competing on price and start writing copy that books, this episode will show you what’s possible. And if you’re serious about applying it? You need to be at Wedcon this November.

In this episode, we’re tackling the big question: why isn’t your marketing copy converting into bookings? The simple answer is that most wedding pros write for the head, not the heart. Couples don’t book because of the number of hours, images, or bouquets – they book because of how you make them feel. Katie and Roxy share insights from groundbreaking research on emotional motivators (the feelings that drive spending), what most suppliers are doing wrong, and how you can align your messaging with what couples actually care about. You’ll learn why practical details matter but emotions seal the deal, and why connected couples are 52% more valuable than satisfied ones. Plus, they reveal how this ties into The Profit Shift – a new framework they’ll be breaking down at Wedcon this November.

In this episode, we’re tackling the big question: how do you stop ghosting and turn more enquiries into bookings? The simple answer is you need to track your funnel and give couples the speed, clarity, and trust signals they’re looking for. Katie and Roxy are following the data and sharing a data that books framework , from diagnosing where couples drop out, to fixing that first touch and impression, to using the 3-message close to keep couples engaged. Plus, real wedding industry stories that prove persistence pays off.If you want to stop ghosting and start closing, this episode is your playbook.For Tickets to the No1 Wedding Industry Conference in November 26th head to www.wedcon.co.uk. With speakers such as Terry Lewis, Bernadette Chapman, Sadauf Saleem, Joel Stone and Michelle Jacobs these speakers have built and scaled businesses into the 6 and 7 figures and are ready to share what they did and didn’t do to get there. There’s limited seats available PLUS there’s can’t find anywhere else resources available to attendees on the day. Head to www.wedcon.co.ukIn a Nutshell. This episode coversstop wedding enquiry ghostinghow to close more wedding leadswedding business pricing transparencyconvert wedding enquirieswedding supplier sales tipsfollow-up for wedding enquiriesEpisode Highlights Why ghosting is a funnel problem, not a couple problemThe key stats showing how couples really choose suppliersHow to diagnose your funnel and see where leads drop offWhy transparent pricing matters (even for bespoke services)The balance between too much and too little info on lead formsThe 3-message close that keeps enquiries warm without feeling pushyReal success stories from suppliers who booked clients months laterSneak peek at the tools and resources waiting at Wedcon 2025

September is here – and that “back to school” feeling isn’t just for the kids. For wedding suppliers, it’s the perfect time to reset, refocus, and set yourself up for the busiest booking months of the year.In this episode, Katie and Roxy dive into why Q4 is your secret weapon for growth. From Christmas and New Year proposals sparking the January contract boom, to Valentine’s engagements fuelling March bookings – the work you do now determines how booked you’ll be next year.We’ll cover:Why nothing changes if nothing changes – and how to break the cycleHow algorithms, SEO and content flow need Q4 to gain tractionSmart ways to use styled shoots, networking and planning to get aheadWhy Wedcon in November is the ultimate accelerator for wedding business owners🎟 Join us at Wedcon – the UK’s must-attend wedding business event, packed with strategy, inspiration, and connections that will power your 2026 bookings: www.wedcon.co.uk👉 Follow the podcast for more straight-talking growth strategies for wedding pros.

The fake wedding trend is taking over social feeds and it’s not just happening in India anymore. From luxury venues in Dubai to campuses in the US, these full-scale wedding events have everything… except the actual marriage.In this episode, join Katie and Roxy as they unpack exactly what a fake wedding is, where the trend is headed, and their thoughts on whether it’s an opportunity or a threat to the meaning of weddings.We’ll share how suppliers can turn this into off-season wedding bookings, fresh marketing content, and collaborative events that generate real revenue. Plus, we get into the big debate – does this undermine the emotional and cultural significance of marriage, and should it even be called a wedding?We want to know what you think: Would you work a fake wedding? DM us on Instagram or email info@theweddingbusinesshub.com.Show Notes / Episode HighlightsWhat exactly is the fake wedding trend and how it startedWhere it’s going global (India, Dubai, US, UK)Why Gen Z and Millennials are driving demandHow wedding pros can monetise the trend without losing brand integrityThe ethical debate - does it undermine “real” weddings?

In this episode, we’re tackling the big question: is blogging still worth it for wedding suppliers in 2025? The simple answer: yes - if you do it strategically.You need to focus on building EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), showing your real behind‑the‑scenes know‑how, and writing content that AI search engines can trust.Katie and Roxy share actionable tips on choosing the right topics, weaving in client stories, adding credibility signals (think bios, data, testimonials), and optimising for AI-driven search.You’ll walk away knowing exactly what to blog about, how it helps visibility now, and which blog in the archives you should tackle next.Tune in and get ready to elevate your blog game, get found more often… and book more weddings.Don't forget to follow The Wedding Business Hub (LINK INSTAGRAM) and share this episode if it lands for you!

In this episode, we’re cutting through the fluff and talking about something too many wedding pros avoid planning for - profit.If you're booking weddings but not seeing the income you expected, this episode is your wake-up call.Katie and Roxy break down exactly how to roadmap your way to a profitable wedding business using smart pricing, intentional forecasting, and dive into the Profit First method.It's not about confusing or scary spreadsheets, just strategy that actually works and makes your accountant fall in love with you.You’ll hear how real wedding suppliers hit six-figure profits using the framework we shared at last year’s Wedcon and how you can do the same.If you're ready to ditch burnout and finally pay yourself properly, this is the episode for you. Listen now to learn how to plan for profit, not just hope for it.GET YOUR WEDCON TICKETS HERE

Unlock the secrets to sustainable wedding‑business growth in this week’s episode of The WedPro Podcast. Roxy sits down with corporate‑turned‑wedding strategist Terry Lewis to share the exact frameworks that helped him go from City finance to multi‑award‑winning entrepreneur—and how you can apply the same methods to land more bookings without burning out on social media.In this episode, you’ll discover:The “marketing pyramid” & why word‑of‑mouth sits at the topThe IPA framework: Influencers, Pipelines & Anchors explainedHow to stop competing on price and attract premium clientsThe mindset shift from small‑business hustle to CEO‑style strategyWhy live events like Wedcon turbocharge your learningResources & Links:🎟️ Grab your tickets for Wedcon 2025: 📚 12 Habits Of Successfully Booked Up Wedding Suppliers

Welcome back to the WedPro Podcast! In today’s inspiring episode, Roxy sits down with luxury wedding planner and international speaker Michelle Jacobs, founder of Elegante by Michelle J, and one of our keynote speakers for Wedcon 2025.From starting her business in her 50s to becoming one of the most respected names in destination weddings, Michelle shares her journey, lessons learned, and powerful mindset shifts that helped her build a thriving, sustainable business—without burning out.🔥 In This Episode:Why it’s never too late to start your dream businessHow Michelle discovered her niche in Jewish destination weddingsThe story behind her first Italy wedding—and what went wrong (and right)Lessons in confidence, overcoming fear, and saying “yes”Why putting on your “big girl pants” can change everythingThe power of imperfect action in businessWhy burnout is real in the wedding industry—and how to prevent itWhat to expect from Michelle’s talk at Wedcon 2025How to carve out CEO time to work ON your business, not just in it💥 Whether you’re just starting out or scaling fast, Michelle’s story and insights will leave you fired up to make bold moves in your business!

📌 Early Bird Tickets for WedCon 2025: https://wedcon.co.uk (📌 Full Transcript & Blog: https://www.theweddingbusinesshub.com/blogs📌 Email Us: info@theweddingbusinesshub.comIn this week’s episode of The WedPro Podcast, Katie and Roxy dive into the essential strategies for winning over Gen Z couples using authentic short-form video. Gen Z is on track to wield an astonishing $74 trillion in spending power by 2040, and if you're not meeting them where they are online—YouTube, Instagram, TikTok—you’re invisible to them.They chat about how to adapt your marketing to appeal to this always-online, video-loving generation, discuss the importance of authenticity (even with AI in the mix), and give you 5 practical rules for creating effective, engaging video content for your wedding business.This is a no-fluff, real talk episode packed with stories, practical advice, and encouragement to own your expertise—even when it feels uncomfortable.Whether you're brand new or scaling past 30k/year, this one’s for you!

Secure Your Spot for WEDCON 2025!Welcome back to the WedPro Podcast – your backstage pass to building the thriving, burnout-free wedding business you absolutely deserve.This week, Katie and Roxy are cracking the code on one of the most overlooked (but vital!) areas of growing a sustainable wedding business: keeping your past clients raving and referring you for years to come.Because let’s face it—so many suppliers stop at the thank-you card and move on. But referrals and retention are the real heartbeat of a booked-out business!Katie and Roxy go beyond the obvious thank-you card to explore:Why post-wedding engagement matters: The psychology of surprise and delight, dopamine spikes, and emotional memories that lead to lifelong fans.Turning happy couples into walking testimonials: Social proof, word-of-mouth marketing, and why act two and three of the client journey are crucial.Mapping a post-wedding timeline: From two weeks after the wedding to a year or more later—fill those touchpoints with meaningful interactions.Three VIP touchpoints to try right now:Personalised thank-you videosAnniversary activationsMini documentary-style recapsPro tips for creating shareable content with your supplier partners for organic reach.Bonus touchpoints: Digital keepsakes, curated playlists, framed prints, email strategies, and surprise-and-delight gestures.The power of tracking and measuring your post-wedding strategies so you can double down on what works.💡 In This Episode

Ever wondered what happens behind the velvet rope? Join Katie and Roxy as they reflect on their red-carpet chats with Sam Thompson, soak up Brandon’s mission to revolutionise accessibility for the visually impaired, and celebrate every purpose-driven winner.In this episode you’ll discover:How a crystal-clear “why” can elevate your authority and attract dream couplesReal-world stories that spark fresh ideas for your next event—think WedCon in NovemberSimple shifts to infuse purpose into your marketing, services, and collaborationsWhether you’re a planner, florist, photographer, venue owner, or bridal designer, press play for inspiration that could transform your approach to growth.

Feeling like 2025 is flying by? In this solo episode, Roxy takes the mic to guide you through a much-needed mid-year reset for your wedding business. Whether you're fully booked and frazzled or facing an unexpected quiet spell, this episode is your no-fluff, soul-soothing permission slip to pause, reflect, and reset. No spreadsheets. No plane ticket to Bali. Just practical questions, mindset shifts, and one very important hour of CEO time.What You’ll Learn in This Episode:Why now is the perfect time for a business check-inThe #1 question to ask yourself about what’s actually workingA simple mindset exercise that could change your next 30 daysHow to let go of energy-draining tasks without guiltThe power of a "To-Not-Do" listWhat to prep for as Q3 and Q4 roll in (hello, engagement season!)Easy CEO rituals to refresh your business and mindsetA grounding journal prompt to reconnect with your next-level selfMini Homework from Roxy:✅ Block one CEO hour this week✅ Write your “To-Not-Do” list✅ Pick one small reset ritual to clear the decksMentioned in This Episode:✨ Flodesk – Beautiful, intuitive email marketing made easy✨ Free 20–30 min strategy calls for wedding business owners – DM us on Instagram to claim yours!

Struggling to get your marketing to actually work? Overwhelmed by all the AI hype and wondering what really moves the needle?In this firecracker episode, Roxy is joined by Wedcon 2025 speaker Joel Stone — international speaker, seven-figure agency owner, and straight-talking host of the Stay Hungry podcast. Joel's here to cut through the noise and share how to simplify your marketing, use AI properly, and finally start seeing serious results.They dig into what actually works when it comes to ads, the AI tools that save time (without sounding like a robot), and the mindset shifts that help business owners stop overcomplicating and start scaling.Expect bold advice, practical tips, and a kick up the bum (with love). Hit play if you're ready to stop overthinking and start growing your wedding business — no fluff, no jargon.Get your Wedcon 2025 here: https://www.wedcon.co.ukConnect with Joel: Joel's InsagramGrab Your Copy of STAY HUNGRY

In this powerful and heartfelt episode, Katie and Roxy explore what it truly means to think and act like the CEO of your wedding business. From stepping out of people-pleasing habits to establishing unshakable boundaries, this conversation dives deep into mindset shifts, leadership practices, and daily CEO habits that will help wedding pros build a profitable, sustainable, and fulfilling business. This episode is a must-listen for any creative entrepreneur ready to stop playing small and lead their business with confidence.You’re not just a wedding pro – you’re a CEO: Whether you’re a solo planner or run a full team, you are the visionary and decision-maker in your business.Playing small feels safe but keeps you stuck: Fear of rejection, discomfort, or being “too much” holds many business owners back from growth.People-pleasing costs your business: Saying yes to the wrong clients or avoiding boundaries leads to burnout and resentment.Boundaries are protection, not punishment: Clear systems, contracts, and expectations create freedom, not friction.CEO time is essential: Dedicate daily time to strategic tasks like reviewing numbers, planning marketing, and evaluating systems.Leadership isn’t martyrdom: CEOs delegate, automate, and design scalable structures—they don’t do it all alone.Mindset impacts money: Limiting beliefs around pricing, perfectionism, or approval-seeking stem from past conditioning—and can be rewired.Fake it till you make it works (when done right): Ask yourself “What would the CEO do?” when making tough business decisions.Confidence is contagious: Thinking like a CEO shifts how you show up, how you sell, and how others perceive your business.You don’t have to do it alone: Community, coaching, and mentorship create the structure and support to help you thrive.🔑 Key Takeaways

In this must-listen episode of the Wed Pro Podcast, Katie and Roxy dive deep into a game-changing strategy that too many wedding pros overlook: email marketing. If you’re tired of relying solely on social media for leads, getting ghosted after inquiries, or simply want to create systems that work for you—even when you’re not at your desk—this episode is your roadmap.The duo shares personal stories, practical tips, and insights from working with hundreds of wedding professionals to help you understand why email marketing isn’t just another task on your list—it’s the missing piece to consistent bookings. Plus, they reveal their favourite content marketing tool (hello, Flodesk!) that makes it all easier and more beautiful.Whether you’re brand new to email or finally ready to take it seriously, this episode will help you start smart and feel confident.🔧 Resources & Mentions:​💌 Try Flodesk FREE with our exclusive link:​📩 Learn more about our email marketing strategy inside Wed Pro CEO

If your wedding business relies on being found through Google or Instagram, this episode is a must-listen. AI is changing how couples search for suppliers — and if you don’t adapt, you could be slipping off the radar without realising it. Katie and Roxy break down what this new AI search shift means (in plain English), why it matters for wedding professionals in 2025, and what to do to make sure your business still gets seen — from optimising your Google Business Profile to creating content AI actually pulls into search results. Plus, they share a free trial of ManyChat Pro, the tool they swear by to boost Instagram engagement, set up smart automations, and stop your posts from being buried the second you drop a link. Want more eyes on your business and better quality leads? This episode is your roadmap.  Try ManyChat Pro for Free!

In this insightful episode, Bernadette Chapman shares her invaluable advice on the crucial client offboarding process — from thoughtful follow-ups and referral schemes to the perfect timing for sending review requests and nurturing lasting client relationships. With nearly two decades of experience in the wedding industry, Bernadette reveals key lessons learned, including the importance of adapting your business, staying true to your purpose, and overcoming imposter syndrome. Whether you’re a wedding professional looking to build stronger connections, boost testimonials, or stay motivated through the highs and lows, this episode is packed with practical wisdom and encouragement.Tune in for a heartfelt conversation filled with real-life stories, actionable strategies, and inspiring reflections to help you grow your wedding business with confidence.You can connect with Bernadette here: Instagram and check out her insights over on her blog hereCheck Out Content Vault!

Feel like couples are ghosting you when they see your prices? Or maybe enquiries have dipped and you’re secretly wondering… am I charging too much?Here’s the truth no one’s saying: you’re probably not charging too much — you’re just not communicating your value clearly enough. In this episode, Katie & Roxy unpack the real reasons bookings might be down (spoiler: it’s not your fault), and how better messaging, clearer positioning, and more confident pricing can turn things around.They’ll also walk you through the tool they use with their own clients to help you confidently set prices that actually make sense — and finally stop second-guessing yourself.🎧 Hit play for insights, mindset shifts, and tips you can action today.Try Flodesk to book more weddings with better email marketing!https://tinyurl.com/4bazwvr4