Claim OwnershipThe Winging It Podcast
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A relatable business podcast for aspiring and inspiring entrepreneurs. Award winning Entrepreneur Lucy Hitchcock, Founder of Partner in Wine and Sassy Digital shows you how to build, maintain and totally own a career that you love in The Winging It Podcast. After launching and continuing to grow two successful businesses, Lucy is keen to help others do the same, and started the podcast to 'pick the brains' of other entrepreneurs for practical advice that you can easily implement in your business to grow it and make it a success.
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2024 is the year of the personal brand, I’ve seen so many business owners now begin their journey building their personal brand. As a business owner who runs two six figure businesses and has been building my personal brand from day dot here are my top tips to build an engaged community who will not only invest in you but invest in your business.Why should you build a personal brand?People buy from people, boost the profile of your business, monetise your business feed, build authority and authenticityHow to build a personal brandDecide on your nicheDecide where you’re going to share your purpose - which platform are you going to use to share your voiceDon’t tell people what you do, show themWhat if you’re afraid to be on camera/talkingOther ways to build your brand, get out there into the real world and talk to peopleDon't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!Want more? Find me and my businesses below elsewhere:YouTubeInstagramPartner in Wine Hosted on Acast. See acast.com/privacy for more information.
Do you want to get your brand stocked in luxury retailers like Selfridges, Liberty London, Oliver Bonas, Urban Outfitters and others? Before you consider getting in touch with retailers, there are some key things to consider. I found this out with my business Partner in Wine, where I was stocked in Selfridges just 7 months after I launched.In this video you’ll learn what areas you need to focus on in order to get your business stocked in a luxury retailers, we’ll be looking at:- Branding- Marketing- Pricing💸 👉 DOWNLOAD - Work out your pricing for wholesale with my downloadable Margin Calculator spreadsheet: https://www.sassydigital.co.uk/sassy-... 👈 💸Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!Want more? Find me and my businesses below elsewhere:YouTubeInstagramPartner in Wine Hosted on Acast. See acast.com/privacy for more information.
Join Nicky Elliot, Founder of Wilder Ones Collective in this episode that is all about how to build a community on social media, and why this is so important to help you build your brand. Nicky has a huge amount of experience both working for someone else and herself, along with building a strong brand and community online - in the episode she shares with us:How she began her career and had her first taste of entrepreneurship when she started a successful events companyStarting a Children's clothing brand and how being a small, fluid company can be both a strength and a weaknessHow to know when it's time to make a change - why Nicky decided to stop making clothesHow Wilder Ones pivoted from clothing brand to female-led community and podcast host of Women's Business!Listen to Nicky's podcast - Women's BusinessFollow Wilder Ones on IGDon't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!Want more? Find me and my businesses below elsewhere:YouTubeInstagramPartner in Wine Hosted on Acast. See acast.com/privacy for more information.
I'm going to have to apologise a bit for this week's podcast because I totally ran out of time (#wingingit) to record something super helpful and meaningful which resulted in this episode being a mash up of a business update from me about Partner in Wine and Sassy Digital - which you actually won't find anywhere else, so if you want to hear what I'm working on at the moment then come BTS with me for the first half. For the second half, I've taken the audio from my latest YouTube video where I'm rating all of the ways I've used to grow my following on social media for Partner in Wine...If you want to grow your following on social media for your business to an ENGAGED community who will actually buy from you, then this video is for you. I grew my business from 300 when I launched the business to now 36k on IG and 48.8k on TikTok and here’s exactly how I did it, the good the bad and the waste of time 😂Summary of this podcast:How I built my initial following before I launched my businessRating the ways that I built my following on socials:1. Collaboration2. Community building3. Creating highly shareable highly engaging content4. Paid advertising5. Cross Platform Promotion6. In Person Events Hosted on Acast. See acast.com/privacy for more information.
** Download your Margin Calculator here**Do you not feel confident when it comes to pricing your products or services?In today's episode, I'm sharing exactly how to confidently price your product, looking at:Perceived value vs actual priceWorking out your margins to make sure you're turning a profitLearning the hard way that you do not need to price your products or services to suit everyones budgetDrawing on my own experiences with The Everything Blanket, a luxury picnic blanket that I developed last year and sold 180 of on launch day, I'm sharing why I priced my picnic blanket at £145, how I dealt with negative comments around my pricing vs perceived value, and lastly, how you can learn from this success story.Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!Want more? Find me and my businesses below elsewhere:YouTubeInstagramPartner in Wine Hosted on Acast. See acast.com/privacy for more information.
In today's episode of Winging It, I'll be talking you through exactly how I monetised my feed as a small business owner, and how you can too!In this episode I'll be sharing why you don't need 10k followers to make money on TikTok, IG or any of your other feeds - and how I raked in £3k for 2 reels, with only 6k followers on IG. Secondly, I'll be discussing two type of partnerships that could make you money on your brand's social media: Storytelling and audience crossover, and how to prep your content so that you could even be considered for this kind of content in the first place. I'll finally be discussing how to set your rates and negotiate. Then I'll be wrapping up the episode by sharing the content from my recent youtube video all about how to monetise your feed for some extra context!Want more? Find me and my businesses below elsewhere:YouTubeInstagramPartner in Wine Hosted on Acast. See acast.com/privacy for more information.
This week I've had so many conversations with different women about how their self-doubt and lack of self confidence is stopping them from achieving the things they want to within their business, mainly because they care SO much about what other people think.So this week's episode is dedicated to you - the woman who want to do it all, but can't seem to find a way to break past barriers that will help you shift the 'cringe', and let go of the fear of what other people think.In this episode of Winging It, I cover:The pervasive issue of self-doubt and imposter syndrome & highlight the impact of personal hindrances on business growth and successDiscuss the five common barriers that are holding you backWhy I only decided to share that I'd been trolled by someone I went to school with two years after it happened AND how I dealt with it, along with the implications of what might have happened if it had affected meEncouraging you to shift the focus from "what could go wrong" to "what could go right"How to build resilience in your businessLastly, I invite some of my listeners on to discuss their experiences on overcoming imposter syndrome and the fear of what other people think. Follow Trish and Rosie on Instagram.Want more? Find me and my businesses below elsewhere:YouTubeInstagramPartner in Wine Hosted on Acast. See acast.com/privacy for more information.
In this episode I'm sitting down to discuss why I'm finding it so hard to get back into 2024, what my plans are for the year and why I am yet to properly set my goals. I also want to discuss some of the struggles I'm currently facing within my business Partner in Wine, in case you are struggling in those areas too!Make more of the podcast! Follow me on YouTube for more tips and a behind the scenes (down to earth) look at what it's like to run a growth stage business. The comedy comes for free: https://www.youtube.com/@lucyhitchcock And for day to day life, tips and inspo you can find me on IG: https://www.instagram.com/lucyhitchcock_/Follow Partner in Wine: https://www.instagram.com/partnerinwineuk/ Hosted on Acast. See acast.com/privacy for more information.
In today's episode we have business growth guru, Beth Carter, talk to us about how to grow your business and master the work life blend during the summer. Beth Carter is a business growth guru who has helped hundreds of startups to scale up as a Growth Coach. She's also Head of Growth at Flexa, and an Angel Investor. Today we'll be discussing how to create a work-life blend that works for you (00:00- 21:54), how to manage your productivity and grow your business during the summer (21:55-31:35), and the importance of execution and consistency in business (31:36-48:11).To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.And find Beth on LinkedIn here. Hosted on Acast. See acast.com/privacy for more information.
In today's episode we have Rosie Davies-Smith, Founder of PR Dispatch, talk to us about why shutting down your business could be the best decision you've made. We'll be discussing her story for creating two successful PR businesses (00:00- 21:40), her feelings and thoughts when choosing to close her PR agency (21:41-30:17), and what closing her business has meant for her life now (30:18-42:26).To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.And find Rosie on Instagram @prdispatch, or via her website at: https://www.prdispatch.com/ Hosted on Acast. See acast.com/privacy for more information.
In today's episode we have Sallie King, Founder of Urbansize, talk to us about how to NOT be an overnight success. We'll be discussing the long journey of making her business an "overnight success" (00:00- 19:31), the lessons learnt from building a successful business (19:32-33:34), tips for creating content and working with influencers (33:35-44:31) and how to start and grow your business as an introvert (44:32-56:10).To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.And find Sallie on Instagram @urbansize_home, or via her website at: https://www.urbansize.co.uk Hosted on Acast. See acast.com/privacy for more information.
In today's episode we have Sophie Belle, breathwork facilitator and founder of online breathwork studio, Mind You Club, back to talk to us about how making time to think & breathe can help grow your business. We'll be discussing her own story of leaving her past business and getting into breathwork (00:00- 09:37), understanding ourselves and our mindsets (09:38-20:39) and how breathwork can help business owners (20:39-46:31).To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.And find Sophie on Instagram @mindyouclub, or via her website at: https://www.mindyouclub.com/As mentioned in the episode:To listen to the last episode I recorded with Sophie, scroll back to episode 41 of the Winging It Podcast. Hosted on Acast. See acast.com/privacy for more information.
In today's episode we have Alice Benham, Business & Marketing Strategist, taking us through the dos and don'ts when launching a product or service. We'll be discussing the reality of launch week for both of our businesses (00:00- 32:53), the mistakes businesses make when launching a new product/service (32:54-44:02) and the importance of resilience when launching (44:03-1:00:55).To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.And find Alice on Instagram @alice_benham, or via her website at: https://www.alicebenham.co.uk/As mentioned in the episode:Alice's marketing course: https://www.alicebenham.co.uk/sgsgAlice's Podcast - Starting the ConversationAlice's Stationery Brand - On Paper: https://onpaper.shop/ Hosted on Acast. See acast.com/privacy for more information.
It is just days after I announced my new Partner in Wine product and in the past few days I've oversubscribed the waitlist, gone viral on TikTok and created a buzz around my new product The Everything Blanket. So, in this episode I'll be taking you through the months of preparation for this launch, I'll be talking how to create mystery around your product, what to do in the three stages of a launch, and what not to do when launching a product.To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.Sassy Digital website: https://www.sassydigital.co.uk/ Hosted on Acast. See acast.com/privacy for more information.
In today's episode we have The Buyer and Retail Coach, Nicole Higgins, taking us through what we as small businesses can learn from large corporations. We'll be discussing why research is crucial to our businesses (00:00- 21:11), how to market like a big business (21:12-41:08) and in this episode's Question of the Week, we're asking Nicole how she'd build anticipation for a launch (41:09-49:24).To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.And find Nicole on Instagram @thebuyerandretailcoach, or via her website at: https://thebuyerandretailcoach.com/As mentioned in the episode:Helen Perry email marketing course: https://www.helen-perry.co.uk/newsletter-launchpad/Nicole's Podcast Start Scale Succeed - https://thebuyerandretailcoach.com/podcast/ Hosted on Acast. See acast.com/privacy for more information.
Last week marked my eight year Sassyversary. Yes, eight years since I made the leap into self-employed life and turned my love of marketing into two thriving businesses. So today, in this solo episode, I'm going to be sharing with you the eight things I've learnt about marketing in the past eight years.To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk. Hosted on Acast. See acast.com/privacy for more information.
This week, I'm heading on holiday to NYC - so in this episode we're talking how to take time off work, and not feel guilty about it. But first, we start with a catch-up on what's been happening in my life (00:00-16:59), then what I'm doing to prepare my business for my time off (17:00-31:25). And alongside two friends, I'll be sharing some expert tips on how to go on holiday as a business owner (31:26-28:23).To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.Sassy Digital website: https://www.sassydigital.co.uk/Laithwaites Wine Festival: https://www.laithwaites.co.uk/jsp/offer/cm/common/offer.jsp;jsessionid=KefOQgXbvm0tWxU33bLJj__1Wkd4lrwLaXcRYaTN.node3?name=winefestival23-tickets&_requestid=610010Naked Summer Tasting Tour: https://www.nakedwines.com/tastings?cid=UK Hosted on Acast. See acast.com/privacy for more information.
Elizabeth Stiles, Fashion Consultant and friend of the podcast IS BACK to talk getting over a sales slump in your business! In today's episode Elizabeth is sharing her three steps to get yourself out of a sales slump (00:00-18:18), her advice on marketing your business to generate sales (18:18-36:06) and her opinion on using negative clickbait to make sales (36:07-57:23).To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.Follow Elizabeth on Instagram @elizabethstilesuk and find her Sales Planner here: https://www.elizabethstiles.co.uk/salesplanner Hosted on Acast. See acast.com/privacy for more information.
In today's episode we have the pleasure of having Karly Arber, Holistic Health Coach and Founder of Lenny London, talking to us about how to be resilient as a business owner. Now, it would not be an exaggeration to say that Karly is one of the most resilient people I know, having had to deal with a court case with one of Britain's most famous popstars, the loss of around £30k worth of her products, and an ongoing fight with with her shipping company after finding her lost products on eBay. Karly's story is like none that I've ever heard, so listen to hear her incredible story and the lessons she's had to learn the hard way.To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineukAnd follow Karly on Instagram @karlyarber and @lenny.london Hosted on Acast. See acast.com/privacy for more information.
In today's episode we have friend of the podcast and Fashion and Textiles Brand Consultant, Elizabeth Stiles, talking to us about how to build a personal brand. We discuss, what makes a good personal brand (00:00- 17:17), finding your own tone of voice (17:18-35:22) and in this episode's question of the week, we're giving advice to those worried about a potential TikTok ban (32:42-38:52).To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.And follow Elizabeth on Instagram @elizabethstilesuk. Hosted on Acast. See acast.com/privacy for more information.
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