Innovative Minds with Mel Francis

This guy is a LinkedIn video master. It’s none other than Alex Sheridan. I love Alex’s videos as they’re super creative and engaging.They stand out in a noisy feed so I was curious to find out how he does it.He was happy to share with me…How he shoots so much content and keeps it captivating.How he edits his creative videos? And the nuts and bolts of his content process.Seriously, this stuff is enough to have you shooting your own videos in no time. If you’ve been meaning to get into video posts, or you want to create more creative videos - listen to Alex’s process. And remember tofollow Alex Sheridan on LinkedInhttps://www.linkedin.com/in/alexbsheridan/follow ‘Mellonie Francis’ on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

Over the last four to six months, Rob has captivated my attention with his personal brand.Rob has positioned himself as a thought leader within the legal recruitment space.Very targeted niche.Legal content might sound like a snoozefest, but Robert makes you hit that follow button on his profile on LinkedIn.How?Because he knows how to position boring content into engaging content, it’s a skill.In this podcast episode, we talk aboutThe scarcity of content in the legal sector and how Rob is changing the game.How Robert creates engaging content.The unique twist that sets his content strategy apart.A fascinating exploration into the world of legal content and personal branding.If you are in the recruitment or legal space, Follow Robert Hanna on LinkedIn, He will inspire you 👇🏼https://www.linkedin.com/in/roberthanna/And remember to follow ‘Mellonie Francis’ on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

Dorian is a seasoned entrepreneur who previously scaled a company from scratch to a grand team of 130 and to 7 million ARR solely through cold calling.Whilst scaling companies, he saw how difficult it was for salespeople.Salespeople had to use so many solutions to extract data, perform outreach, calls & follow-ups.Doing so was costing sales teams time, and therefore money.That’s how ZELIQ was born - an AI-driven sales platform.In today's talk, we uncover:The transformation of the end-to-end sales process through AI and automation.Strategies to balance quantity with quality in sales prospecting.How AI is personalizing sales outreach to maximize closing rates.If you're curious about the cutting edge of sales tech, put this episode in your queue.Remember to:Follow Dorian on LinkedIn:https://www.linkedin.com/in/dorian-ciavarellaFollow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

This episode is a special one as I speak to self-proclaimed ‘nobody’ on LinkedIn, Joe McKay.He’s a LinkedIn ghost-writer who creates success for his clients whilst building a copy empire for himself.We dove into…How to craft impactful thought leadership content on LinkedinJoe’s top tip for ideation and creation The secret sauce for attention-grabbing hooksIf you want to get into the Linkedin content creation game, or you want to level up how you play, take a listen.Remember to:Follow Joe on LinkedIn:https://www.linkedin.com/in/jmckay89Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

I got the opportunity to sit down with the maestro of business exits, Mac Lackey.He’s a legend in the business world, successfully exiting six 7-8-fig businesses in his 25-year career (so far).With such an impressive track record, I was all ears for…How entrepreneurs should gear up for a successful exit The biggest misconceptions surrounding mergers and acquisitions And how to get the highest premiums Mac divulges his exit strategies, providing an impromptu masterclass on how to do it right.So, if you’re like me, and planning a successful exit is on your goal list - this one’s a must-listen. Hosted on Acast. See acast.com/privacy for more information.

I sat down with the super stylish serial entrepreneur, Lisa Teh.She’s a force to be reckoned with in the entrepreneurial world. With an impressive portfolio, including a cutting-edge marketing agency attuned to Web 3.0 and a unique toothpaste brand, Lisa shows us you can carve whatever path you want. I loved delving into:How she steers her entrepreneurial journey through the ups and downsHow she pivoted from fashion marketing to tech iconAnd the secret behind balancing multiple successful ventures.She is a TOTAL boss and one of the most authentic and down to earth entrepreneurs I’ve spoken with.If you’re hustling in the startup scene, or you’re toying with the idea of launching your own product - this one’s a must-listen. Remember to:Follow Lisa on LinkedIn:https://www.linkedin.com/in/lisateh Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

This sit down sesh was a refreshing deep dive into who we are behind the business. I’ve known Alex Kain for some time and we usually talk software. His company Human Pixel is a software development automation company.But, I got super intrigued when he suddenly shared his philosophy and I asked him to tell me more.We riffed on what the world would look like if:We treated strangers as if they were your family?We did good for others because it’s the right thing to do?We lived by the four pillars of ‘Universe, Self, Inner Circle, and Community’? And That the world needs a clean sweep.This special episode is about having greater respect for each other and how we can make the world a better place with some very simple daily actions. If what you read so far, is resonating with you, listen to Alex Kain’s philosophy.Follow Alex on LinkedIn:https://www.linkedin.com/in/mralexkain/ Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

Melanie Borden is a major Linkedin personal brand.I noticed her and just had to find out how this woman was on fire. In this episode, she shared her exceptional journey to 140,000 followers.How she started with no intention to be a major influencer, and no monetisation purpose. And that’s the secret of how she’s done so well. She tells all and her major tip is: when starting a personal brand, if you start with nothing to sell for the first year, you can achieve way more success.I love it. Melanie also shared her secret content creation process which takes her only 1 hour a month to maintain her personal brand! Find out about the secret process within this week’s must listen sesh.Remember toFollow Melanie on LinkedIn:https://www.linkedin.com/in/melanieborden Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

I love getting into it with another marketing agency owner. This time it was Chris Roche, CEO at Catalyst Consulting.We got stuck into:Why the design of your website should be the last thing you focus on Facebook is not only for B2C, but also B2BWhy you should have a retargeting layer on Facebook and YouTubeHow to work with a small budgetHow to divide time between organic and paid adsWhy you need to turn ads off during the Christmas period And the mega-bonus…Chris' content creation process.This is vital insider info for anyone thinking of running Facebook or LinkedIn ads.Remember to:Follow Chris on LinkedIn:https://www.linkedin.com/in/thechrisrocheFollow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

Welcoming Will Wang to the podcast stage…He’s the Founder of Growth Labz and the god of using emails to land Fortune 500 companies.I picked his brain, so you can all benefit from his stellar strategies.What I found in there:The best practices for email subject lines The best practices for writing cold emailsThe optimal length for an emailAnd, the golden ticket…How to build the best converting lists for email lead generationRemember to:Follow Will on LinkedIn:https://www.linkedin.com/in/willwangliveshere Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

I sat down with SEO guru Rand Fishkin, co-founder of MOZ and SparkToro.He’s legendary in the marketing and SEO world.Amassing 400,000 Twitter followers and 139,000 on LinkedIn, and growing.Now I had to know:What it took to kickstart MOZWhere his genius ideas come fromAnd how he navigates the tricky waters of bringing an idea to marketWe discuss his current business, SparkToro which was built with a single goal: to help marketers know their audiences inside out.So, if you’re in the trenches building marketing products, or you’re thinking of turning a product into a service - this one’s for you.Seriously, this guy’s practically a god in the SEO & marketing universe.So, I was glued. And you will be too. Remember to:Follow Rand on LinkedIn:https://www.linkedin.com/in/randfishkin Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

In a special edition of our podcast, I was interviewed by Dreamdata's Laura Erdem.We discussed the power of ChatGPT in marketing and I shared my secrets on how to use ChatGPT for LinkedIn.You can find my ChatGPT prompt sheet here:https://bit.ly/chatgpt-prompt-sheetI hope you get huge value, and can use some of these secrets to build your brand on LinkedIn.Remember to:Follow Laura on LinkedIn:https://www.linkedin.com/in/lerdemFollow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis/And if you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on LinkedIn and in business. Hosted on Acast. See acast.com/privacy for more information.

I caught up with Mark Stouse who is a GOD at using Linkedin polls.His polls attract A LOT of attention. His insights caught my attention.In this podcast we dive into Mark's Linkedin journey and how brand can make or break SaaS startups.The Ex-CMO of Honeywell's Aerospace arm is now the CEO of SaaS platform Proof Analytics. A marketing analytics company helping B2B companies to forecast, prove, and optimize ROI on marketing.Mark is one of the most influential analytics leaders in marketing and you'll see why in this episode.Follow Mark on LinkedIn:https://www.linkedin.com/in/markstouse/Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis/If you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on LinkedIn and in business. Hosted on Acast. See acast.com/privacy for more information.

LinkedIn has changed.The algorithm has gotten a lot tougher.That's why I sat down with the God of LinkedIn Algorithm Richard Van Der Blom to find out "How to Drive Growth on LinkedIn in 2023".In this live event, we both share our content strategies, commenting strategies and thought leadership frameworks which will see you win on LinkedIn in 2023.This episode is jam packed with LinkedIn gold.Don’t miss listening to this episode if you want to crush LinkedIn in 2023.If you liked this event style podcast - let me know and I'll run more events like this with top LinkedIn gurus.Follow Richard on LinkedIn here:https://www.linkedin.com/in/richardvanderblom/Follow Mellonie Francis on LinkedIn here:https://www.linkedin.com/in/mellonie-francis/ Hosted on Acast. See acast.com/privacy for more information.

There are only 5 entrepreneurs in Australia who have hit the type of success Tony Nash, founder of Booktopia has. I mean the guy bootstrapped his company to a $100 million ARR!He is one of the most astute business entrepreneurs I have spoken to and I’m proud to share with you his story and his strategy on how he built a 300M ARR business (yes he is up to 300M ARR now) out of nothing. Follow Tony on LinkedIn:https://www.linkedin.com/in/nashtony/Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis/And if you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on Linkedin and in business. Hosted on Acast. See acast.com/privacy for more information.

Dina Calakovic is a LinkedIn power writer.She's a master at authority marketing and has quickly grown her following to 64,000 followersIn this episode we get into:How she got into LinkedIn?How to write a great LinkedIn profile from top to bottom? Her content writing process?What she thinks of ChatGPT as a writer?The goddess of LinkedIn Profiles will have you rethinking your LinkedIn profile and personal branding.Follow Dina on LinkedIn:https://www.linkedin.com/in/dina-calakovic-authority-marketing/Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francisAnd if you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on Linkedin and in business.And if you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on Linkedin and in business. Hosted on Acast. See acast.com/privacy for more information.

Jasmin (Jay) Alić is one of the fastest growing LinkedIn Influencers.A teacher, a rapper and a Fortune 500 Copywriter who failed 3 times on LinkedIn, before gaining 70,000 followers in 18 months.His concise copy and beautiful carousels caught my eye and got me interested to find out:How he does what he does?How he got into LinkedIn?What's his secret to such rapid growth?What's his content process?How he designs such clean and beautiful Carousels?This episode with Jay will give you an insight on how to grow really quickly. And it isn't what you think.Follow Jasmin on LinkedIn:https://www.linkedin.com/in/alicjasmin/Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis/If you want to be notified when we drop another podcast like this one, hit follow.And I would very much appreciate you leaving a review so my podcast can help others crush it on LinkedIn and in business. Hosted on Acast. See acast.com/privacy for more information.

My guest Liam Darmody is a LinkedIn Influencer with 33,000 followers. A proud father, hot sauce aficionado who uses humour to great effect in LinkedIn.His authenticity really comes through and here is what we get into 👇🏼How he got into LinkedIn?What's his content process?How to add humour when creating content.How Liam uses personal branding as a employee?Liam has grown 33,000 followers big with his voice and I've crowned him the LinkedIn God of Humor.Follow Liam Darmody on LinkedIn:https://www.linkedin.com/in/liamdarmody1/And to keep up with more Linkedin Gods special news,Follow me ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis/Want more LinkedIn secrets, sign up for my LinkedIn secrets newsletter:https://www.areyoub2b.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

Want your content to convert? Want people to orbit around your content? Then this episode is for you. Richard Moore is a Linkedin conversion expert (for consultants and coaches)!Here is what we get into: How do you write content that gets your customers to orbit around you?How to convert profile views into $? [the secret recipe] What's Richards secret content strategy?Richard is a sales director turned founder of the LinkedIn Client Accelerator. A leading program for understanding the science and art of conversions from content on LinkedIn.He's a master copywriter and salesman who I know you'll find authentic and engaging.With 65,000 followers and his expertise in sales, I've crowned him the LinkedIn God of conversions. Follow Richard Moore on LinkedIn.And to keep up with more Linkedin Gods special news,Follow me, ‘Mellonie Francis' on LinkedInWant more conversion tips, sign up for my LinkedIn secrets newsletter Hosted on Acast. See acast.com/privacy for more information.

Want to know how to go from Zero to 37,000 followers?My guest Rosie Chong has gone from 0 to 37,000 followers in 18 months.How does she do it?What's her strategy?What's her secret sauce?Is a good selfie stick all it takes?Most importantly what's her content process?I'll be digging to find out ALL her secrets.Incase you haven't come across Rosie Chong,, she is a Social Media Strategist during the day and a personal branding expert at night. Currently 37,000 followers on Linkedin, and is crowned a Linkedin Goddess by me.Follow Rosie ChongLinkedIn https://www.linkedin.com/in/rosielchong/ And to keep up, with Linkedin Gods special edition news,Follow me ‘Mellonie Francis on LinkedIn https://www.linkedin.com/in/mellonie-francis/Want more LinkedIn secrets, sign up for my LinkedIn secrets newsletterhttps://www.areyoub2b.com/subscribe Hosted on Acast. See acast.com/privacy for more information.