Becoming Preferred

SEASON: 6 EPISODE: 17Episode Overview:Welcome back to Becoming Preferred, the show where we deconstruct the strategies that help you become the preferred choice in a crowded marketplace.Now, we’ve all seen it: companies spending thousands on leadership retreats that result in a 'high' for three days and then… total stagnation. The missing piece isn't talent; it’s resistance.Today, we are welcoming back, Mike Irving. Mike is the founder of Advanced Business Abilities, and he’s cracked the code on 'Resistance Removal'—a framework that delivers tangible leadership results in weeks, not years.Today, Mike is pulling back the curtain on his Three Pillars for Success and revealing why communication is the ultimate foundation for developing a team of leaders, rather than a team of followers.Whether you’re looking to sharpen your own edge or scale your team’s performance, this episode is your roadmap. Join me now for my conversation with Mike Irving.Guest Bio: Mike Irving is the founder of Advanced Business Abilities, a coaching company designed for established business owners who know they’re capable of more—but haven’t yet found a support system that truly meets them where they are.With over two decades of leadership experience—from launching his first business at 21 to managing a national sales force of over 300—Mike understands the highs of entrepreneurial success and the hidden costs that often come with it: burnout, disconnection, and stalled progress.Frustrated by one-size-fits-all coaching programs that glossed over individual nuance, Mike set out to build something different. The result was Advanced Business Abilities: a coaching platform that combines deeply personal insight with practical, strategic execution.One of the unique aspects of ABA’s methodology is the Success Predictor Profile—a proprietary tool backed by 50+ years of scientific research—that helps easily and efficiently identify a person's strengths, weaknesses, and blindspots and allows ABA to give business owners a custom blueprint for growth, performance, and alignment.Today, Mike works with owners leading teams of 5 or more, who are not just chasing revenue but want to lead with integrity, improve decision-making, and grow without sacrificing their health or values. His approach resonates with founders who are practical, values-driven, and actively investing in their long-term success.Whether he’s coaching in a boardroom or speaking on a podcast, Mike brings a refreshingly honest, grounded voice to the leadership conversation—always focused on helping others do the work that actually works.Resource Links:Website: https://advancedbusinessabilities.com/Product Link: https://advancedbusinessabilities.com/individual-sales-coaching/Insight Gold Timestamps:02:34 We know the things that we should be doing, we just don't always do them05:04 I got to a place where there was enough pain that I was going, man, I don't know what to do05:54 We've got a diagnostic tool that I call the Predictor Profiles15:10 While I had a zero attention to detail, I also had a zero on patience16:34 If I don't change this about me...20:11 You are the king or the queen on the throne In your world20:56 Outwitting the Devil, in my opinion, is the best book Napoleon Hill ever wrote24:35 The education system that we've been through does not teach an individual how to think25:23 Resistance fundamentally sits in moments that we're unwilling to experience27:13 I call the framework the foundations of successful self-leadership29:26 How do you get people to start taking responsibility for their outcomes and results in life?32:13 The website is advancedbusinessabilities.com32:25 People can do that completely free of charge if they go to audit.advancedbusinessabilities.comConnect Socially:LinkedIn: https://www.linkedin.com/in/irvingmike/Business LinkedIn: https://www.linkedin.com/company/advanced-business-abilities/Facebook: https://www.facebook.com/AdvancedBusinessAbilities/YouTube: https://www.youtube.com/channel/UChbg_ESzS4rqG-Ew_DJ_utAInstagram: https://www.instagram.com/advancedbusinessabilities/Email: mike.irving@advancedbusinessabilities.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 16Episode Overview:Welcome to another episode of Becoming Preferred. Today we’re diving into a topic that every entrepreneur and professional eventually grapples with: the difference between building a high-income career and building true, lasting independence.Our guest today is a master of the systems behind success. Ron Kmetovicz is a seasoned engineer with roots at Hewlett-Packard and Stanford, but he’s also a powerhouse entrepreneur and investor who has spent decades distilling complex financial principles into a blueprint for freedom.He is the author of Ghost Money: The Pathway to Financial Independence. Today, he’s here to show us how to stop trading time for dollars and start building "Ghost Money"— that invisible, compounding engine that works for you while you sleep. Whether you're looking to scale your first business or you're planning your legacy, Ron’s engineering approach to wealth is exactly what you need to take full control of your financial future. Join me for my conversation with Ron Kmetovicz.Guest Bio: Ron Kmetovicz is a seasoned engineer, entrepreneur, investor and financial mentor with a passion for empowering the next generation. Holding a BSEE from The Pennsylvania State University and a MSEE from Santa Clara University, complemented by business training at Hewlett-Packard and Stanford, Ron built a dynamic career at the Ionosphere Research Lab, Goodyear Aerospace, and Hewlett-Packard before launching multiple successful businesses.A proud husband, father, grandfather, and great-grandfather, he brings decades of real-world experience to Ghost Money: The Pathway to Financial Independence. At 78, Ron remains an avid mountain biker, hiker, and traveler, embodying the energy and independence he inspires in readers. His mission? To guide young people away from waiting for handouts and toward building their own dynamic financial futures.Resource Links:Website: https://ghostmoneythebook.com/Product Link: https://ghostmoneythebook.com/Insight Gold Timestamps:04:41 I was off to get my engineering degree at Penn State08:38 You've written a book called Ghost Money and coined the term Ghost Money09:28 When you build that kind of structure in your life where you're not dependent on a paycheck to paycheck, single revenue stream, you're on your way to financial independence12:23 Long term investing for me is something I've just personally done for 50 years17:07 Behavior is the key word18:51 A couple of failures early on in life are good for you23:49 It's the exposure to life's circumstance and the ability to see yourself in those circumstance...24:45 When you grow up in a single revenue stream family you're learning survival tactics29:18 I think there's a difference between good debt and bad debt33:19 Health is the foundation, the rest is the enjoyment36:32 I do believe that there is good money to be made if you know how to do it, and if you're disciplined to do it40:54 My take on investing is invest in only those things that you understand44:44 The book is called Ghost Money, the Pathway to Financial Independence44:55 We've got the website at GhostMoneythebook.comConnect Socially:LinkedIn: https://www.linkedin.com/in/ron-k-34218017/X: https://x.com/GhostMoneyEduEmail: ron@ghostmoneythebook.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 13Episode Overview:Welcome back to Becoming Preferred, the podcast for entrepreneurs and professionals who are tired of being an option and are ready to become the preferred provider in the markets they serve.Our guest today is a man who doesn't just build businesses; he builds ecosystems of opportunity. Reed Nyffeler is the Co-Founder and CEO of Signal, a global security powerhouse that he scaled from a local startup into a massive franchise network spanning hundreds of locations.But Reed isn't your typical 'grind-until-you-break' CEO. He is a lifelong entrepreneur who believes that a business should serve your life—not consume it. Through his books Lead Exponentially and Transform Through Purpose, he teaches leaders how to step out of the daily whirlwind and into a role of true stewardship.Today, we’re going to deconstruct how he professionalized a fragmented industry, why he’s obsessed with lowering the barrier of entry for the next generation of leaders, and how you can stop being a 'superhero' in your business so you can finally start being a leader. Join me for my conversation with Reed Nyffeler.Guest Bio: Reed Nyffeler is a lifelong entrepreneur with a passion for developing the next generation of leaders, finding solutions, and implementing growth strategies. Reed is the CEO and founder of Signal, a fast-growing, industry-leading security services franchisor with a mission to provide peace of mind to pursue passion in life. Reed also founded Filtergo, a national HVAC filter replacement service designed to simplify air care for businesses and Framebrand, a franchise development company that helps franchise brands scale more effectively. He is the author of Transform through Purpose: Your Path to Living an Authentic and Intentional Life.Grounded in faith, Reed has learned to identify his priorities and live with purpose in every area of his life. He carefully balances his professional aspirations with time spent enjoying and connecting with his happy, thriving family of six.Resource Links:Website: https://reednyffeler.com/Website: https://www.teamsignal.com/Product Link: https://reednyffeler.com/#bookInsight Gold Timestamps:02:10 Always trying to find a better way to solve a problem03:08 I'm going to find a solution and live with the positive and negative consequences05:33 Whoever you are blaming owns your decision06:42 I think if you blame somebody else, you disempower yourself07:11 That ties back to my book Lead Exponentially actually09:17 If you don't bring the energy to the business, it will either take energy from you or it won't require any energy11:48 You talk about the six month test14:41 Once you're an entrepreneur and you figure out your business, you figure out a way to communicate the vision so it's not lost15:33 30 minute blocks are an appropriate cadence19:00 Everything starts with the mindset21:23 It was designed not working around the problems, but designing the experience around the technology22:21 In the era of artificial intelligence, authenticity is the currency25:08 What's the thing that only I can do in this business?27:13 Everything we fill our time with, it's at the expense of something else, so make sure it's worth that expense30:48 The purpose is consistent, the application is what changes33:25 Let's talk about generational impact over revenue37:19 Baby boomers, they wanted the most amount of income for their time43:25 What needs to change here, and how can I use technology to do that disruption?43:30 The book is called Lead Exponentially, Your Path to Developing Authentic and Intentional Leaders43:56 You have the ability to define your futureConnect Socially:LinkedIn: https://www.linkedin.com/in/reednyffeler/LinkedIn Business: http://linkedin.com/company/teamsignal/Facebook: https://www.facebook.com/TeamSignalFG/Instagram: https://www.instagram.com/TeamSignalFG/Podcast: https://open.spotify.com/show/3Vxli8ajETu4LBAezHDwmsEmail: rnyffeler@teamsignal.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 14 Episode Overview:Welcome back to Becoming Preferred, the podcast where we talk to the leaders who aren’t just playing the game, they are redefining it. We all want to reach the summit of our careers, but how many of us lose ourselves on the climb? Today’s guest has mastered the art of scaling mountains, literally and figuratively, without losing his peace of mind.Saahil Mehta is a global citizen, a serial entrepreneur managing businesses across two continents, and a success coach for the world's most ambitious leaders. He is an author, a keynote speaker, and a passionate mountaineer who has taken the lessons learned in the thin air of the Himalayas and applied them to the high-stakes world of multimillion-dollar business.Through his 'Break Free' system and his work with Stakeholder Centered Leadership, Saahil helps entrepreneurs unlock their ultimate potential. His mission is simple: to show you how to lead with total clarity, nurture meaningful relationships, and live what he calls a 'Zero Regret' life.He’s here to show us how to climb faster while staying healthier. Join me for my conversation with Saahil Mehta.Guest Bio: Saahil Mehta is a global citizen, serial entrepreneur, author, keynote speaker, success coach for ambitious leaders, and a passionate mountaineer. Balancing businesses across two continents, family, and passions has taught him firsthand the challenges ambitious leaders face. He helps leaders unlock their potential and live a zero regret life with ultimate clarity and peace of mind.Saahil believes that true success is holistic: climbing your summits faster while staying healthy and nurturing meaningful relationships, a balance that often feels out of reach. His coaching combines his Break Free system with tools from Marshall Goldsmith’s Stakeholder Centered Leadership and conscious communication practices to boost clarity, momentum, and team performance. He also shares leadership lessons from the mountains to inspire others to reach their personal and professional peaks.Saahil has worked with hundreds of entrepreneurs and leaders across 20+ countries, guiding multimillion-dollar businesses through coaching, workshops, keynotes, and retreats. Global brands and leadership networks trust him to deliver insights and tools that inspire lasting transformation.Saahil's mission is simple: to help ambitious leaders lead with clarity, redefine success, unlock their potential, and live a zero regret life.Resource Links:Website: https://www.saahilmehta.com/Product Link: https://www.saahilmehta.com/work-with-me/Book Link: https://amzn.in/d/gsmcsMKInsight Gold Timestamps:04:55 You created what you call the Zero Regret Framework05:49 Rich has many definitions, but I only focused on the wealth rich07:31 I came across this book by Hal Elrod, The Miracle Morning11:34 How does that decluttering process start?13:03 I started replacing 'need' with 'want'15:34 There's a lovely exercise I can share18:04 What I love about what you're saying is you realize there's also different areas of decluttering20:35 He talked about how he didn't buy anything for a year24:12 It was just about getting comfortable in my own skin24:58 If you don't detach before you declutter, you will have regret25:27 When I started saying no to these things, it's because the yeses on the other side were far more important for me30:20 How many of us share the same definition of success?31:59 What are you carrying in your backpack as you go up these mountains?34:01 How do you make it bite size so it's chewable35:34 The disease that people are suffering from today...38:18 I was a people pleaser40:44 A lot of people think you declutter and life is going to be great42:14 Most people find utility in something when it's about to be thrown away42:31 www.saahilmehta.com/successConnect Socially:LinkedIn: https://www.linkedin.com/in/saahilmehta/Facebook: https://www.facebook.com/saahilmehtaofficialLinktree: https://linktr.ee/saahilmehtaYouTube: https://www.youtube.com/c/SaahilMehtaOfficialInstagram: https://www.instagram.com/saahilmehtaofficial/Webinar – The Exponential Success Blueprint by Saahil Mehta:https://www.saahilmehta.com/webinars/the-exponential-success-blueprint/Email: saahil@saahilmehta.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 13Episode Overview:Welcome back to Becoming Preferred, the podcast dedicated to helping you move from being an option to being the preferred choice in your industry.If you’re an entrepreneur, a leader, or a professional, you know the market is saturated. The only thing that truly differentiates you isn't your product; it’s your story. How clearly you tell it determines your entire ceiling for growth. That’s why I am thrilled to welcome a man who is the master architect behind some of the world's most influential narratives. Our guest today is Bill Blankschaen, the founder and Chief Story Architect of StoryBuilders.Bill is a New York Times Bestselling writer, and his work impacts millions. His client roster reads like a masterclass in influence: we’re talking John C. Maxwell, Kevin Harrington from Shark Tank, Michael Hyatt, Zig Ziglar's family, and countless corporate leaders and successful business coaches. They all go to Bill to refine the single most valuable asset they have: their narrative.Bill and his team craft books and learning experiences that turn ideas into greater impact, greater influence, and significantly greater income.He’s here today to discuss the roadmap laid out in his new book, Your Story Advantage: A Proven Path to Maximize Your Impact, Influence, & Income. Join me for my conversation with Bill Blankschaen.Guest Bio: Bill is the founder and Chief Story Architect of StoryBuilders, a creative team of storytellers who share his passion for helping people live a story worth telling and serving them with excellence in genuine, high-trust relationships.StoryBuilders tells stories that make the world a better place by creating compelling books and learning experiences that turn ideas into greater impact, influence, and income.A New York Times Bestselling writer, Bill and his team work with a variety of influencers like John C. Maxwell and Maxwell Leadership, Kevin Harrington from Shark Tank, Lewis Howes, Michael Hyatt (Full Focus), Rory and AJ Vaden, Zig Ziglar and family, Jeff Allen, Stu McLaren, entrepreneurs, corporate leaders, business coaches and consultants, political figures, cultural voices, athletes, comedians, fitness gurus, psychologists, and even faith leaders at some of the largest churches in America.The books, resources, and experiences they have created have already impacted millions of people—and they’re just getting started!Resource Links:Website: https://mystorybuilders.com/Product Link: https://amzn.to/47JMfiyInsight Gold Timestamps:02:27 I can sit down and blow through a book in a matter of hours04:49 Your breakthrough begins when you start with your story07:02 That's why I like to lean into what I created called the storytelling structure08:45 Your message, whatever it is that you're sharing, is about you, but it is not for you10:10 We like to say that we tell stories that make the world a better place10:40 As I like to say, if you want to elevate, you have to collaborate12:59 I call it the confidence trap16:48 Once you get clarity, then develop it out, and then monetize it from there18:21 The amount of information in the world is doubling every day now20:44 What's a typical, average process?22:23 We believe every story matters, and every story is different and unique23:41 The very first question I ask any of these people that we work with when it comes to creating a book...26:11 We have 6 book starter questions30:37 Every story is unique, every story is different33:04 Is it the beginning of an idea or has it actually been fully developed?36:10 mystorybuilders.com/story36:25 The book is called Your Story Advantage 36:32 Yourstoryadvantage.com37:46 I'm strategically at my best when I'm creatively, questioning, connecting and then communicating in the context of my beliefsConnect Socially: LinkedIn: https://www.linkedin.com/in/billblankschaen/Facebook: https://www.facebook.com/thestorybuilders/YouTube: https://www.youtube.com/@mystorybuilderInstagram: https://www.instagram.com/my_storybuilders/Email: bill@mystorybuilders.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 12Episode Overview:Welcome back to Becoming Preferred, the podcast where we talk to the leaders and visionaries who refuse to settle for 'good enough.' Today, we’re tackling a psychological trap that captures thousands of high-performing professionals every single year. It’s called 'The Dependence Dilemma'. That invisible ceiling of financial obligations and the false sense of security that keeps brilliant people stuck in survival mode.Our guest today is a man who didn't just break that ceiling; he shattered it. He started in the classroom as a high school math teacher, crunching numbers just to make ends meet. But he decided to stop playing it safe and started playing it big.That shift led him to found a direct sales empire that has cleared over a billion dollars in global sales. He is a world-renowned philanthropist, a cancer survivor who turned his battle into a multi-million-dollar research mission, and the author of the transformative new book, Life of Your Dreams.He’s here to show us that the gap between where you are and where you want to be isn't a matter of luck—it’s a matter of mindset and seven specific, transformative steps. Join me for my conversation with Mark Pentecost.Guest Bio: Mark Pentecost went from being a high school teacher to becoming a billionaire, a nationally-recognized philanthropist, and a world-renowned thought leader.From founding a direct sales company that has surpassed over a billion dollars in sales globally, to surviving cancer (and donating millions of dollars toward cancer research along the way), Mark knows just how precious life is and has dedicated his own life to helping other people achieve their dreams.Resource Links:Website: https://pentecostgroup.com/our-story/Product Link: https://pentecostgroup.com/life-of-your-dreams-book/Insight Gold Timestamps:01:50 In your new book, Life of Your Dreams03:04 I was one of those guys always reading a book05:29 He said, if you don't do something different, in 20 years, you're going to be doing the same thing with the same issues08:19 My daughter had come and said, D ad, we've got to tell your story11:18 I didn't know I was an entrepreneur until later in life12:55 If you're not happy then nobody around you is happy16:41 He (my grandpa) would say, Mark, you can't force a horse to drink, but you can salt the oats17:11 I have a whole chapter on Say It and See it19:22 Being a CEO was like a head coach21:01 I decided to live on the offence, and that changed everything23:33 I would start naming our issues25:00 I realized sometimes my greatest strength was my greatest weakness27:39 Do you have a rudder on your ship or is the wind just blowing you wherever you go?29:37 My point today is if you really want something, there's ways to do it29:55 in the book, I call it Grit-Q. What is, I don't care about your IQ, what's your Grit-Q?30:58 I think dreaming is like a muscle, the more you dream, the bigger it gets33:17 Life's full of pivots34:50 I always say the dream you're most proud, is the one you're afraid to say out loud36:12 You know, the scariest day and the best day of my life was the day I resigned and walked out38:41 But when's enough, enough?42:22 You've got this, but you've got to get in the game43:51 The book is called Life of Your Dreams44:05 The website pentecostgroup.com44:21 We started Impact Professionals which is like Netflix for entrepreneursConnect Socially:LinkedIn: https://www.linkedin.com/in/markbpentecost/Facebook: https://www.facebook.com/mark.pentecost.14Instagram: https://www.instagram.com/themarkpentecost/?hl=enEmail: pent@pentecostgroup.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 11Episode Overview:Welcome back to Becoming Preferred, the podcast that arms you with the strategies to stop chasing and start attracting your ideal clients! I’m your host, Michael Vickers, and if you're a business professional or entrepreneur, you know the struggle: you have an incredible service, but cutting through the noise to establish yourself as the trusted authority feels impossible.Today, we are tackling the single most powerful B2B platform: LinkedIn. It’s time to stop using your profile as a dusty online resume and start transforming it into a definitive lead generation engine. Our guest and his team have cracked the code on building genuine authority and measurable revenue through a high-conversion LinkedIn strategy. He's here to share the secrets to becoming the preferred provider in your niche.We’re diving into everything: from the critical shift your profile must make, to the high-converting framework for direct messaging, and Shay's simple, actionable advice you can implement today.Get ready to take notes, because this episode is how you master the art of B2B LinkedIn. Join me for my conversation with Shay Thieberg!Guest Bio: Shay is the Co-Founder of MAIA Digital - a LinkedIn Marketing Agency. Specializing in LinkedIn marketing, Shay holds a Masters degree in Social Psychology & Decision-Making. Shay is among 30 Global LinkedIn Certified Experts and Faculty members at Reichmann University where he teaches “B2B Marketing for Tech”.Resource Links:Website: https://team-maia.com/Product Link: https://team-maia.com/b2b-linkedin-strategy/Insight Gold Timestamps:03:31 That was a lesson that I learned by myself that I can control my own life and path05:21 My ADHD is my superpower07:43 LinkedIn picked me10:07 So, we're calling it the LinkedIn trifecta11:33 The only thing that I did is post valuable insightful tips, hacks, and content for people to be able to use17:16 I'm calling it T to B: Trust to Business18:43 He wrote the post, I'm riding his wave, but I'm writing a thoughtful comment23:00 I built a program that analyzes your entire LinkedIn analytics24:37 And it's got to be authentic and you've got to be transparent with it25:58 Stop thinking about posting content and start thinking about sharing your thoughts28:58 I'm also a certified psychologist34:36 People want to purchase, they don't want to be sold38:10 The main two mistakes that people actually do...39:21 Try to diversify your content because eventually people buy from people41:17 I'm measuring my LinkedIn success, my ROL (Return On LinkedIn) by the amount of messages that I'm getting in my inbox46:30 The website is team-maia.comConnect Socially:LinkedIn: https://www.linkedin.com/in/shay-thieberg/Facebook: https://www.facebook.com/MAIA.DIGITAL.LINKEDINYouTube: https://www.youtube.com/@maia-digitalTikTok: @maiadigital_Instagram: @team.maia.linkedinLinkedIn Post Ideas & Examples: https://www.linkedin.com/pulse/30-linkedin-posts-ideas-examples-shay-thieberg/Email: shay@team-maia.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 9Episode Overview:Welcome back to Becoming Preferred, the podcast where we help you become preferred in the markets you serve. If you thought the flower business was quaint, slow, or low-tech, get ready for a wake-up call. Our guest today is Michael Jacobson, CEO of French Florist. He didn't just take over an old business; he engineered a dramatic transformation. Starting from a struggling $600,000 operation, he built a high-performance franchise model that now generates millions in annual revenue and triples the profitability of traditional flower shops. Michael’s mastery is the fusion of timeless artistry with modern operational technology.In this episode, Michael is going to share his framework on how to spot a broken business model ready for 10x growth and how to design a high-tech performance franchise that protects quality while maximizing margins.If you’re ready to learn how to apply disruptive tech and scalable systems to any industry, old or new, you’ve come to the right place. Join me for my conversation with Michael Jacobson.Guest Bio: What’s possible in one of the world’s oldest industries. Under Michael Jacobson's leadership, French Florist has transformed the traditional flower shop model by putting technology, innovation, and operational excellence at the heart of its franchise system. The results speak for themselves: French Florist franchise locations generate triple the revenue of standard flower shops—while operating at higher margins.With a career spanning entrepreneurship, investment, and leadership, Michael is passionate about helping the next generation of business owners succeed through entrepreneurship through acquisition (ETA). He brings a fresh perspective to how small business ownership can be reinvented for the modern age, leveraging digital tools, streamlined operations, and strong brand strategy to unlock sustainable growth.Michael’s mission is simple: to empower franchise owners with a proven system that blends timeless beauty with cutting-edge innovation. Whether speaking about the future of franchising, how technology reshapes consumer-facing industries, or why flowers are a surprisingly powerful business opportunity, Michael shares candid insights that inspire entrepreneurs to think bigger and build smarter.Resource Links:Website: https://www.frenchflorist.comProduct Link: https://frenchfloristfranchise.com/Insight Gold Timestamps:03:53 I found that intersection between how to live a purposeful life and a life full of intentionality09:08 We're in the business of love10:02 You've coined a phrase, entrepreneurship through acquisition and creative playbook12:27 We want to build something for the world that's kind of fun and cool19:33 It was really cool, just solving actual real pain points20:01 The root of everything is how do we enhance the client experience?25:16 As a franchisor, our primary responsibility is creating a community of owners26:49 95% of startups fail27:43 What I look for is what's your why?29:23 How do you avoid getting distracted by shiny objects?30:35 Saying no is more important than saying yes31:39 Tom Peters, who's the management guru, who wrote In Search of Excellence34:56 What we want to do from a feelings perspective, is just help remind people that no reason is the best reason36:05 What's the single, most valuable lesson that you learned from scaling French florist?36:32 My biggest job right now is to ensure that we have the brightest minds in our organization36:48 The website's frenchflorist.comConnect Socially:LinkedIn: https://www.linkedin.com/in/michaelrichardjacobson/LinkedIn Business: https://www.linkedin.com/company/french-florist/Facebook: https://www.facebook.com/frenchfloristPinterest: https://in.pinterest.com/frenchflorist/Yelp: https://www.yelp.com/biz/french-florist-los-angelesInstagram: https://www.instagram.com/frenchflorist/Email: michael@frenchflorist.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 9Episode Overview:Welcome back to Becoming Preferred, the podcast where we focus on the mindset and strategies that help you become preferred in the markets you serve.Our guest today has built a legacy on that very concept. For over 30 years, he co-founded and grew 1-800-DENTIST, a company that generated over one billion dollars in revenue by solving a simple, painful customer problem. He's an expert in making a brand remarkable.But here's the kicker: He’s spent the last decade distilling that business success into a personal superpower that anyone can learn.Fred Joyal is the Wall Street Journal bestselling author of Superbold: From Under-Confident to Charismatic in 90 Days.Fred has the rare experience of both conquering a niche industry and teaching the mindset to repeat that process. Get ready to learn how to inject boldness into your business, your team, and your life. Join me for my conversation with Fred Joyal.Guest Bio: Fred Joyal is the co-founder of Futuredontics, the parent company of 1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. He is currently a business advisor and keynote speaker. His latest book, Superbold: From Under-Confident to Charismatic in 90 Days, is an Amazon and Wall Street Journal bestseller. He is also the author of two books for the dental industry, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About. Fred has been a keynote speaker for his industry for over 15 years, and now speaks on the power of boldness and how anyone can harness it to radically increase their success and fulfillment in life. His humble brags are he once beat Sir Richard Branson in chess and was also a question on Jeopardy.Resource Links:Website: https://www.fredjoyal.comProduct Link: https://www.amazon.com/Superbold-Under-Confident-Charismatic-90-Days/dp/1544523076Insight Gold Timestamps:02:25 I got introduced to the advertising world by a friend of mine who was a storyboard artist05:49 When you create a great culture, the employees sustain it08:27 We were smart about the advertising, but the marketing side was to create that first impression09:26 With any business, you've got to identify the problem09:37 That's why the title of my first book was Everything is Marketing11:08 The more senses you can employ in the experience, the better the experience11:16 Let's talk about your latest book, your bestseller, SuperBold13:44 We fear making mistakes, we fear failure, we fear embarrassment, we fear rejection15:08 The bolder you are, the more you discover unexpected things18:01 When do you know you've really gotten as bold as as you want to be?19:17 I was with a group of business people and we had rented one of Richard Branson's islands26:15 When you're building your boldness muscle, you have to control the intensity of it28:15 Human connection is going to become your most powerful future proofing tool30:55 Boldness is such an essential component of it (social media)33:42 Website is fredjoyal.com33:45 The Boldness QuizConnect Socially:LinkedIn: https://www.linkedin.com/in/fredjoyal/Facebook: https://www.facebook.com/realfredjoyalX: https://x.com/fredjoyalYouTube: https://www.youtube.com/@FredJoyalInstagram: https://www.instagram.com/fredjoyal/Podcast: https://www.fredjoyal.com/podcastEmail: fredjoyal@gmail.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 8Episode Overview:Welcome back to Becoming Preferred, the podcast dedicated to helping you reach your highest professional potential. Today, we're talking about the ultimate business credential: the high-impact non-fiction book.Our guest has mastered the art of turning expertise into intellectual property. He's a #1 national bestselling author himself, a Harvard-trained scholar, and the CEO of a firm that helps public figures and top professionals land deals with major publishers. He is the person leading literary agents and corporate leaders call when the message must be perfect.Kevin Anderson is here to reveal the secrets to leveraging your knowledge. He'll show you why a quality book is the single most effective way to elevate your authority, attract premium clients, and transform your business model.If you have a powerful message that needs to be heard, Kevin is the bridge between your expertise and the bestseller list. Let's learn how to make your book the foundation of your legacy. Join me for my conversation with Kevin Anderson.Guest Bio: Kevin is an accomplished ghostwriter, #1 national-bestselling author, editor, and entrepreneur with a wealth of industry knowledge and professional experience. He has worked with numerous bestselling and award-winning authors, prominent literary agents, Big-5 publishers, and a long list of public figures, successful professionals, and aspiring authors. He is also a contributing author by invitation to Publishers Weekly’s Book Publishing Almanac 2022: A Master Class in the Art of Bringing Books to Readers and the author of the #2 Wall Street Journal, #1 Barnes & Noble, and #1 Amazon bestseller, PhDone: A Professional Dissertation Editor’s Guide to Writing Your Doctoral Thesis and Earning Your PhD.Both a creative writer and a scholar, Kevin earned his master’s degree at Harvard University with a concentration in literary theory and criticism. While at Harvard, he studied under Poet Laureate and critical theorist, Professor Michael D. Jackson, and honed the literary criticism skills upon which he built his career in the book-writing and editing business.As CEO and Editor-in-Chief, Kevin oversees all operations at our firm. He enjoys working closely with clients and makes himself readily available by phone and email throughout the planning, ghostwriting, editing, and publishing process. He is an invaluable resource and dedicates his time and expertise generously to ensure our clients receive the best quality service in the industry.When he’s not collaborating with authors, agents, and publishers, you may find him reading Nabokov, Cormac McCarthy, or Proust; surfing the northeastern shores; composing music; fishing for striped bass; debating philosophy; brewing Belgian-style beer; wakeboarding with his family and neighbors; or enjoying the arts, culture, and food of a faraway place. Of all life’s pleasures, Kevin most enjoys the adventures he shares with his wife and their four children.Resource Links:Website: https://www.ka-writing.com/Product Link: https://www.ka-writing.com/book-coaching/Insight Gold Timestamps:04:29 The other misconception that a lot of people have with ghost writing...05:59 We meet authors wherever they're at07:43 It's not having a bestseller for bestseller's sake09:09 Authority that comes with being a published author11:01 From a credibility point of view for consultants, for coaches, entrepreneurs, it's a great lead in for that13:38 I never advise clients, especially in the nonfiction space, that the goal should be making money on book sales18:15 Nothing says authority or expertise like a book21:02 Audio books have become extremely popular22:34 The most important thing is that you have a really great product in the end and that you've done it the right way23:13 You're not going to grow if you don't learn to leverage25:07 Studies that show that 80% of of Americans have thought about writing a book, but less than 1% ever finish one27:15 There's a lot of legal issues when it comes to using AI to write a book29:30 In terms of writing good books, it has to have something to say that's meaningful30:35 You can never edit yourself33:30 The website's ka-writing.com34:20 Never being afraid to try something new, never being afraid to fail, I think that's been a guiding principle through my entrepreneurial journeys in generalConnect Socially:LinkedIn: https://www.linkedin.com/in/ghostwritereditorkevinanderson/Facebook: https://www.facebook.com/KevinAndersonAssociatesX: https://x.com/KAWritingInstagram: https://www.instagram.com/kawriting/Email: info@ka-writing.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 7Episode Overview:Welcome back to Becoming Preferred, the podcast where we equip you to lead with influence, not just authority. If you’re an entrepreneur or business professional whose growth is stalled by employee turnover, poor communication, or the sheer struggle of transitioning from a high-performing doer to an effective leader, then you're going to enjoy this episode. Today, we are happy to welcome Courtney Ramsey, a renowned leadership development expert, speaker, and consultant who has spent two decades transforming companies.Courtney's mission is simple: to stop the bleeding caused by low engagement and high turnover by giving leaders the concrete communication and people skills they desperately need. She doesn't just talk theory; she delivers tangible, behavioral shifts that save companies millions. Get ready to learn how to master the art of tough feedback, delegate strategically, and truly lead the team that's destined to become your dream team. Join me for my conversation with Courtney Ramsey. Guest Bio: Courtney Ramsey is a seasoned professional with over 20 years of experience in the Learning & Development and Human Resources fields. Courtney brings a wealth of knowledge to audiences with her experiential programs that have a real impact on business results and inspire change.Over the years, she has successfully trained tens of thousands of associates in various areas such as leadership, business management, conflict resolution, communication skills, and operations helping companies like JCPenney, Toyota, Populus Financial Group, and Zales Corporation save millions of dollars.Courtney is the author of the book, Share Your Genius: 35 Tips to Create Training That Transforms. In it, she provides trainers with the tools they need to create engaging and effective training sessions.Resource Links:Website: https://courtneyramseyspeaks.com/Product Link: https://courtneyramseyspeaks.com/services/Insight Gold Timestamps:03:48  Professional development, helping people be better, that's what I love05:50  No one's brave enough to have the tough conversation10:32  I still think there's a pretty big bias out there in terms of promoting women up12:21  There's really no defining line anymore of what is personal, what is work, it's so blended 13:47  You call this taking off the cape moment15:57  Many leaders struggle to delegate because their fear of failure or inefficiency18:17  That inverted pyramid approach to where the leader is essentially at the bottom...19:58  You've got a popular TEDx talk called Why We Hit the Snooze on the Conversations that Matter 22:30  Is there a distance that leaders ought to maybe maintain and keep in order to be able to have that firewall25:16  I call that setting your intention and saying your intention out loud27:01  We do still see those people who don't quite get that things have changed in the last 20, 30 years 29:26  ChatGPT and the other AIs are pretty decent at being leadership coaches30:37  So, every generation has its own learning style32:30  You speak on the need to speak up and say it33:47  Call the elephant out in the room35:10 The one thing I would encourage people to start doing today to make a huge impact on your leadership is to stop avoiding the uncomfortable36:34 The website is courtneyramseyspeaks.com Connect Socially:LinkedIn: https://www.linkedin.com/in/clramsey/Facebook: https://www.facebook.com/CourtneyRamseySpeaks/?modal=admin_todo_tourInstagram: https://www.instagram.com/_cramsey/Email: Courtney@CourtneyRamseySpeaks.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 6Episode Overview:Welcome back to Becoming Preferred, the podcast where we help you climb the revenue ladder and become the preferred provider in the markets you serve.Today, we're tackling a challenge every modern business leader faces: You have a passionate purpose, but does it actually move the needle? What if your brand could prove that activism and social impact don't just inspire; they reliably sell, grow market share, and reduce customer churn? Our guest is here to show you exactly how to do it.Neil Callanan is the founder of LooseGrip and the brilliant mind behind the Grasp Impact Framework. His work sits at the critical intersection of marketing, activism, and analytics. He doesn't just talk about having a mission; he equips you with the tools to measure what truly matters.Get ready to learn how the most impactful brands are connecting their values to tangible business growth. Join me for my conversation with Neil Callanan. Guest Bio: Neil Callanan is the founder of LooseGrip and the creator of the Grasp Impact Framework, a system that helps mission-driven brands connect storytelling with measurable outcomes. Since 2009, he has guided organizations from global giants like Unilever and Ben & Jerry’s to emerging value-focused companies, showing how to align their campaigns with tangible business growth and impact.Neil’s work sits at the intersection of marketing, activism, and analytics. Where most teams drown in disconnected data or rely on anecdotes, he helps leaders find the middle ground—inspiring teams by turning data into stories, and stories into metrics that stand up in boardrooms. His goal is simple: equip leaders with tools to measure what truly matters so they can do more of it.Resource Links:Website:  https://loosegrip.netWebsite: https://www.graspyourimpact.com/Product Link: https://loosegrip.net/services/ Insight Gold Timestamps:05:03  A little bit of intention and a little bit of luck06:41  There are stories that need to be told09:12 When we're figuring out whether a client's a good fit for our framework 10: 56 When people are connected with our brand, they buy more of our stuff 11:48  Most companies get stuck by not starting 14:11 They're kind of topic agnostic15:20 I know you hate spreadsheets and you kind of pride yourself on hating spreadsheets15:51  What would the perfect experience be? 19:20  I chair the board of a nonprofit called the I Am Able Foundation23:22 We love to talk about data in the form of Legos25:00 If you can turn that data into a story, I think you can connect with your audience a whole lot more26:37 If I could know anything, what would I want to know? 30:04  Why did I choose Big Brother?30:56  I think a lot of people are really inherently altruistic and they actually want to help other folks33:24  If they get the value out of it, and we get to bring our best selves to the project, that's the win34:44  You talk about writing through grief 34:55  My wife and I lost our son Shea, he was 4 1/235:43  I wrote a lot about the journey42:12  AI has not yet replaced us entirely, but I think it has gotten a lot better at doing the first 60% of the work43:13  Websites are graspyourimpact and we got loosegrip43:23 On LinkedIn as wellConnect Socially:LinkedIn: https://www.linkedin.com/in/neilcallanan/Business LinkedIn: https://www.linkedin.com/company/loosegrip/X: https://x.com/loosegripEmail: Neil@LooseGrip.netSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 5Episode Overview: Welcome to the Becoming Preferred Podcast. Today, I am bringing you a special replay of one of my favorite conversations, and the timing couldn't be better. We just celebrated Thanksgiving a few days ago. For many of us, it was a time to gather with friends and family, share a meal, and reflect on our blessings.But here's what I've come to believe. Gratitude isn't meant to be a once a year event. It's a practice, a daily discipline that shapes how we see the world, and how we move through it. Every morning as part of my journaling routine, I'm prompted with a simple question, what am I grateful for? And I've discovered something profound in that practice.When you start your day with gratitude, you position yourself to see abundance. Not because your circumstances magically change, but because your perspective does. Now here's the thing. Gratitude is easy when life is good, but what about when you're in the middle of a storm? What about when the diagnosis is devastating? When the relationship is fractured? When the business is struggling? Can gratitude still work then? That's exactly what my guest, Sandie Eggers helps us understand. Sandie learned the transformational power of gratitude during one of life's hardest seasons, her husband's terminal illness. And what she discovered wasn't just a coping mechanism, it was a way to navigate adversity with strength, clarity, and even joy.So whether you're riding high from a wonderful Thanksgiving, or you're carrying a heavy burden into the season, I believe this conversation will meet you right where you are. Gratitude isn't about ignoring your struggles. It's about finding solid ground in the middle of them. Enjoy this conversation with guest, Sandie Eggers.Guest Bio: “Do nothing and be dead in a few days,” were the words Sandie Eggers heard from her husband’s surgeon, words that began her greatest season of challenge to date.The two main things that enabled Sandie to weather this life storm were God and the transformational power of gratitude. Sandie is passionate about helping others by sharing what she’s learned so that they, too, can better navigate through their own life storms.In addition to having authored the book, “Live Boldly and Embrace Joy” about her life-altering experience, Sandie also shares her knowledge through online courses, webinars, and workshops. She speaks to civic, religious, and corporate groups.FUN FACT:Sandie now lives in the low country. By God’s grace and blessing, she has achieved one of her personal goals: living in a place where the only “white stuff” she sees is beach sand.Resource Links:Website: https://www.yourlifeabundant.comProduct Link: https://www.amazon.com/Embrace-Each-Day-Joy-Laughing-ebook/dp/B00LK9WKVCInsight Gold Timestamps:04:37 The greatest adversity that I'd gone through was the terminal illness of my husband05:55 While we couldn't control this monster called cancer….07:11 It's easy when we're living in an environment like we're living09:38 Your work centers a lot on fostering an attitude of gratitude11:12 You talk about gratitude being a practice12:12 There's some specific techniques that you can use when you're a pessimist 14:09 You can begin to see the good out of a very bad situation14:24 Declare an International Be Kind to (Fill in Your Name) Day!15:40 Having gratitude to something outside yourself18:48 How does the mechanism of gratitude get us out of that place, that negative space?20:40 There's physical benefits, though, that come from having gratitude as well24:06 How can we then cultivate gratitude, not only for the good things in our lives25:40 Hey, thanks so much, I appreciate you26:22 Remember that you’re not alone27:55 Your book, Embrace Each Day with JoyConnect Socially:LinkedIn: www.linkedin.com/company/your-life-abundantEmail: sandra.eggers@protonmail.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 4Episode Overview:Welcome back to Becoming Preferred, the podcast where we dissect the strategies and mindset of those who are not just successful, but irreplaceable in their markets they serve. Today, we have a true master of motivation and persuasion. Our guest is Mike Lipkin, president of Environics and a strategic coach to global CEOs, and the author of 18 books on leadership and high performance, including his latest book, The Potentiator.What makes Mike’s approach unique is his foundation in deep, social values research. He doesn't just rely on generic platitudes; he uses proprietary data on human behavior to show you exactly how and why people make decisions, trust certain leaders, and choose one provider over others.For our audience of entrepreneurs and business professionals, Mike is here to help us unlock the ultimate skill: how to create value from thin air, communicate with irresistible conviction, and transform every single conversation into a high-impact, trust-building event.If you are ready to stop chasing clients and start magnetically attracting opportunities, this is your masterclass. Join me for my conversation with Mike Lipkin.Guest Bio: Mike Lipkin helps clients navigate complex change, build strong teams and develop their personal brands/executive presence.Mike is super-curious about clients’ hopes and dreams. He makes every conversation an uplifting experience. He uses metaphors and models to illuminate key messages. He focuses on immediate actions, while planning long-term strategies. Mike helps his clients tell their authentic story. In short, he excites clients into effective action. He is also always accessible – 24/7/365.Mike was a senior executive at WPP Advertising for 10 years. In 2002, he founded a joint venture communication and training company with Environics, a leading research house. He is also a strategic coach to CEOs of top tier companies and a marquee keynote speaker, delivering over 50 sessions per year.Mike is proud of his longstanding coaching relationships with CEOs and senior executives of world-class companies. He has written 18 books on leadership and high performance. He has also grown a multi-million dollar company from scratch. He has received feedback from hundreds of people that he has materially improved their lives.Mike works with anyone who has a passion for personal evolution. His clients range from leaders of billion dollar multinationals to leaders of small companies. He also works with managers at all levels – individually and in groups.Mike is a voracious reader of current affairs, personal biographies, and crime fiction. He works out seven days a week on the Peloton and Cross Trainer. He loves to travel with his wife to stylish destinations like Greece, France and Italy. He likes hiking in beautiful places. He mentors young talent and new immigrants to Canada.Resource Links:Website: https://www.mikelipkin.com/Product Link: https://www.mikelipkin.com/books/Insight Gold Timestamps:02:40 I wanted to be a speaker, and yet I also had a stutter05:47 I got depressed, I literally got clinically depressed06:29 He wrote a book called Darkness Visible about his experience with depression06:37 I thought, well, I'm going to write my own book on depression, and I called it Lost and Found, My Journey to Hell and Back08:38 You need to have a strategy, and the best strategy I can provide anyone is the Ted lasso strategy09:52 We are living at a time of what I brand EVAC, that's Extreme Volatility, Anxiety, and Chaos10:15 You Belong Here10:22 There are four hormones that enables the brain to operate at its best11:43 Ultimately, dopamine comes from helping others; it's called "the helper's high"13:29 Woody Allen once said, I've had many problems in my life, and most of them never happened15:05 Every day without pain is a great day17:29 I wrote a book called The Potentiator18:18 I know that the most valuable currency is reciprocation21:09 I am someone who knows I'm only as good as the people I surround myself with22:21 The most rewarding words I can ever hear is, Mike, you helped me do things I couldn't have done on my own25:14 I'll just focus on the 3 key ways to be change ready 27:03 I'm in the process of writing an amazing book right now, it's called By Accident On Purpose27:20 Things that start as an accident can turn into your life purpose28:20 Go to YouTube and watch the Steve Jobs Stanford commencement address28:58 "Food always tastes best when you're hungry." (Warren Buffet)31:22 Successful executives, they look for the challenge, they believe in their ability to meet the challenge...33:04 You've got to keep moving forward, even though you may have more than a 2% chance of an excruciating failure...34:37 Keep on seeing every day as day one, around your ability to develop that muscle35:41 It's mikelipkin.comConnect Socially:LinkedIn: https://www.linkedin.com/in/mikelipkin/(X): https://x.com/mikelipkinYouTube: https://www.youtube.com/channel/UC0wlN49LZjGgnC67s4Vg5CQInstagram: https://www.instagram.com/mike.lipkin/Email: Mike.Lipkin@environics.caSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 3Episode Overview:Welcome back to Becoming Preferred, the podcast dedicated to transforming how you build, scale, and lead your business. Today, we have an entrepreneur whose journey proves that massive growth isn't about working harder; it's about building smarter.Our guest is Tyler Dunagin, a multifaceted founder, operator, and inventor. His success story is a masterclass in market selection and systemization. He took a historically manual service industry—and transformed it into a scalable, tech-enabled enterprise.Tyler doesn’t just chase revenue; he builds ecosystems. He focuses on purpose-driven solutions and culture-first leadership.If you're an entrepreneur looking to escape the "one-person hustle," or a business professional seeking the blueprint for achieving nearly 1000% growth through operational efficiency and an impressive long-term vision, this episode is your strategic guide. Join me for my conversation with Tyler Dunagin. Guest Bio:Tyler Dunagin is a seasoned entrepreneur who has built and scaled multiple seven-figure companies, including Turnserv, a platform revolutionizing property turnover processes for the housing industry. His portfolio features brands like ApartmentPainters.com, LiquidLiner.com, and ApartmentFlooring.com, each designed to solve specific operational challenges in single-family and multifamily housing.With a track record of turning underperforming ventures into profitable enterprises, Tyler combines innovation, patented technology, and scalable systems to drive growth. He also shares his insights on entrepreneurship and market trends through podcasts, interviews, and blogs.Outside of business, Tyler is a devoted father and Cleveland sports fan who enjoys restoring vintage cars and collecting sports cards with his sons.Resource Links:Website: DunagincollectiveProduct Link: TurnservInsight Gold Timestamps:02:36 I've always been doing things as an entrepreneur04:29 Eventually we were buying houses with these investors and flipping them05:14 In the moment, it's tough to learn AND do05:30 I got everything I asked for, and I don't like it at all08:11 50% of renters move every single year11:09 I got his blessing and I jumped out of corporate America14:52 It is really hard to scale a business, to scale beyond one's own hands15:37 I wanted to find something that was essential to everybody's daily life18:33 We made it convenient, with a customer journey in mind21:06 I think the very first thing is you have to understand their why25:30 Being curious and trying to do something better in general27:06 Giving them back more meaningful time in their day28:50 You advise entrepreneurs to keep a visible list of delusional long-term visions30:51 You can't work on what could be, when you are too overwhelmed by what is32:08 I think that time lives in the margins32:48 If it's only monetary, it's short-lived35:53 You have to, have to, have to, understand where you're going39:05 The second I'm into something, I'm all in39:39 I view it more as work-life integration42:19 The website is dunigancollective.comConnect Socially:LinkedIn: https://www.linkedin.com/in/tylerdunagin/Twitter (X): https://x.com/tylerjdunaginInstagram: https://www.instagram.com/tylerdunagin/Email: tdunagin@turnserv.comSponsors: Rainmaker LeadGen Platform Demo: Book Michael VickersRainmaker Digital Solutions: Rainmakerdigitalsolutionsrainmakerdigitalsolutions.com

SEASON: 6 EPISODE: 2Episode Overview:Welcome back to Becoming Preferred, the podcast dedicated to uncovering the strategies that make entrepreneurs and professionals the emotional favorite in the markets they serve.Today, we’re shifting our focus from the boardroom to the hockey rink, but the lessons remain intensely relevant. Our guest today is Allan Kreda, a seasoned journalist with nearly two decades covering finance and the NHL for giants like the Associated Press, the New York Times and Bloomberg News. Allan has mastered the art of extracting the core truth, whether from a quarterly earnings report or a locker room.He’s here to talk about his latest project: the book, Ken Morrow: Miracle Gold, Four Stanley Cups, and a Lifetime of Islanders Hockey. Morrow is one of the most uniquely accomplished athletes in history, winning the Olympic 'Miracle on Ice' gold, and the Stanley Cup in the same year.We aren't here just for hockey stories, though. Allan's journey from investigative journalist to co-author provides a blueprint for every professional. Join me for my conversation with Allan Kreda.Guest Bio: Allan is a storyteller, author, and speaker who deeply values empathy and connection. Specializing in biographical storytelling, he seeks to ask the right questions and attentively listen to his subjects in order to craft accurate and heartfelt stories that honor their experiences. Growing up in Brooklyn in the 70s, Allan developed a strong passion for hockey. He fondly recalls attending New York Rangers games with his father and brother, witnessing legendary players like Jean Ratelle, Vic Hadfield, and Rod Gilbert taking the ice. This formative experience instilled in him a lifelong love for the sport and a commitment to sharing the stories of those who have dedicated their lives to the game.Resource Links:Website:  https://www.allankreda.com/Product Link: https://www.amazon.com/Ken-Morrow-Miracle-Lifetime-Islanders/dp/1637276435Insight Gold Timestamps:03:27 The professor at the time said, well, you've got to do something in the real world04:51 I've always been about the long game, like long process, practice and process and incremental progress07:58  What was the core compelling narrative gap that you identified that made this book a necessary project?10:50  All he did is work at it, and quietly excel11:22 That was 1980 with the Miracle on Ice13:55  Memories vary16:45  You can get involved with that story and then the lessons are learned18:39  They might not always like it, but they can trust it21:03 There's no limit to research22:42 You started by listening, not interviewing26:50  You kind of know when you have it, and you know when you don't quite have it29:32 She was going through it with a different eye31:30  If you're working with someone at a publishing house that's working with you, you're 80% there32:06  It's like the endless term paper that never ends34:44  Playing through pain, uncomplaining, and for the team36:07  Always turning the page, always looking to the next game, thinking long term, not fearing losing40:24  The perseverance sort of creates moments of happenstance 40:38  True success is really defined by compound persistence and consistency41:17 The book is called Ken Morrow: Miracle Gold, Four Stanley Cups and a Lifetime of Islander HockeyConnect Socially:LinkedIn: https://www.linkedin.com/in/allan-kreda-6a73942/X: https://x.com/akreda Instagram: https://www.instagram.com/ajkredaEmail: akreda@gmail.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 6 EPISODE: 1Episode Overview:Welcome to Becoming Preferred, the podcast for entrepreneurs and business leaders dedicated to building a life of purpose and prosperity. Today, we have a guest whose journey proves that the most valuable lessons are often learned in the fire. My guest is Bennett Maxwell, a serial entrepreneur who went from door-to-door selling to building a nationwide franchise empire with Dirty Dough. He's a master of turning adversity into a competitive advantage, navigating a high-profile legal battle that ultimately propelled his brand into the national spotlight. But his story is more than just business. Bennett is an advocate for mental health and believes that true success is about building a business that supports your life, not consumes it. Today, we're talking about how he built a franchise system from the ground up, the critical mindset shifts required for explosive growth, and why he’s now focused on helping other entrepreneurs find their path to financial freedom. Get ready to learn the business playbook from a man who's seen it all. Join me for my conversation with Bennett Maxwell. Guest Bio: Bennett Maxwell is an entrepreneur and investor that likes to move fast and grow with other like-minded leaders.Bennett is a serial entrepreneur, franchise mentor and mental‑health advocate. After exiting multiple companies (including Dirty Dough Cookies), Bennett now helps aspiring entrepreneurs build wealth through franchising while staying mentally resilient. Resource Links:Website: https://bennettmaxwell.com/Product Link: https://bennettmaxwell.com/franchise/ Insight Gold Timestamps:03:31 I had purchased Dirty Dough with the intent of franchising it05:54  Even working within an organization, you can still be an intrapreneur07:19 T he emotion's typically attached with the journey rather than the destination09:22 A lot of people  are chasing the thing that's going to fix their life 12:21  I've contemplated bankruptcy more days than I want to admit14:39  I hired really good advisors that had been in the game17:40  I guess the new mission statement is freedom from constant thought to live a life of ease and gratitude22:46  I've always been able to do what I need to do whenever I need to do it25:58  I couldn't fully enjoy it because I could never be present29:54  Tell everybody what you're doing and try to find really good advisors 34:10 What are your goals?35:54  it's really hard, I think to start something, because you just don't know what you don't know38:29 Your website bennettmaxwell.comConnect Socially:LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/Twitter: https://x.com/bennettmaxwell0?lang=enTikTok: https://www.tiktok.com/@bennettmaxwell35YouTube: https://www.youtube.com/channel/UCyho7xB9vJbK7lsYCKz0iYwInstagram: https://www.instagram.com/bennettmaxwell35/?hl=enPodcast - Deeper Than Dough: https://bennettmaxwell.com/podcast/Email: bennett@franchiseki.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 5 EPISODE: 36Episode Overview:Welcome back to the Becoming Preferred podcast, where we help you become the emotional favorite in your market. Today we are in for a masterclass on a topic that is the very foundation of all business success: marketing. My guest is someone who has spent his entire career at the intersection of brand strategy, consumer behavior, and marketing innovation.We have the privilege of sitting down with Greg Licciardi. As the Vice President of Sponsorships and Partner Programs at the Association of National Advertisers, the ANA, he works with some of the most influential brands in the world, helping them elevate their campaigns and connect with their audience. With an MBA from Fordham and over a decade of experience as an Adjunct Professor of Marketing, he’s not just a practitioner; he's an educator who understands the principles behind what works. He’s also the author of the new book, The Holy Grail of Marketing. From American Express to Univision, Greg has consistently delivered award-winning results and today he's here to share his hard-won wisdom with all of us. Get ready to rethink how you approach your marketing efforts. Join me for my conversation with Greg Licciardi.Guest Bio: Greg Licciardi received his MBA from Fordham University and his undergraduate degree from Rutgers University. He has been an Adjunct Professor of Marketing at Fordham and Seton Hall universities for the past ten years. As Vice President of Sponsorships and Partner Programs at the ANA, Association of National Advertisers, he consults with leading brands on how to elevate their marketing campaigns using the ANA's vast resources and events. He has also held senior leadership roles at American Express, Univision and Worth Media Group where he has won numerous awards. Resource Links:Website: https://holygrailofmarketing.com/Product Link: https://www.amazon.com/Holy-Grail-Marketing-Greg-Licciardi/dp/B0F8KP9TNK/ref=sr_1_1?crid=4EP267K9ERYG&dib=eyJ2IjoiMSJ9.gylKSSBpgd1EJTYsGOSWvsJ-OmqnSJ8W62eDJe8pD3d7tcz7MXDrpeX9AtE_ziw1KqzF_wMbRCy4EPL2ypRVQq4nYCMnoAOSol0dAEWtqSGlh9vfeJ74nYHuWGWqmlIKw3W-DIs Insight Gold Timestamps:03:37 This is a really good question because marketing has changed greatly 06:11 Your book is entitled The Holy Grail of Marketing07:19 I  started researching other companies that were doing it really well 10:06 My goal with the book is to make it the must read modern day marketing book 11:08  I love the whole point of the right message at the right time, with the right individual and in the right environment12:04  That's the positive side of AI, personalization with authenticity14:18  How can we stop the customer from burning calories?16:18 In that chapter I write about how sales and marketing are increasingly converging 21:10 I still teach the four Ps of marketing: Price, Product, Placement, and Promotion23:30  I write about that in the book. I'm so happy you brought that up...the why 24:24  He calls it, What's your because?25:30  A lot of today is about storytelling28:05  Brands can't lose sight of the value of brand purpose30:26  One campaign doesn't fit all niches 33:02  You also have to be a good networker 35:31  Don't always take the shortcut36:19  The website is holygrailofmarketing.comConnect Socially:LinkedIn: https://www.linkedin.com/in/greglicciardi/Instagram: https://www.instagram.com/greglicciardi/Email: greglicciardi@gmail.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

SEASON: 5 EPISODE: 35Episode Overview:Welcome back to the Becoming Preferred podcast! Do you ever feel like you've hit a ceiling in your business or career? You're successful, you've got a great team, but there's a nagging feeling that you're capable of more—if only you could get unstuck. Our guest to day understands that feeling better than anyone. He's the founder of Advanced Business Abilities, a coaching company built specifically for established business owners and professionals who are ready to b reak through to that next level of growth without sacrificing their health or their values.With over two decades of leadership experience—from launching his first business at 21 to managing a national sales force of over 300—he knows the entrepreneurial journey from the ground up. He's ditched the generic, one-size-fits-all approach to coaching in favor of something deeply personal and effective and he brings a refreshingly honest and grounded voice to the conversation, and he's here to help us do the work that actually works. Please join me for my conversation with the founder of Advanced Business Abilities, Mike Irving.Guest Bio: Mike Irving is the founder of Advanced Business Abilities, a coaching company designed for established business owners who know they’re capable of more—but haven’t yet found a support system that truly meets them where they are.With over two decades of leadership experience—from launching his first business at 21 to managing a national sales force of over 300—Mike understands the highs of entrepreneurial success and the hidden costs that often come with it: burnout, disconnection, and stalled progress.Frustrated by one-size-fits-all coaching programs that glossed over individual nuance, Mike set out to build something different. The result was Advanced Business Abilities: a coaching platform that combines deeply personal insight with practical, strategic execution.One of the unique aspects of ABA’s methodology is the Success Predictor Profile—a proprietary tool backed by 50+ years of scientific research—that helps easily and efficiently identify a person's strengths, weaknesses, and blindspots and allows ABA to give business owners a custom blueprint for growth, performance, and alignment.Today, Mike works with owners leading teams of 5 or more, who are not just chasing revenue but want to lead with integrity, improve decision-making, and grow without sacrificing their health or values. His approach resonates with founders who are practical, values-driven, and actively investing in their long-term success.Whether he’s coaching in a boardroom or speaking on a podcast, Mike brings a refreshingly honest, grounded voice to the leadership conversation—always focused on helping others do the work that actually works.Resource Links:Website: https://advancedbusinessabilities.com/Free Discovery Session: https://advancedbusinessabilities.com/individual-sales-coaching/Insight Gold Timestamps:03:36  I found a job that I could learn how to do, going door to door, doing sales and commission only04:36  What does it take to be successful today? 08:19  If I have resistance within me, that resistance can and will activate resistance in the other person08:40 You developed the Success Predictor Profile12:28  It's kind of like looking at a person through the analogy of a helicopter14:19  Identifying if there are blind spots in general, competency is super important19:45  One of the things I was very interested in is what you call the psychology of effortless selling22:11  My definition for sales: Sales is effective communication towards action and commitment24:59  One of the first questions that I ask every time...26:15 Those stepping stones are attention, interest, desire, action, and commitment28:31  It's really the art of the questions31:19  Really comes down to the person's willingness to be completely open, honest, and transparent33:16  There's a part of that process that is the result of win-lose thinking35:02  It's a lie that most people believe, that in order to be successful or earn more money, I have to work harder36:25  I often call it 'unseen leadership'37:31  The first thing is to continue to work on yourself 38:14  I've never, ever, in my life, seen an opportunity wandering around on its own Connect Socially:LinkedIn: https://www.linkedin.com/in/irvingmike/Business LinkedIn: https://www.linkedin.com/company/advanced-business-abilities/Facebook: https://www.facebook.com/AdvancedBusinessAbilities/YouTube: https://www.youtube.com/channel/UChbg_ESzS4rqG-Ew_DJ_utAInstagram: https://www.instagram.com/advancedbusinessabilities/Email: mike.irving@advancedbusinessabilities.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources:  https://becomingpreferred-podcast.com/resources/

SEASON: 5 EPISODE: 34 Episode Overview:Welcome back to Becoming Preferred, the podcast where we talk to the people and hear the stories and insights that can help us build better professional and personal lives.Have you ever wondered what separates a good idea from a truly brilliant one? Or how some companies seem to effortlessly innovate while others struggle to survive? Our guest today has made it his life’s work to answer those very questions.Today, we're joined by Alan Gregerman, a renowned author, speaker, and consultant who believes we all have the capacity for genius. Alan isn't just about big ideas; he's about unlocking the incredible potential that exists within each of us and the organizations we're a part of. He’s going to share how a deeper understanding of ourselves and the world around us can lead to breakthroughs we never thought possible.Whether you're an entrepreneur looking for that next big idea or a business professional trying to foster a culture of innovation, this episode is packed with insights you won't want to miss. Get ready to rethink how brilliance actually happens and discover the keys to becoming more creative, innovative, and successful than you ever imagined. J oin me for my conversation with Alan Gregerman.Guest Bio: Alan Gregerman is an author, speaker, entrepreneur, consultant, teacher, researcher, and community volunteer who is constantly trying to figure out how to unlock the genius in all of us and all of the companies and organizations we work for.  Alan believes that we all have the ability to be way more creative, innovative, and successful than we ever imagined by having a better understanding of ourselves, the world around us, and how brilliance actually occurs.Resource Links:Website: https://alangregerman.com/Product Link: https://alangregerman.com/resources/Insight Gold Timestamps:05:00  I think it was your first book, The Necessity of Strangers came out in 201305:41  The simple notion that 99% of all new ideas are based on somebody's thinking08:10  We're all innovative if we're curious09:23  We often think about innovation as you know, who's got a brilliant idea11:37  I would never start an innovative thinking session in a room with a bunch of people who come in with what they know and their expertise13:55 I start with purpose15:02  So, what you've done is you've paid to figure out how to be the best of the worst16:50  I ask audiences sometimes when I'm speaking, what if Apple got into your business? What would that look like?19:04  They need to put their best customers at the center of their business, and they need to design around them23:34  What kind of questions should they be asking to gain truly valuable insights? 24:22 The second is what I call serendipity25:17 Strangers matter because they think differently than I do and my friends do27:35 We need to eat our lunch before someone else does29:06  I don't think being clever and curious costs money30:39  We're going to get out there and figure out how to be more amazing together32:23 We can't behave as though the world is going to stand still37:00  We have to create cultures in which we're open to these ideas and willing to give them a fair test39:36  The reality is every business can sharpen its pencil40:12  Releasing a new book called Wisdom of IgnoranceConnect Socially:LinkedIn: https://www.linkedin.com/in/alan-gregerman-a33b236/YouTube: https://www.youtube.com/@alangregerman5885Instagram: https://www.instagram.com/agregerman/Blog: https://alangregerman.com/blog/Email: innovate@venture-works.comSponsors: Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demoRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources:  https://becomingpreferred-podcast.com/resources/