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Author: Euractiv's Advocacy Lab

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Euractiv Events and Euractiv's Advocacy Lab podcasts are the audio version of our policy debates, stakeholder forums, Policy Triangles, and Thought Leadership interviews. These discussions bring together policymakers from EU institutions, industry stakeholders and civil society representatives to discuss EU policy issues.
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In this thought leadership interview, Jan-Willem Scheijgrond, Vice President and Global Head of Government and Public Affairs at Philips, shares his vision for the future of European healthcare. He explains why health should be seen as an investment rather than a cost, and how digitization and AI can help create more equitable, resilient systems amid workforce shortages and an aging population. The discussion explores:- The role of the European Health Data Space in unlocking innovation and competitiveness.- Why cardiovascular health could redefine care delivery and prevention strategies.- How regulatory reform and better funding coordination are critical to Europe’s ambition to lead in medtech and pharma.Watch the full interview to learn how Europe can turn ambition into action and secure the health of its citizens for decades to come.
In this interview, Noémie Papp, Senior Expert for Conduct, Payments & Consumers at the European Banking Authority (EBA), explains why online fraud and scams have become more sophisticated and harder to detect. She highlights the role of emerging technologies such as artificial intelligence and crypto assets in enabling new forms of deception, and the severe financial and emotional consequences for victims.The discussion explores the EBA’s latest consumer protection campaign, which focuses on financial education and practical steps to prevent fraud. Papp outlines common warning signs, from urgent requests and overpromising offers to untraceable payment methods, and shares advice on what to do if you fall victim. She also touches on broader regulatory efforts, including strong customer authentication and upcoming requirements to further reduce payment fraud. Watch the full interview for insights into how Europe is tackling this growing challenge.
According to OECD projections, by 2030, the “Blue Economy” could outperform the growth of the global economy as a whole, both in terms of value added and employment. The EU is a global leader in offshore wind energy, one of the fastest growing sectors, but also in developing other emerging and promising technologies like tidal and wave energy and floating solar panels and wind turbines. The EU’s Integrated Maritime Policy aims to adopt a more coherent European approach to maritime issues in order to contribute to the creation of sustainable growth and jobs from sea-related activities. But tensions and potentially conflicting activities (transport, fisheries, energy production or leisure) are present in EU and international waters. These challenges require joint efforts through enhanced international cooperation. It is argued that truly integrated maritime policies, adequate economic and legislative incentives, supportive public and private financial and investment flows should be the basis for sustainable ocean development.
Artificial intelligence is transforming the way societies interact with information, offering new opportunities for innovation while raising important questions about trust and accountability. In recent years, the EU has taken significant steps to ensure that AI development is human-centric and trustworthy, notably through the AI Act and complementary initiatives to support adoption and compliance.Building on these foundations, the AI Continent Action Plan and Apply AI Strategy, launched in 2025, aim to make Europe a global leader in AI. These initiatives seek to boost research and industrial capacity, strengthen competitiveness, and ensure that AI technologies uphold fundamental rights and democratic principles. They include measures to support AI adoption across sectors, enhance skills through the AI Skills Academy, and facilitate compliance with the AI Act via dedicated services.At the same time, large-scale disinformation campaigns remain a major challenge for Europe. The rapid spread of false narratives online threatens media freedom and democratic resilience, requiring timely detection and effective countermeasures. AI-based tools, combined with human expertise, can play a role in monitoring and analysing vast volumes of content across platforms and languages, supporting fact-checkers and media professionals in identifying emerging risks.Listen to this Euractiv Hybrid Conference, supported by the Horizon Europe project AI4TRUST, to discuss how AI can strengthen Europe’s response to disinformation while safeguarding media freedom and trust. Questions to be addressed include:- How can AI-based tools complement human fact-checking and improve detection of disinformation across platforms and languages?- What policy frameworks are needed to ensure transparency, accountability, and ethical use of AI in combating disinformation?- How can the EU foster collaboration between researchers, media professionals, and policymakers to build a resilient information ecosystem?- What role should European initiatives such as the AI Act, Democracy Action Plan, and European Media Freedom Act play in supporting these efforts?This project has received funding from the European Union’s Horizon Europe Programme under Grant Agreement no 101070190.Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be held responsible for them.
The European Commission has published its proposals to revise its Car CO2 Regulation and to introduce national targets for Clean Corporate Vehicles as part of its Automotive Package. These initiatives aim to reduce greenhouse gas emissions while strengthening Europe’s automotive competitiveness. The Package is part of the broader Clean Industrial Deal, announced in February 2025, to accelerate decarbonisation and enhance industrial competitiveness across all sectors.By allowing combustion engines to still play a role in new vehicles beyond 2035, the Commission says it will provide the flexibility manufactures need to achieve the car CO2 targets. At the same time, by stimulating demand through zero and low-emission corporate fleets, the EU seeks to drive the transition to clean mobility and reduce dependence on fossil fuels.However, e-mobility companies and climate experts have raised concerns that the new CO2 rules could weaken the market signal for zero-emission vehicles and delay investments in their production. They could affect the European automotive sector’s global competitiveness and slow innovation rather than supporting a stable and ambitious clean-mobility transition. They see corporate fleet targets as key to driving demand for electric vehicles made in Europe.Other stakeholders argue that gaining credits for the use of green steel, as well as meeting local content requirements in vehicles, would be complex and expensive. It would make manufacturers’ compliance with CO2 targets subject to factors they cannot control. Some also argue that corporate fleet targets are the wrong instrument to tackle the challenges companies most face in adopting zero and low emission vehicles.Listen to this Euractiv Hybrid Conference to discuss the European Commission’s Car CO2 and Clean Corporate Vehicles proposals. Questions to be addressed include:• What are the implications of the new Car CO2 and Clean Corporate Vehicles proposals for the automotive sector?• How can demand instruments, such as the Corporate Fleets Regulation, support carmakers in meeting their 2030 and 2035 targets while advancing EU’s climate goals?• How can the EU design flexibility mechanisms that support both industrial innovation and automotive decarbonisation?
Europe is facing a housing affordability crisis, as the average house prices increased by up to 60% since 2015, and many households struggle to cover monthly costs. While housing policy remains a national responsibility, the EU recognises that this issue is central to social fairness and economic stability.Through initiatives such as the Affordable Housing Initiative, which aligns with the New European Bauhaus and the European Pillar of Social Rights, the European Commission aims to support more accessible and sustainable housing. It is also currently preparing a plan for affordable housing to uphold Europe’s housing transition.Still, some stakeholders encourage further EU actions to support more affordable and greener housing. Residential and commercial buildings together make up nearly 40% of Europe’s overall energy consumption, and improving their efficiency could lower household expenses while advancing the EU’s long-term climate goals. Others also highlight that low coordination between EU, national and local authorities affect investment, calling for clearer EU policy and stronger cooperation between member states. This could foster innovative financing models and attract private capital, whilst encouraging public-private partnerships.Listen to this Euractiv Hybrid Conference to explore how capital markets and real estate can play a role in more affordable and sustainable housing in Europe. Questions to be addressed include:• How can public-private cooperation be strengthened to scale up affordable housing supply?• How can we align ambitious sustainability objectives with the need for affordable housing?• Which proven approaches demonstrate that new housing can be both environmentally responsible and financially accessible?• What role do listed real estate companies and institutional investors play in bridging the investment gap?• What regulatory measures are needed to create a stable, long-term investment environment?• How can cooperation among policymakers, industry, and civil society drive both affordability and competitiveness?
In this thought leadership interview, Steffen Saltofte, Chief Executive Officer at Zentiva and President of Medicines for Europe, reflects on the progress made since the Draghi report set out a roadmap for Europe to strengthen competitiveness, foster innovation, and build resilience. He shares his perspective on where Europe stands today, highlighting persistent challenges in innovation, sustainability, and health security.The discussion explores practical steps to modernise outdated frameworks, reduce regulatory fragmentation, and rebuild manufacturing capacity to ensure reliable access to affordable medicines. Saltofte emphasises the need for predictability, harmonisation, collaboration, and accountability to secure Europe’s healthcare future. Watch the full interview for insights into how Europe can maintain its competitive edge in a rapidly evolving global landscape.
In this Euractiv Thought Leadership interview, Laura Galli, Vice President at 3M, explains the company’s approach to improving workplace health and safety across sectors such as consumer goods, industrial and transportation. She highlights how innovation and sustainability are shaping the future of personal protective equipment, including the use of recycled materials.The discussion also explores the importance of ethics and compliance in corporate culture, the challenges of applying EU health and safety legislation across all businesses, and the need for greater support for small and medium-sized enterprises. Galli emphasises how collaboration with policymakers and stakeholders drives progress and ensures safer workplaces. Watch the full interview for more.
The European Union is facing growing risks linked to health emergencies, geopolitical tensions, and climate-related disasters. In response, the European Commission launched the EU Stockpiling Strategy and the Medical Countermeasures Strategy in July, as part of its wider Preparedness Union Strategy. The initiative aims to secure essential goods such as food, water, oil, fuel, and medicines during crises.This new approach brings together existing stockpiling efforts across different sectors, improves access to critical resources, and combines EU-level reserves with national contributions. While it covers a broad range of essential goods, health-related supplies such as personal protective equipment, medicines and vaccines are a key component. Public-private partnerships will help make the system more efficient, scalable, and cost-effective in responding to crises across all sectors, including public health.Created after the COVID-19 pandemic, the Health Emergency Preparedness and Response Authority (HERA) plays a key role in improving the EU’s readiness for future health crises. Its work focuses on the procurement and stockpiling of medical countermeasures (MCMs), including Personal Protective Equipment (PPE), medicines and vaccines. Through tools like the Joint Procurement Agreement, which allows the EU and participating countries to buy medical countermeasures together, HERA helps ensure coordinated access to essential supplies across Member States.However, challenges remain. These include limitations in national capacities, the need for robust EU-level coordination and funding (for example via HERA and the Multiannual Financial Framework), and the need to apply lessons learned from COVID-19. These lessons include improving supply chain resilience, ensuring stockpile rotation, quality and product compliance, and strengthening governance.Listen to this Euractiv Virtual Conference to explore the EU Stockpiling Strategy and its role in strengthening Europe’s health resilience. Key questions to be discussed include:- How does EU legislation and funding mechanisms support health emergency preparedness? What role does the MFF proposal play?- How does local production relate to Europe's competitiveness? What can EU do to strengthen European manufacturing?- How can the EU ensure all Member States have access to high-quality, effective PPE?- How is the EU currently managing stockpiles and logistics, and is there a need for innovation?- How effective is the Joint Procurement Agreement in ensuring access to medical supplies across the EU?- What are the main challenges facing the EU in health emergency response, and how can they be addressed?
How is Blue Education reshaping learning by connecting students to their maritime environment, their communities, and the wider blue economy? Bernardo Mata, from the Directorate General for Maritime Policy, where he is a part of the team responsible for the implementation of the Blue School programme in Portugal, and Remco Schaap, a teacher of history and Blue School coordinator in Den Helder, Netherlands join Euractiv’s Xhoi Zajmi to explore how simple, hands-on projects can turn ocean literacy into everyday practice.
In a year defined by deepfakes, AI-generated influence campaigns, and an increasingly polarised information space, understanding how trust can be protected online has never been more urgent. Viktoras Daukšas, head of Debunk.org, joins Euractiv’s Xhoi Zajmi to explore what stood out this year, how AI is reshaping both misinformation and its detection, and what tools and skills media professionals – and citizens – will need to stay resilient in the years ahead.
How we can build careers for a sustainable ocean? From ports and shipyards to corporate boardrooms and coastal classrooms, blue skills and ocean literacy are becoming essential for the future of the blue economy. Sustainability consultant Els Duffhues and Secretary General of the European Boating Industry Philip Easthill discuss with Euractiv's Xhoi Zajmi how Europe can shape the next generation of ocean-literate professionals.
In this interview, international lawyer Robert Amsterdam shares his perspective on what he describes as a “rule of law crisis” within Spain’s tax system. He argues that current practices undermine judicial independence, violate EU legal standards, and have far-reaching consequences for citizens, businesses, and the credibility of the Union’s legal order.The discussion covers:• Allegations of systemic issues in Spain’s tax enforcement and appeals process• The impact on fundamental rights and access to justice• Broader implications for EU governance and rule of law• What actions Brussels could consider in responseDisclaimer: The views expressed in this interview are solely those of the interviewee and do not reflect the position of Euractiv's Advocacy Lab.
The Healthier Together – EU Non-Communicable Diseases (NCD) initiative (2022–2027) aims to help EU Member States reduce the burden of major chronic diseases. As the end of this initiative approaches, non-communicable diseases – including cardiovascular disease, diabetes, cancer and liver conditions – remain among the EU’s most pressing and complex health challenges.According to the European Parliamentary Research Service, 51% of the EU population aged 16 and over is overweight, and 17% is obese. Rising rates of overweight and obesity, poor diet, alcohol consumption and metabolic dysfunction are key drivers of NCDs across Europe. Among the conditions linked to these risk factors is Steatotic Liver Disease (SLD), a spectrum of liver disorders characterised by excess fat accumulation in liver cells that can progress to inflammation, fibrosis and cirrhosis. Despite its growing prevalence – affecting an estimated four in ten adults worldwide – SLD remains largely absent from EU health strategies, including Healthier Together.The lack of attention to liver health within the broader NCD agenda risks leaving a major gap in prevention and care, which in turn could significantly undermine efforts to reduce the impact of chronic diseases across Europe. A more integrated approach that links obesity, metabolic health and liver disease prevention is urgently needed.Listen to this Euractiv Hybrid Conference to explore how the EU can strengthen its response to NCDs, ensure obesity is addressed as a key risk factor, and integrate under-recognised conditions such as SLD into a more holistic approach to NCD policy. Key questions to be discussed include:• What is the current state of NCD prevention in the EU, and how might this evolve in the next policy cycle?• Which strategies are most effective for addressing obesity and other key risk factors, and how can Member States strengthen prevention and early intervention?• How can the EU maintain health as a priority across interconnected sectors such as food, digital and social policy?• How can liver health be better integrated into existing and future NCD strategies?• What tools are available for early detection and management of SLD, and how can their uptake be supported across Member States?
Launched in 2023, the European Commission’s Comprehensive Approach to Mental Health is a holistic EU-wide strategy promoting prevention, access to care, and social inclusion, aiming to embed mental health across all policies and support well-being through early detection, assistance for vulnerable groups, and improved workplace mental health.Women’s health is also gaining attention at the European level. This year, the European Parliament’s health committee is set to launch an own-initiative report on a strategy for women’s health, while the European Commission has published a Roadmap for Women’s Rights calling for gender-sensitive healthcare to address health inequalities and gender-specific health risks.Postpartum depression (PPD) is a mental health condition affecting mothers after childbirth, and in severe cases can lead to suicide. It is the most common psychological condition after birth, affecting around 12% of mothers in Europe, yet it often goes undiagnosed and untreated due to stigma, lack of awareness, and insufficient support, leaving many women without the care they need. Despite growing attention on both women’s and mental health, few EU-level initiatives specifically address PPD, highlighting the need for coordinated action and stronger policy support for maternal mental well-being.Listen to this Euractiv Hybrid Conference to discuss mental health in Europe, with a particular focus on women’s health and postpartum depression. Questions to be addressed include:– How can the EU further embed mental health considerations across all policies to improve prevention, access to care, and social inclusion?– What steps are needed to strengthen women’s health policies, including gender-sensitive healthcare and strategies to address health inequalities?– How can awareness, support, early detection and treatment of postpartum depression be improved across EU Member States?– What role can policymakers, patient groups, and other stakeholders play in strengthening policy action for maternal mental well-being?– Which policy initiatives or best practices could serve as a model for improving screening, diagnosis, and treatment of PPD?This is a Euractiv event funded by Biogen
Policy makers need to ensure that the tax system remains well aligned with societal and economic developments. Megatrends, such as the changing demography, the introduction of circular business models, the uptake of generative AI and declining multilateralism may all have an impact on the tax system and the tax mix.The European Business Tax Forum (EBTF) and The Ex’tax Project Foundation (Ex’tax) would like to welcome you to the launch of the 2025 Total Tax Contribution (TTC) Study in light of the current megatrends, followed by a symposium focusing on fiscal barriers and enablers for the circular economy.At this event, the 7th edition of the TTC Study will be presented, followed by a panel session, discussing how the current megatrends could impact the different elements of the Total Tax Contribution for both businesses and policy makers. The Tax & Circular Economy Symposium will explore questions such as:-What will be a healthy tax mix for governments and businesses?-How would a taxshift from labour to green taxes impact strategic investment decisions and innovative business models?-Can every business be a ‘winner’, by evolving its portfolio towards solutions of the future?
Europe’s world class ecosystem of research and technology infrastructures is a compelling reason for top scientists and innovators to choose Europe. These infrastructures are the backbone of its research and innovation system, enabling scientific excellence, deep-tech innovation, and supporting industrial competitiveness.This event will highlight how the recently published European strategy on research and technology infrastructures will maximise their impact for our prosperity, resilience, and technological sovereignty. It will showcase how these infrastructures turn public investment into tangible results, supporting the green and digital transitions, unlocking medical breakthroughs, and underpinning the European Research Area. Through concrete examples and open discussion, participants will explore how Europe’s world class infrastructures form an integrated ecosystem from frontier science to technology validation and how coordinated EU and national action can ensure sustainable, world-class capacities benefiting all European users and citizens.
Electrification is emerging as a key theme under the EU’s Clean Industrial Deal. If incentivised correctly, it can support Europe’s competitiveness, autonomy and resilience. However, electrification in Europe has been stalling in recent years, stuck at 23% of total energy for the past decade. At a time when electricity demand should be increasing, it instead dropped by 7.5% between 2021-23, before a small increase of 1% last year. This lag in demand is creating challenges in the power market, including RES curtailments and negative prices, which jeopardise the business case for the new investments we need in generation capacities.While the technologies and challenges involved on the supply side are well understood and progress is under way, attention is increasingly turning to demand, a crucial but complex part of the equation. Beyond simply electrifying their processes, industrial consumers can play an important role in supporting the electricity system. For example, large and predictable baseload consumption can help optimise grid planning, reducing uncertainty regarding future electricity demand in order to accurately size our electricity grids while avoiding overbuilds. Industrial consumers also facilitate the integration of renewable energy by consuming power when overall demand is low, helping to reduce curtailment. Flexibility services offered by industrial consumers, to the extent this is technically feasible and economically desirable, can also play an important role in keeping the electricity system in balance.Listen to this Euractiv Hybrid Conference to discuss the role of industrial power consumption in Europe, and what opportunities it can create for the power system. Questions to be discussed include:-How can predictable industrial demand help integrate more renewables and reduce system costs?-What is the flexibility potential of key industrial sectors, such as aluminium, steel and cement?-How can industry contribute to grid flexibility while remaining competitive globally?-What incentives are needed to make industrial electrification investments viable and timely?
In this Policy Triangle, supported by Humane World for Animals, we explore how Europe can modernise its chemical testing framework as part of the upcoming revision of REACH. Policymakers are considering how to update the regulation for the first time in nearly two decades, in light of advances in non-animal safety assessments and the European Commission’s forthcoming roadmap to phase out animal testing.Since then, questions have emerged about whether Europe can align regulatory frameworks with scientific innovation quickly enough to maintain global leadership. Will tools such as regulatory sandboxes, clear roadmaps and centralised validation processes enable trust and collaboration across stakeholders, or risk falling short of expectations?Experts from Humane World for Animals, Cefic and the Dutch government debate whether the EU can build a future ready system that protects people and the environment while driving innovation and competitiveness.
In this Euractiv Thought Leadership Interview, Jennifer Baker sits down with Romano Hoofman, Strategic Development Director, imec & EU Chips Design Platform Coordinator and Patrick Pype, Strategic Partnerships Director, NXP, to discuss Europe’s Chips Future — the strategic investments driving the continent’s semiconductor industry and their real-world impact.They explore why semiconductors are essential for Europe’s sovereignty and competitiveness, how strategic investments are reshaping the landscape, and what tangible results have already been achieved under the EU Chips Act. The discussion looks at:- Why chips are crucial for Europe’s future and global supply chains- How the EU Chips Act aims to strengthen Europe’s fabrication and design capacity Ensuring a level playing field for investment with other continents- How semiconductors contribute to clean energy and power efficiency- Supporting industrialisation and innovation through EU-level cooperation- Stimulating new startups and research collaboration to grow Europe’s chip ecosystemPatrick and Romano share insights on Europe’s progress so far and the next steps needed to translate research excellence into industrial success.
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