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Remember The Mission Podcast
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This episode dives into one of the most important truths about growth and leadership. You do not need to be the most talented man in the room. You just need to be the one who keeps turning up. I use the journey through Brazilian jiu jitsu, from white belt to black belt, as a living example of what it really takes to build a mission, stay consistent and become the man you are supposed to be. From watching two friends receive their black belts, to earning my own first stripe on my purple belt, this is a reflection on hours on the mat, setbacks, injuries, time away, and still coming back. It is a reminder that progress is rarely pretty. Most of the time it feels like getting choked out, thrown around and humbled. Yet if you keep showing up, one percent better each session, everything changes. In this episode, I cover: • Why every meaningful mission starts at zero and why your next version begins the day you commit. • How the belt journey in jiu jitsu mirrors life, business and personal growth and what it really takes to keep moving through the levels. • Why consistency beats intensity and why simply turning up, especially on the days you do not feel like it, is already a win. • How training, cold tubs, long runs and time on the mat build an internal discipline that refuses to accept your excuses. • Why black belt level results are not about talent but about hours, repetitions and an unshakable belief that it is only a matter of time. • How jiu jitsu has become a place of peace, pressure release and identity building rather than just another achievement to chase. • The questions you must ask yourself as you head into a new year if you want to stop playing average and live with a black belt standard in your mission. This is not really a podcast about belts. It is a podcast about who you become on the way to earning them. If you choose your mission, stay consistent and refuse to quit, the result becomes inevitable. It is just time. Do the work. Become the black belt of your own life. Let us go. 14 Day Mission Insight programme details
Curveballs are guaranteed, in business, in life, in leadership. The question is not if they'll come, but how you'll respond when they do. In this episode, I share a raw and practical reflection on how to emotionally regulate when chaos hits. Whether it's a sudden problem in your business, a challenge at home, or a personal ambush that catches you off guard, this episode breaks down the system I now use to stay composed and focused when everything feels like it's falling apart. You'll learn: Why great leaders operate from calm, not chaos The system I use to reset when life throws a curveball How to separate emotion from execution and refocus on the mission The two choices every man faces when adversity hits — collapse or lead This is a reminder that leadership is not about avoiding curveballs. It's about mastering your response to them. 👇 Take the next step: 1️⃣ [Join our 2-Week Introduction Programme] — begin developing the systems and structure to lead yourself with clarity and control. > Click here for details TIME WASTERS need not apply, it's for serious men that want to be men
This episode is a straight call to arms for any man who wants to enter 2026 with clarity, certainty and strength. It breaks down the exact process we used live inside the Mission 365 community to prepare the guys for the next twelve months. If you feel drift creeping in, if you are unsure of your direction or if you know you could operate at a higher level, this episode will hit you hard in all the right ways. We strip away the noise and get into the real work. The vision for your year. The direction of your identity. The mission that drives your daily actions. And the standards you must uphold if you want to win across your health, relationships, personal growth, business and lifestyle. In this episode, we cover: • How to set a powerful vision for the end of the year based on hopes, dreams and desires rather than rigid goals • Why mid year direction is about identity and purpose and how to evolve into the man you need to be • The mission process for the first twelve weeks and why mastery, focus, alignment and remembering the mission must drive everything you do • Why health is the number one way not to ruin your year and why you must protect it like your life depends on it • How to build success from home first so you never sacrifice your family for ambition or hustle • Why structure, kill zones and daily discipline create more freedom than chaos ever will • The mastery cycle of evolve, execute and embody and how this transforms identity from A to B • The importance of micro missions, accountability and consistent action when life ambushes you • How to recognise drift and the emotional low states that come with it and how to bring yourself back with clarity and control • The values that guide everything we do inside the Mission 365 system and why they must guide your next year This episode is not motivation. It is a roadmap. A blueprint for any man who is ready to lead himself at a higher standard and build a life that he is genuinely proud to live. If you want 2026 to be the year you finally rise into the man you know you can be, start here. Remember the mission. Lead yourself first.
There is a lot of noise online about men being weak, soft or unable to cope with the pressure of modern life. Most of that noise is criticism without guidance. This episode flips that on its head. It is not about blaming men. It is about showing you the path to becoming stronger in your body, your mind and your identity. Real resilience does not appear out of nowhere. It is trained. It is earned. It is built through structure, physical challenge and a disciplined relationship with your own thoughts. In this episode, I break down the core principles that create a stronger man, a more composed leader and a life that does not collapse when pressure shows up. In this episode, I cover: • Why you are not weak and why most men simply lack the training and structure to become resilient • How to build mental strength through small daily acts of difficulty that harden your mindset • Why your morning routine is the foundation of identity and how it shapes your calm, focus and discipline • How structure creates certainty and why your life needs clear boundaries between work, family and self • Why physical challenge builds emotional stability and how hardship on the mat, in the gym or on the road changes who you are • How to use reframing and calm thinking to lead yourself when life throws pressure, chaos or setbacks your way • Why resilience is a skill and how daily practice turns you into a man who does not crumble when the temperature drops This episode will help you understand that strength is not about talent or genetics. It is about the daily decision to train your body, sharpen your mind and take responsibility for the way you show up in the world. Every mission requires a stronger man at the centre of it. This is where that training begins. If this resonates, message me with the word ready on Instagram and we will explore the next step in your development. Remember the mission. JB
This episode goes straight to the foundation of everything you are trying to build in your life. It is a reminder that your health is not a side project or an optional extra. It is the engine that drives every pillar of your mission. When your health drops, everything else follows. When your health rises, everything in your life gains clarity, stability and strength. Inside this episode, we explore how your physical, mental and emotional fitness determine the standards you live by and the results you produce. You will learn how to plan your health with intention, how to build a routine you can actually stick to and how to use fitness as a daily reset for your mind. In this episode, I cover: • Why health sits at the top of the mission balance code and why it influences every other pillar • How to design a weekly training plan that creates strength, structure and consistency • The power of three hard workouts, two medium sessions and two recovery days for long term progress • Why planning your workouts first creates discipline and removes impulsive decision making • How physical training releases pressure and stops the kettle effect of stress and overwhelm • Why mental and emotional fitness require deliberate practice through meditation, breath work and daily pauses • How small rituals such as the bench effect bring calm and clarity into your day • Why taking care of your health is the only way you become the asset that can actually hold your mission This is a practical and grounded episode. It will help you reset your relationship with your health, take ownership of the way you feel and bring strength back into every part of your life. Your mission needs a healthy man. Your family needs a healthy man. Your future needs a healthy man. Start there. Remember The Misison JB Join Our Mission Hub for business owners > Join Here
This episode brings us back to the one thing that determines the quality of your life, your leadership and your direction. It brings us back to the mission. Most men drift because they lose connection to the deeper reason for why they are doing any of this. The goals become noise. The routines feel mechanical. The work becomes something you manage rather than something you lead. This conversation is a reminder to return to the centre. It is a call to rebuild your connection to the mission that is meant to anchor your identity, sharpen your actions and guide the way you show up day after day. Alongside this, I share how we are upgrading the entire Mission 365 journey so that your development continues to evolve with structure, clarity and genuine purpose. In this episode, I cover: • Why most missions lose their meaning and how to reconnect with clarity, emotion and intention • How to create a mission that guides your daily behaviour rather than sitting as empty words • The new and upgraded Recruit Phase that focuses on planning, mindset, strategy and presence • Why progression through the phases must be earned through consistent action rather than assumed • How the Wednesday coaching sessions and Friday development calls help you stay focused and accountable • Why tracking your progress matters and how the percentage markers keep you honest with yourself • A preview of the new Life Raft process which is a twenty eight day reset for men who have lost momentum and want to realign quickly This is a grounding episode. It reminds you that the mission is not a concept. It is the standard you live by. When you reconnect with that standard, everything in your life moves forward with greater purpose and greater strength. Remember the mission. Lead yourself first.
Recorded high in the French Alps, just outside Chamonix, this episode is a reflection on why personal development matters, not as a luxury, but as a necessity. I talk about what it really means to keep growing as a man, a father, and a business owner, to keep evolving, learning, and investing in yourself when most people choose comfort. Inside this episode: The truth about why most men fail to grow on their own How accountability, structure, and standards drive transformation The three biggest excuses that keep people stuck in chaos Why identity, vision, values, and villains shape everything you do How to continuously evolve into the next version of yourself Whether you're running a business, leading a family, or simply trying to get better, this episode will remind you that progress doesn't happen by accident. You have to invest in it. 👇 Take the next step: 1️⃣ [Complete the Scorecard] find out if you're operating as a Recruit, Operator, or Commander. 2️⃣ Share this episode with a man who needs to hear it. Your evolution starts with a decision to grow.
Recorded on a cold, rain-soaked Monday morning before heading to Chamonix, this episode dives deep into one of the most powerful frameworks I teach inside Mission 365 The Three E's: Evolve, Execute, and Embody. These three stages are the foundation for growth, consistency, and becoming the man capable of holding the life, business, and relationships you say you want. In this episode, I break down: What it truly means to evolve, the process of shifting identity and mindset to meet the next version of yourself. How to execute with clarity and consistency, even when motivation fades. Why embodying your standards and systems is where true transformation begins. You'll learn how to spot which stage you're currently in, why most men get stuck halfway through, and how to build the depth, structure, and self-leadership required to reach the next level. These are the same principles I teach to the men inside our live Focus Days, simple, practical, and game-changing when applied properly. 👇 Take the next step: 1️⃣ [Take your Scorecard] — find out how well you're commanding yourself right now. 2️⃣ [Watch the Playlist] — go deeper into The Three E's and other realignment tools. Have a great week — evolve, execute, embody.
Success isn't complicated, but most men make it that way. In this episode, I share eight of the most powerful lessons I've learned over the last decade of coaching business owners, leaders, and men who are serious about raising their game. These are the principles that separate those who talk about success from those who actually build it. From doing what you said you would do to leading from the front at home and in business, these eight rules will help you get back in control, sharpen your standards, and start operating with intent. Inside this episode, you'll learn: Why keeping your own word builds unshakable self-respect How to audit your environment and cut out negative influences The power of self-talk and how it shapes your future identity Why imperfect action beats endless planning The habits that create real wealth and financial leadership How to lean into adversity to build resilience The danger of comfort and complacency Why success must start at home before it can last in business This one is a wake-up call for men who are drifting, playing small, or overcomplicating what it means to win. No fluff, no theory just eight proven principles to help you perform at your best in every area of life.
This episode was recorded right in the heart of London — walking through Leicester Square, surrounded by the noise, the chaos, and the reality of life happening all around. It is a raw reflection on comfort zones, identity, and what it truly takes to grow. I talk about the lessons that come from saying yes when everything in you wants to say no, the power of keeping promises to yourself, and how small acts of courage compound into something life-changing. From sitting alone in a busy bar to walking into a Royal Marines gala for the first time in fifteen years, this week forced me to face the parts of myself that had quietly slipped into comfort. And that is what this conversation is about — breaking cycles, facing fear, and becoming the man capable of holding the life he says he wants. Inside this episode, you'll hear: Why confidence comes after action, not before How discomfort becomes the training ground for self-belief The difference between waiting for the perfect moment and creating it How showing up for yourself builds identity, discipline, and pride This one is for the men who know they're capable of more but are still standing on the edge. Get uncomfortable. Say yes to the thing that scares you. Do it because you said you would. That is how you evolve. That is how you build your mission.
Recorded straight from the streets of London — this episode captures the raw energy of stepping outside your comfort zone. As I walk through Leicester Square, surrounded by noise, chaos, and life happening all around me, I talk about what it really means to push yourself into the unknown. From meetings with mentors and corporate leaders to walking alone into a Royal Marines gala after fifteen years away from that world, this week has been all about testing limits and finding growth on the other side of fear. Because comfort kills potential. Inside this episode, I share real reflections on: The moments that almost stopped me from showing up How identity shifts when you act differently from the man you've always been Why the best opportunities appear only after you step through discomfort How legacy is built through courage, not convenience This one is for the man who knows he's capable of more but keeps finding excuses to wait. The man who's tired of playing small, tired of staying safe, tired of being comfortable. Your life, your business, your legacy — they all depend on how often you're willing to walk into the room, even when it feels uncomfortable. Break the cycle. Show up. Do the thing you've been avoiding. Because growth never happens in comfort.
Even the strongest men hit breaking point. Last week, I did. And I'm sharing it, because too many men suffer in silence thinking they shouldn't. In this episode, I open up about one of the hardest weeks I've had in years. The kind where your thoughts spiral, where you feel detached, heavy, and overwhelmed, even when life looks fine from the outside. I talk about where that pain really came from… childhood trauma, loss, uncertainty, and the deep triggers that still live under the surface. And more importantly, how I found my way back through it — not by pretending to be okay, but by refusing to quit. This one is about the power of resilience, self-leadership, and staying in the fight when everything in you wants to stop. Because true strength isn't about being unbreakable. It's about never staying broken. In this episode: Why even high performers and leaders fall apart sometimes. How childhood experiences shape your reactions as an adult. What happens when uncertainty takes control of your thinking. How to use pain as a reset — not a reason to quit. The reminder that showing up is the win. If you've been feeling behind the pace boat, this episode will bring you back to centre. 🔥 Final Call — Mission Advance Closes Wednesday 29th at 21:00 If you're ready to rebuild your focus, resilience, and structure for 2026, this is your last chance to join Mission Advance. It's where we take high-performing men who are drifting, realign them with purpose, and rebuild them into disciplined, grounded operators for life and business. 👉 Join Mission Advance before doors close
There's a gap between the goals you set and the man you need to become to achieve them. This episode dives deep into the real internal work that most men avoid the work of building identity, defining values, and closing the gap between how you show up and who you know you could be. Because you can have the goals, the mission, the ambition… But if you're still operating from the same identity that created your old problems, nothing changes. In this powerful session recorded live after our recent Mission Retreat we unpack what it truly means to build the man behind the mission. You'll hear stories, examples, and raw truth about: Why most men are fighting the wrong war chasing external success while losing internal alignment. How burnout doesn't come from doing too much, but from doing the wrong things. The five pillars of identity that shape how you think, lead, and live. How to recognise when you're lying to yourself, and what it takes to build the integrity to change it. The real meaning of calm, confidence, and consistency. This isn't about performance hacks or motivation. It's about self-leadership understanding your values, raising your standards, and becoming the man capable of holding the life you say you want. If you've felt misaligned, drifting, or unsure who you're becoming, this one will hit deep. 🔗 Want to go deeper? Join us inside Mission Pro a 12-month system designed to rebuild your structure, identity, and self-leadership from the inside out. Learn more and apply here: https://qdgpsuzcr7b.typeform.com/to/adDI3POa
In 2011, I made the hardest decision of my life. I left the Royal Marines. On paper, it looked simple come home, be with my kids, be the dad who's present, not the one watching from a distance. But the emotional reality was anything but simple. I wasn't just leaving a job. I was leaving an identity. The Marines had shaped everything my purpose, my mindset, my belonging. And when that went, so did my sense of who I was. That drive home from South Wales was four hours of silence, tears, and questions I couldn't answer. Was I walking away from everything I'd built? Or finally stepping into who I was meant to become? This episode is about those moments the ones that break you open, that strip away the old identity so you can meet the next version of yourself. It's about the loneliness, the fear, the doubt… and how they're not signs of failure, but signals that you're evolving. Because the truth is, uncertainty builds capability. Every next level of your life will demand a version of you that you haven't met yet. And sometimes, the hardest decisions aren't wrong — they just demand courage before they deliver clarity. If you're at that crossroads right now, this episode will hit deep. Listen in, reflect, and remember — your next level isn't built in comfort. It's built in courage. 🔗 Ready to take the next step? If this message hits home and you know you're ready to evolve — not just survive — then join the Mission Pro priority list today. We're opening the doors this Sunday with the biggest offer we've ever released, including £500 cashback and a £2,500 Focus Day with me. 👉 Join the Priority List Here
Last week, I sat with a CEO of a multi-million-pound company. Sharp suit. Clear strategy. Huge responsibility. But beneath it all, low confidence. And that's what this episode is about. Because even men at the top — business owners, leaders, high performers — face the same internal battle: the quiet conflict between who the world thinks they are and who they truly know themselves to be. We talk about: ⚔️ The silent weight of wearing the mask. ⚔️ Why self-leadership isn't about status, but identity. ⚔️ The difference between performing strength and living it. ⚔️ How to reconnect with your truth so you lead from presence, not pressure. If you've ever walked through your front door, head down, wondering when you stopped feeling like yourself, this one's for you. Ready to rebuild your confidence from the inside out? Take the next step with me and learn more about the Mission Advance experience, where men evolve into the leaders they were meant to be. 👉 Click here to apply.
Ever feel like you're grinding through life but not really cutting through? This episode is a reminder that you are the sword and if you don't keep sharpening yourself, everything around you dulls too. Recorded from the hills of Shrewsbury during our Top 1% retreat, James reflects on the power of staying sharp as a man, a leader, and a father. You'll hear how small, daily actions — the reflections, routines, and systems keep you battle-ready for life's chaos. Inside this episode: ⚔️ The difference between being "busy" and being effective ⚔️ Why sharpening your identity matters more than sharpening your skills ⚔️ How to operate from your foundations family, health, and purpose not your chaos ⚔️ The mindset shift that stops burnout and builds fulfilment ⚔️ And the truth about what really makes a man's sword blunt This one's about staying connected to what keeps you sharp — not just for business, but for life. If this episode hits home and you're ready to sharpen your own sword… Apply to join the 2-Day Mission Reset Retreat — two powerful days to realign your identity, rebuild structure, and reset your mission. 👉 https://www.rtm12.com/missionreset
Who You Need To Become (Real Talk From the Mission Room) This one's raw, practical, and needed. Inside a live Mission session we tackle the real blockers: identity, negative self-talk, overwhelm, money fear, and the habit of playing small. Highlights you'll hear: Identity > Tactics: Why you'll never hold the life you want with the identity that created your current problems. From excuses to edge: Catching the "I've got a disadvantage" narrative and replacing it with I'm a winner. I lead. Surf the waves: A simple way to handle pressure—60-second resets, brain-dumping, and staying just ahead of the chaos. Money mindset reframe: From monthly panic to perspective—know your "live number," raise your target, and build systems, not stress. Age is not a ceiling: 47 isn't halftime—it's go time. Kill the self-limiting language and act like the man you're becoming. Daily mission statement: How to use intentional self-talk to hard-wire belief and presence your family can feel. If you've been stuck in cycles of overwhelm or waiting for perfect conditions, this episode will hand you the mirror—and the method. Listen, take notes, then choose: Who do you need to become to hold the life you say you want?
Ever set a goal, build a plan, and still find yourself falling short? This episode dives deep into why that happens — and it's not because the mission is wrong. It's because most people never become the person capable of holding it. Fresh off running a half marathon, the first checkpoint in his journey toward a 100-mile ultramarathon, James breaks down how long-term missions aren't just about endurance, they're about evolution. You'll learn: ⚔️ Why your identity must evolve before your results do ⚔️ The difference between programs that fade and systems that become DNA ⚔️ How to align your habits, mindset, and structure to actually become the man who can hold the life you're building This is about rewiring who you are, not just what you do. Because the mission isn't achieved through willpower. It's achieved through becoming. 👉 If you're ready to step into that next version of yourself, head to Instagram.com/jamesboardmanuk and comment READY 28 to join the 28-Day Built to Win program.
Ever catch yourself saying "I should be further ahead by now"? That quiet whisper becomes a toxic narrative that chips away at your confidence, your self-worth, and your drive. In today's sunrise seafront walk, I'm sharing a brutally honest perspective on the trap of entitlement, the cost of comparison, and the mindset shift that saved me from burning out chasing a version of success I hadn't even defined. Inside this episode: ⚔️ Why "I should be further ahead" is silently destroying your self-esteem ⚔️ The real cost of ignoring how far you've come ⚔️ How to reframe your journey from pressure to perspective ⚔️ A powerful journaling exercise to re-anchor your mission This is for the high performer who keeps pushing… but forgets to stop and acknowledge the mission he's already building. Take this one in. Write the list. And lead yourself like the man you're becoming. 👇 🔗 instagram.com/jamesboardmanuk 🛡️ Comment READY 28 to join the 28-Day Built to Win mission
What does the Ryder Cup, a 5AM dog fight, and emotional resilience have in common? This episode is raw, real, and packed with insight into one of the most critical traits for any leader: emotional control. ⚔️ Whether it's abuse from the crowd, pressure from business, or chaos at home how you respond matters. ⚔️ In this episode, I dive into what we can learn from high-pressure performers like Rory McIlroy, how to channel emotion rather than be ruled by it, and why your emotional state either builds your legacy or burns it to the ground. We're talking: ✅ Storms in life vs. systems that carry you through ✅ Why "why me?" is a dead-end question ✅ The power of letting actions not reactions do the talking ✅ What your emotions are costing you without structure and awareness This one's for the man who leads or wants to. Listen in. Lock in. And learn how to lead through the storm. 🔗 Instagram: @jamesboardmanuk




This mindset is the perfect way to see though not only your week but your year. its a reminder for me to not let anxiety overwhelm me and to plan and prepare my state of mind for the challenges I expect to face throughout the week. love this and I plan to replay this often.
yep that's me :( is it down to my personality type ? ISTP-T
thanks, could relate to that
Been listening 2 days, already made an impact on my attitude. Iv been more focused and proactive on my goals. I have got lots to catch up on and cant wait.
Thanks James hoping to join you with your 5 day challenge !
Awesome. Very honest and straight talking, no BS get on it it'll change your life. Keep up the great work JB. RESPECT BROTHER.
Great start to the day, glad to hear the negativity has been shaken off JB.
Straight talking, that needs to be listened to, thanks JB
Fantastic advice as always...👊
Brilliant! You were recommended by a friend after my physiological fuse went bang. Great stuff James.
Best podcast out there