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The Skift Travel Podcast
The Skift Travel Podcast
Author: Skift
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© 2026 Skift, Inc. All Rights Reserved
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Get the latest from the most-trusted travel industry news source.
Skift sits down with creatives, executives, and entrepreneurs from across travel to discuss their insights and perspectives on the hows and whys of travelers’ habits, industry patterns, and the seismic changes happening across the industry.
Listen for exclusive conversations with travel leaders and Skift's own in-house editors and analysts.
Read the latest news every day at skift.com/news.
336 Episodes
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Recorded live at Skift Global Forum 2026, Jeremy Kressman talks with Heather Balsley, Chief Commercial and Marketing Officer at IHG Hotels & Resorts, and Peter Manoogian, Partner at ZS, about hotel owner profitability, conversions and the changing economics of hotel growth.
They also discuss how AI is reshaping hotel search, loyalty and distribution, and why machine-readable, accurate and consistent hotel content is becoming a critical demand driver.
The conversation closes with a look at where hotel companies should focus their technology investments and why AI initiatives need to deliver more than marketing hype.
This episode is brought to you by ZS
Connect with Skift
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00:00 Intro
00:47 Owner Profitability
02:45 Conversions vs. New Builds
04:45 Demand Capture
06:30 Loyalty in the AI Era
08:45 Tech Investment Priorities
12:15 Final Takeaways
Recorded live at Skift Global Forum, Sarah Kopit and Seth Borko recap the biggest conversations from three days in New York, including AI agents, autonomous vehicles, Airbnb’s push into hotels, hotel owner economics and Prince Harry’s focus on destination sustainability.
They also explore the theme that came up repeatedly across the forum: trust. As AI moves from theory into products that can research, book and act on travelers’ behalf, Sarah and Seth discuss what it means to trust machines and who is accountable when things go wrong.
This episode is brought to you by ZS
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
00:00 Live From Skift Global Forum
03:00 The Biggest Highlights From Global Forum
07:00 Prince Harry and the Future of Sustainable Travel
10:00 Uber, Autonomous Vehicles and the Future of Travel
13:00 Hotel Owners, Brands and the Franchise Debate
16:30 The Biggest Theme at Global Forum: Trust
19:00 AI Is No Longer Theoretical
22:00 Why the Travel Industry Is Chasing Scale
24:00 What Does Travel Look Like in 30 Years?
26:00 Winners, Losers and Space Business Travel
28:45 The AI Agent Coffee Bet
Sarah Kopit and Seth Borko discuss Skift Research’s new Silver Tsunami report and the nearly $100 billion U.S. retirees are expected to spend on travel in 2026.
They also preview Skift Global Forum, including Airbnb’s push into hotels, the travel infrastructure companies building around AI, and the growing debate over AI risk. The episode closes with a discussion of rising borrowing costs and what higher interest rates could mean for travel development and supply.
This episode is brought to you by ZS
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
00:00 Retirees Spend Big
01:14 Silver Tsunami Explained
02:32 Gen Z vs Older Travelers
05:47 Survey Insights on Spending
07:05 Urgency and Mortality
09:41 Cruises and Product Fit
10:09 Retiree Spend Forecasts
12:07 Hotels Meet Communities
14:01 Global Forum Preview
15:41 Airbnb Hotels and AI
18:48 AI Risk Goes Mainstream
26:45 Winner Power Rankings
31:46 Loser Fed Rate Hike
34:07 Rates Impact Travel Builds
36:16 Wrap Up and Tickets
Premium travel is booming, but the opportunity is becoming much bigger than luxury.
In this special episode of the Skift Travel Podcast, brought to you by ZS Associates, Jeremy Kressmann, Vice President, Skift Studio, sits down with Alex Trusca, Associate Principal, ZS Associates, to unpack why premiumization is emerging as a broader commercial strategy across travel.
They discuss why premium spending can extend well beyond high-income travelers, how brands can use services like late checkout, early check-in, priority access, and personalized offers to create incremental revenue, and why simply charging travelers for something they previously received for free isn’t a premium strategy. The conversation also explores how travel brands can use personalization to capture different willingness-to-pay across the same customer’s trips and occasions.
Jeremy and Alex also look at the next generation of premium travelers, what luxury brands need to do before younger consumers’ preferences lock in, and the question commercial leaders should be asking as they build their 2027 strategies.
Sarah Kopit and Seth Borko reflect on 25 years since 9/11 and how the attacks reshaped modern travel, from TSA and airport security to PreCheck, Clear, and the airport gate experience.
They also discuss why New York City hotels are so expensive in September, how peak-demand “compression nights” drive hotel pricing, and what Sarah’s experience using Instinct reveals about the next phase of AI-powered travel booking.
This episode is brought to you by ZS
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
00:00 Remembering 9/11
01:04 Seth’s 9/11 Story
04:22 How Flying Changed
08:40 Travel Resilience Data
11:12 Airlines Consolidate
15:08 NYC Travel Now
17:48 Hotel Rates Explained
23:12 Instinct AI Agent
28:05 Reservation Wars
33:36 Winners and Losers
39:42 Wrap Up and Plug








