Claim OwnershipModern Commerce Talks
Subscribed: 0Played: 3
Subscribe
© 2023 Avensia Modern Commerce Talks
Description
Learn more about commerce in less time with first-hand knowledge from some of the industry’s most knowledgeable experts. Jack Stratten from Insider Trends moderates and interviews each expert on a wide range of topics that cover the modern digital commerce landscape.
51 Episodes
Reverse
In this modern commerce talk with Avensia and Voyado, we unlock the secrets to optimizing your e-commerce business to improve conversions and delight customers. E-commerce experts Thomas Raneland, Product Architect and Product Manager at Voyado, and Sophie Vildahl, Senior Commerce Advisor at Avensia, share three keys to success. Tune in to discover the power of relevance, personalization, and AI and how implementing them can boost your conversions while enhancing the customer experience. .
In this episode, Per Rotzius, e-Commerce Advisor, and Ulrik Lilius, Senior Business Advisor at Avensia, discuss how to Digitize, Understand and Optimize complex Sales in B2B. Tune in to gain valuable insights from Per Rotzius and Ulrik Lilius on how to stay ahead and manage the changing market of B2B, and learn how to expand and bring value to your business. Discover these tips and much more to help you understand and succeed in the world of B2B in modern times.
In this episode, Jack Stratten, Head of Trends at Avensia, is joined by Jamie Cairns, Chief Strategy Officer at Fluent Commerce, to discuss the importance of Order Management.Tune in to get Jamie Cairns' insights on the fundamental role of order management in today's economic landscape of uncertainty. Discover how businesses can stay on top of customers' expectations and deliver a promising experience by optimizing their Order Management systems.
NRF is the world's biggest annual retail conference in New York City. The trends presented are the most influential, predicting how retail will develop in the upcoming year. Jack Stratten, Head of Trends at Insider Trends, and Johan Sommar, Chief Strategist at Avensia, attended the conference and arranged several store tours. In this Modern Commerce Talk, they will share their reflections and impressions. Tune in to learn about the latest retail trends and how these will impact your business.
E-commerce has changed fundamentally over the last 20 years, and the industry is more exciting than ever before. In this Modern Commerce Talk, Robin Gustafsson, CEO, and co-founder of Avensia shares his journey. Tune in to get his learnings and highlights, along with an outlook on today's e-commerce landscape. Plus, you'll get insights into the common denominators of successful retailers and brands to help you succeed.
Outdoor clothing and apparel business Haglöfs focus on sales in direct-to-consumer channels. Curious to learn what it takes to succeed and how the customer journey differs between B2C and B2B? In this episode, Bogdan Sarbu, Global Head of Direct To Consumer at Haglöfs, shares the key success factors in D2C. Find out what determines whether you'll make it or break it. Plus, get expert advice to get your business started,
Composable commerce is a flexible and modern approach to e-commerce. But, what is the true value for B2B businesses? Find out in this Modern Commerce Talk with Kelly Goetsch, Chief Product Officer at commercetools. The composable commerce expert reveals how the technology can accelerate your digital transformation and support complex B2B sales funnels. Plus, he shares expert advice on how B2B businesses can get started.
The Voyado shopping index 2022 has just been released. The annual trend report unveils consumer behavior based on 164 million purchase occasions in the Nordics, Benelux, and the UK. In this Modern Commerce Talk, you'll get the key takeaways from Felix Kruth, Chief Product Officer at Voyado, along with Jens Axelsson, Director of Customer Experience & Loyalty at Avensia. Tune in to get the consumer behavior insights you need to gear your business for today's volatile retail landscape.
Before starting a new e-commerce project, you must choose a partner and a platform. Both bring different values to your business. But what should come first, and where should you start to optimize the project?Johan Liljeros is a Senior Commerce Advisor at Avensia. In this Modern Commerce Talk, he shares whether you should start with your platform or your partner. Tune in to get ready for your next e-commerce project.
Many retail trends start in New York City. Now, footfall is back after the pandemic, and retailers are able to try out new concepts and ideas again. But, the omnichannel landscape has changed. In this episode, Jack Stratten, Head of Trends at Insider Trends, gives you a summary of the latest trends from NYC. You'll get a fresh update on the latest retail trends, and new inspiration for your business.
Making composable commerce happen starts with your organization, not technology. By starting with your organization, you can realize the composable approach to modern commerce, speeding up your time to market. Kelly Goetsch, Chief Strategy Officer at commercetools is an expert in composable commerce. In this Modern Commerce Talk, he reveals the benefits of a composable organization, the risk of keeping a legacy structure, and what it takes to succeed.
Today, customers have higher demands than ever before. Continuous testing can help you understand and iterate your design to meet their needs. Gear your decision-makers with accurate information, avoid investing in the wrong activities, and improve the customer experience. Amanda Bergknut is a UX Designer at Avensia. She has 20 years of experience in UX with a strong dedication to testing. In this Modern Commerce Talk, you'll learn how your business can benefit from continuous testing, and what to consider.
Starting at the right end is fundamental in Product Information Management. This means focusing on strategy initially, prior to implementing the solution.Andreas Josefsson, Business Advisor at Avensia, is an expert in Product Information Management. In this Modern Commerce Talk, he sheds light on success factors for Product Information Management. In addition, change management is a key to getting your organization on board.
Design sprints can help solve challenges in your UX project for your new e-com in just four days. Design sprints enable you to test a prototype on real customers before a single line of code is written. By taking away building and launching you're avoiding the guessing game. Örn Sigurbergssson, a Senior UX Designer at Avensia, has extensive experience working with design sprints. In this talk, he explains the methodology along with the advantages.
Returns are a major headache for many retailers, especially in the competitive fashion industry where profitability is key. Best-in-class product information can help reduce returns in fashion, benefiting your bottom line and enhancing the customer experience.In this Commerce Talk, Business Advisor Marielle Israelsson from Avensia explains how to getting it right requires more than technology, and how to make sure your organization is on board to avoid working in silos.
UX should not be an afterthought. Incorporating it from the beginning can help minimize time, reduce costs and mediate risk in your next e-commerce project.To maximize the value of UX, you need to address it in the beginning. Starting your next e-commerce project at the right end can solve both technical and logistical challenges early on, and support in defining the scope. In this Modern Commerce Talk, UX Lead Gabriel Sturk shares hands-on advice along with the advantages of getting UX right from the start.
Personalization is fundamental in modern commerce. And to succeed in modern commerce, a personalized customer experience is key. Today, this means targeted communication, offers, emails, and beyond. Your customers want to be recognized, inspired, and engaged. In this Talk, we shed light on customer expectations, competitive advantages, and success factors in respectful personalization.
Customer loyalty means everything in modern commerce. Yet, many businesses do not have the metrics in place to understand the level of loyalty across its customer base. In this talk you’ll learn about the different loyalty KPIs and how to combine these for a holistic view and actionable insights.
Customer data is important in CRM projects, but it is equally important that the organization that will handle it can use it in the right way. Implementing a modern CRM can be a game-changing addition to a retailer's tech stack. With a good implementation strategy you can translate your business needs into system logic, and feed the system with the right data to make a difference for your customers. In this talk you will learn how.
If you want to use the full potential of a modern e-commerce solution, you need to adopt a new way of working as well. Too many teams change system, but keep their old ways, and are thereby wasting the possibilities of the new software. To be successful in modern commerce, the organization needs to adopt an agile mindset as well as agile processes. This enables the commerce team move quickly from great ideas to great customer experiences.
Comments
Download from Google Play
Download from App Store
United States