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Return on Podcast

Author: Tyler Jefcoat

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​​Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
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In this episode of Return on Podcast, Tyler talks vision planning for 2023. https://www.selleraccountant.com https://www.selleraccountant.com/podcast https://returnonpodcast.podbean.com Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode. Remember to like, share, and leave your thoughts in the comments section. Your feedback and engagement help us bring you more insightful content. Together, let's embark on a transformational journey towards achieving extraordinary success. Interested in learning more? Check our website at https://www.selleraccountant.com/ Set up a discovery call with one of our accounting experts today! Book here: https://meetings.salesmate.io/meetings/#/selleraccountant/scheduler/request-proposal Request a FREE CUSTOM QUOTE: https://www.selleraccountant.com/book-a-call/ Interested with FREE eBooks and eCourses? Grab your FREE copy here: https://www.selleraccountant.com/ecommerce-resources/
In the final episode of our From Pain to Profit series, Tyler explains the implications of Return on Working Capital - and presents a special offer from Seller Accountant. *SPECIAL OFFER* First 10 people to email tyler@selleraccountant.com get a 45-minute CFO consultation ($300+ value) for free! Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this installment of From Pain to Profit in 2023, Tyler explains the importance of understanding inventory velocity and how it impacts profitability. Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In part 5 of our From Pain to Profit in 2023 series, Tyler explains Return on Inventory Investment and how to calculate your business's ROII. Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.   Remember to like, share, and leave your thoughts in the comments section. Your feedback and engagement help us bring you more insightful content. Together, let's embark on a transformational journey towards achieving extraordinary success. Interested in learning more? Check our website at https://www.selleraccountant.com/ Set up a discovery call with one of our accounting experts today! Book here: https://meetings.salesmate.io/meetings/#/selleraccountant/scheduler/request-proposal Request a FREE CUSTOM QUOTE: https://www.selleraccountant.com/book-a-call/ Interested with FREE eBooks and eCourses? Grab your FREE copy here: https://www.selleraccountant.com/ecommerce-resources/
In this episode of Return on Podcast's From Pain to Profit in 2023 series, Tyler talks about the two most important factors in determining PAG: COGS and ad spend. Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.   Remember to like, share, and leave your thoughts in the comments section. Your feedback and engagement help us bring you more insightful content. Together, let's embark on a transformational journey towards achieving extraordinary success. Interested in learning more? Check our website at https://www.selleraccountant.com/ Set up a discovery call with one of our accounting experts today! Book here: https://meetings.salesmate.io/meetings/#/selleraccountant/scheduler/request-proposal Request a FREE CUSTOM QUOTE: https://www.selleraccountant.com/book-a-call/ Interested with FREE eBooks and eCourses? Grab your FREE copy here: https://www.selleraccountant.com/ecommerce-resources/
In this episode of Return on Podcast, Tyler explains post-advertising gross and how to view your profitability on an individual SKU-level basis. Watch this episode on YouTube. Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode. Remember to like, share, and leave your thoughts in the comments section. Your feedback and engagement help us bring you more insightful content. Together, let's embark on a transformational journey towards achieving extraordinary success. Interested in learning more? Check our website at https://www.selleraccountant.com/ Set up a discovery call with one of our accounting experts today! Book here: https://meetings.salesmate.io/meetings/#/selleraccountant/scheduler/request-proposal Request a FREE CUSTOM QUOTE: https://www.selleraccountant.com/book-a-call/ Interested with FREE eBooks and eCourses? Grab your FREE copy here: https://www.selleraccountant.com/ecommerce-resources/
In this episode of Return on Podcast, Tyler Jefcoat and John Myrna talk about aligning your team's goals, "self-driving" Teslas, and putting a leash on your CEO. On July 4, 1991, John Myrna and his life-long partner - and wife - Mary, formed Myrna Associates, dedicated to improving the competitiveness of America's small businesses. John's experiences have given him a passionate belief in the power of strategic planning to generate immediate bottom-line results, especially during a growth spurt, turnaround or other transitions. He distilled what he learned from leading organizations over 20 years into a formal program tailored for the small to medium-sized organization. Over a quarter of a century of continuous improvement has created a process that accomplishes more in a two-day team-planning meeting than in the two weeks required by traditional "big company" methods. Even organizations in crisis can find two days to invest in planning for success. John's contact links: https://myrna.com/ LinkedIn Also mentioned in this episode: The Chemistry of Strategy - John Myrna Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler Jefcoat and Sami Mubasher discuss starting a family business on Amazon, finding a niche you're passionate about, and video game economies. Sami Mubasher is an e-commerce veteran of 13 years who owns multiple brands. His most recent product endeavour is "Clean Green Golf Balls" (Cleangreengolfballs.com) where his company recycles played golf balls and delivers them to the end consumer. Outside of his business he organizes ecommerce meetups where he helps to teach new and intermediate sellers, and dispel bad seller information. Sami's contact links: Clean Green Golf Balls Also mentioned in this episode: https://cleangreengolfballs.com/blogs/news/used-recycled-golf-balls-at-walmart Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler Jefcoat and Brittany Brown talk working with agencies, refining in-house processes, and how to hack your productivity. Brittany Brown is the Founder and CEO of LedgerGurus, a company providing outsourced accounting services to other companies and specializing in the ecommerce space.  She is a CPA and QuickBooks Pro Advisor certified in QuickBooks Online Advanced.  She is the driving force behind her firm’s rapid growth and innovation, growing from 2 to over 60 employees in 7 years and establishing LedgerGurus as an industry leader in the ecommerce space.  Her entire work force is home based, operating entirely within the cloud, built on QuickBooks Online ecosystem. Brittany's contact links: https://ledgergurus.com/ LinkedIn Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler Jefcoat and Liran Hirschkorn talk differentiation, influencer partnerships, and the power of changing your mindset. After growing and selling an Internet life insurance agency in 2014, Liran Hirschkorn decided to get involved in e-commerce and selling on Amazon. Liran started several ecommerce brands that have sold millions of dollars on Amazon since. Today Liran is widely followed as a thought leader and speaker on marketing and selling on Amazon and is CEO of Incrementum Digital - an Amazon Focused Marketing Agency, and an advisor to 8fig.co which helps brands with supply chain tools and growth capital. He lives in Long Island, New York with his wife and 2 kids. Liran's contact links: LinkedIn Incrementum Digital Also mentioned in this episode: Traction - Gino Wickman Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler Jefcoat and Keith Hartnett talk about Amazon climate initiatives, A plus content, and living a nomadic lifestyle. Keith Hartnett is the founder & CEO of Better World Products, an Amazon Marketing & Advertising Agency. He first started selling on Amazon over 6 years ago as a way to fund his travels around the world where he learned the ins and outs of Amazon. He began the switch to an Agency in 2019 and with a small team has worked on almost 1,000 listings and currently manages $100+k/month in ad spend. Keith's contact links: LinkedIn Twitter Also mentioned in this episode: Brand Story on Amazon Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler Jefcoat and Vanessa Hung talk about being proactive with your Amazon listings, capturing the Hispanic market, and (not) hustling people at pool. Vanessa Hung is a problem solver, passionate about eCommerce, Amazon, and finding solutions to manage businesses in an efficient and meaningful way. Also, she is a catalog ninja and a geek of stranded inventory. She fell in love with Amazon when she started working for an eCommerce business as an Account Manager and single-handedly scaled one client to 7 figures in under one year. She discovered that skills like determination and resourcefulness are precious for business and especially on Amazon. Online Seller Solutions specializes in Catalog, Inventory and Account Health and solves daily issues with Seller Central. At the same time, she is Co-Host at the podcast Wizards of Ecom en Español, a podcast that was born with the idea of helping Spanish speakers sellers to improve their businesses, and is Co-Director at Startup Grind in Fort Lauderdale; where they are building a community of sellers, entrepreneurs, founders to share knowledge with the community. Vanessa's Contact Links: LinkedIn Online Seller Solutions Hispanic holiday calendar Also mentioned in this episode: Shower Cat AMZ Alert Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler Jefcoat and Luke Tierney talk about building a comprehensive funnel, investigating your TACOS, and a wild hippo hunt (yes, really). Luke Tierney is a serial entrepreneur and zealous advocate of the power of ever evolving digital channels to cross borders and scale innovative brands worldwide. He is the founder and director of Eco D2C, a multichannel digital advertising firm for natural brands. Luke and his team help deliver comprehensive strategy and execution for brands looking to increase growth and drive revenue, helping brands break through the ever-changing e-commerce landscape. He is a board member of Colorado Food Works, and his trainings and educational seminars have been featured with General Mills, CFW, Naturally Boulder, The Hirshberg Institute, Food Biz Success, and more. Luke's contact links: luke@ecod2c.com https://www.ecod2c.com/ Also mentioned in this episode: Waking Up App - https://www.wakingup.com/ Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler Jefcoat and Stan Friedlander talk diversification, an "all in, all out" mindset, and idiot-proofing your arguments with Amazon. Stan was chief merchant/GM of multiple categories for Amazon in both US and Japan for 10+ years, including all apparel, footwear, jewelry, watches, handbags, sunglasses, luggage and costumes. He had full p&l responsibility over first and third-party marketplace sales and expenses for these categories, including all customer experience, marketing, shipping and personnel expenses. His teams ranged in size from 100+ and oversaw revenues of $3.5B+, and was responsible for launching luggage, kids apparel and costume categories for Amazon in the US. He was also a certified bar-raiser interviewer at Amazon, and conducted over 750+ interviews during his tenure, including 150+ while in Japan. He has operated as an independent consultant since leaving Amazon, advising brands and sellers on their eCommerce strategy and helping with problem resolution. He has clients that range from $1M to $2B+ in annual sales revenue. Stan's contact links: friedlanderstan@gmail.com LinkedIn Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler Jefcoat and Ben Leonard talk brand building, positioning your business for a sale, and the "real" football. Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Ben is Ecom Broker’s brand ambassador and digital marketer. Ben is busy building the network, creating relationships and banging the drum! In addition to Ecom Brokers, Ben is busy building brands, and helping others follow in his footsteps with his consultancy, courses and mentorship programme. Ben's contact links: https://www.ecombrokers.co.uk/ LinkedIn Also mentioned in this episode: Atomic Habits - James Clear Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler and Michael Elliott talk about the power of niching down, the pressure to be an expert, and the nostalgia of baseball cards. Michael Elliott is a CPA licensed in the State of Ohio. He has a long career in public accounting serving small and medium sized companies all over the US. Four years ago, he and his wife started a niche accounting firm serving campgrounds and RV parks across the US. His firm is completely remote, and he and his team are known to regularly travel and visit campgrounds and RV parks. Michael is known in the industry as the Campground CPA and has spent time attending and speaking at tradeshows for industry. Michael and his wife Kristen have 3 small children and love living in Southwest Florida! Michael's contact links: LinkedIn Camp and Park Accounting Also mentioned in this episode: The Long Tail- Chris Anderson Building a StoryBrand - Donald Miller Traction - Gino Wickman PickFu Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler and Chelsea Cohen talk inventory impact on marketing strategy, when to invest in an inventory management software, and the satisfaction of chopping vegetables. Chelsea Cohen is an Amazon inventory management expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events & the Prosper Show & Amazing Summit stages, among others. Chelsea's contact links: SoStocked LinkedIn SoStocked Facebook Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler and Kevin Sanderson talk about expanding to the international marketplace, the complexities of European taxes, and passionate football fans. Kevin Sanderson helps Amazon and e-commerce sellers build an international empire that they can be proud of, and he is also the host of the Maximizing Ecommerce podcast and YouTube channel. Kevin's contact links: Kevin's Email Maximizing ECommerce Podcast Brand Mastery Summit Also mentioned in this episode: Tyler's Maximizing ECommerce episode Internationalchecklist.com The Lean Startup - Eric Reis Atomic Habits - James Clear Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler and Kate DiLeo talk brand messaging, relaxation via scuba diving, and the value of a niche. Kate DiLeo is a brand architect whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert. Kate is honored to have partnered with more than 200 organizations across 20+ sectors, helping them craft brands that bring more prospects to the table, more users who click, and more customers who buy. Kate's Contact Links Website LinkedIn Muting the Megaphone: Stop Telling Stories and Start Having Conversations Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
In this episode of Return on Podcast, Tyler and Ritu Java discuss changes to Amazon PPC, how to take advantage of DSP spending, and why intermittent fasting is best as a daily habit. Ritu Java is the co-founder of PPC Ninja, offering Amazon PPC software and services to sellers and advertisers. An accidental digital nomad, she has now lived and worked in 4 countries, including her birthplace – India, Japan, the United States, and Canada. Other fun facts about Ritu – She is a podcast junkie, soccer mom, jewelry designer, and fluent Japanese speaker. Ritu's contact links: LinkedIn PPC Ninja Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.
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