Creators of Web3

Web3 continues to make massive advances and promises to disrupt even more industries going forward. Today, we take a look at what is really happening in Web3 right now, some of the biggest trends that we have witnessed recently, and what we believe they mean for the industry. Tune in for more! TIME-STAMPED SHOW NOTES: [00:04] Trends in professionalism that Eric is witnessing at Single Grain. [01:30] Will reflects on the FTX collapse and what it means for big brands in the Web3 industry. [02:40] How the amateurs are being flushed out to make way for serious professionals. [02:55] An increasing focus on wisdom, experience, and accomplishments. [03:25] Why we don’t believe we’ll see a bull market for a while still. Tweetables: “The flipper, the speculation mentality, that is gone and that is a blessing. That is what I want to continue to see [in Web3]. As more money comes in, there are more people that are serious.” — @ericosiu [0:01:05] “A lot of amateurs that are in it just for the quick buck or in it just because of Web3 are being flushed out completely. What’s left are the adults coming in [to build] the real stuff.” — @wilxlee [0:02:41] Links Mentioned in Today’s Episode: Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

During his talk at Art Basel, Wil was asked about the three things that he would advise someone launching an NFT project to focus on and why. Today our hosts share their answers. Tune in for some insightful information on business plans, missions, and understanding your ‘why’, along with plenty of examples of what people in the industry have done right and wrong. TIME-STAMPED SHOW NOTES: [00:23] Why do you need to have a business plan if you are launching an NFT project? [01:17] Why you should lead with your mission and not how you’re going to make money. [02:51] Why you can’t copy what everyone else is doing, you have to have something original. [04:20] The importance of having clarity on your ‘why’. Tweetables: “The bigger your mission, the more people are likely to follow it and also stick around too.” — @ericosiu [0:01:50] “The ups are super high and the downs are super low. And if you do not have some sort of reason as to why you’re doing what you’re doing and why you’re in the space, you can so easily be drowned out by the noise, by the marketplace.” — @wilxlee [0:04:29] Links Mentioned in Today’s Episode: Art Basel Miami Miami NFT BZL SpaceX DoodlePutt VeeFriends Cockpunch Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Single Grain

ChatGPT is an AI chat interface that is incredibly useful and time-saving. Today our hosts discuss how this and other forms of AI relate to Web3. Tuning in you’ll hear about how ChatGPT works, the research Wil did into how AI can help enhance Web3, and what Wil was able to achieve using AI. Tune in for a better understanding of AI and Web3 as well as speculations on where this kind of technology is likely to take us in the near future. TIME-STAMPED SHOW NOTES: [00:05] Wil’s thoughts on AI and Web3 [00:19] The research Wil did into how AI can help enhance Web3. [01:08] Some context into ChatGPT. [01:48] How ChatGPT relates to community and Web3. [02:19] The complexity of the algorithms that it can come up with. [03:45] Tools that you can use to figure out how this all works. [03:56] Why you should familiarize yourself with these tools. Tweetables: “Not only was the AI able to actually spit out a smart contract but also it was able to design new tokenomics if you give it enough variables.” — @wilxlee [0:00:34] “I think this is just the very beginning. In two to three years, we’re going to see something like this [ChatGPT] really start to challenge Google.” — @ericosiu [0:02:13] Links Mentioned in Today’s Episode: ChatGPT Stable Diffusion Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Single Grain

Nike’s RTFKT has been teasing a drop of metal boxes that were at some point valued at 2+ETH. What this product actually ended up being was a 0.1ETH discount that would be applied upon the purchase of Nike’s new self-lacing shoes (which are not available for shipping outside of the USA). In this episode, our hosts discuss the anger that this caused, the tension between Nike’s corporate background and Web3’s focus on the community, and how they can improve loyalty among their Web3 community going forward. TIME-STAMPED SHOW NOTES: [00:07] The backstory to RTFKT’s horrendous merch drop. [00:43] The frustration at the fact that they don’t ship outside of the USA. [01:28] The impact that this has had on RTFKT’s holders’ sentiment and loyalty. [02:07] Eric’s prediction that RTFKT will pick up their sense of professionalism. [02:26] The struggle between Nike’s corporate background and Web3’s focus on the community. [03:07] Wilson’s proposed solution. Tweetables: “It seems that [RTFKT] is missing their bearings a little bit in terms of community first and making their holders feel like they’re a different class, whereas everyone is seen as consumers right now.” — @wilxlee [0:01:15] “I think RTFKT, because they are owned by Nike, will pick up their sense of professionalism faster.” — @ericosiu [0:02:08] Links Mentioned in Today’s Episode: RTFKT Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Single Grain

Last year’s NFT or Art Basel was the height of the NFT market. Having just returned from NFT Basel 2022, Eric and Wil share their views on this year’s event and what it says about the NFT market going forward. Tune in to find out what Eric and Wil gained from this year’s NFT Basel and why they are cautiously optimistic about the NFT space. TIME-STAMPED SHOW NOTES: [00:04] Some background into last year’s NFT Basel. [00:40] Wil’s take on this year’s NFT Basel. [01:07] The types of meetings Wilson attended. [01:55] The geographic limitations of NFT Basel in Miami. [02:14] Eric’s experience of last year’s NFT Basel compared to this year’s. [02:53] Why this year was smaller but more productive for Eric. [04:02] Why Wil believes that people are cautiously optimistic about the market? Tweetables: “I think this down market is proving who’s going to be around for the long term.” — @ericosiu [0:03:45] “The common theme is just people are getting very cautiously optimistic. They’re cautious about the uncertainties that are in front of us in the short term, but optimistic about the long term.” — @wilxlee [0:04:07] Links Mentioned in Today’s Episode: Art Basel Miami Miami NFT BZL Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Single Grain

When you are dealing with anger from your community, it’s important to take a step back and gain perspective. In today's conversation, we unpack the difference between useful feedback and unwarranted anger, and how to determine when you should engage. TIME-STAMPED SHOW NOTES: [00:00] An overview of the anger we’ve been seeing in our communities. [00:29] Examples of when Wil chooses not to engage with anger in his community. [01:28] Why you need to protect your mental health. [02:07] How to differentiate between respectful feedback and unwarranted angry comments. [02:40] How a member of Wil’s community has inspired him. Tweetables: “My way of dealing with it is to not engage, there is no point in engaging because you're stooping down to their level. And it's truly a reflection of how they feel at that current time. It's not really a reflection of who you are as a person.” — @wilxlee [0:01:05] “You have to protect yourself. Because at the end of the day, people are going to take whatever you give them.” — @ericosiu [0:01:30] Links Mentioned in Today’s Episode: Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

Traveling for an extended period of time, whether it’s to attend an event or go on holiday, can be incredibly invigorating. In today’s episode, Eric breaks down his recent three-week trip in which he visited Dublin, London, and New York. He breaks down what he learned from attending conferences in each city, and offers his advice for anyone looking to travel more by being hired to speak. To learn more about our key takeaways from long periods of travel, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:26] The conferences that Eric recently spoke at in Dublin, London, and New York. [01:05] How traveling allows you to form deep relationships and create content. [02:13] Eric’s advice if you are just starting out as a speaker. [03:40] Why providing value is essential if you want to be invited to conferences. [05:04] How to take advantage of travel to meet other people in your field. [06:28] What does solo strategizing means for Eric? [07:16] The inspiring and energizing effects of travel. Tweetables: “Going to these events allows you to find like-minded people and build a deeper relationship.” — @ericosiu [0:01:38] “The caveat is actually to do good work. To have something valuable to share before you even think about doing these things. Otherwise, you’re on stage and you have no value, no substance, nothing to add to people's lives. Then why would they want you there?” — @wilxlee [0:03:42] Links Mentioned in Today’s Episode: Teamwork Asana YPO Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

It’s always a good time to network and make connections, and one of the best ways to do so is through common interests. Tune in as we discuss the best ways to connect with people (both online and offline) and how to identify the many ways you can add value when reaching out to new people! TIME-STAMPED SHOW NOTES: [00:06] The new checkmark feature on Twitter and why you should get yourself verified. [00:37] Why now is a good time to network. [00:57] How to learn about what people are interested in and how you can add value. [01:26] Examples of how to create opportunities for connection, both online and offline. [02:50] The importance of connecting with people who share your values. Tweetables: “I think this is actually a really good time for you to do any type of networking because markets are slow. There's really not much going on.” — @wilxlee [0:00:37] “What's always worked really well for me is throwing dinners with people that are doing interesting things. And so instead of trying to be interesting, put a group of interesting people together and just be interested in them. And everything will fall into place.” — @ericosiu [0:01:26] Links Mentioned in Today’s Episode: How Win Friends and Influence People Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

Time management is something every founder needs to come to grips with. The “work hard, play later” mentality can be a really dangerous one to fall into, and today, we discuss ways to manage your time effectively to maintain a balanced lifestyle. Tune in for our personal time management goals and tactics. TIME-STAMPED SHOW NOTES: [00:08] Who inspired the topic of today’s episode? [00:43] What entrepreneurs get wrong when it comes to time management. [01:54] Our time management strategies and goals. Tweetables: “Time block is a really important tactic.” — @wilxlee [0:02:28] “Not taking control of your time and letting someone else manage it for you is delegating your life to somebody else and it’s not worth it.” — @ericosiu [0:04:47] Links Mentioned in Today’s Episode: Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

Winter is coming and, as founders, we need to prepare to weather the storm. With the recent mass layoffs and hiring freezes in the Web3 space, it’s important to stay level-headed as a leader and do your best to steer the ship in the right direction. In this episode, we discuss strategies for staying afloat, and the qualities required to do so. Stay tuned for our prediction for the future of NFT projects! TIME-STAMPED SHOW NOTES: [00:07] Recent news: Meta layoffs, strikes, and hiring freezes. [00:35] What to do as founders, to survive the winter. [02:09] Whether or not it’s a good strategy to proactively raise capital. [04:01] How to behave as a leader. [05:08] Eric’s prediction for the future of NFT projects. Tweetables: “In the last year or two, cash was trash but now cash is oxygen.” — @ericosiu [0:00:43] “As much as there’s extreme weather coming to the entire market and whatnot, there’s still a lot of funds on the sidelines waiting to invest in great projects.” — @wilxlee [0:02:23] Links Mentioned in Today’s Episode: Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

The FTX saga has really drained confidence in the crypto space. In this episode, we examine the implications for founders and the industry at large. We speculate about the cause of FTX’s undoing and the lessons that can be learned from it. Tune in to find out how, despite its negative implications, this collapse may actually benefit the industry in the long run! TIME-STAMPED SHOW NOTES: [00:17] The FTX saga explained. [00:52] The role of leverage in their undoing. [02:20] What they’re doing to try to bounce back. [02:30] The implications for founders and the industry at large. [03:42] Lessons to take away from the FTX saga. [04:50] How the saga can be framed as a long-term positive for the industry. Tweetables: “The retail sentiment on this entire industry is going down a hole for sure. It’s going to take a few years for this confidence to build up, and this itself affects the entire industry.” — @wilxlee [0:02:56] “You have to be responsible and think about a business model that actually works.” — @ericosiu [0:04:26] Links Mentioned in Today’s Episode: Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

More often than not, Web3 events are poorly organized, and attendees walk away with far less than their money’s worth. In this episode, we look at examples of both good and bad event experiences and break down what’s required to run a proper event. Tune in for more on the business model of these conferences and networking events, and how to personally make the most of them. TIME-STAMPED SHOW NOTES: [00:05] The pitfalls of the NFT London conference. [00:57] Examples of good event experiences and how proper events should be run. [03:33] Examples of badly organized events. [04:00] What makes for a good event? [05:04] The intention you should have when you walk into an event as an attendee. [05:17] The business model behind events. Tweetables: “The less you have filters … the more it becomes less valuable for people because there’s no intention behind it.” — @ericosiu [0:03:38] “It’s really important that whoever’s throwing the event [has] the intention and [understands] what’s good and who’s in the audience so they can take advantage.” — @ericosiu [0:04:48] “Any conference or networking event you go to, just have the intention of meeting and developing one quality connection and that would already be worth it.” — @wilxlee [0:05:07] Links Mentioned in Today’s Episode: Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

Although we’re in a particularly tough economic climate, it’s ironically a great time to hire. In this episode, we examine why that is, and break down how best to find the perfect team members. You’ll also discover what not to do when hiring generalists versus specialists, and why values should always come first! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: building teams in the current economic climate. [00:15] When to hire generalists versus specialists. [01:52] How not to approach hiring. [02:12] How to ensure you find the right people for your team. [05:15] Why now is a good time to hire. [05:25] Why values always trump talent. Tweetables: “Finding the right person is a matter of you defining what outcomes you’re looking for in the beginning, defying the competencies, and then defining your core values.” — @ericosiu [0:02:12] “It doesn’t matter how good someone is [or] how competent they are if they don’t align with your core values.” — @ericosiu [0:02:56] “Hiring for talent or values — it values every time.” — @wilxlee [0:05:29] Links Mentioned in Today’s Episode: Find Your Why Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

Staff turnover is never comfortable, but sometimes it’s unavoidable. In this episode, we examine our experiences of turnover against the backdrop of the current labor market in the web3 space. The market has evolved significantly in the past ten years, and today, we look at what that means for employers and discuss ways to smooth the turnover process. TIME-STAMPED SHOW NOTES: [00:11] The challenge of employee turnover. [00:49] The current labor market in the web3 space. [01:39] The Fed Put explained. [02:04] The evolution of the labor market in the world of technology. [03:02] What the current employer’s market means for hiring in the web3 space. [03:40] Wil’s recent experience of losing a team member and hiring two more. [04:21] The importance of getting comfortable with the idea of turnover as your company grows. Tweetables: “Now it’s very much an employer’s market which means that if you’re an employer, you can scoop up talent and you’ll get people that are not as entitled, and you’ll probably get a better price as well.” — @ericosiu [0:03:02] “In reality, there are actually a lot more professional people who are a lot more capable at a much more reduced cost.” — @wilxlee [0:03:57] Links Mentioned in Today’s Episode: Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

Having a roadmap for your NFT project is an industry-standard, yet is it always a good idea? In this episode, Wil fills us in on why he chose not to publish a roadmap for The Littles. We discuss the limitations of roadmaps, when it’s a good idea to have one, and how best to approach it to allow flexibility. TIME-STAMPED SHOW NOTES: [00:16] Why Wil chose not to publish a roadmap for The Littles. [00:56] The limitations of roadmaps. [01:39] When it’s a good idea to have a roadmap. [01:56] How best to approach roadmaps. Tweetables: “We were one of the first ones in meta to set up with no roadmap launch.” — @wilxlee [0:00:41] “When the vision’s not clear enough, to create a roadmap really ties you in and doesn’t give you any flexibility to maneuver around the space.” — @wilxlee [0:00:56] “If your vision is clear, in terms of the pillars that you’re focusing on, then it’s a good idea to have your roadmap out there because it really gives clarity on how you plan on building this thing.” — @wilxlee [0:01:39] “Simply enough, have a flexible roadmap. That’s what it is at the end of the day.” — @ericosiu [0:02:53] Links Mentioned in Today’s Episode: Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

There are many pros to building a committee within your NFT projects and an equal amount of drawbacks. In this episode, we break down the benefits and share tips to avoid a toxic outcome.  We look at the importance of vetting people and how to do so, as well as the value of diversity in council members. Tune in to find out how Wil is building a council for The Littles NFT community. TIME-STAMPED SHOW NOTES: [00:18] The pros of having a council or committee within your NFT projects. [00:52] What to be wary of when building a council. [01:47] How to prevent a toxic outcome. [02:33] Why it’s important to vet people and how to do so. [03:09] The value of diversity in council members. [03:49] Wil’s approach to building a council for The Littles NFT community. “Having a council allows the community to have a voice directly with your projects.” — @wilxlee [0:00:24] “We’re setting the expectation for our committee to work on one specific project so we can actually learn from it.” — @wilxlee [0:03:49] Links Mentioned in Today’s Episode: Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

We’ve noticed a recent rise in councils in NFT communities. In today’s episode, we break down the ins and outs of this trend and what it means for the evolution of communities. Tuning in you’ll hear why The Littles are creating their very own council to nurture their community and how having a council can help more people feel included. TIME-STAMPED SHOW NOTES: [00:00] Introducing today’s topic: The Rise of Councils in NFT Communities. [00:05] Why The Littles are creating a council to nurture their community. [00:51] Examples of other NFT projects that have announced adding councils to their communities. [01:06] The main problem that councils are expected to solve. [01:25] Why it’s good to have relatable council members. [02:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! Tweetables: “We at The Littles are creating this council, or a committee, to involve our community a little bit more to co-create together and to really nurture our community.” — @willxlee [0:00:08] “You actually want your council members to be relatable.” — @ericosiu [0:01:47] Links Mentioned in Today’s Episode: Bored Ape Yacht Club Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

We live in an age of information overload, and if you’re trying to capture someone’s attention, you need to stand out from the crowd. One of the best ways to excel in the new attention economy is to have a media company where you can regularly put out fresh information. This is especially true in a fast-growing field like Web3 where things are constantly changing and your audience is actively looking for updates. To learn more about what it means to have a media company and why it matters in the Web3 space, make sure you press play now! TIME-STAMPED SHOW NOTES: [00:00] Introducing today’s topic: Why Having A Media Company Matters in Web3. [00:04] An overview of media companies that currently exist in the Web3 space. [00:42] Why capturing people’s attention is so powerful. [02:07] How a media company helps you shape the narrative around Web3. [02:30] Why trust is so important when you create a media company. [02:47] How Wil builds trust by regularly talking to his community members. [05:02] Why consistency will make or break your content. [05:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! Tweetables: “Attention is currency, it is the new oil, so to speak. And if you don't have someone's attention, then why would they even care about you?” — @ericosiu [0:00:45] “I love to be able to talk to my community members all the time. So I set up calls with them on a regular basis. Even the skeptics, actually, more so the skeptics because I want to see and understand what it is that they're skeptical about?” — @wilxlee [0:02:47] Links Mentioned in Today’s Episode: Bankless NFT Now The Kevin Rose Show ONE37pm MrBeast on YouTube Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

Constantly remaining engaged with your community takes a ton of work (and attention!). And while building your community is essential, it is equally important that you do so in a way that does not result in exhaustion and burnout. Join us today as we discuss how you can get more out of your community without falling into the burnout trap! TIME-STAMPED SHOW NOTES: [00:00] Introducing today’s topic: How To Get More Out Of Your Community (And Not Burn Out). [00:04] Why it’s essential for community members to be aligned with your core values, even if it takes some time. [01:15] The importance of setting boundaries in your community. [02:28] Some of the common issues that Eric has seen in other communities. [03:23] How The Littles community changed after they launched Arcade. [05:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! Tweetables: “Our core values are people that are improvement-obsessed, people that are open-minded, and people that have unimpeachable character, meaning that they're honest and reliable.” — @ericosiu [0:00:17] “For a project that has been waiting for 10 months to deliver something of super high expectation, we not only met the expectation, but we exceeded the expectation. For that, I'm super proud of the entire team.” — @wilxlee [0:04:08] Links Mentioned in Today’s Episode: Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain

The current downturn in the economy has had a significant effect on fundraising. Tuning in you’ll hear about Will’s approach to fundraising, how they have demonstrated their worth, and what he is doing to showcase his work. Make sure you tune in to gain fresh insight into what it takes to fundraise for your Web3 project! TIME-STAMPED SHOW NOTES: [00:00] Introducing today’s topic: Fundraising for Your Web3 Project. [00:10] An overview of how Will is currently fundraising for his Web3 project. [01:24] Why do you need to define what sets your project apart from others? [02:58] What Will is doing to showcase his work. [03:37] Hear a breakdown of Will’s pitch deck. [05:04] How Will is reaching out to investors. [06:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! Tweetables: “Now that we have our MVP, it shows a lot about the founding team's ability to execute, their attention to detail, and quite frankly, their tenacity to go through hardship.” — @wilxlee [0:01:03] “If you're just following the trend, and you're not kind of coming up with your own angle and your own ideas here. You don't deserve to raise capital.” — @ericosiu [0:01:58] Links Mentioned in Today’s Episode: Wilson Lee on Twitter Wilson Lee on Instagram Eric Siu on Twitter Eric Siu on Instagram The Littles Leveling Up Leveling Up Heroes Growth Everywhere Single Grain