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The Brand Shift: Personal Branding Podcast
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The Brand Shift: Personal Branding Podcast

Author: Nick Wozniak

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The Brand Shift: Personal Branding Podcast is devoted to teaching people the art of building a personal brand. We interview personal brand leaders, experts and entrepreneurs inviting them to share their own personal brand journey and breaking down insider tips for those looking to rocket their own personal brand.
18 Episodes
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On Episode 17 of The Brand Shift Podcast, I talk with Luke Matthews, LinkedIn Ghostwriter, Part-time Wizard, Digital Nomad, and Founder of WIZARD OF odd MARKETING. Luke has amassed 73K LinkedIn followers and generates 400K views each week through his content. He is as innovative as they come, and on this episode, we talk about his social media entrepreneurship journey, the Great Niche Scam, and how to win the attention game. Get in touch with Luke by following the links below! Enjoy the show! Get in touch with Luke Matthews: LinkedIn: linkedin.com/in/lukematthws/ Twitter: twitter.com/lukematthws Free Hooks Guide + Website: wizardofoddmarketing.com/ Get in touch with Nick Wozniak LinkedIn: linkedin.com/in/nicholas-wozniak Website: thebrandshift.com/
On Episode 16 of The Brand Shift Podcast, I talk with Niall Ratcliffe, Co-Founder and CEO at Ratcliffe Brothers, the UK's #1 lead nurturing agency, and author of Growing Viral newsletter. Niall's is a good friend of mine and simply the most brilliant marketer and entrepreneur I know and his come up is epic! On this episode, we talk about how his agency exploded from non-existent to 6-figures in a month, how newsletters generate powerful insights to understand your audience's interest, and how you can leverage newsletters to grow your business! Get in touch with Niall by following the links below! Enjoy the show! Get in touch with Niall Ratcliffe: LinkedIn: linkedin.com/in/niall-ratcliffe/ Newsletter: growing-viral.com/ Agency: ratcliffebrothers.com/ Get in touch with Nick Wozniak LinkedIn: linkedin.com/in/nicholas-wozniak Website: thebrandshift.com/
On Episode 15 of The Brand Shift Podcast, I talk with Nausheen I. Chen, Leadership Communications and Public Speaking Coach. Nausheen helps turn tech CEOs into public speaking powerhouses in 6 weeks. She creates content on LinkedIn about public speaking, personal branding, and all things leadership communications! On this episode, we talk about using your voice to make an impact, the power of crystal clear communications, and the gold mine of opportunities that come from building your brand through speaking! Get in touch with Nausheen by following the links below! Enjoy the show! Get in touch with Nausheen I. Chen: LinkedIn: linkedin.com/in/nausheenichen/ Newsletter: speakasaleader.com/ Get in touch with Nick Wozniak LinkedIn: linkedin.com/in/nicholas-wozniak Website: thebrandshift.com/
On Episode 14 of The Brand Shift Podcast, I talk with Ugo Balestrazzi Founder & CEO of Corbulo Star Media and Email & SMS Marketing Marketing expert. Ugo helps eCommerce brands send more strategic emails that cultivate connection and community. He creates content on LinkedIn about copywriting, email marketing, and growing ecommerce brands! On this episode, we talk about how to leverage email to build a brand, how to connect more meaningfully through email, and why email is the best place to build community! Get in touch with Ugo by following the links below! Enjoy the show! Get in touch with Ugo Balestrazzi: LinkedIn: linkedin.com/in/ugobalestrazzi/ Email: ugo@corbulostarmedia.com Get in touch with Nick Wozniak LinkedIn: linkedin.com/in/nicholas-wozniak Website: thebrandshift.com/
On Episode 13 of The Brand Shift Podcast, I talk with Matt Barker the Copywriting King of LinkedIn and Time-Saving LinkedIn Ghostwriter. Matt helps busy B2B Marketing Agency Founders write content that grows their audience, drives inbound leads, and attracts talent. He creates actionable, no-nonsense content daily to help others create better content! On this episode, we talk about his journey building his copywriting business from zero, making the most of LinkedIn, and writing powerful hooks for your content! Get in touch with Matt by following the links below! Enjoy the show! Get in touch with Matt Barker: LinkedIn: linkedin.com/in/mattjbarker1/  Get in touch with Nick Wozniak LinkedIn: linkedin.com/in/nicholas-wozniak Website: thebrandshift.com/
On Episode 12 of The Brand Shift Podcast, I talk with Alex Sheridan Founder and CEO of Impaxs Marketing. Alex helps businesses use video content to attract their dream clients and candidates. He passionately teaches how video content should be a 24-7 sales rep and recruiter for your business! On this episode, we talk about going all in on video content, creating a customer-centric strategy, and measuring success by living your values! Get in touch with Alex by following the links below! Enjoy the show! Get in touch with Alex Sheridan: LinkedIn: linkedin.com/in/alexbsheridan/ Impaxs: impaxs.com/ Get in touch with Nick Wozniak LinkedIn: linkedin.com/in/nicholas-wozniak Website: thebrandshift.com/
On Episode 11 of The Brand Shift Podcast, I talk with Tom Aris who's a Content Strategist and Founder of the Aris Media, a social media content creation agency and consultancy. Tom helps big thinking brands leverage the power of social media! On this episode, we talk about breaking into the world of social media, the power of saying less, and what it means to be human! Get in touch with Tom by following the links below! Enjoy the show! Get in touch with Tom Aris: Workshop: https://bit.ly/3BqEfmr Website: https://www.arismedia.de/ Get in touch with Nick Wozniak LinkedIn: linkedin.com/in/nicholas-wozniak Website: thebrandshift.com/
On Episode 10 of The Brand Shift Podcast, I talk with Nina Greimel who's the founder and CEO of the Talking Agency, a PR and Social Media Agency and the soloBRANDeur club. Nina helps solopreneurs grow trusted and recognized brands that attract customers with ease! On this episode, we talk about how to be proactive and build authority using PR and how to leverage social proof to create more opportunities! Get in touch with Nina by following the links below! Enjoy the show! Get in touch with Nina Greimel: linkedin.com/in/nina-ann-greimel/ solobrandeur.com Get in touch with Nick Wozniak linkedin.com/in/nicholas-wozniak thebrandshift.com/
On Episode 9 of The Brand Shift Podcast, I talk with Rosie Chong, Social Media Strategist & Personal Branding Expert. Rosie is mental health advocate and the undisputed champion of keeping it real on LinkedIn. She is the co-host of It’s a Definite Maybe podcast and was recently nominated for B&T Women in Media People’s Choice award! On this episode, we talk about what it takes to keep it real on social media, navigating mental health as a creator, and having the courage to start! Get in touch with Rosie by following the links below! Enjoy the show! Get in touch with Rosie Chong: linkedin.com/in/rosielchong/ instagram.com/rosiechong/ Get in touch with Nick Wozniak linkedin.com/in/nicholas-wozniak thebrandshift.carrd.co
On Episode 8 of The Brand Shift Podcast, I talk with Laura Erdem, Account Executive @ Dreamdata.io. Laura is sales woman with a flavour for marketing who grew her LinkedIn followers base by 500% last year through social selling. She has been nominated for Women in Tech advocate of the year at Nordic Women in Tech Awards 2022 and is a champion of gender diversity in Tech. On this episode, we talk about the power of employee brands, social selling, and what it's like being a woman in Tech! Get in touch with Laura by following the links below! Enjoy the show! Get in touch with Laura Erdem: linkedin.com/in/lerdem/ dreamdata.io/ Find out more about B2B Attribution here: https://dreamdata.io/b2b-attribution Get in touch with Nick Wozniak linkedin.com/in/nicholas-wozniak thebrandshift.carrd.co
On Episode 7 of The Brand Shift Podcast, I talk with Jessie van Breugel, Founder of The Creator Academy where he is on a mission to teach creators to make magic internet money through audience-building and personal branding. He's been called the Purple Power Ranger of Personal Branding and has been actively building his brand, teaching others and cultivating community online for several years. He been able to help purpose-driven solopreneurs build powerful personal brands and generate more leads. On this episode, we talk the power of personal branding, becoming a 1% creator and how to validate and co-create digital products with your community! Get in touch with Jessie by following the links below! Enjoy the show! Get in touch with Jessie van Breugel: thecreatoracademy.xyz linkedin.com/in/jessievanbreugel/ Get in touch with Nick Wozniak linkedin.com/in/nicholas-wozniak thebrandshift.carrd.co
On Episode 6 of The Brand Shift Podcast, I talk with Chloe Fox, your friendly neighbourhood socials specialist and funky socks addict who is on a mission to help STEM brands grow their community. She is the founder of Level Up Marketing and The Happy Creative community & weekly newsletter! On this episode, we talk about building your personal branding, leaning into your quirks and personality, and giving yourself permission to love yourself. Get in touch with Chloe by following the links below! Enjoy the show! Get in touch with Chloe Fox: https://www.linkedin.com/in/chloe-fox-socials-specialist/ https://www.thehappycreative.co.uk/ https://www.level-upmarketing.co.uk/  Get in touch with Nick Wozniak linkedin.com/in/nicholas-wozniak thebrandshift.carrd.co
On Episode 5 of The Brand Shift Podcast, I talk with Steph Egger, Head of Brand at SHFT Marketing where he is on a mission to help businesses make more impact, have more influence and drive more revenue. He helps organizations and people grow their business with highly collaborative brand-building strategy programs. On this episode, we talk differentiation, specialization and how to use brand strategy to become the only choice! Get in touch with Steph by following the links below! Enjoy the show! Get in touch with Steph Egger: linkedin.com/in/stephaneegger/ https://shft.marketing/ Get in touch with Nick Wozniak linkedin.com/in/nicholas-wozniak thebrandshift.carrd.co
On Episode 4 of The Brand Shift Podcast, I talk with Megan McKinley a brand storyteller and copywriter living in California. She delivers memorable branding through story (and words). Megan is on a mission to help businesses expand their influence and develop meaningful human connection with their audience. On the episode, she shares her goal to launch a brand agency and collaborate with other creators! Get in touch with Megan by following the links below! Enjoy the show. Get in touch with Megan McKinley: linkedin.com/in/megan-mckinley/  calendly.com/meganmckinley/lets-meet  hello@megmckinley.com Get in touch with Nick Wozniak linkedin.com/in/nicholas-wozniak  thebrandshift.carrd.co
On Episode 3 of The Brand Shift Podcast I talk with Aaron Barreiro a purpose-driven community builder, non-profit founder, and bilingual keynote speaker. Aaron is currently living in Matamoros, Mexico and is on a mission to change the world through building community. He recently launched his business 1Strive and is a deeply passionate creator. Get in touch with Aaron, by following the links below! Enjoy the show. Get in touch with Aaron Barreiro: 1strive.com/brandshift & linkedin.com/in/aaronbuildscommunity  Get in touch with Nick Wozniak linkedin.com/in/nicholas-wozniak & thebrandshift.carrd.co
On Episode 2 of The Brand Shift Podcast I talk with Roman Pikalenko a Growth Marketer and flamingo enthusiast helping young marketers build their personal brands on LinkedIn. Roman is based out of Helsinki, Finland and is the self proclaimed T-Swizzle of Personal Branding. Roman shares his story building his brand and finding his voice online and using it to make a difference. Get in touch with Roman, by following the links below! Enjoy the show.  Get in touch with Roman Pikalenko: linkedin.com/in/roman-pikalenko Get in touch with Nick Wozniak linkedin.com/in/nicholas-wozniak & thebrandshift.carrd.co
On Episode 1 of The Brand Shift Podcast I talk with Ryan Flett a storyteller, content creator, brand strategist, coach and consultant working in the world of sustainability. Ryan is from Nelson, British Columbia, Canada and is a simply brilliant creator and storyteller. Get in touch with Ryan, by following the links below! Enjoy the show.  Get in touch with Ryan Flett: linkedin.com/in/ryanflett & ryanflett.com Get in touch with Nick Wozniak linkedin.com/in/nicholas-wozniak & thebrandshift.carrd.co
Welcome to The Brand Shift: Personal Branding podcast! This podcast is devoted to teaching people the art of building a personal brand. This is my introductory "trailer" episode if you are new to the show!  Live your purpose. Build your brand.
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