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The We Society
The We Society
Author: AcSS
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Beyond the politics, beyond our geography are the intangible connections that hold us together – The We Society.
The We Society podcast is here to tell you about the thousands of ways the Social Sciences can help us understand and enhance this complicated and fascinating human network.
What can we do to fix the NHS? How can we better manage climate change? How do we end the cost of living crisis?
Brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and Leverhulme Trust, this podcast tackles the big questions through a social science lens and brings you some of the best ideas to shape the way we live.
Join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
The We Society podcast is here to tell you about the thousands of ways the Social Sciences can help us understand and enhance this complicated and fascinating human network.
What can we do to fix the NHS? How can we better manage climate change? How do we end the cost of living crisis?
Brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and Leverhulme Trust, this podcast tackles the big questions through a social science lens and brings you some of the best ideas to shape the way we live.
Join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
75 Episodes
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Joining Will Hutton for the final episode of Season 9 is Professor Rana Mitter, an authority on contemporary China and U.S relations. He is the ST Lee Chair in US-Asia Relations at the Harvard Kennedy School.
In the conversation, Professor Mitter argues that we should look past the often prevailing sense of doom regarding U.S.-China relations to explore the realities - both nations have distinct aspirations that do not lead automatically to conflict. He argues that the tendency of apocalyptic framing oversimplifies reality.
Professor Mitter puts forward his view that rather than a clash of liberalism versus authoritarianism, today’s geopolitics is defined by competing antiliberal views. They talk about China’s booming economy, especially now that the green energy market is open to investment following America’s renewed focus on fossil fuels.
In the We Society, join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
Almost a third of five-year-olds in Britain enter primary school without the essential language, communication, and literacy skills they need to thrive. Eleanor Ireland, our guest today, looks at the critical importance of early childhood development and the widening disadvantage gap as inequality deepens in Britain.
Eleanor is one of the Programme Heads for Education at the Nuffield Foundation, which tackles the UK’s biggest social challenges by funding research, generating evidence, and guiding decision-makers to implement solutions that improve people’s lives.
In her conversation with Will, they look at how support systems for parents and children have changed over the years, and the potential impact of the new UK Government policy of providing 30 hours of free childcare a week for working parents with under 5s.
In the We Society, join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
Professor Tim Grant is one of the world's most experienced forensic linguistic practitioners who specialises in the analysis of abusive and threatening communications.
He is an academic practitioner in the field of forensic linguistics - teaching and leading research as a professor at Aston University. As the former director of the Aston Institute for Forensic Linguistics at Aston University he spearheaded the Institute’s expansion between 2013 and 2024.
Tim joins Will Hutton and explains how forensic linguistics is used to improve the delivery of justice across various contexts from police interviews with vulnerable witnesses to providing evidence in court cases. He introduces us to the concept of "identity performance" within language use, which allows linguists to profile gender and education levels based on the linguistic style of the texts.
They also delve into the impact AI is having on Forensic Linguistics noting its tendency to lack a distinct style and personality.
In the We Society, join acclaimed journalist and Academy President Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
Our guest today, Alex Beer, joins us at a critical time as the UK Government prepares to publish its child poverty strategy this autumn.
According to official numbers, there are 4.5 million children living in poverty in the UK and 1.1m children are in families that have used a food bank in the past year.
The Nuffield Foundation launched a major new Strategic Review earlier this summer committing £30 million annually over the next five years to fund research and innovation that addresses some of the UK's most urgent social and economic challenges. Read more about it here (https://www.nuffieldfoundation.org/news/nuffield-foundation-announces-150-million-funding-commitment-to-tackle-uks-biggest-social-challenges)
As Assistant Director of Strategy at the Nuffield Foundation, Alex's role is to develop and deliver programmes of work that deliver the strategy and improve social wellbeing in the UK. In this conversation with Will, Alex shares some evidence-backed policy suggestions for alleviating child poverty, which includes changes to the two-child limit and the benefit cap, but also emphasises the importance of taking a holistic approach.
In the We Society, join acclaimed journalist and Academy President Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
Professor Sander van der Linden explores the impact of misinformation and how to prevent its spread within the general public. His work as Professor of Social Psychology at the University of Cambridge and Director of the Cambridge Social Decision-Making Lab focuses on the origins of "fake news" and its role in societal divisions.
In this conversation with Will Hutton, he discusses his research into proactive strategies like "pre-bunking" to build defences against manipulation through misinformation. His lab has created a game called Get Bad News aimed at building psychological resistance against online misinformation. You can play his game and learn more about it here (https://www.sdmlab.psychol.cam.ac.uk/research/bad-news-game). The conversation also addresses the responsibilities of social media companies and the need for stronger regulation when it comes to countering online misinformation.
In the We Society, join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
Simon Calder is the man with the answers when it comes to any travel related questions. Having started as a travel journalist at the Independent newspaper in 1994, Simon has decades of knowledge and insight when it comes to the travel industry. He joins our host Will Hutton to impart some of his expertise and they tackle topics from the pros and cons of budget airlines to his love of train travel. There might even be a couple of holiday destination recommendations peppered in!
In the We Society, join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
How can cities be better designed for the older generation and girls? These are the tough questions tackled in this episode of The We Society with Professor Tine Buffel and Dr. Julia King, prominent academics in urban sociology and architecture.
In the conversation, Professor Tine Buffel highlights the barriers older individuals face in urban spaces. Dr. Julia King addresses the decline of youth spaces and safety concerns for young women. Both guests stress the need for participatory design, which involves genuine community collaboration.
Professor Tine Buffel is a Professor of Sociology and Social Gerontology at the University of Manchester, where she directs the Manchester Urban Ageing Research Group. In 2021, she was awarded a Leverhulme Trust Research Leadership Award. Her five-year project examines how urban environments can adapt to meet the needs of a growing and increasingly diverse ageing population, drawing upon an interdisciplinary and mixed-methods approach involving fieldwork in seven cities across the world.
Dr. Julia King worked for a decade at LSE Cities, London School of Economics and Political Science, a centre that investigates the complexities of the contemporary city. In 2024 she started her own practice, Social Place, to focus on brief-development, community engagement and participatory design.
In the We Society, join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
Professor Lucy Easthope is a leading authority on recovering from disaster and she joins our host Will Hutton in the first episode of Season 9 of the We Society.
They discusses the long-term implications of the COVID-19 pandemic and other disasters on societal resilience. Drawing from her experiences and insights in emergency planning, she highlights the importance of community responses and the emotional significance of preserving personal belongings after a disaster.
To find out more about Lucy, and her two books - When the Dust Settles and Come What May - go to her website: https://whatevernext.info
In Season 9, continue to join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
Join host Will Hutton for Season 9 of the We Society from next week to hear some of the best ideas to shape the way we live.
Launching October 1 with an interview with Lucy Easthope, an international adviser on disaster recovery.
In this podcast series, you will hear interviews from social scientists, business leaders and public figures to hear their solutions to society's most pressing issues.
Please subscribe, rate and share with your friends.
This podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
In the final episode of Season 8 of the We Society, our host Will Hutton is joined by economist and former Labour politician Ed Balls, Dr. Anna Stansbury, a researcher in labour and macroeconomics from MIT, and Dan Turner, Chief Research Officer for the Office of Gordon and Sarah Brown focused on national and regional inequalities.
All three have recently collaborated on research to do with regional inequality in the UK and the lessons the UK can learn from Bidenomics.
In this conversation, they discuss the worsening regional disparities in productivity, income, and overall economic performance within the UK, particularly highlighting the stark contrast between the economic conditions in London and the South East compared to cities like Nottingham, Manchester, and Birmingham.
The traditional narrative of the North-South divide, which primarily focused on employment levels and unemployment rates, has evolved. Instead, the emphasis has now shifted towards productivity, revealing that while employment rates may be comparable across regions, the productivity of economic output varies greatly.
To read more about Ed, Anna and Dan’s research papers, find them here:
Tackling the UK’s regional economic inequality: Binding constraints and avenues for policy intervention https://www.hks.harvard.edu/centers/mrcbg/publications/awp/awp198
What should the UK learn from ‘Bidenomics’?
https://www.hks.harvard.edu/centers/mrcbg/publications/awp/awp252
Join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
In the UK alone, around one in four adults are experiencing chronic pain. And nearly a quarter of the population live with some form of disability. Yet despite these numbers, pain and disability are still too often talked about in hushed tones, misunderstood, or entirely overlooked in public life.
How do we talk about pain that doesn’t go away? How do people live in bodies that society isn’t built for? And how can we shift the narrative from individual burden to collective responsibility?
Professor Tom Shakespeare helps us answer these questions in this episode of the We Society. His work challenges the assumptions we make about ability, autonomy, and what it means to live a fulfilling life.
As Professor of Disability Research in the medical faculty at the London School of Hygiene and Tropical Medicine, Tom is a leading sociologist, bioethicist and one of the UK’s most influential voices in disability studies.
Join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
Borders contain nations, act as fault lines, but are also meeting points, where different cultures, people, and ideologies come into contact.
Nowhere has this been more visible, more painful, and more politically charged than the island of Ireland.
In this episode, Will Hutton is joined by Professor Katy Hayward. She’s one of the UK’s leading voices on Brexit, the Irish border, and cross border tension and transformation. A political sociologist at Queen’s University Belfast and Co-Director of the Centre for International Borders Research, her work bridges politics and the everyday experience of life on the border.
Join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
We speak with Lisa Harker, the Director of the Nuffield Family Justice Observatory, who gives us an insight into the alarming rise in the use of Deprivation of Liberty Orders on children.
She explains how vulnerable children, many born into poverty and facing complex needs, are increasingly subjected to severe restrictions on their freedom through these court orders. According to the latest statistics from the Ministry of Justice, 1,280 children were subject to applications to deprive them of their liberty in 2024 in England and Wales.
Lisa and her team at the Nuffield Family Justice Observatory have been researching the issue, and have even provided evidence to the UK Government on why this practice which resembles incarceration needs to stop.
The Nuffield Family Justice Observatory is an independent research body, funded by the Nuffield Foundation that improves the lives of children and families by putting data and evidence at the heart of the family justice system.
Join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
What is the link between social science and entrepreneurship? To give us the answer, Will Hutton speaks to Professor Eleanor Shaw OBE, an academic specialising in Entrepreneurship and Innovation at the University of Strathclyde to delve into the social science dimension of entrepreneurship.
Eleanor believes that entrepreneurial spirit stems from recognising and addressing unfulfilled societal needs. In the conversation, they discuss successful entrepreneurs who contribute to communities and not just their bottom line.
Eleanor addresses the idea of whether entrepreneurial skills are innate or can be cultivated. She argues that while some individuals may have a natural propensity for entrepreneurship, everyone has the potential to develop entrepreneurial skills given the right environment.
Join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
Professor Andy Tatem talks to us about WorldPop, the research programme he heads that is based in the School of Geography and Environmental Science, University of Southampton. The team at WorldPop uses satellite imagery and mobile phone data to map population distributions in areas of the Global South and this data is used by governments for resource allocation and policy-making.
In this episode, Andy shares case studies emphasising the impact of timely data on healthcare decisions in countries like Papua New Guinea and Afghanistan. He talks through the ethical considerations in data collection and his vision to supplement traditional censuses, in a bid to empower marginalised communities through better-informed decision-making.
Join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
We probe the UK prison system with Professor Alison Liebling, a Professor of Criminology and Criminal Justice at the University of Cambridge and the Director of the Institute of Criminology’s Prisons Research Centre.
In this episode, she discusses the complexities surrounding prison officers, their often-underappreciated skills, and the critical role they play in maintaining order and humanity on the wings.
Professor Liebling’s research on prisons spans over three decades with a particular interest in the moral landscapes of prison life. Her research has led to a prestigious Leverhulme Trust Major Research Fellowship. This Fellowship allows well-established academics in the humanities and social sciences to focus for two or three years on a specific piece of significant, original research.
Join acclaimed journalist and Academy president Will Hutton, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
Gavin Kelly is the Chief Executive of the Nuffield Foundation and has spent the past 30 years of his career putting Britain’s economic inactivity problem under a microscope.
For Gavin, one of the main problems is the nearly 1 million young people who are not in education, employment or training. They are the ones being left behind and their numbers are rising. But what can be done to solve this?
The Nuffield Foundation is an independent charitable trust funding research that informs social policy, primarily in education, welfare, and justice. The Foundation is also the founder and co-funder of three research centres - the Nuffield Council on Bioethics, the Ada Lovelace Institute, and the Nuffield Family Justice Observatory.
Join acclaimed journalist and Academy president Will Hutton for season 8 of the We Society, as he invites guests from the world of social science to explore the stories behind the news and hear their solutions to society’s most pressing problems.
Don’t want to miss an episode? Follow the show on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to.
The We Society podcast is brought to you by the Academy of Social Sciences in association with the Nuffield Foundation and the Leverhulme Trust.
Producer: Emily Uchida Finch
Assistant Producer: Emily Gilbert
A Whistledown Production
As US President Donald Trump threatens trade tariffs, the We Society invited the Director General of the World Trade Organization (WTO), Dr Ngozi Okonjo-Iweala to share her thoughts during this period of uncertainty.
The first woman and the first African to serve as Director General of the WTO, Dr Okonjo-Iweala also gives her perspectives on women in leadership positions and her history of fighting corruption in Nigeria that led to the kidnapping of her elderly mother.
This is the final interview in Season 7 of the We Society Podcast from the Academy of Social Sciences which tackles the big questions through a social science lens. On this podcast, you'll be hearing some of the best ideas to shape the way we live.
Hosted by journalist and Academy President Will Hutton, we interview some of Britain’s top social scientists and public figures from across the globe to explore their evidence-led solutions to society’s most pressing problems.
Don't want to miss an episode? Follow the We Society on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to or follow us on X https://twitter.com/AcadSocSciences
Find out more about the Academy of Social Sciences here: https://AcSS.org.uk
Professor Lee Elliot Major, who is Britain's first professor of Social Mobility based at the University of Exeter, is our guest in this penultimate episode of Season 7.
In his latest book, Equity in Education, he argues for a new approach and language to improve upward mobility. In his book, children are not disadvantaged instead they are under resourced. Does language matter?
Season 7 of the We Society Podcast from the Academy of Social Sciences continues to tackle the big questions through a social science lens. Throughout this podcast, you'll hear some of the best ideas to shape the way we live.
Hosted by journalist and Academy President Will Hutton, we interview some of Britain’s top social scientists and public figures from across the globe to explore their evidence-led solutions to society’s most pressing problems.
Don't want to miss an episode? Follow the We Society on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to or follow us on X https://twitter.com/AcadSocSciences
Find out more about the Academy of Social Sciences here: https://AcSS.org.uk
Around one in four women have experienced domestic abuse, according to the Crime Survey of England and Wales.
But abuse is not usually a one off event, it’s part of a protracted pattern, and by studying the timeline, perhaps this shocking statistic and may change.
Prof Jane Monckton-Smith has dedicated the majority of her career to studying this pattern and is Professor Of Public Protection at the University of Gloucestershire.
She researched and created the Homicide Timeline, a tool for police officers and criminal justice professionals to understand the pattern of domestic abuse that leads to the murder of a woman. Her argument - Domestic homicide is not a crime of passion.
Now a respected forensic criminologist, Jane started her career on the front line as a police officer.
Season 7 of the We Society Podcast from the Academy of Social Sciences continues to tackle the big questions through a social science lens. Throughout this series, you'll be hearing some of the best ideas to shape the way we live.
Hosted by journalist and Academy President Will Hutton, we interview some of Britain’s top social scientists and public figures from across the globe to explore their evidence-led solutions to society’s most pressing problems.
Don't want to miss an episode? Follow the We Society on your favourite podcast platform and you can email us on wesociety@acss.org.uk and tell us who we should be speaking to or follow us on X https://twitter.com/AcadSocSciences
Find out more about the Academy of Social Sciences here: https://AcSS.org.uk








I have a comment about the title of this podcast. I understand that the title is meant as click-bait, and yet that is just what it underachieves to attain; such preposterous statements endeavoring to categorise readers and cause alienation to encourage listening to the podcast, is manipulative. That you seek to manipulate readers informs on the values you hold. You then attempt to manipulate by assigning Ai Weiwei's name to the title so attempting persuasion by assignation of a credible person's name. It is time to stop using marketing techniques to gain clicks. Your content should be thoroughly researched, tested against hypotheses, refunded and made original. The title of your podcast should wow me less than the actual content. In this podcast you did the reverse.