The Dirt on Flowers

In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the "Profit First" financial management method by Mike Michalowicz. They share personal experiences as flower farm owners, highlighting challenges with cash flow, taxes, and mindset shifts needed for sustainable profitability. The hosts explain how prioritizing profit, using multiple bank accounts, and disciplined money management transformed their businesses. They also introduce their new Dirt on Flowers Insider Group, offering resources and community support to help flower farmers implement these strategies and build financially healthy, rewarding businesses.Be in the know for DirtCon 2027Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

DirtCon 2026 is officially in the books — and wow, what a weekend. In this episode, Lynds and Shannon are fresh off the high (and exhaustion) of pulling off their biggest event yet. They recap favorite moments, behind-the-scenes pivots, community highlights, and the emotional impact of seeing DirtCon come to life.Whether you attended DirtCon or are hearing about it for the first time, this episode is a celebration of community, growth, and building something meaningful — together.Be in the know for DirtCon 2027If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode, Lyndsay and Shannon discuss their journeys as successful flower farmers and share excitement for their upcoming Dirt Con conference. They reflect on the challenges and growth in flower farming, emphasizing mindset, realistic expectations, and community support. The episode highlights expert speakers covering topics like financial management, growing techniques, and marketing. Lindsay and Shannon encourage listeners to embrace their current stage, avoid comparison, and use Dirt Con as a resource for personal and professional growth in sustainable flower farming.Learn more about this episodes sponsors: The Farmhouse Flower Farm, Homegrown Reach and Vitalize SeedLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode of "The Dirt on Flowers," Lyndsay and Shannon are officially in full DirtCon Week mode—equal parts excited, nervous, and wildly optimistic. They share behind-the-scenes updates on preparing for their very first virtual conference, talk about investing in yourself (and your business), and catch up on farm life, travel plans, merch, and what’s coming next for 2026.Learn more about this episodes sponsors: The Farmhouse Flower Farm and Vitalize SeedLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode of "The Dirt on Flowers," Lyndsay and Shannon welcome Ronda from Fly Girl Flowers to discuss “operating limits” in flower farming, inspired by Rhonda’s Air Force aviation background. They explore how setting boundaries—financial, physical, and emotional—prevents burnout and builds sustainable businesses. The conversation covers starting small, hiring help, adapting to life changes, and resisting the urge to overexpand. Through aviation metaphors and personal stories, they encourage farmers to embrace their own limits as tools for success, emphasizing that thoughtful planning and self-awareness are key to a fulfilling flower farming journey.Learn More about our guest Flygirl Flowers: Website, Facebook and InstagramLearn more about this episodes sponsors: Homegrown Reach and The Farmhouse Flower FarmLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss battling harsh winter winds, balancing farm work with family and wellness routines, and managing busy holiday sales. Shannon opens up about her husband’s back injury and their teamwork on the farm. Listener questions spark a chat about favorite flower plugs, and updates are given on their upcoming Dirt Con conference. The episode blends practical farm talk, personal stories, and community engagement, offering a warm, relatable glimpse into the realities of modern flower farming.Learn more about this episodes sponsors: The Farmhouse Flower Farm and Vitalize SeedLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode, Lyndsay and Shannon reflect on their year. They discuss the challenges of managing high tunnels, unpredictable weather, and shifting business models, while sharing their annual “rose, bud, and thorn” reflections. Both emphasize the importance of adaptability, community, and intentional business growth. They also explore their “word of the year” practice, focusing on curiosity, connection, and freedom to guide their personal and professional journeys. The episode offers honest insights and inspiration for fellow farmers and entrepreneurs navigating similar paths.Learn more about this episodes sponsor Homegrown ReachLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share a candid, unscripted chat about their holiday season, from the chaos of gift wrapping to the successes and challenges of Christmas sales. They reflect on the importance of genuine connection, sparked by a story of an elderly woman nearly scammed, and discuss how community shapes their farm businesses. The conversation also delves into concerns about AI’s growing impact on jobs, creativity, and authenticity, blending humor and thoughtful reflection on technology’s role in their lives and work.Click here to learn more about this episodes sponsor: Vitalize SeedLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode, Lyndsay and Shannon discuss the past year’s successes and challenges, sharing insights on crop choices, event planning, and marketing strategies like ManyChat and email engagement. Both highlight the importance of workshops for customer loyalty, balancing wholesale and retail, and making tough decisions to simplify operations. The conversation also covers self-care, adapting to change, and staying authentic. Their candid discussion offers practical advice and inspiration for flower farmers and small business owners seeking sustainable, profitable growth.Click here to learn more about this episodes sponsor: Vitalize SeedLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid updates from their flower farms during winter. Lyndsay discusses the challenges of marketing tulips delayed by shipping issues, recounts a Christmas tree disaster, and laughs about Carhartt’s rise as a fashion trend. Shannon offers website advice for flower farmers, comparing WordPress and Squarespace, and highlights the importance of a professional online presence. The episode also features a sponsor message from Homegrown Reach and previews upcoming community events, wrapping up with gratitude for listener support and a teaser for their next episode.Silver Bridge CoffeeLearn more about this episodes sponsor Homegrown ReachLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome copywriter Kelli Jasper to discuss email marketing for flower farmers. They explore how to craft authentic welcome emails and nurture sequences that build genuine connections with subscribers. Kelly shares tips on storytelling, overcoming writing fears, and using personal anecdotes to engage audiences. The conversation covers balancing professionalism with authenticity, using tools like AI and emojis, and the importance of consistency over perfection. The episode offers practical advice and encouragement for flower farmers aiming to grow their businesses through meaningful, relatable email communication.Kelli JasperClick here to learn more about this weeks sponsor: Homegrown ReachLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode of "The Uncut with Lyndsay and Shannon," flower farmers Lindsay and Shannon share an honest, unscripted chat about the highs and lows of running their flower business during the Christmas season. They discuss the dynamics of recent wreath workshops, customer interactions, pricing challenges, and the emotional toll of farm life. The duo also reflects on holiday pressures, the realities of hosting open houses, and the importance of community, consistency, and finding joy amidst the busy season—all with warmth, humor, and practical advice for fellow farmers and listeners.Learn more about this episodes sponsor Homegrown ReachLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this podcast episode, Lyndsay and Shannon both experienced flower farmers—share their favorite products and tools that make farm life easier and more enjoyable. With a friendly, relatable tone, they discuss essential items like durable boots, cozy workwear, efficient tools, snacks, and home comforts. The episode is packed with practical tips, honest reviews, and personal stories, offering inspiration and actionable recommendations for fellow farmers and anyone seeking to improve their daily routines. They also announce a listener giveaway and express gratitude for their supportive community.Shannon’s Favorite ThingsDazzle DryMoccamaster TechnivormPower Banks Ryobi 1 - glue gun, drill, small shop vac, blower Vaccum Seeder- Martins Produce SuppliesCarhartt Rugged Flex® Relaxed Fit Flannel Fleece Lined Hooded Shirt Jac UGG SheetsChrysal bucket solution Bogg Bag Lesser Evil Popcorn + Crisp Apple OlipopLyndsay's Favorite ThingsBlundstone Chelsea Boots Eddie Bauer First Ascent Guide Pro Lined PantsAriat Boot Jack Hot Hands Brand Toe Warmers Sumi Soaker (Modern Grower)a...

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an unfiltered, lighthearted chat about life on their farms. They discuss hydration habits, the latest water bottle trends, and the challenges of running wreath workshops—like bow-making fatigue, workshop logistics, and customer building. They swap tips for improving the workshop experience, reflect on the slow process of growing their businesses, and touch on social media security. Their candid conversation offers relatable insights and encouragement for fellow flower farmers and small business owners.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the vital role of planning and self-care in building a profitable, sustainable flower farm. Drawing from their own experiences, they highlight how having a clear business plan prevents burnout, overcommitting, and financial losses. They share practical strategies for pricing, production, and work-life balance, and emphasize the benefits of attending Dirt Con for actionable tools and community support. The hosts encourage listeners to invest in planning and self-care to create a thriving business and a fulfilling life beyond the farm.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share candid stories from their farms, including a rare white squirrel sighting and Thanksgiving traditions. They discuss the challenges of holiday workshop scheduling, creative ways to simplify events, and trends in early holiday flower sales. Shannon announces Bloom Hill Farm’s fall dahlia tuber sale, while Lyndsay celebrates her flower stand’s rapid growth. They offer practical business tips, highlight a marketing sponsor, and share heartfelt listener success stories, all while reflecting on the joys and realities of flower farming during the busy holiday season.Homegrown Reach: Website, and InstagramIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode, Lyndsay and Shannon talk with Emily and Nathan from Confluence Farms and Small Scale Rebellion about the realities of building a profitable small-scale farm. Emily and Nathan share their journey from hobby gardeners to full-time farmers, discuss their innovative “farm hub” model, and explain how they use online sales and local collaborations to sustain their business. The conversation offers honest insights on financial planning, scaling sustainably, and the importance of focusing on profitability and adaptability in small-scale farming.Learn about Small Scale Rebellion: Website, Instagram, and FacebookLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo candidly discuss the hectic pre-season on their farms, focusing on wreath making, labor challenges, and cost analysis. They share personal stories about managing stress, using marketing tools, and balancing wholesale versus retail sales. The episode also highlights their community-building efforts, like Marigold Mixers, and upcoming events. With humor and honesty, Lyndsay and Shannon offer practical advice and real-life insights for fellow flower farmers and small business owners navigating the busy holiday season.Learn more about Vitalize Seed Company: Website, Instagram, Facebook and TikTokIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode, Lyndsay and Shannon share candid, practical advice on managing farm finances and record-keeping without overwhelm. Drawing from their own six-figure flower farming experiences, they discuss simplifying bookkeeping, tracking key business metrics, and building sustainable habits. Emphasizing the power of starting simple and celebrating wins, they encourage listeners to use financial data as a tool for smarter decisions and personal fulfillment. The episode offers actionable tips, relatable stories, and an invitation to join their supportive community for deeper learning and growth.Episode referenced in this weeks episodeLearn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid updates from their flower farms, discussing holiday preparations, weather challenges, and new tulip planting methods. They address listener feedback, generational identity, and the importance of bookkeeping. The episode highlights Lindsay’s CSA changes, upcoming Dirt Con conference, and strategies for evaluating local market demand. They answer a listener’s question about flower farm profitability, promote their Insiders membership, and preview future business analysis topics, blending practical advice, real-life stories, and community support for fellow flower farmers.Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm