Rise & Shine

An comm brand built on body positivity, Mama Movement is the dream of ex- corporate mousewheeler, Faye Tan. Bright, booty loving and sustainably made, you’re about to hear how she grew her business from zero to babOOM without sacrificing on values.   + The story of P!NK owning a Mama Movement piece + Faye’s evolution from dull corporate life to CEO of one of Australia’s fastest growing sustainable clothing labels + The moment she started to make actual income + Why body positivity is her credo + Busting toxic ideals on body image + Gaining traction as an ecomm in this tough economy + Growing from her garage to warehouse + Her content strategy unpacked + Scaling… and then killing her popular swimwear product lines + What’s next for Mama Movement   Work with me   Check out Mama Movement FREE ARTICULATE YOUR AUDIENCE DOWNLOAD Find me on Instagram

Connection is why we’re in business and it’s absolutely what your client or buyer is seeking, whether they realise it or not. I dive into this topic with Suz Chadwick, Business & Certified Mindset Coach who helps you build a BRAVE & BOLD personal brand and profitable business. Tune in to uncover the ingredients of sticky, magnetic brands that connect: Why we crave connection through brands We buy what we want to do, be and have How identity and values effect your buying Why we need brands that connect How we build one Understand what it is you’re here to do How branding makes us money Metrics that matter for measuring brand connection The personal brand economy era Blocks business owners face when building a connection-driven brands Showing up as the real Suz Chadwick Balance is BS FREE ARTICULATE YOUR AUDIENCE DOWNLOAD Work with me Work with Suz Find me on Instagram

Marketing trends – do you get on board? Or stick to your own thing? Whatever works for your small business, it’s worth being aware of what 2024 has in store for marketing because it's is one thing we can’t go without. Listen in to hear this year’s trends from Shay Bianco, founder of Shay Bianco Marketing. She’s your marketing buddy, here to take the dread out of marketing and show you the “how” while getting the results you want.   Hit play for 2024 marketing predictions and: Conversions don’t come from riding the trend wave Why she’s never followed any marketing trends 2024 marketing trends: Nostalgia and comfort Knowing your audience Personalisation AI Omni-channel marketing OG marketing principles still have a role today Ways to know your audience What Shay’s own marketing strategy looks like ROI and metrics Shay’s achieving How to use lead magnets, email marketing, SEO, dark social and more this year Dark social and how it’s changing the marketingscape Do we still need humanity in marketing in 2024? Why Shay works 4 hours a day, 4 days a week FREE ARTICULATE YOUR AUDIENCE DOWNLOAD Work with me Work with Shay Bianco Info on dark social Find me on Instagram

Sustainable skincare is a massive industry and one I’m exploring in this ep with Christie McGann from vegan skin are and make up brand, The Bod Society. From her carport in 2018 to buying a factory in 2022 and winning awards, hers is truly a story of a brand that’s aligned with her life and values. Listen in to hear: Where Christie started and where she is now How her own growth and life experiences have shaped The Bod Society How she creates effective products that are eco friendly, vegan, natural, cruelty free and sustainably sourced Small batch vs mass production The dark truths in the beauty industry Christie’s determined to flip by owning an ethical brand How she stand out and rise above in such a crowded industry Being the face of the brand as well as the boss Balancing motherhood with business ownership Winning business awards as a mum Christie’s driving force Work with me   Check out The Bod Society Find me on Instagram  

Not all business awards are created equal. Which is why I’m chatting with Erin Huckle, awards writer and PR pro from Chuckle Communications. She works for creative, innovative and ethical businesses and has an 89% success rate helping clients win or be a finalist in awards. Why awards are good for your business What judges are looking for in your entry Benefits of winning (the good) Awards with questionable cred – what to look for to know it’s worth your time (the bad) Award programs as sales funnels (the ugly) Pay to play – should we have to pay to enter awards? Practical ways to harness your award to reach more people and grow How to write a powerful award entry PR for small business tips  Work with me   Work with Erin + get your awards calendar Find me on Instagram

Greenwashing – it’s often more grey than green. In this chat, I untangle sustainability messaging with Sam Rankin. She’s a sustainability copywriter, environmental science grad and fellow mountain bike rider. Sam’s business is Copy Circle and rocks the vanlife writing for conscious brands while she trips around, looking for surf breaks, adventure and nature. Grab a cuppa, your sneakers, dog or some you time and hear: What greenwashing is Common greenwashing terms in brand messaging SEO keywords and greenwashing Greenwashing tactics explained Shady greenwashing examples What to do if your client is greenwashing Radical transparency Brands doing sustainability messaging well Greenhushing explained The outcome for brands that don’t do sustainability properly How to know a business is truly sustainable Government small biz guidelines for sustainability messaging Proof that community over competition is more than a hashtag ACCC Sustainability Guidelines for Business Sustainability certifications to guide your buying (or aim for as a business owner): BCorp Certified compostable Fair Trade Certified Organic FSC GOTS OEKO Carbon neutral Local or artisan made Work with me   Find me on Instagram Work with Sam

Capacity, time, energy. If these are areas in which you want to do better press play for this chat with Hollie Barac, capacity advocate and time management specialist. No stranger to chronic pain, Hollie is a wise asset for small business owners and brilliant at reminding you that rest is productive. What a capacity advocate and time management specialist does Hollie’s health journey How it’s redefined the way she works Listening to your body Protecting your energy as a small business owner Reframing the concept of rest from reward to essential Neurodivergency in small business 3 ways to boost your capacity Work with me   Work with Hollie Find me on Instagram

Press play to learn about Alepp, a social enterprise that puts 100% of profits to support asylum seekers and refugees in Australia. Kate Ryan sources soap from Syria that’s made of two ingredients, is plastic free and brings spreads goodness from all sides. Hear us chat about: Why Kate chose Syria, this cause and this product Sourcing from Syrian soapmakers at the whim of war Being clear on who she is, her purpose, mission and values How do we do the most good? Challenges of running a social enterprise What keeps Kate doing this The current situation for refugees and asylum seekers in Australia Brand building when every dollar after costs goes back in to the business Securing stockists Simple ideas are the hardest How to choose and support a charity through your business Check out Alepp Work with me   Find me on Instagram

Travel while working, processes that back you to do that and an insight into Paris life. Some of the topics I cover with Michelle Teo from Rounded in this ep. Head of marketing for Rounded - Aussie made accounting software for freelancers and solo operators, Michelle has nailed the expat/travel life and shares what it’s like now. Hit play to hear: How Michelle engineered working in Paris (as an Australian) The balance of working for Rounded and running her own business, Demand Conversion Why travel with work is such an alluring combo The different versions of yourself when you’re in a new place Her roles as a mentor for North Korean defectors, a tutor for torture survivors and refugees and later an energy economist The systems she relies on to support her lifestyle Automation and processes for all small biz owners Slowing down amps up productivity Parisian flânerie and ways of life Michelle’s definition of success GET 20% OFF AN ANNUAL ROUNDED SUBSCRIPTION 💥 Use code SHINE20A 20% off any annual subscription plan (on top of the in built discount) For 1st time customers only Can only be redeemed once per customer Code is case sensitive Work with me   Find me on Instagram Try Rounded Follow Michelle on LinkedIn Systems & tools Michelle mentioned in this ep: Slack Notion Writer

Plug in your headphones for this chat with Remi Audette, SEO guru from Sunday Best Digital. Remi leads an SEO agency that focuses on brand building and she’s all about getting your brand searched for, not just found. My go-to with the latest SEO knowledge, Remi and I tackle all things AI, SEO, GSE and whatever other acronyms we can find. Where to get credible, straight-from-the-source SEO info Simplifying one of the most recent Google updates, SGE – search generative experience Why your biz needs conversational content to rank SGE means we can’t depend on organic search traffic as much as we have AI will NOT replace SEO copywriters AI for SEO as a whole Ways you can harness AI in your business Being a female in a manboss industry How Remi knew it was time to move from her 9-5 to her own business Work with me   Get 10 DIY SEO wins you can make today 🏆 Find me on Instagram Work with Remi  

Settle in to hear Kate Toon and I unpack originality, personal branding and giving yourself space to evolve as a business owner. Kate is a business mentor, digital marketing coach, SEO teacher and self-described misfit entrepreneur. From copywriter to the Beyonce of SEO, TV celeb to author about to launch her next book, Kate is a wise, witty legend. Podcasts are damn hard work What writing – and launching – a book is like Her evolution from paper round subbie to digital marketing coach, membership leader, global SEO expert and author Intuitive direction (like a poo stick floating down the river) No longer being know for the thing she started out doing Showing the real Kate Toon as a (kind of) business celeb Protecting her originality and Kate’s epiphany captured live on my pod How Kate defines success Belly laughs and grins Work with me   Find me on Instagram Work with Kate Toon Get Kate’s latest book, Six Figures in Six Hours

Hear Kristy Pask, small business marketing and mindset coach, chat with me on perfectionism, how it’s held her back and the lessons she has to share. Hit play to learn: Finding herself lost and restricted by her niche Saying yes when you want to say no How it feels to be weighed down by perfectionism How perfectionism held her back The things she would have done differently Recovering from perfectionism Discomfort of boundaries – and sticking to them Identifying triggers of perfectionism How to escape the perfectionism trap Life on the other side of perfectionism Work with Kristy Work with me   Find me on Instagram

Say hello 👋 to Mia Fileman, marketing strategist and campaign guru from Campaign Del Mar. Mia deserves a place in your brain for her take on icky marketing tactics and keeping it real in small business. 🎧 Hit play to learn: Pull vs push in bound marketing to attract your ideal buyer Not treating consumers as idiots Weaponising psychology and invented authority (coaches beware) BS radar fine tuning What is a campaign? Why I’ve never done one Why you shouldn’t put all your eggs in the IG basket Brand control - paid, earned and owned channels Current shady marketing tactics to avoid Why NOT to go on sale Success = working barefoot, no bra and freedom Work with Mia Work with me   Find me on Instagram Link to solo episode I mentioned in this ep

Hear marketing strategist, Loan Kien from The Digital Octopus, share her wisdom on making marketing work for you. An eccom marketing expert, Loan tells us the keys to shaping a thriving vs stumbling brand.   Hit subscribe & play to learn: Why eccom is her niche Her solid marketing framework that grounds every project Clarifying your brand as the go to Why the best communicator always wins What separates thriving vs stumbling brands Social content that works for Loan – memes aint all, gf Borrowed, earned and paid media explained Must have email automations for service & eccom brands Work with Loan Work with me   Find me on Instagram

Hear Darby Lyndon, brand and content strategist, reveal all on content creation to build your brand. Darby loves helping small business owners who have left the corporate world to serve others in their own special way. Settle in and learn: + The leap from corporate life to full time in her own business + Brand therapy to clear blocks + The risk of offering new services/products – and ideas for testing them out + Content creation – what, why, where and how + Cross pollination and evergreen content + Removing fear in thought leadership + Common content mistakes + Reaching a new audience without paid ads + How to understand your audience + Managing imposter syndrome Work with Darby Work with me   Find me on Instagram Please leave me a review on Apple or rating on Spotify 🙏

I’m chatting with Nikki O’Brien, podcast coach from Quintessential Being. Ex-radio announcer, audio addict and soul-led creative, she’s a dedicated vegan chocolate lover. Hit play to learn about: Coming up with the idea for her business Shifting from radio announcer to podcast coach Being a single mum while running her business Listening to her soul at every step Why podcasting is a powerful marketing tool Basics to start your own podcast The value of conversational-style podcasts How to pitch to be a podcast guest Her most game changing move Find Nikki at Quintessential Being and a killer freebie here. Find me at Shine Copy and on Instagram. 

OUT - word of the year. IN – one question to ask yourself every day, that will reframe the way you do business (and life).   In my first solo episode, I share the one question I’m asking myself everyday this year. I’ve never done the whole “word of the year” thing. I like to go with the flow. And I don’t feel I need a word to set my direction or intention.   Instead, this year, I’m asking myself one question.   Because I’m no longer doing things because I think that’s what I'm supposed to do, as a business owner. Or as a mother. Or as a human.   Hit PLAY to hear:   + Why I’m asking this question (and why you should too) + How to get hardcore perspective on why you do all the things + How to clear mental space and ease the load   + The possibility of change and what that can bring you + Goals, doing more, smashing ceilings and earning more isn’t all it’s hyped to be + Now is enough   I’d love to know how this episode touched you. Email me or DM me anytime. I’ll always reply to every message.   ✍️ Work with me 🏆 Get 10 SEO DIY wins you can make today  🤳Find me on Instagram    

Lisa Byrne is an ecomm marketing coach who helps women create sustainable organic marketing strategies to grow their brands. I’ve known Lisa for a few years and I love her uncomplicated way of helping small businesses grow.   Hit play to learn: Risks, spending and snagging her first client Her journey to becoming an ecomm biz coach Why she swears by having her own business coach Growing with ease by focusing on one offering Why women aren’t aligned with the masculine mindset Feminine gifts and wisdom How traditional gender roles *still* hold us back Valuing your time more than money Doing biz without social media Advice for ecomm biz owners struggling to scale Work with Lisa https://lisabyrne.com.au/   Work with me   https://www.shinecopy.com.au/    Find me on Instagram https://instagram.com/shinecopy

Brand voice and values are major elements of your brand. But they’re kinda intangible and hard to wrap your head around – especially if writing isn't your thing. In this ep, I’m chatting with Cherie Donnellan, copywriter and marketing coach to unpack it. Hear all this and more: Coming back to work after having her second bub WFH with her husband sharing the parenting load Her evolution from journalist to small biz owner Nestling into your niche What brand voice is and why you need one Infusing your values into your marketing and copy  The value of brand storytelling Bonds and some small biz that are doing brand voice ridic well Consistency is better than loudness Rapid fire Q&A gold Work with me   https://www.shinecopy.com.au/    Find me on Instagram https://instagram.com/shinecopy   Work with Cherie https://cheriedonnellan.com/  

In this ep I’m chatting with Nicole Paspaliaris, photographer and brand coach who is on fire about getting brand fundamentals right from the very start of your biz journey. And she has some deep wisdom on harmony vs balance, moving past fear, and boundaries that you will absolutely benefit from. Plug in your 🎧 and devour Nic’s words on: Her small biz journey from retail to photographer to brand coach + mentor The amazingness waiting beyond your fear How it’s hard to find people willing to share their knowledge to help you at the beginning of your business Turning fear into your superpower Tips for building a strong brand from the get-go You are brand (yep, even if you’re an ecomm biz) The people and skillsets you should gather around you when you start Harmony instead of balance Work with me   https://www.shinecopy.com.au/    Find me on Instagram https://instagram.com/shinecopy   Work with Nicole https://www.nicolepas.com/