The CEO Shift with Leanne Meiser

You didn’t start your business just to be busy, you started it to build freedom, purpose, and wealth. In this first episode back, I’m sharing the three essential shifts you must make to take your business to the next level.If you're stuck trading time for money, constantly in hustle mode, or feeling like you're just "doing tasks" instead of running the show, this one's for you.We're diving into:Why stepping into your CEO identity changes everythingHow to think (and earn) more strategicallyWhat it looks like to build time into your week for true business leadershipLet’s make this the season you stop playing small and start leading like the CEO you were meant to be.

Can you believe we're already in the first week of August? With a new month usually comes new goals, and in today's episode, we dive into how we can invest in our business in order to help move us closer to those goals.  Determining what to invest in can be tough. Maybe you've been there. You invest in something at the recommendation of someone else but you don't truly see how it can impact YOUR business and YOUR goals - you just know it's worked for someone else so it should work for you, but you don't end up making your money back.  Before you invest in your business there are a few steps I always recommend you take: Assess your business right now Where do you want your business to be (dive deeper than rank - let's get into the numbers here) What do you need to work on to take you from where you are, to where you want to be? An example I share is: You currently bring on 5 new customers a month but you want to bring on 10. What skills, processes, etc. do you need to get there (and I don't mean hustle harder)? Improvements to your social media, marketing, and mindset work are a few things you can invest in. This might look like hiring someone to help with your social media, a course related to marketing, or a business/life coach. Once we pair our weakness with an investment we have to decide how we want to see that return on our investment. That might look like investing in someone to help you in your business. This allows you to see your return on investment in the form of time. As a coach, my goal is to save you time by teaching from my own experiences so you can jump past the trials and move your business forward. The last question I ask is, how will you finance your investment? Most people look at this from the perspective of what they've already made in their business, but I'm going to challenge you to look at it differently. Maybe you haven't had a $5,000 month yet so you think investing that amount isn't doable. But the fact that you haven't gotten there yet IS the reason you should be investing in your business.   A good method to follow is: pay yourself 50%, save 20% for taxes (this is not tax advice), and 30% should go towards your business investments. If you want to pay yourself more, you need to make more, and your investments can help get you there.  If you are ready to invest in your business I would love to connect with you on a free consult call!  Thank you for joining me this week! I’ll talk to you next week!   

Your customer is going to buy from a feeling!  That feeling is generated from a thought.  The thought is generated from her brain about her circumstances. You can offer the discount, or try to build demand, but she's only taking action from her feelings. So, how do you get her to take the action of buying your product, right now?  You need to help her feel seen, heard, secure, she needs to feel confident that with your product, she can get the results she wants. Today on the podcast, I'm talking about how you can think in her model, so she can buy. While you're thinking about her model, I'm thinking about your's.  I want to help you go from the business you have to the business you want with a very specific process.  The first step is to book a Free call with me.  It's a great opportunity to take inventory of your business, decide specifically where you want to take it and start creating a roadmap to get you to your goals!  Click here to book your call now!

Today's episode was requested on my IG page!  You can request topics you'd like to hear more about over on my IG page, LeanneMeiser. We're breaking this down into 2 separate topics Connecting and Making Sales. You may want to grab a notebook and jot down ideas as you listen to today's show!  I hope you find it helpful in achieving your business goals AND creating really good content. If you’re enjoying this podcast, could you please leave a review and share with your friends. I’d love to help more women be successful in NWM and to change the way we build businesses. And, if you’re ready to level up your business and create processes that guarantee results, I’d love to help you. The first step is to book a consult! It’s a Free, one hour call, where we’ll take inventory of your business, set a 6 month goal and I’ll share with you the skills you need to perfect to create processes that work! I can’t wait to see you uplevel your business. Thank you for joining me this week! I’ll talk to you next week!

On today's podcast, I will take you through 5 questions to understand why you heard No to the business or the product. Instead of messaging the next person, I want to help you slow down and understand why you heard no so you can tweak your strategy to get a YES! If you are ready to build your business more strategically, I would love to help you! The first step is to book a complimentary consult call where we will take inventory of your business, set your 6 month goal and I will take you through my process to make sure that goal is achieved!! Click the link in the show notes to book your call today!!

Today is a special podcast!  Allie Clark from Allie Clark Designs is joining me. She's going to be sharing with you: What Branding is. Why Branding is important. Who needs Branding. When you should start thinking about Branding Your Business. And, How you can start Branding yourself. I know that your time is precious, and so are your business goals!  Branding yourself will set you apart from all of the other people within your NWM company.   If you're sold on why branding is for you and that now is the right time, Allie can help!  Click here to start building your custom Brand!

In today's podcast, we're going to talk about: Why we Cold Message What it's costing us How to build and NOT cold message. Creating demand for your opportunity and getting people to come to you is what I help my clients do! If you’re ready to achieve meaningful goals in your business and never send another cold message again, I’d love to chat with you. Click here to set up a time to chat about your goals & your strategy!

Today, we're taking inventory of the recruiting side of your business.   How many people you're adding to your team and how many are growing a business!   These 2 silos are a little more intertwined than the customer side. I want to help you achieve better results in your business. I know that this is the time of year when people review their mid-year points and decide to abandon their goals for the year and start next year or hustle their way to their goal. I have a better process that doesn’t require starting over and definitely NO hustle. In fact, you’ll find that you have more time and I’ll have to coach you on the idea that you’re doing enough! How amazing will that be? If you're ready to build a business where you can guarantee your results, I'd love the opportunity to chat with you.  You can set up your call right now!  Click here!

Today on the podcast, we're going to take inventory of the customer side of your business.  Looking at your business this way will help you grow bigger and faster, with less effort.  You're going to work smarter, not harder.   If you've mastered this area, it's still worth a listen.  Taking inventory this way will allow you to help your team have better success as well!  And, when they have success, you all succeed. If you are ready to start building a solid business, strategically, I can help you! I work with my clients 1-1 for 6 months. You will learn my process that will take you from setting a goal to achieving any goal you set without doubt and overwhelm. We can start right now. Click here to book your call!

Today's episode is all about committing to your Summer Goals! Committing to vs Setting your goals feels very different in your body.  Let's commit to your summer goal together. And, if you're ready to take this to the next level, get your Simplified Summer guide now. If you loved this episode, be sure to leave a review and share with your friends. And, if you're wanting more strategies and mindset tips, be sure to follow me on Instagram at Leanne Meiser

What is failure?  I want you help you rethink the work in order to take more action in your business.

If you’ve ever stared at your screen thinking:“What do I even say this week?” …this episode is going to change everything.In Week 3 of the Messaging Series, Leanne teaches the exact content structure she uses with clients to eliminate confusion, reduce decision fatigue, and help them create consistent, strategic content that actually leads to revenue.Most women think their problem is a lack of ideas.But the real problem is this:👉 They don’t have a messaging structure.So every post feels like a guess, every week feels like starting over, and consistency feels impossible.Inside this episode, you’ll learn:Buyer Problem — the specific pain she’s in nowBuyer Desire — what she truly wants beneath the surfaceYour Method — the process that builds your authorityYour Philosophy — what you believe that differentiates youIdentity + Leadership Beliefs — who she must become to succeedWhat’s Possible — the concrete after-state you createDecision-Making Messaging — how you guide her into a yesThese are the pillars that make your message magnetic, directional, and clear.• Why CEOs don’t decide what to post, they decide what gets repeated• Why most content feels repetitive (and why that’s actually good)• How to message differently to your cold, warm, and hot audience• Why constant “inspiration” posts never move your warm audience into buyers• Why your content must always support your revenue goal• How to identify which messaging pillar to emphasize this week• Why “cute quotes” don’t sell and the messaging that doesA step-by-step application plan showing you exactly how to implement this framework:Write out your 7 messaging pillarsChoose ONE pillar for the weekDecide if the content serves cold, warm, or hot buyersCreate 2–3 posts from the same messageSchedule and repeat weeklyRotate through pillars every 7 weeks for built-in consistencyThis is how you stop scrambling for ideas, stop starting over, and finally create messaging that builds momentum, confidence, authority, and demand.🎧 Listen now to learn how to build a content structure that actually supports your business, not just fills your feed.This episode may be the exact framework you’ve been missing.If this episode made you realize your content has been scattered or reactive… you’re not alone and you’re not doing anything wrong.You just need a structure.Inside the CEO Shift Business Review, we build your customized version of this messaging framework so you know:✔ what to say✔ who you’re saying it to✔ how to structure your weekly content✔ how to align your messaging with your revenue goals✔ and how to stop overthinking every postIf you want clarity, simplicity, and a repeatable messaging system… book your Business Review.

If your content sounds good but isn’t converting, there’s a reason, and it’s not the algorithm.It’s confusion.In this episode, Leanne breaks down the 5-Point Message Clarity Test she uses inside every Business Review to instantly identify why your messaging isn’t landing… and what to fix today.Most women think they need more content, more posts, more emails, more effort.But the truth is simpler:👉 Your buyer can’t buy when she’s confused.Clarity creates safety, and safety creates decisions.Inside this episode, you’ll learn:✨ The #1 reason your messaging is falling flat (it’s probably not what you think)✨ How to stop speaking from your perspective and start speaking to her thoughts✨ The difference between a surface-level problem and the real root problem✨ Why over-explaining kills trust (and how to simplify your solution clearly)✨ How to build belief in your transformation — the missing piece in most content✨ What happens when your message is vague, unfinished, or “for everyone”✨ The mental shift from content creator → strategic communicatorAnd of course, you’ll get the full 5-Point Message Clarity Test, so you can evaluate ANY post, email, sales page, or offer:1️⃣ Is it specific?2️⃣ Does it mirror her thoughts or your expertise?3️⃣ Does it name the real root problem?4️⃣ Is the solution simple and clear?5️⃣ Does it build belief in her ability to get the result?Wherever your content fails this test is exactly where your sales are leaking.This episode will help you simplify, sharpen, and tighten your message so your buyer instantly understands what you do, who it’s for, and why it matters.If this episode made you realize the real issue isn’t effort, but clarity…That’s exactly why women work with Leanne.Inside the CEO Shift Business Review, you’ll:✔ Identify the root issue slowing your sales✔ Get a clear diagnosis of what’s not working✔ Understand exactly what to simplify in your marketing✔ Build messaging that resonates, not confuses✔ Determine the strategic support you need to scaleAt some point, every woman building a business has to decide:Am I going to keep figuring this out alone or am I ready for strategic support?If you’re ready to simplify, get clarity, and move forward with confidence… Book your Business Review

If your 2026 goal is more money and more simplicity, this is the episode you’ve been missing. Most women set big revenue goals and immediately jump into “do more” mode: more posting, more emails, more webinars, more content, more pressure.But the real problem isn’t effort.It’s this:👉 Your messaging is too vague because your buyer is too vague.In this episode, Leanne helps you define the ONE person you should be marketing to, your Highest Self Buyer - the buyer who is:✨ Decision-ready✨ Self-led✨ Invested✨ Aware of her problem✨ Looking for the exact transformation you offerWhen you don’t know who she is, your messaging becomes:• generic• algorithm-chasing• emotionally disconnected• repetitive• incongruent• and exhausting.But when you DO know her inner world?Your content becomes sharper, clearer, more confident, more compelling and magnetic.Inside the episode, you’ll learn:✨ The identity shift from “content creator” → buyer-focused marketer✨ Why referrals keep you stuck (and how to sell to strangers confidently)✨ The beliefs, fears, and inner dialogue your buyer is actually having✨ The difference between lowest-point messaging and highest-self messaging✨ How to stop saying surface-level things and start shifting belief✨ The real reason you struggle with writer’s block✨ Why choosing ONE buyer will unlock your entire 2026 marketing planYou’ll also get a guided exercise to help you define your Highest Self Buyer’s:• frustrations• hesitations• blind spots• limiting beliefs• unspoken fears• identity gap• belief gap• core desire• core problemThis is the foundation of all effective marketing and the reason your 2026 strategy will finally work.🎧 Listen now to “Your Highest Self Buyer: The Missing Piece in Your 2026 Marketing Plan.”You need more than strong content, you need a defined buyer, sharp messaging, and a repeatable method.That’s exactly what we build in the CEO Shift Business Review.You bring your business.I’ll bring the clarity.Together, we’ll map out exactly what to simplify, amplify, and shift to hit your 2026 income goal.Inside your Business Review, you’ll get:✔ A detailed assessment of your marketing + messaging✔ A defined Highest Self Buyer profile✔ Your top 3 marketing priorities✔ A simplified, aligned plan for your next sales push✔ Clear recommendations for your next stepsIf you’re tired of trying to sell to “everyone,” and you want a proven process to sell more by saying LESS…

Most ambitious women end the year thinking about everything they didn’t do.The goals they missed.The numbers they didn’t hit.The moments they fell short.But that’s survival brain talking, not the CEO version of you.In this powerful end-of-year episode, Leanne walks you through a mindset and identity reset designed to help you see the truth:You accomplished far more in 2025 than your brain will ever admit. This isn’t “positive thinking.”This is neurological training — retraining your brain to recognize progress, capability, consistency, and identity wins… so you don’t subconsciously carry self-doubt into 2026.Inside this episode, you’ll learn:✨ Why your brain is wired to ignore your wins✨ How to uncover accomplishments you’ve forgotten✨ Why celebrating is a CEO skill✨ The identity shifts that matter more than your revenue✨ A guided reflection to extract every win from 2025✨ How your 2025 wins become your proof for 2026 success✨ Why planning your year requires planning your LIFE first✨ How to set yourself up for a year that honors your time, energy, and realityLeanne also shares personal stories from her own challenging week, her identity evolution, and the marketing curriculum she built, reminding you that growth often happens quietly, in the small moments you overlook.By the end of this episode, you’ll see your year through a completely different lens, not what you lacked, but everything you built.This is your final (and most important) CEO shift of the year.Your goals are possible, but only if you stop dragging doubt and self-criticism into the new year.Inside the CEO Shift Business Review, you’ll get:✔ A clear understanding of what worked in 2025✔ A grounded, customized 2026 plan✔ Weekly habits + identity shifts needed to execute✔ Support so you stop abandoning your goals✔ Belief + structure that makes your results inevitableIf you’re ready to commit to your 2026 plan with confidence — book your Business Review.

Most entrepreneurs think they have a marketing problem, but what they really have is a tier problem.They’re doing everything…Posting everywhere…Trying every idea…But not mastering any of it.And then they wonder why their business won’t grow.In this week’s episode, Leanne breaks down the EXACT exercise she used to clean up her own marketing for 2026... a method you can replicate today.You’ll learn how to move from scattered, overwhelming activity to a strategic 3-tier marketing system that builds demand and multiplies revenue.Inside this episode, you’ll discover:✨ The 3 marketing tiers (and why your business stalls when one is missing)✨ How to reverse-engineer your sales process from the conversion point✨ Why most women rely too heavily on referrals and get stuck✨ What’s actually in your control when it comes to demand and revenue✨ How to choose ONE discovery engine, ONE nurture system, and ONE conversion event✨ Why you need to let go of platforms and methods that don’t move your revenue✨ How to decide your 2026 focus based on data, simplicity, and leverage✨ The mindset shift from “content creator” → strategic marketerYou’ll walk away knowing exactly:what’s working,what’s not,what to eliminate,and where your attention MUST go in 2026 to grow.No more winging it.No more trying to be everywhere.No more hoping referrals magically carry you.This is the CEO-level clarity you’ve been craving.🎧 Listen now to “The 3 Tiers of Marketing Every CEO Must Master to Create Demand.”If this episode made you realize your marketing has gaps, or that you’ve been trying to scale without a structured system…That’s exactly what we solve inside the CEO Shift Business Review.In 45 minutes, we’ll:✔ Map your 3 marketing tiers✔ Identify the exact gaps keeping your revenue stuck✔ Choose your 2026 focus areas✔ Build a simple plan you can trust — and actually execute✔ Set you up so your 2026 goal becomes inevitableIf you want to stop guessing and start scaling, book your Business Review today.Your next level requires structure, not more effort.💼 Ready to Simplify Your Marketing and Multiply Your Results?

If you’ve set your 2026 goal but still feel a little shaky, unsure, or secretly “hopeful” instead of certain, this episode is the one you need.Because the hard truth is this: your 2026 results are already decided the moment you choose to believe.And most women never fully decide.In this vulnerable, coaching-driven episode, Leanne shares the exact realization that shifted her own belief and walks you through the identity, mindset, and emotional patterns that determine whether your 2026 goal becomes inevitable… or gets quietly abandoned by spring.Inside, you’ll learn:✨ Why belief is not optional if you want a breakthrough✨ How your brain creates escape routes (and how to shut them down)✨ Why your nervous system always chooses comfort over growth✨ How to stop choosing “relief” over results — and build emotional endurance✨ What’s actually in your control (and what isn’t)✨ How to remove the backup plan sabotaging your momentum✨ Why “deciding” changes your marketing, sales, energy, and consistency✨ The 5-step belief-building exercise to cement your 2026 goal✨ How to act like the woman who already hit her numberYou don’t need more strategy.You need to eliminate doubt, choose one belief, and follow the plan you built.Your 2026 goal isn’t just possible, it’s yours if you decide it’s done.This episode will show you how to believe it deeply enough to execute.🎧 Listen now to “Your 2026 Goal Is Already Decided. Now Believe It.”If you don’t want to spend another year “hoping,” spiraling in doubt, or quitting when it gets uncomfortable… you need support. You need clarity. You need structure.You need someone who can help you see what you can’t yet see in yourself.That’s exactly what we do inside the CEO Shift Business Review.In one powerful session, you’ll:✔ Get clear on your exact 2026 plan✔ Identify the patterns making you hesitate✔ Build belief into your strategy✔ Create the behaviors and habits that make your goal inevitable✔ Eliminate escape routes and strengthen your CEO identityIf you want 2026 to be the year you stop trying and start deciding,Book your Business Review today.Ready to Build the Plan, and the Belief, to Hit Your 2026 Goal?

If you want 2026 to feel focused, profitable, and grounded instead of chaotic, rushed, and reactive, this episode is your blueprint.Today, we’re going deeper than “set a goal and hope for the best.”This is a CEO-level planning session designed to help you create a 2026 sales and marketing plan you can actually believe in and execute, even when life gets messy.Inside the episode, you’ll learn how to:Choose a revenue goal you can stand behind with full beliefUnderstand your true capacity... time, energy, and client volumeDesign a sales model (open enrollment or open/close) that matches your life and seasonEvaluate what you’re scrapping, refining, scaling, or adding in 2026Build a marketing process that supports consistent demand, not constant hustleStructure each strategy so it aligns with your energy, your identity, and your buyer Create a realistic plan that accounts for real life (kids, unexpected weeks, low-energy days)Do a gut-check: “Do I actually believe this plan is inevitable?”This episode guides you step-by-step through the real CEO work; the thinking, the decision-making, and the belief required to create your highest-income year yet.If you’re tired of setting goals in January only to abandon them by February, this is your reset.If you want next year to feel intentional, with a marketing plan that supports you instead of drains you , this conversation is the starting line.🎧 Listen now to “Build Your 2026 Marketing & Sales Plan: The CEO-Level Strategy Your Business Needs.”Your 2026 results won’t come from a prettier spreadsheet, they’ll come from clarity, structure, and belief.That’s exactly what we build together inside the CEO Shift Business Review.In one powerful session, you'll:✔ Audit your 2025 efforts✔ Identify what to scrap, refine, scale, or add✔ Choose the right sales model for your life and energy✔ Map out a 2026 plan that feels achievable, aligned, and exciting✔ Get clear recommendations for your next best stepsIf you want your 2026 plan to work and you’re done winging it, book your Business Review today.Let’s build the year you’ve been trying to create on your own.👉 Book your Business Review using the link in the show notes.💼 Ready to Build a Plan You Actually Believe In?

Before you start mapping out your 2026 goals, pause.There’s gold sitting in your 2025 plan, and this episode will help you find it.In this hands-on coaching session, Leanne walks you through a guided business debrief to uncover what worked, what didn’t, and what needs to shift before you plan your next year. Whether you hit your numbers or fell short, this process will help you evaluate your business like a CEO, without judgment, guilt, or confusion.You’ll learn:✨ How to review your 2025 sales and marketing plan step-by-step✨ What questions to ask about your goals, execution, and belief behind them✨ How to identify what’s missing, what flopped, and what to keep or tweak✨ The mindset required to evaluate results without emotion✨ How to extract the lessons that will make your 2026 plan more strategic, simple, and profitableBy the end, you’ll see exactly where your business is working, where it needs clarity, and how to plan from calm confidence, not pressure.🎧 Tune in now to turn reflection into momentum and get ready to build your most intentional year yet.Mentioned in this episode:The CEO Shift Business Review — book your private audit session to evaluate your 2025 plan and design your 2026 strategy with Leanne’s guidance.Connect on Instagram @leannemeiser for more calm-marketing and strategic CEO content.

Ever built something for your business that you were so excited about only to forget it existed a few months later?Same.In this episode, Leanne shares the true story of a quiz she poured weeks of time, energy, and over $1,000 into… and then completely forgot about.Not because it didn’t work, but because she lost momentum, shifted focus, and moved on.If you’ve ever done the same, this episode is your reality check and reset.You’ll learn:✨ Why so many smart, motivated women lose track of their best marketing ideas✨ How to take honest inventory of your marketing efforts (active, inactive, or forgotten)✨ The mindset shifts needed to stop chasing “new” and start refining what already works✨ The reflection questions to ask before you rebuild anything✨ Why your marketing probably isn’t broken, it’s just buriedThis is your moment to pause, reflect, and remember: you’ve already built more than enough to scale. You just need to bring it back into focus.Listen to “The Marketing You Forgot About: Taking Inventory of Your Efforts (and Your Energy)” to rediscover what you’ve already created and turn forgotten efforts into next-level growth.Your next big win isn’t something new, it’s probably something you already built.Inside the CEO Shift Business Review, we’ll audit your existing marketing, uncover what’s worth reviving, and build a plan to make it work better this time.Book your Business Review today and let’s turn what you’ve already created into consistent results.