Pearls of Wisdom Jewelry Podcast

In this episode of the Pearls of Wisdom Podcast, brought to you by Southern Jewelry News and Jewelry Store Marketers, host Guy welcomes Chuck Keohler of Anthony’s Jewelers and special guest Chuck Frey of Charles Frey and Company. With more than 40 years of experience, Chuck Frey specializes in helping jewelers navigate major business transitions—from liquidations and stock reduction events to retirement, relocation, or passing the store to a successor. While many think of liquidations as the end of the road, Frey explains that transitions don’t always mean closure. For some stores, it’s about continuing under new ownership—whether that’s a family member, long-time employee, or an outside buyer. His company helps jewelers determine realistic purchase prices, design effective transition sales, and generate the cash flow needed to support the process. Frey also highlights the importance of goodwill and reputation, noting that buyers are often attracted not just to inventory but also to the community ties a store has built. He shares strategies such as advertising “retiring, seeking buyer” events, which create urgency while opening doors for potential new owners. Packed with practical insights, this conversation explores succession planning, financial realities, and creative solutions for jewelers preparing for change. Whether you’re considering retirement or seeking to sell, this episode provides valuable tools for ensuring a smooth transition and preserving your store’s legacy.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, host Guy welcomes Melissa Mor, founder of Mrs. Push. Melissa shares the story behind her business, which focuses on “push presents”—special gifts given to moms after childbirth or to celebrate motherhood. While the tradition has existed for years, it has only recently become a widely recognized and celebrated category. Melissa explains how Mrs. Push curates primarily jewelry pieces from female- and mom-owned brands. Popular selections include stackable birthstone bands, charms that can be added with each child, and mother-daughter bracelets that create lasting connections. These pieces go beyond jewelry—they become symbols of love, family, and milestones worth remembering. She also highlights the importance of storytelling in retail. Customers often share personal journeys when choosing a piece, whether it’s a dad shopping for his partner’s first child or a mom honoring children already grown. These stories give jewelry deeper meaning and transform gifts into lifelong keepsakes. Melissa’s passion shows through as she talks about growing the business, serving a niche audience, and creating jewelry that resonates with moms of all ages. This episode offers insight into how focusing on a unique market can lead to both business success and emotional impact, reminding us that meaningful jewelry is always tied to meaningful moments.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show Fall 2025, host Chuck Keohler talks with Brian and Susan Barnes of Barnes Jewelers in Lexington, South Carolina. For more than 25 years, Barnes Jewelers has served as a trusted name in their community, and now the family business is embracing a new era of retail. Brian, who began as a bench jeweler before moving into retail, shares how science and craftsmanship meet at the bench—and why lab-grown diamonds are reshaping today’s market. With natural diamond sales shifting and gold prices climbing, he explains how independent jewelers must adapt to changing consumer expectations while still delivering trust, beauty, and value. Susan, a full-time teacher who helps at the store on weekends, offers her perspective on balancing two careers and how her passion for education translates into customer conversations, especially when guiding clients through the differences between lab-grown and natural diamonds. Together, they discuss store renovations, new engraving and monogramming services, and the importance of creating a relaxed, approachable atmosphere that resonates with younger shoppers. Listeners will also gain perspective on broader industry trends—from evolving buying habits to the influence of economic cycles on jewelry sales—and why customer experience remains at the heart of long-term success.  This episode is a mix of practical insights and personal stories, offering a candid look at how independent jewelers are redefining the future of jewelry retail.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, hosts Guy and Elesa sit down with Dalton Powell of Oz’s Jewelers in Hickory, North Carolina. Dalton’s story is both inspiring and rare: hired on his 17th birthday as a seasonal employee, he worked his way up through the business—and by age 22, alongside business partner Melissa Haynes, purchased the store that first gave him his start. Dalton shares how succession and mentorship shaped his journey, crediting longtime owners Oz and Brenda for instilling the values, training, and trust that prepared him to step into leadership. He reflects on the importance of community, teamwork, and dedication, praising his staff as the foundation of Oz’s continued success. Listeners will also hear Dalton’s insights on the role of education in business ownership—he holds degrees from UNC Chapel Hill and Wake Forest in advertising, public relations, business management, and finance—and how those skills translate into jewelry retail. From his advice for young professionals aspiring to ownership, to his candid motto of “You can always change the plan, but never the goal,” Dalton offers wisdom beyond his years. He also explains why the Atlanta Jewelry Show remains his favorite place for networking, discovering new vendors, and fueling his passion for the industry. This episode is a testament to mentorship, ambition, and the future of jewelry retail—told through the eyes of one of its youngest leaders.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, hosts Guy and Elesa sit down with longtime jeweler and industry supporter Evan Deutsch of Evan James Ltd. Diamond Jewelers & Goldsmiths. Having attended the show for more than 30 years, Evan offers a rare perspective on what makes this event a cornerstone of the jewelry community. Evan explains why the Atlanta Jewelry Show continues to thrive as one of the last nonprofit jewelry shows in the nation. He highlights its unique advantages—from affordable hotels and authentic Southern hospitality to the meaningful networking opportunities that larger, corporate-run shows simply can’t match. For Evan, the value lies not just in the deals made, but in the trust and personal connections built over decades. Listeners will hear Evan’s candid “mic-drop moments” on how the show remains successful despite rising costs and industry consolidation. He even shares why he often invests more here than in Las Vegas or New York, crediting the supportive environment created by both vendors and show staff. Beyond the business side, Evan also captures the vibrant culture that surrounds the show: $10 hot lunches, black-tie galas, and the chance to catch a Braves game just across the street. It’s a blend of professionalism, hospitality, and fun that keeps him—and many others—coming back year after year. This conversation is a celebration of community, connection, and the enduring spirit of the jewelry industry.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, Guy sits down with Doris Butler of Butler Diamonds & Fine Jewelry for a conversation full of humor, honesty, and practical insight. Drawing from years of experience in the jewelry business, Doris shares valuable lessons about customer service, communication, and the day-to-day realities of running a store. One of the most memorable parts of the discussion is Doris’s surprising perspective on when it might actually be okay to tell a “little white lie” to a customer. She explains that sometimes managing expectations with care requires softening the truth in order to maintain trust, protect the customer relationship, and ensure a positive experience. Doris also sheds light on the unique challenges of selling pre-owned and estate jewelry, where expertise and sensitivity are equally important. She talks about navigating fluctuating gold prices, protecting profitability, and why attention to even the smallest details—like making sure earring backs match—can leave a lasting impression on clients. More than just tips and tactics, Doris’s advice highlights the heart of the jewelry business: building relationships, fostering trust, and creating meaningful experiences. Her straightforward approach and genuine stories provide encouragement for jewelers at every stage of their careers. Whether you’re looking for fresh ideas on customer care or inspiration to adapt to today’s retail challenges, this episode delivers practical pearls of wisdom you won’t want to miss.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of the Pearls of Wisdom Podcast, we’re live from the Atlanta Jewelry Show with a very special guest—Bill Warren, owner of The Gold Mine Fine Jewelry & Gifts in Hudson, North Carolina. Bill has built a thriving business that combines traditional jewelry with modern custom design and repair, offering clients a unique experience that keeps them coming back. Beyond running his store, Bill is also an accomplished author, speaker, and mentor in the jewelry industry. His two bestselling books, both of which reached #1 on Amazon, share powerful insights on marketing, profitability, and strategies for success. He also founded the Ultimate Jewelers Mastermind, now with nearly 100 members, fostering collaboration and growth among jewelers nationwide. In this conversation, Bill reflects on his journey from jeweler to coach, sharing lessons learned through decades of experience. He talks about the importance of connecting with peers, attending industry events like the Atlanta Jewelry Show, and how one meaningful encounter with a fellow jeweler transformed the way he runs his business. Bill’s story is full of practical wisdom and inspiration for jewelers at every stage. From embracing innovation in custom design to coaching others toward success, his journey is a reminder that growth comes through learning, collaboration, and giving back to the industry you love.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of the Pearls of Wisdom Podcast, hosts Guy and Elisa sit down with Harris and Geri from Worthmore Jewelers, a beloved Atlanta-based jewelry store celebrating over 32 years in business. From their first location to expanding into Decatur, Worthmore has grown not only as a jewelry store but as a family—now with their daughter joining the next generation of leadership. Harris and Geri share how running a business together as partners and parents has shaped their journey. They open up about building a strong team culture where every coworker takes full ownership of their customer relationships, from start to finish. With a pooled commission structure and an emphasis on collaboration, Worthmore has cultivated a supportive, non-competitive environment that truly puts the customer first. Listeners will hear insights on why the Atlanta Jewelry Show remains so meaningful to them, from its welcoming, curated atmosphere to its role in connecting jewelers and vendors in an approachable, family-like setting. Harris and Geri also reflect on the importance of empowering staff, fostering vendor relationships, and the simple yet powerful business strategy of kindness—reminding us that while jewelry is the product, hospitality is the true service. From pre-selling pieces straight off the show floor to maintaining long-term client relationships built on trust and care, Worthmore Jewelers embodies resilience, positivity, and authenticity. This conversation is a heartfelt reminder that success in the jewelry industry—and in life—comes from community, teamwork, and treating others the way you’d like to be treated.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of the Pearls of Wisdom Podcast, hosts Guy and Elisa take you behind the scenes at the lively Atlanta Jewelry Show, joined by special guest Joanna Gruver of Jo & Co. Jewelers. Joanna brings her trademark energy and insight as she shares what makes this show stand out—not just the easy travel and location, but the warm, welcoming atmosphere that feels like a homecoming for industry professionals. From evenings filled with networking to reconnecting with long-time vendors and meeting new partners, Joanna explains why the Atlanta Jewelry Show continues to be a cornerstone for jewelers looking to grow and stay connected. She also highlights her important role with RJO’s Merchandise Review Committee, offering a unique perspective on how industry leaders collaborate to ensure buyers and vendors alike find value at every event. The conversation dives into the resilience of the jewelry industry, touching on how businesses are adapting to challenges such as tariffs and shifting consumer expectations. Joanna emphasizes adaptability, creativity, and the strength that comes from community support, reminding us that growth is possible even in uncertain times. Listeners will also get a glimpse into Jo & Co. Jewelers at Smith Mountain Lake, Virginia, where summer visitors and loyal locals alike bring vibrancy to their business. With a strong local presence and an expanding online reach, Jo & Co. proves that building meaningful connections—both in person and digitally—is key to long-term success. Whether you’re a jeweler, a buyer, or simply passionate about the industry, this episode offers practical insights and a heartfelt look at the power of connection.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of Pearls of Wisdom Jewelry Podcast, we sit down with Beth from Conti Jewelers, whose high standards, heartfelt leadership, and marketing savvy are helping shape the future of local jewelry retail. Beth opens up about the behind-the-scenes effort it takes to create standout in-store events, build a cohesive brand, and run a luxury experience that still feels homegrown. She shares how her team often rallies around family to deliver magic, even when understaffed, and why setting clear expectations helps them thrive. We also dive into the must-haves for jewelers today, from a thoughtfully designed e-commerce site to building real topical authority through blogging. Beth shares her belief in putting intention behind everything from social media strategy to customer relationships and explains why younger generations demand more than just pretty photos. She also emphasizes the value of giving your team room to take ownership, especially younger staff who live and breathe social media. With clear guidance and trust, they’re not just posting; they’re building your brand’s future. Beth explains how that mindset shift has paid off for Conti Jewelers, creating loyal fans and meaningful interactions online and off. She points out how crucial it is to invest time, not just money, into marketing. From clean design to consistent messaging, every detail matters. Beth reminds us that shortcuts can be tempting, but intention and follow-through are what truly build long-term brand value. Beth also drops a gem for business owners: soak in every free resource available. From monthly Meta advisor calls to webinars hosted by vendors, there’s no shortage of guidance; you just have to show up and use it. Her advice? Come prepared, stay curious, and don’t stop learning. Tune in to hear how she’s turned Conti Jewelers into more than a store; it’s a brand her customers believe in and a workplace her team is proud to grow with.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of Pearls of Wisdom, host Guy sits down with Elesa Dillon, president of the Southern Jewelry Travelers Association (SJTA), for an exciting preview of the upcoming August Atlanta Jewelry Show (AJS). Elesa shares her inspiring journey from board member to becoming the second female president in SJTA’s 75-year history. With her energy and heart for the industry, she offers a behind-the-scenes look at how this nonprofit show is built around real connections, Southern hospitality, and a mission to support both vendors and retailers. This August’s show is a big one; it marks the 75th anniversary of AJS. Elesa gives listeners a sneak peek at what’s planned, including a Yacht Rock-themed party, surprise pop-up events, and the expanded Kids Camp, which now includes a teen program supported by GIA and Jewelers for Children. You’ll also hear about new education sessions designed to help stores grow, and an exciting matchmaking program aimed at connecting buyers and vendors more strategically than ever before. Throughout the episode, Guy and Elesa reflect on what makes the Atlanta Jewelry Show truly unique: its welcoming atmosphere, loyal community, and the friendships that turn a trade event into something much more personal. There’s laughter, karaoke stories, and a reminder that even after long days on the show floor, the connections are what people come back for. Tune in to hear why so many in the jewelry world call AJS their favorite show of the year and why this August’s event is one you won’t want to miss.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of the Pearls of Wisdom Jewelry Podcast, we sit down with Aleah Arundale, diamond wholesaler, educator, and the dynamic founder of Jewelers Helping Jewelers (JHJ). Known for her bold personality, electric blue hair, and unwavering commitment to helping others, Aleah opens up about the evolution of JHJ and how the group's spin-off, the JHJ Crime Network, has become a vital tool in protecting independent jewelers across the country. Aleah shares how her journey started with a deep love for the industry and a desire to connect more authentically with other jewelers. What began as a few Facebook posts quickly grew into a thriving online community where jewelers share everything, from pricing advice and inventory questions to real-time alerts about suspicious buyers and criminal activity. She talks candidly about the heartbreaking stories that motivated her to take action, and the messages she’s received from store owners who were able to stop scams or avoid theft thanks to her group’s tips. But Aleah’s passion doesn’t stop at jewelry. She talks about running a donation center out of her home for families in need, transforming her yard into a whimsical fairy garden for local kids, and organizing global jewelry vacations, from Tahiti to Italy, and soon, Mexico. These adventures bring together industry professionals not just to network, but to truly bond, share knowledge, and spark new ideas in beautiful destinations. We also explore how jewelers can diversify their businesses through high-value asset lending, what Aleah calls “executive loans.” She believes that pawnbroking, when done right, offers a dignified and profitable way to serve customers in need, while also adding a stable revenue stream to any retail operation. Aleah encourages every jeweler to lean into what makes them different, whether that’s through style, a unique hobby, or simply being real with customers. In a world full of sameness, standing out isn’t a liability; it’s your greatest strength. This episode is packed with actionable tips, heartfelt stories, and powerful reminders about the profound impact one person can have on an entire industry. Tune in to hear Aleah Arundale’s story and walk away with new inspiration for building a jewelry business that’s bold, authentic, and community-driven.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of the Pearls of Wisdom Jewelry Podcast, we’re joined by Mike Kanoff, owner of Michael’s Jewelers in Yardley, Pennsylvania, for a warm and insightful conversation about the journey of running a family jewelry business, expanding after nearly three decades, and finding personal balance in a demanding industry. Mike opens up about launching Michael’s Jewelers back in 1997 with his parents, right in the hometown where he grew up. Now, after 28 years in the same location, the store is preparing for an exciting move just two miles up the road, a decision Mike made not out of urgency, but from a desire to continue growing before reaching a plateau. His proactive approach is a masterclass in knowing when to take the next step, even when everything seems to be going well. But beyond store expansions and strategy, Mike shares what really keeps him grounded: his passion for people, love for the industry, and commitment to a work-life balance. From his candid take on staying organized (“organized chaos”) to his stories of being a weekend warrior as a competitive hockey player, Mike shows that running a successful business doesn’t mean sacrificing your personal identity. It means building systems, trusting your team, and always making room for what brings you joy. This episode is packed with wisdom for jewelers and entrepreneurs alike, especially those navigating the challenges of longevity, growth, and burnout. Mike’s perspective on leading with heart, listening to your instincts, and taking time for yourself is as refreshing as it is relatable. Whether you’re in year one or year twenty-eight of your business, Mike Kanoff’s story will leave you feeling inspired, encouraged, and ready to take your next big leap, with balance and purpose. Tune in to hear how one jeweler blends legacy with forward-thinking leadership and why creating space for joy may be the most strategic move of all.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

How does someone go from sketching ideas in a notebook to becoming a custom jeweler known for transforming her clients’ wildest ideas into wearable works of art? In this episode of the Pearls of Wisdom Jewelry Podcast, we welcome Carter Eve, founder of Carter Eve Jewelry, as she shares the deeply personal story behind her journey into the world of fine jewelry. It all began in 2008 while living in New York. As a student, Carter found herself returning again and again to a small jewelry store—not to shop, but to observe. Fascinated by the goldsmiths carving wax rings in the back room, she asked endless questions until one of the jewelers finally told her, “You really should consider doing this yourself.” That nudge led her to turn a passing fascination into a full-time passion—and eventually, a business. Since launching her brand in 2013, Carter has blended old-school craftsmanship with cutting-edge techniques. She apprenticed under an 85-year-old master jeweler who taught her everything from intake to customer care the traditional way—skills she still uses today, even as she experiments with 3D modeling and tech-forward design. Her process is fueled by the creative visions of her clients, whom she calls her greatest teachers. Every project pushes her skills further, making room for innovation while staying grounded in timeless artistry. In this candid conversation, Carter opens up about the mistakes that shaped her—like the ring she poured her heart into, only to melt it down when it didn’t turn out right. She also talks about the importance of trust in the jeweler-client relationship, the evolving tastes of younger generations, and how she uses sketchbooks to mine ideas and spark new creations. Beyond the bench, Carter Eve serves on the board of the Women’s Jewelry Association (Los Angeles chapter), hosts pop-ups, and is exploring retail partnerships to expand her presence. She also shares some fun, off-the-cuff moments—like imagining what she’d hide inside a ring with a secret compartment, and how she strategically “left behind” detailed ring sketches for her partner to find when it came time for her own engagement. Whether you're a new designer, a jewelry lover, or someone dreaming of turning creativity into a career, this episode is packed with hard-earned wisdom, warmth, and practical advice from someone who’s carved her path, quite literally, from wax to gold.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

What does turning a passion for jewelry into a thriving family business take? In this inspiring episode of the Pearls of Wisdom Jewelry Podcast, we dive deep into the story of Cliff, a jeweler who didn’t just build a store but created a legacy alongside his wife, son, and daughter. From humble beginnings as a salaried employee, Cliff shares the real struggles and sacrifices behind owning and running an independent jewelry store in a changing market. You’ll hear honest reflections on navigating tough customer moments, balancing family dynamics, and embracing a “kill them with kindness” approach even when business gets rough. But it’s not just about the challenges. Cliff reveals how grit, dedication, and the power of family have turned obstacles into opportunities, and how working together brings both business success and personal fulfillment. If you’re curious about what it really means to build something meaningful that lasts beyond just profits, this episode is a must-listen. Whether you’re a jeweler, small business owner, or someone who loves stories about perseverance and heart, Cliff’s journey will inspire you to keep grinding, believing, and growing — all while staying true to yourself. Along the way, Cliff also shares candid moments about the sacrifices made, the lessons learned from tough decisions, and the joy that comes from seeing a family bond strengthen through shared passion and hard work. This episode isn’t just for those in the jewelry business — it’s for anyone looking to build a legacy filled with love, resilience, and authenticity. Listen in and uncover the secrets behind a family’s journey from humble beginnings to jewelry industry success — and why their story might just inspire your own.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of the Pearls of Wisdom Jewelry Podcast, we meet Babs, the powerhouse behind a beloved jewelry store that’s been thriving for over 20 years in her historic downtown district. With a style all her own and a heart full of generosity, Babs has built a brand that’s as much about people as it is about beautiful pieces. What began as a shift from biochemical engineering to creative entrepreneurship turned into a business rooted in passion, grit, and connection. From encouraging her staff to “just be themselves” to throwing unforgettable events like golden ticket giveaways and goody bag bonanzas, Babs has created a retail experience customers keep coming back for. In this episode, she shares how she’s evolved with the times—launching a new website just in time for the pandemic, doubling down on local and online marketing (yes, even in bathroom stalls), and leaning into trade shows and collaborations. We also hear about her love for Montana Yogo sapphires, the surprising results of her anniversary event, and why she doesn’t see herself retiring anytime soon. Whether you’re a small business owner, jewelry retailer, or just someone who loves a story full of heart and hustle, this episode is packed with insight and inspiration. Babs reminds us all that you can build a successful business without compromising who you are—and have a lot of fun along the way. Listen to the full episode on the Pearls of Wisdom Jewelry Podcast and experience why Babs truly is the queen of “pearls of wisdom.”   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In Episode 80 of the Pearls of Wisdom Jewelry Podcast, we meet Mike and Elise Rose, owners of Grace Marie Jewelry & Design in Lynchburg, Virginia. What started as an inherited jewelry store in a small New York town has become a thriving family business built on grit, learning and dedication to their craft. In this episode, Mike and Elise share their story of how they took over Elise’s dad’s store with no formal training in the jewelry business and learned through real-world experience and mentorship. After several years in upstate New York, they moved to Lynchburg in 2020 and opened Grace Marie Jewelry & Design in the middle of a pandemic. Despite the challenges, they’ve grown their brand, community presence and capabilities and just moved into a historic Main Street location that was once home to Lynchburg’s oldest jeweler. You’ll get a behind the scenes look at how this family run business works – from their kids helping in the store (including an 11 year old who’s already got fans among the customers) to how they scale a business, who to hire and when and the balance between growth and sustainability. They talk about their adoption of new tools like laser engravers and CAD design software, community collaborations like bridal boxes and their approach to customer experience. Their passion for personalization and custom work shines throughout the conversation as does their commitment to supporting other downtown businesses. They also share valuable lessons for small business owners – finding a mentor, buying groups like RJO and continuous learning in an ever changing industry. Whether you’re in the jewelry business, run your own family business or just love entrepreneurial stories, this episode has got it all. Grace Marie Jewelry & Design is not just a store, it’s what happens when tradition, innovation and community come together. Listen to the full episode on the Pearls of Wisdom Jewelry Podcast and if you’re in the Lynchburg area, go visit Grace Marie’s new location and experience it for yourself.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

Josh Durham from Parker Jewelers in Carlisle, PA, joins the podcast to share his story as a third-generation jeweler running a family business established by his grandparents over 50 years ago. Now, Josh and his wife face the challenge all jewelers face: driving consistent traffic and customers to their website and store. Josh shares his journey of understanding and implementing SEO. After noticing a smaller competitor was matching Parker Jewelers online, Josh realized it was time to get into SEO. With a beautifully designed Shopify site with live inventory integration from Edge, Josh found out there was a big gap in his site’s optimization and opportunities were being left on the table. Josh shares tips he learned about SEO. He was able to understand the importance of updating product titles and meta descriptions that improve visibility in Google search results.Rather than spending big on ads, Josh believes SEO is a more cost effective way to attract real customers who are actively searching for specific jewelry pieces or services like custom engagement rings. You’ll learn the realities of SEO including the effort involved and the importance of creating repeatable processes. Josh says although SEO can feel overwhelming at first, breaking it down into smaller tasks makes it achievable for independent jewelers who want to grow their business online. Guy gives practical tips on how to use Google Business Profiles, local SEO and how having a strong online presence through blogs, Google updates and reviews can get you more customers. Josh’s proactive approach and hands-on approach shows you don’t have to be a digital marketing expert to understand the basics, even if you’re going to delegate or outsource these tasks. They also talk about common problems jewelers face, like how to attract and train good staff, and how important a marketing strategy is for long term growth. Josh’s experience and Guy’s expertise combine to give jewelers actionable tips to improve their digital marketing. Listen in to see how Parker Jewelers is transforming their online presence with SEO and how your jewelry store can do the same. Guy provided Josh with practical advice to help improve his SEO strategy, and he’s ready to help your store too. Don’t miss out – reach out to Guy today to start seeing results for your website.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

This episode of Pearls of Wisdom showcases another amazing story from one of our colleagues in the jewelry industry. Our host, Guy, from Jewelry Store Marketers, sits down with a visionary in the world of luxury accessories, Irina Aran of Facets Fine Handcrafted Jewelry. She came to talk about her enduring and wonderful journey in this industry.  Irina’s story began from a small family-run business—just like what most successful businesses do. Now, she’s leading a luxury and antique jewelry company. Irina shared how her passion for craftsmanship and commitment to quality has been instrumental to her success. Her story is a lesson in perseverance and resilience. She explained that even when things get tough, fear won’t let her dictate her future. The shocking story of a smash-and-grab robbery in her store tested her and her team’s mettle. She explains how being calm, putting safety at the top of mind, and turning adversity into an opportunity to beef up security. This also led them to strengthen community ties. Irina also opens up an endearing story and a personal project—something close to her heart. She built a jewelry collection inspired by her late brother to support ADHD awareness. She highlights how she turned her grief of losing her young brother into purpose by designing a meaningful piece where a portion of the proceeds go to non-profit initiatives. Entrepreneurs and creatives will also find inspiration from Irina’s experience with customer engagement, viral marketing, and running big giveaways. Listeners will also get insights on the importance of in-house craftsmanship instead of outsourcing and how social media is integral in the progress of a modern jewelry brand. Tune into Irina Aran’s fascinating story. Learn the ropes and challenges of building a business that will last.   Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...

In this episode of Pearls of Wisdom—brought to you by Southern Jewelry News and Jewelry Store Marketers—Guy Pineda is joined by co-host Elesa Dillon of Southern Jewelry News to welcome master jeweler and “accidental gemologist” Lance Pierce of Pierce Custom Jewelers. Lance’s story starts with his love of building custom hot rods which was put on hold due to sensitivity to paint chemicals. A last-minute decision to drive a friend to GIA’s orientation changed everything: not only did Lance escape the heat of the summer he also found his life’s work. In this fun conversation, Lance shares how he went from being a top repair jeweler to a custom designer. He believes fixing broken pieces teaches you about durability, technique and craftsmanship – skills that later translate into creating heirloom jewelry. He talks about the emotional side of his work and shares stories including one about engraving an oxygen tank for a family who had lost a loved one and wanted to honor their passion for scuba diving. His focus on building trust and relationships with clients and suppliers comes through in every story. But jewelry isn’t Lance’s only creative outlet. Listen in as he talks about his love of music and performs a little guitar for us. From forging metal to strumming strings Lance is an artist. Throughout the episode, Elesa and Lance also give a shout-out to Southern Jewelry News—over 34 years of industry insight—for keeping retailers and suppliers connected to the latest trends, best practices and success stories. Join us for this fun conversation about how passion, serendipity and skill come together to create pieces that are as memorable as the moments they commemorate. Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform:  • Apple Podcast = https://podcastsconnect.apple.com/my.-..  • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-.. • iHeartRadio = https://www.iheart.com/podcast/263-pe... • Spotify = https://open.spotify.com/show/6IU1OHw... • Google Podcast = https://podcasts.google.com/feed/aHR0...