Community Creators with Shana Lynn

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 138 - Designing Unforgettable Live Event Experiences with Phil Mershonhttps://www.shanalynn.com/podcast/designing-unforgettable-live-event-experiences-with-phil-mershonShana talks a lot about member journeys when it comes to memberships and for good reason. In fact, her entire Retain Group consulting program is focused on creating incredible member journeys.But what many people overlook is that events need a customer journey too.In this episode, Shana highlights a powerful conversation with Phil Mershon, event experience expert. Phil shares how to think about events the same way we think about memberships and courses: as a thoughtfully crafted journey designed for a specific audience.In this episode, you’ll learn:Why an event’s customer journey starts the moment someone buys a ticketHow events are similar to memberships and course experiencesWhat most events get wrong about community and connectionWhy people come for the content - but stay for the communityHow first impressions at an event can make or break the entire experienceIf you want your events to be unforgettable, you have to think beyond the agenda and start designing the journey. When people feel welcomed, connected, and part of something bigger, they don’t just attend your event - they remember it, talk about it, and come back for more.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersOn a recent Q&A, Shana answered a question she gets all the time - and one that comes up often for many business owners with memberships:If you have lots of programs, should everything be included in your membership?It’s tempting to want to give members everything. Members often feel like they should get access to everything, too. But is that actually the best strategy for your business?In this episode, we break down why including everything inside your membership may not be sustainable - and what to do instead. In this episode, you’ll learn:Why including all programs inside your membership can hurt profitabilityThe difference between rewarding members and restricting your offersHow to use first access as a powerful (and simple) marketing strategyWhy first access works for both members and your email listHow to offer member discounts without underpricing your programsYour membership should feel valuable without limiting your growth. By offering members first access, a discount, or both, you reward loyalty while keeping your offers profitable. This approach gives you flexibility, helps you fill spots, and supports long-term sustainability in your business.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 60 - How to Have Raving Fans and Lead a Meaningful Community with Lauren Goldenhttps://www.shanalynn.com/podcast/how-to-have-raving-fans-and-lead-a-meaningful-community-with-lauren-goldenHave you ever felt a calling to start something meaningful—but didn’t know where to begin? In this episode, Shana sits down with Lauren Golden, founder of the Free Mama Movement, to talk honestly about fear, confidence, and what it really takes to build a movement from the ground up.In this episode, you’ll learn:Why feeling “not ready” doesn’t mean you’re not calledHow confidence is built through action, not waitingWhy your first idea doesn’t have to be your forever ideaHow fear of regret can be a powerful motivatorThe importance of starting small and talking about your visionWhy “unfinished” projects are not a waste of timeThat calling you keep feeling isn’t random—and it’s not going away. This episode is an invitation to stop waiting for permission and start nurturing the idea that’s been placed on your heart. Small steps, imperfect starts, and many mini wins can lead to something far bigger than you ever imagined.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWhen it comes to memberships, most business owners focus heavily on the sales and onboarding experience—but the cancellation process often gets ignored. In this episode, we talk about why hiding your cancellation button actually hurts your business, your brand, and your long-term growth.Using real client experiences, we break down how the cancellation process acts as the final “bookend” of the membership journey and why it deserves just as much intention as the front end.In this episode, you’ll learn:Why making cancellation difficult creates more problems than it solvesHow hidden cancellation buttons negatively impact trust and customer experienceThe legal considerations membership owners need to be aware of, including state regulations that require easy cancellationHow a thoughtful cancellation process can provide valuable feedback and insightsWhy cancellations are often missed opportunities for retention and re-engagementHow your exit experience shapes how members remember your brandDon’t hide the cancellation button. Use it strategically. Treat canceled members as alumni, not lost customers. With the right approach, your cancellation process can become a powerful tool for insight, retention, and brand loyalty.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kayhttps://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kayWhat does it really take to triple a membership in a single launch—without relying on hype or burning out your audience?In this highlight episode, Shana sits down with Ali Kay to unpack the exact launch strategy that took Ali’s membership from 1,400 to over 4,400 members in just nine days. What started as a $10 paid workshop turned into a powerful growth engine built on trust, community, and intentional connection.In this episode, you’ll learn:How a $10 paid workshop can outperform a free challenge when launching a membershipWhy breaking even on ads before opening the cart can put you ahead from day oneThe power of showcasing your existing members as your strongest advocatesHow to “seed” your membership early and often without turning people offWhy teaching live for a week created massive trust, connection, and momentumWhether you’re planning your first membership launch or refining an existing one, this episode offers practical insights into building trust, scaling sustainably, and creating an experience people want to stay in.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWhat does it really mean to be a seven-figure business owner?In today’s episode, we’re pulling back the curtain on one of the most common (and most misunderstood) titles in the online business space. You hear it everywhere - on Instagram, podcasts, sales pages but very few people stop to define what “seven figures” actually represents.In this episode, you’ll learn:Who is a 7-figure business owner?Revenue is all good, but what’s your profitWhy profit is the number that actually impacts your lifeKnowing your numbers like a real CEOWhy titles don’t equal credibilityBeing a smart business owner isn’t about hitting an arbitrary revenue number. It’s about knowing your numbers, understanding your profit, and building a business that actually works for you and your family.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 69 - How to Develop a Winning Framework with Mel Abraham: https://www.shanalynn.com/podcast/how-to-develop-a-winning-framework-with-mel-abrahamIf you’ve ever felt unsure about how to turn your ideas into a clear and compelling framework or you’re ready to refine the one you already have, this episode is your blueprint. Shana sits down with Mel Abraham, renowned expert in thought leadership and content architecture, to break down exactly what makes a powerful framework and how to build one that truly resonates.In this episode, you’ll learn:Why Every Business Needs a FrameworkThe Four Elements of a Powerful FrameworkFrameworks as Teaching EcosystemsIf you’re building curriculum, coaching, speaking, or content creation into your business, this episode will change the way you think about frameworks forever.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWhen membership growth feels stuck, the instinct is almost always the same: get more leads, spend more on ads, create more content. But what if the real issue isn’t acquisition at all?In this episode, Shana breaks down her favorite diagnostic tool - the Growth Ceiling Calculator and explains why churn is often the hidden reason memberships plateau. Using real numbers and simple math, she walks through how retention directly determines how big your membership can actually get, no matter how good your marketing is.In this episode, you’ll learn:What a growth ceiling is and why every membership eventually hits oneHow Shana uses the Growth Ceiling Calculator on potential client callsWhy increasing acquisition alone won’t fix stalled growthHow churn mathematically caps the size of your membershipThe difference retention makes—even without adding a single new memberIf you’ve ever wondered why your membership won’t grow past a certain number—or why more marketing hasn’t solved the problem—this episode will completely change how you think about retention, revenue, and sustainable growth.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersA lot of membership owners hit a wall — that point where growth stalls and it feels like you’re gaining as many members as you’re losing. If you’ve ever wondered why your numbers just won’t climb past that 500, 1,000, or even 5,000-member mark, this episode is for you.Shana sits down with her longtime friend and powerhouse entrepreneur Corinne Crabtree, who runs an eight-figure membership business, to unpack what it really takes to break through that membership plateau. In this episode, you’ll learn:Why most memberships plateau—and what it really means when you hit that growth wallHow focusing on small percentage gains in retention and conversion can create massive resultsThe mindset shift to stop searching for big changes and start fixing the small leaksHow to scale intimacy in a growing membership so members still feel seen and supportedWhy it’s crucial to teach your members to embrace growth instead of fearing itIf this episode inspired you to take a closer look at your membership strategy, don’t stop here. Go back to your retention numbers, your member experience, and the systems that support your community — and start testing those small but powerful changes.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWhen people see detailed member journey maps, they often wonder how to come up with so many meaningful touchpoints. In this episode, Shana breaks down exactly how she does it — by using two simple but powerful types of outreach tactics that can transform the way you connect with your members. In this episode, you’ll learn:The difference between time-based and trigger-based outreach tacticsReal examples of touchpoints that keep members connected and reduce churnHow to identify moments in your member journey that deserve a personal touchWhy recognizing what members aren’t doing can be just as important as what they are doingHow to make your members feel noticed and valued beyond their purchaseWhether you’re running a coaching program, a membership, or a community, you’ll walk away with fresh ideas to make your members feel more seen, supported, and engaged every step of the way.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersMost business owners believe profitability and sustainability come from sales and marketing—but the truth is, your real growth happens after the sale. In this insightful conversation with Shana’s friend Melinda Cohen, we dive deep into what it really takes to build a thriving, sustainable business: client retention, progress tracking, and creating results-driven experiences.In this episode, you’ll learn:Why sales and marketing are only the starting point of profitabilityThe overlooked power of client retention in sustainable growthHow to shift focus from your perspective as a coach to your client’s learning journeyPractical ways to spotlight and celebrate client progressThe data-backed impact of improving retention on your marketing budgetHow small, consistent improvements lead to lasting client successWhether you're a new coach shifting to group programs or a seasoned business owner running memberships and courses, this episode will challenge the way you think about growth. Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersHave you ever caught yourself feeling frustrated or disconnected from your members? Maybe you’ve said things like, “They just don’t get it!” or “They’re so needy.” You’re not alone—and you’re definitely not doomed.Shana shares a real story of a membership owner who lost his spark for his community… and how a few strategic shifts brought the joy (and profit) back.In this episode, you’ll learn:Why frustration with your members is often a leadership or systems issue, not a “bad members” issueHow to audit your member experience to find the real friction pointsHow positioning and messaging affect the type of members you attractWhy community culture must be intentionally defined—and how to reset itPractical ways to realign your community with who you are todayBy addressing these areas, you can reignite your excitement, improve member satisfaction, and create a community you genuinely love to lead.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abrahamSo many of us start our businesses dreaming of time freedom—more afternoons with our kids, flexibility to travel, or simply space to breathe. But somewhere along the way, financial freedom takes center stage, and time freedom slips away. In this episode, Shana shares a candid conversation about how to get back to your real “big why” and design your business around what matters most.Together with insights from parenting expert Dayna Abraham, we talk about:Why “intentional imbalance” may be more realistic than chasing balance.How to define your non-negotiables so your business supports—not rules—your life.The importance of setting your number—the income you truly need to live comfortably without overworking.Practical ways to prioritize time freedom while still growing financially.Why building a business you love starts with being crystal clear on your purpose.A fresh perspective on aligning your business with your values, making decisions with confidence, and creating space for what really matters—your family, your health, and your joy.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersMost businesses expect community managers to be five people in one role—strategist, support, event host, data analyst, and copywriter.Then they wonder why they burn out.Shana breaks down why great community managers are so hard to find, how to actually support the role, and what to do when your membership growth requires more than one person can handle.In this episode, you’ll learn:Why most community manager roles are unrealisticWhat truly makes a community manager exceptionalThe difference between support and overloadHow to protect your team from burnoutWhat to do when your community outgrows your capacityWhether or not you have a community manager, we can help you design the strategy and systems that keep your community thriving.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersRetention isn’t just about giving your members more stuff—it’s about designing an integrated experience that keeps them engaged, supported, and connected. Shana shares why thinking about your membership in silos (content, coaching, community) can actually work against you, and how to shift into a holistic design that drives true retention.In this episode, you’ll learn:Why focusing only on content, coaching, or community in isolation leads to retention problems.How content, coaching, and community can work together to support your members’ transformation.What a member journey map is and why it’s the missing piece for most membership models.The difference between time-based triggers (like day 10, day 28, or renewal milestones) and action-based triggers (like finishing onboarding or not logging in).How layering these triggers over your pillars creates a seamless and intentional member experience.If you’re ready to rethink the way you design your membership and build for long-term retention, this episode is for you.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you’re running an online community, you’ve probably been told that engagement is the goal. More likes, more comments, more activity. But here’s the truth: engagement is not the goal—and focusing on it might actually hurt your community in the long run.In this episode, you’ll learn:Why engagement isn’t always positive and can even signal conflict or distraction in your group.How high engagement doesn’t always equal progress—and how “procrast-working” shows up in communities.The hidden ways engagement can become a distraction for both leaders and members.The real metric you should focus on: progress and activation, not likes or comments.Practical examples of what to track instead of vanity metrics so your community truly delivers on its promise.Whether you run a Facebook group, a Mighty Networks community, or a private forum, this episode will shift the way you think about engagement—and help you create a space where your members don’t just talk, they transform.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersBelonging is one of the most powerful forces that keeps people engaged, connected, and coming back for more. In this episode, Shana sits down with Jon Berghoff, founder of the xchange approach and a pioneer in transformational facilitation. They dive into the science and art of hosting live calls, virtual events, and in-person gatherings that don’t just rely on the “expert on stage,” but instead create a sense of shared purpose, belonging, and connection among participants.In this episode, you’ll learn:Why belonging is the key to engagement, retention, and transformation.How to choreograph events so participants tap into their collective wisdom.The difference between intellectual, social, and communal capital—and why the last one matters most.Practical strategies for turning passive calls into interactive, meaningful experiences.How to design powerful opening and closing rituals that anchor connection and learning.If you’ve ever struggled with members tuning out, cameras off, or disengaged breakout rooms, this episode will give you a framework and examples you can use right away to transform the way you host gatherings—whether online or in person.Additional Resources:Jon’s website: https://www.xchangeapproach.com/workshopccpJon’s YouTube account: https://www.youtube.com/@jon.berghoffWant expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersDo you want to increase retention without adding more calls or content? In this episode, Shana walks through five key moments where personalized video messages make all the difference in keeping members engaged and committed.In this episode, you’ll learn:Why welcome emails aren’t enough5 key moments to use video messaging for retentionWhat to say in each message (and when to send it)How clients are seeing results within 24 hoursReal-world stats that prove video worksWhether you’re running a high-ticket program or a large evergreen membership, this simple strategy will help you connect with your people, reduce churn, and increase renewals without sacrificing scale.Additional Resources:Get your FREE guide for the Bonjoro starter guide and video script templates:  https://www.shanalynn.com/videoWant expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you’ve noticed your clients signing up, showing up once or twice, then disappearing—you’re not alone. In this quick highlight episode, Shana shares a powerful conversation clip with her friend Melinda Cohan, tackling a core challenge in coaching businesses: client retention.In this episode, you’ll learn:Why your best clients hold the key to retentionThe true role of onboarding3 beliefs every client needsTune in, take notes, and start shifting how you welcome and keep your clients.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIn this episode, Shana breaks down why cohort retention is one of the most powerful, but often overlooked metrics membership owners can track. What You’ll Learn in This Episode:What cohort retention is and why it matters.The key timeframes to focus on for predicting member churn.How retention data shifts when you expand from warm to cold audiences.Practical ways to analyze buyer behavior from launches and email lists.A decision-making framework for knowing which metrics are worth tracking.If you’re ready to move beyond surface-level metrics and truly understand which marketing efforts create your most loyal, high-LTV members, this episode will show you how.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated