Community Creators with Shana Lynn

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersTracking your membership metrics is important, but there’s a common mistake that can leave you spending too much time worrying about numbers that may not actually apply to your business.In this highlight episode, Shana and her friend Melinda Cohen talk about retention rates and why there isn’t one magic number that every membership or program should be trying to reach.In this episode, you’ll learn:Why you shouldn’t rely on industry benchmarks to decide whether your retention rate is “good”Why your audience, program structure, and members’ circumstances can all affect retention and completion ratesHow tracking your own numbers can help you understand what’s really happening in your membershipWhat a growth ceiling is and how retention can affect your ability to growThe two ways you can break through a growth ceiling: bringing in more people or losing fewer membersYour retention rate doesn’t have to look like someone else’s. What matters is knowing your own numbers well enough to understand where you are, where you’re getting stuck, and what needs to change. You don’t have to fix everything at once. Focus on the biggest opportunity, make an improvement, and keep measuring.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Connect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEngagement isn’t the goal - progress is.In this episode, Shana shares the Progress Wheel, a simple framework for helping members not only take action when they first join a program or community, but continue making progress long after they get started.In this episode, you’ll learn:Why progress matters more than engagement when it comes to keeping members involvedThe five parts of the Progress WheelWhy having a clear purpose helps people understand what they are working towardHow to give members a clear path without overwhelming them with the entire journeyWhy focusing on the best next step can help members take actionIs your purpose clear? Do your members know their next step? Are they taking action? Can they see their progress? And are you giving that progress the attention it deserves?When people can see that they’re moving forward and when that progress is recognized and connected back to the bigger purpose, it becomes much easier to keep the momentum going.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Connect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 72: The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abrahamWhat if the real reason you feel stuck, overwhelmed, or constantly pulled back into work… is because you haven’t allowed yourself to stop?We dive into a powerful conversation about overworking, identity, and the hidden fears that keep us stuck in cycles of constant doing. Inspired by insights from Dayna Abraham, we unpack how creating intentional constraints, setting boundaries, and building systems can actually give you more freedom—not less.In this episode, you’ll learn:Why “stopping” is often the missing step in breaking cycles of overworkHow being too close to your problems keeps you stuck—and how to create space for clarityHow to identify the fear that’s keeping you overworking (and how to release it)A practical framework for structuring your day using time blocks and intentional constraintsHow to transition between work mode and home life with intentionIf you’ve ever struggled to disconnect from work, felt anxious when you finally slow down, or questioned what to do next after a big accomplishment, this episode will help you reset, refocus, and move forward with clarity.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Connect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersMost business owners focus heavily on marketing and sales, but sustainable growth comes from something else: keeping customers engaged and coming back.In this episode, Shana breaks down the key membership metrics every business owner should understand, including how to calculate retention, churn, customer acquisition costs, and lifetime value. Whether you run a membership, sell courses, or offer services, these numbers can help you make smarter decisions and build a more sustainable business.In this episode, you’ll learn:Why retention is one of the most important growth metrics in any businessHow to calculate your retention rate using a simple formulaThe difference between retention and churn, and why both matterWhy increasing customer acquisition alone won't solve growth challengesHow to calculate your Customer Acquisition Cost (CAC)What Lifetime Value (LTV) means and how to determine itHow retention impacts the average length of time customers stay with youThe businesses that grow sustainably aren't just focused on getting new customers. They're focused on keeping them. Understanding your retention rate, churn, customer acquisition cost, and lifetime value gives you the information you need to make better decisions and build a healthier, more profitable business.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Connect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersCreating an unforgettable event experience starts long before attendees walk through the door. In this episode, Shana sits down with event experience expert Phil Mershon to discuss how intentional pre-event engagement can increase attendance, foster meaningful connections, and build excitement before the event even begins.In this episode, you’ll learn:Why attendee connection begins long before the event startsHow pre-event engagement can improve attendance and participationThe ideal timeline for building excitement and community before an eventHow to use email communication to keep attendees informed and engagedSimple ways to encourage networking and relationship-building before the eventHow pre-event conversations lead to stronger in-person experiencesThe most successful events don't begin on opening day. They begin the moment someone says "yes" to attending. By creating opportunities for attendees to connect, engage, and build relationships before the event, you can increase participation, reduce uncertainty, and foster a sense of belonging that carries through the entire experience.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Connect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated