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© 2025 Inquisitive Minds
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We’re a curious bunch here at Six Black Pens [www.sixblackpens.com]. We love brilliant, beautiful creative. But we want to know why it works. We love the excitement of big campaigns, splashes of colour and brilliant headlines. But we want to know what people think, what moves them and what makes them behave the way they do. We’re about the art as well as the science of communications. That’s why we’ve put together this Inquisitive Minds podcast series. We judge our work by how effective it is. We look at creative – and beyond it. We dig into insights and psyches and mindsets and data and all the things that shape the decisions customers make. Because we know that with a little bit of smarts, we can uncover a whole lot of insights.
4 Episodes
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The rise in gaming as an engaging place for brands to play in has made us curious. We think it's a fantastic opportunity for marketers, but in conversation with our own clients we realised that there may be some misperceptions around it. So, with questions aplenty about what the world of gaming can offer brands in their strategic marketing mix, we go on a journey of exploration with our partner Livewire. Discussing its potential for new audiences, new brand connections and original, diverse, ...
There’s been a lot of talk about the metaverse, and a lot of time and money spent by brands to have a presence in it. So, with questions aplenty about this brave new online world, we explain just what the metaverse is, look at which brands and demographics are most active in the metaverse right now and who will be best placed to benefit from its potential, and examine the best strategy for brands looking to show up in the metaverse. Looking further ahead, we ask who’ll benefit most fr...
While the notion of targeting messages to different group segments isn’t revolutionary, the way we approach tailoring is evolving as data inputs rapidly advance. Data is overtaking demographics in providing more accurate insights into the people we’re talking to, and we need to sharpen our communication tools appropriately so we can deliver messaging that truly hits the mark. If you’re interested in hearing more and would like to be taken through the full insight presentation pack, please con...
While the pace of global, economic and tech developments has made change a constant inevitability for organisations, there is a big difference between change that just happens and change that is planned. We see change as opportunity. So, we’ve combined our understanding of complex corporates with change management theory to develop our own comms framework – to help drive and support effective organisational change. If you’re interested in hearing more and would like to be ...
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