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The Business of Reselling
The Business of Reselling
Author: Jessica Oman
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Welcome to The Business of Reselling, a podcast to help vintage & collectibles resellers grow their businesses, become full time, scale up, increase profits, and learn more about the lifestyle of 6-figure resellers. Your host Jessica Oman is an MBA graduate and co-owner of Storage Warrior, an online reselling business based in Canada, that was recognized as eBay Canada’s Micro Multi National Entrepreneur of the Year in 2019, and we are also eBay 25th Anniversary Hall of Fame inductees. Join me as I try to answer the question: Is it possible to sell $1 million in one year as a vintage & collectibles reseller? To find out, I’ll share selling secrets from million dollar e-commerce sellers, experiment with my own business, share my successes and failures, and – hopefully – sell a million bucks worth of stuff.
58 Episodes
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I'm BACK! Here's a quick update episode on all the things that have been going on with the business. Learn a bit about a new auction platform that might replace eBay, and find out what else we're doing to navigate the crazy tariff war.Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingARTICLES & RESOURCES: Run your own auctions with BidRush! Use code STORAGEWARRIOR and you’ll only pay 10% fees instead of 12%. Sign up now.Get business coaching from me! Email hello@storagewarrior.ca to get started.SHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior
This week Jess discusses recent volatility in sales and the expectation that these big swings will last for a while. The stock market and world economies are experiencing a lot of chaos and we'll dive into a bit of the psychology behind that and what it means for your reselling business. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES: Deconstructing Market Psychology - How Emotions Influence the Stock Market: https://in.snhu.edu/blogs/understanding-psychology-of-financial-marketsGet business coaching from me! Email hello@storagewarrior.ca to get started.SHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorNEW!!!! Shopify store: https://shopstoragewarrior.myshopify.com/FIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior
In February I did a podcast about the upcoming tariffs and how resellers might pivot, if necessary, to keep their businesses thriving in spite of it all. Here we are in March and...the situation is pretty much exactly the same. In February I did almost nothing to react and my approach remains the same. The big reactions and responses we should be having include doing everything we can to maintain democracy and fight dictatorship. Meantime, keep your business boring. Listen in for more. ARTICLES & RESOURCES: Get business coaching from me! Email hello@storagewarrior.ca to get started.SHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorNEW!!!! Shopify store: https://shopstoragewarrior.myshopify.com/FIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior
Oh my goodness, how do we navigate this tariff thing? There's a LOT going on right now affecting resellers, and it seems to change hourly. The thesis of this podcast episode: stay calm, don't panic, plan carefully. Jess discusses a few ways you might consider pivoting your reselling business if you have to. Listen in to get those ideas, and more.Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES:Get business coaching from me! Email hello@storagewarrior.ca to get started.SHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarriorInstagram: https://www.instagram.com/storage_warrior
CALL TO ACTION: Have you thought about what do with you reselling profits? Even if you’re only making a few dollars? Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES: Get business coaching from me! Email hello@storagewarrior.ca to get started.Profit First by Mike Michalowicz: https://mikemichalowicz.com/profit-first/Well Built Wealth: https://www.youtube.com/@wellbuiltwealthSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorNEW!!!! Shopify store: https://shopstoragewarrior.myshopify.com/FIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior
Looking backwards and forwards: it's my Year in Review, plus a 2025 Outlook! The past year had some really weird vibes, but the theme was that the business was starting to feel like a grind. What are we going to do to change that for 2025? Listen in, and maybe you'll get some ideas about what to do with your reselling business, too!CALL TO ACTION: What’s your 2025 outlook and one SPECIFIC thing you will accomplish?Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES: Episode 46, The eBay Hypocrisy: https://youtu.be/kG7lhLjJdRw?si=LgUVj007zmRnN5ZwGet one on one business coaching with me! Email hello@storagewarrior.caSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorNEW!!!! Shopify store: https://shopstoragewarrior.myshopify.com/FIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior
We're noticing some really interesting trends in listing views and impressions on ebay Canada, and the results are encouraging! Traffic is way, way up and I'm surprised. Jess breaks down her store traffic on eBay US and eBay Canada and tries to figure out what's causing a big bump on the Canadian site. Also check out comments on eBay International Shipping, plus an answer to a listener question!ARTICLES & RESOURCES: Get started with BidRush.com! Use code STORAGEWARRIOR when you sign up and pay just 10% fees instead of 12% - forever.Get business coaching from me! Email hello@storagewarrior.ca to get started.SHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaShop Poshmark: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior
How long can we tolerate "just breaking even"? Jess provides an update on sales volume (spoiler alert: it's improving...for now) and discusses a slight shift in strategy to try and get back some of our lost USA business. Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES: Get started with BidRush.com! Use code STORAGEWARRIOR when you sign up and pay just 10% fees instead of 12% - forever.Get business coaching from me! Email hello@storagewarrior.ca to get started.SHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaShop Poshmark: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior
Some of us are going out of business - it's just facts. In this week's episode Jess discusses whether pivoting to the Canadian market is even possible and why eBay Canada alone isn't going to save your reselling business - you have to do more.Jess also highlights the meteoric rise of gold and ruminates on what direction we could take in 2026.Interested in selling with BidRush? Use code STORAGEWARRIOR when you sign up and you'll pay just 10% fees (instead of 12%)! Bidrush.comSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarriorInstagram: https://www.instagram.com/storage_warrior
I feel good, I feel bad, I feel confused, I feel prepared, um....reselling in Canada is UP and DOWN more than ever. I'm providing regular updates on how our business is doing, how we are pivoting and how I'm feeling about the whole thing so you know you're not alone in this struggle!Ask your questions in the comments and let's get the conversation going around how we can help each other.Interested in selling with BidRush? Use code STORAGEWARRIOR when you sign up and you'll pay just 10% fees (instead of 12%)! Bidrush.comSHOP WITH US!NEW BID RUSH AUCTION (Ends October 20, shipping available across Canada): https://bidrush.com/auctions/vancouver-bc-reseller-722u5yMain web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarriorInstagram: https://www.instagram.com/storage_warrior
I'm feeling kinda...okay? about this whole reseller situation we're in. Listen in to find out why I'm cautiously optimistic about being able to save our business, and how you might be able to do the same thing. You'll hear all about our first BidRush auction, how we were able to keep selling some stuff on ebay.com, and what else we're working on to keep the bus rolling. I'm not giving up on my quest for $1 million yet!Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingARTICLES & RESOURCES:Run your own auctions with BidRush! Use code STORAGEWARRIOR and you’ll only pay 10% fees instead of 12%. Sign up now.Get business coaching from me! Email hello@storagewarrior.ca to get started.SHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarriorInstagram: https://www.instagram.com/storage_warrior
Is the Canada Post strike over? (no, it's not) Find out how the strike continues to affect our business and resellers in general, and find out why you should NEVER rely on a single selling platform for all of your reselling income.Plus our Black Friday/Cyber Monday review, and what's happening with the Shopify store!CALL TO ACTION: Are you relying too much on one platform? Tell me which one!NEXT EPISODE: In the new year! 2025 Goals and our renewed quest for $1 million. Year in review.Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES: Episode 46, The eBay Hypocrisy: https://youtu.be/kG7lhLjJdRw?si=LgUVj007zmRnN5ZwOrder a store review from me today! Email hello@storagewarrior.caSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorNEW!!!! Shopify store: https://shopstoragewarrior.myshopify.com/FIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior
What happened in Ottawa at the eBay Canada Entrepreneur Awards? The answer is...not much, and also a LOT. I wanted to tell a story about how great the trip was and all the people we met and all the fun we had but in reality the entire experience was extremely disappointing, from basically no eBay representatives actually being there, to traveling all the way across the country NOT to actually get the award, to being asked to send an invoice to get our prize...? (WTF) and so much more. Listen in for all the details and find out what we're doing next.NEXT EPISODE: Shopify update. All about how I’m setting it up, more about the “why” of it, and what our early goals are for this site.Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES:Episode 44, We’re Entrepreneurs of the Year! https://youtu.be/H0ocYQHDP3ABC Business story on our business: https://www.bcbusiness.ca/industries/general/storage-warrior-collectibles-lockers-small-business-ebay-canada-entrepreneur-year-competition-reselling-zero-waste/Order a store review from me today! Email hello@storagewarrior.caSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarriorInstagram: https://www.instagram.com/storage_warrior
You WILL hear all about our trip to Ottawa for the EoY Awards...but not just yet. Listen in to find out why.In this short "JUST THE TIP" episode I'm talking all about public coupons on eBay - what they are, how they work, and why they might be more effective than markdown sales. Try one and see!Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES: Order a store review from me today! Email hello@storagewarrior.caSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior
Fair warning, this podcast is a BIT of a rambler, lol! I was just too excited to share the news that we've won eBay Canada's Entrepreneur of the Year Award for 2024.Hooray! But this episode isn't all about us, it's about YOU - propping up the importance of what we all do as resellers and why it deserves to be recognized. We're all playing a little role in the circular economy and frankly I think we should all be getting a lot more fanfare!Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES:eBay Canada Entrepreneur of the Year Awards: https://pages.ebay.ca/eoy/Binners Project: https://www.binnersproject.org/Episode 26, Reseller Stigma: https://youtu.be/yQuBtJ1PlQoSavers / VV Quarterly Financial Results: https://ir.savers.com/news/news-details/2024/Savers-Value-Village-Inc.-Reports-Fourth-Quarter-and-Fiscal-Year-2023-Financial-Results/default.aspxOrder a store review from me today! Email hello@storagewarrior.caSHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarriorInstagram: https://www.instagram.com/storage_warrior
I'm baaaacccccck! Today's episode is a short update on what's been going on with the business, why I took such a long break from the podcast (spoiler alert: it's a pretty lame reason), and what's coming up in future episodes. Plus a request for feedback!CALL TO ACTION: What would you like me to do a new episode about? Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofresellingAnd don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!ARTICLES & RESOURCES: Order a store review from me today! Email hello@storagewarrior.caOTHER LINKS:Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000 (please note: I may receive a small commission if you sign up for services through any of these links) SHOP WITH US!Main web site: Storagewarrior.caeBay store: https://www.ebay.com/str/storagewarriorcanadaPoshmark Store: https://poshmark.ca/closet/storage_warriorFIND US ON SOCIAL:YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcastFacebook: https://www.facebook.com/profitablestoragewarrior Instagram: https://www.instagram.com/storage_warrior
We're clearing out and starting over....just like we do 2-3 times a year! In today's episode I'll spill all the details on why we do warehouse sales, how we set them up and why it's SO important to clear out your space periodically so you can be more productive.
Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling
And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!
ARTICLES & RESOURCES:
Episode 32: Does Reselling Make You a Hoarder? https://youtu.be/TAnb1X_Z1sw
Order a store review from me today! Email hello@storagewarrior.ca
OTHER LINKS:
Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000
(please note: I may receive a small commission if you sign up for services through any of these links)
SHOP WITH US!
Main web site: Storagewarrior.ca
eBay store: https://www.ebay.com/str/storagewarriorcanada
Poshmark Store: https://poshmark.ca/closet/storage_warrior
FIND US ON SOCIAL:
YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast
Facebook: https://www.facebook.com/profitablestoragewarrior
Instagram: https://www.instagram.com/storage_warrior
Is it important to have a Mission and Vision statement as a reseller, or is it all business hogwash? Listen up to find out IF it matters, WHEN it matters and how knowing your purpose can fire you up to grow your reselling business.
Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling
And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!
ARTICLES & RESOURCES:
About the circular economy: https://www.canada.ca/en/services/environment/conservation/sustainability/circular-economy/get-involved.html
Missing and Vision Statements, from BDC: https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-business-guides/glossary/vision-and-mission-statements
Order a store review from me today! Email hello@storagewarrior.ca
OTHER LINKS:
Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000
(please note: I may receive a small commission if you sign up for services through any of these links)
SHOP WITH US!
Main web site: Storagewarrior.ca
eBay store: https://www.ebay.com/str/storagewarriorcanada
Poshmark Store: https://poshmark.ca/closet/storage_warrior
FIND US ON SOCIAL:
YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast
Facebook: https://www.facebook.com/profitablestoragewarrior
Instagram: https://www.instagram.com/storage_warrior
Feedback extortion: it happens. Seasoned sellers know how to deal with it, but it doesn't make it any less irksome. That's the intro to this week's episode, which is really about BIG PICTURE thinking and looking at strategy vs. tactics in reselling. What's the difference? Do you need both? Which comes first? All those questions and more will be answered...
CALL TO ACTION: Do you have a selling strategy? A growth strategy? Or any strategy at all? If you’re willing to share it, please do!
NEXT EPISODE: Just the Tip!
Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling
And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!
ARTICLES & RESOURCES:
Order a store review from me today! Email hello@storagewarrior.ca
OTHER LINKS:
Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000
(please note: I may receive a small commission if you sign up for services through any of these links)
SHOP WITH US!
Main web site: Storagewarrior.ca
eBay store: https://www.ebay.com/str/storagewarriorcanada
Poshmark Store: https://poshmark.ca/closet/storage_warrior
FIND US ON SOCIAL:
YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast
Facebook: https://www.facebook.com/profitablestoragewarrior
Instagram: https://www.instagram.com/storage_warrior
Had a question from a listener a few weeks ago about pricing and researching items you either know little about or can’t find comparable sold values for. So I’m going to walk you through a few things you can try, some tools you can use and what to do when you’re completely flummoxed. I also have a few mystery items I’ve never been able to identify or price, maybe you can help me!
Subscribe to the podcast anywhere you get your podcasts! Pod.link/businessofreselling
And don’t forget, we’re always buying! Hook us up with a great pick in the Pacific Northwest or British Columbia and you’ll receive a gift!
ARTICLES & RESOURCES:
Order a store review from me today! Email hello@storagewarrior.ca
OTHER LINKS:
Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000
(please note: I may receive a small commission if you sign up for services through any of these links)
SHOP WITH US!
Main web site: Storagewarrior.ca
eBay store: https://www.ebay.com/str/storagewarriorcanada
Poshmark Store: https://poshmark.ca/closet/storage_warrior
FIND US ON SOCIAL:
YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast
Facebook: https://www.facebook.com/profitablestoragewarrior
Instagram: https://www.instagram.com/storage_warrior



