Your Marketing Playbook

Kelsie Blevins joins The Broke Agent to talk about growing her brand to 260,000 followers and more than $60 million in sales in just two years. She breaks down her “feel filter” for branding, her faith-based content strategy, and the daily Instagram Story habit that turns viewers into followers. They also discuss the speed-ramp listing videos she helped popularize.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamxBAM Mania: https://bammania.com/home-123937👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/Resources:https://www.instagram.com/p/DdjFK5HxbGX/https://www.instagram.com/p/DNiTQiExBW-/https://www.instagram.com/p/Deg3CWyRy4C/Stay Connected With Us👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Kelsie Blevins: https://www.instagram.com/_k.elsie/?g=5BAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #realestatecontent #realestatebranding

Jason Cassity, Chief Growth Officer at Real, joins The Broke Agent to discuss Ryan Serhant’s new AI avatar, Instagram’s 90-minute video update and how agents can leverage new content features, and what Open Real Estate means for the industry. Plus, why sharing your perspective matters more than simply sharing information.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/🔗 This episode's sources:https://www.instagram.com/p/DeO4kkpOO3K/https://youtube.com/live/kd_JRq6gCO4?feature=sharehttps://nowbam.com/4-major-brokerages-join-forces-to-launch-open-real-estate-amid-private-listing-battles/✅ Stay Connected With Us👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Jason Cassity: https://www.instagram.com/jason_cassity/BAM PARTNERS𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #realestatecontent #ai

Tessa Jelten, Head of Member Content at Coffee & Contracts, joins The Broke Agent to discuss how agents can stand out in a sea of AI content slop, using the “you filter” and personal storytelling to differentiate their brand, and holiday trend-jacking ideas.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/🔗 This episode's sources:https://www.instagram.com/heyserhant/https://www.instagram.com/p/DeZr-FcMz4L/⏰ Timestamps:00:00 How Do You Stand Out When AI Floods the Feed?01:52 The One Question Every Agent Should Ask in a Sea of AI Slop04:52 Build Your “You Filter”: 20 Questions That Make Content Yours06:55 How a Former Teacher Turned Her Past Into Comment Gold07:14 Ryan Serhant Just Launched an AI Clone of Himself09:31 Should Agents Make HeyGen Avatars of Themselves?16:21 Are Pop-Up Caption Videos Promoting You or Your Videographer?20:16 Holiday Trend-Jacking Season25:22 “Want to Host Your Next Thanksgiving? Check Out This Listing”26:15 Just Add “Scary”: Repackage Old Content for Halloween28:22 Want to Stand Out? Talk About Your Failures✅ Stay Connected With Us👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Tessa Jelten: https://www.instagram.com/tessaabellaa/BAM PARTNERS𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #realestatecontent #ai

In this BAM Masterclass, Alyssa Curnutt and Eric Simon break down how to build a hyperlocal newsletter your community actually reads, and more importantly, how to turn those readers into conversations and closings.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx/about?ref=86c53c46b2ad45e7b2baba55577ee019👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/✅ Stay Connected With Us:👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Alyssa Curnutt: https://www.instagram.com/alyssacurnutt/BAM PARTNERS𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #realestatecontent #hyperlocalmarketing

The Broke Agent discusses the four ingredients behind successful real estate content, from finding new local topics and targeting the right neighborhoods to using timely trends and personal opinions to turn social media views into real estate business.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/⏰ Timestamps:00:00 - 01:49 Intro (The 4-Ingredient Formula for the Perfect Real Estate Post)01:50 Ingredient #1: Why "New" Gets Shared03:35 Ingredient #2: Make Content In The Area You Sell In06:13 Ingredient #3: The Art of Classy Trend Jacking08:55 Ingredient #4: Your Opinion Is the Anti-AI Strategy10:35 The Perfect Post, Built Start to Finish12:03 Get Your Content Audited by The Broke Agent✅ Stay Connected With Us —👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/BAM PARTNERS𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #realestatecontent #hyperlocalmarketing