Your Marketing Playbook

Robert Cedeno, Founder and Team Leader of the Cedeno Group, joins The Broke Agent to discuss the strategy behind posting 10 times a day, separating audiences across niche Instagram accounts, creating scroll-stopping listing videos, converting engagement into leads, and building a content system agents can repeat.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/⏰ Timestamps:00:00 - 01:17 Intro02:24 - Why This Agent Made 3 Separate Instagram Accounts04:21 - Gary Vee's Niche Account Gospel, Applied to Real Estate06:02 - Stop Confusing the Algorithm With Mixed Content12:20 - The POV Hand-Pointing Listing Video That Stops the Scroll14:02 - Four CTAs in One Caption: Breaking the Rules on Purpose17:46 - Why "Text Me" Reaches a Buyer ManyChat Never Will20:13 - The Qualifying Question Trick That Fixes Your Click-Through Rate24:33 - LA Is 15 Cities in One, So He Built Pages to Match29:07 - The AI Voiceover Hack for Effortless Listing Videos33:17 - What Is Muse and Why Is Everyone Posting About It?34:30 - Should You Auto-DM Every New Follower?38:41 - The Conference Carousel That Wins Over Everyone in the Room42:43 - Why Content in the Chamber Beats Creating From Thin Air✅ Stay Connected With Us —👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Robert Cedeno: https://www.instagram.com/robertbearcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qrhttps://www.instagram.com/socalcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3Dhttps://www.instagram.com/robsells_homes?stkn=NTc4MTIwNjQ2YQ%3D%3DBAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #instagrammarketing #realestateagents

The Broke Agent breaks down why views do not always translate into followers and what real estate agents need to change in their content strategy. He breaks down how to optimize your profile, give people a clear reason to follow, build recurring content, and create posts that could only come from you.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/⏰ Timestamps:00:00 - 01:17 Intro01:21 Reason #1: Nobody Needs to Follow You Anymore02:26 Reason #2: Your Profile Isn't Giving People A Reason to Follow02:58 3 Hyperlocal Bios That Nail the Follow03:38 Reason #3: You’re Not Telling People To Follow You04:22 "Follow Me" vs. a Value Proposition05:33 Reason #4: Your Content Doesn’t Give People A Reason To Come Back06:18 Breaking Down Shannon Gillette's 10-Day Mini Series07:59 Reason #5: You’re Posting Content That Could Have Come From Anyone08:40 The 1.1M-View Meme That Lost to a 250K Opinion Post09:56 The 5-Step Recap to Turn Viewers Into Followers✅ Stay Connected With Us —👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/BAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #instagramgrowth #realestatecontent

Will Draper, Real Estate Marketing Coach, joins The Broke Agent to discuss how real estate agents can increase their visibility in ChatGPT and AI search. They also discuss the five-step framework to optimize their online profiles and turn past transactions, client reviews, and social content into proof that helps them get discovered.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/⏰ Timestamps:00:00 - 01:15 Intro01:30 Will Draper's 5 Step Framework to Rank in AI Search01:54 Step 1: Foundation08:08 The One Tool to Audit Every Real Estate Bio at Once10:04 Step 2: Authority17:22 Step 3: Relevance17:51 How to Turn One Past Deal Into a Case Study AI Can Find21:04 The Birthday Gift Example That Explains How People Search Now22:56 Step 4: Proof28:37 Step 5: Media30:41 The Caption Formula Behind Marie Lee's Viral Post34:39 The Five Steps Recap Before the Final Takeaway38:31 Will Draper's Free Lead Magnet: How to Replicate These Case Studies✅ Stay Connected With Us —👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Will Draper: https://www.instagram.com/itswilldraper/BAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatemarketing #aisearch #chatgpt

The Broke Agent discusses six real estate content trends that need to die, from robotic AI scripts and fake podcast setups to generic homebuying tips, overproduced listing videos, and copied AI image trends. He breaks down why agents should stop creating content that looks like everyone else's and start leaning into their own stories, opinions, local knowledge, and perspective.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/⏰ Timestamps:00:00-01:07 Intro01:08 Trend #1: The AI Script Trend That Makes Agents Sound Like Hostages03:17 Trend #2: The Fake Podcast Setup With No Actual Podcast04:47 Trend #3: Ranking Real Estate Influencers Instead of Local Stuff07:13 Trend #4: Generic Homebuying Tips and Educational Content08:24 Trend #5: The Overly Cinematic Listing Video09:48 Trend #6: The AI Slop Image Trend✅ Stay Connected With Us →👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/𝐁𝐀𝐌 𝐏𝐀𝐑𝐓𝐍𝐄𝐑𝐒𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestatecontent #realestatemarketing #realestateagents

Marie Lee joins The Broke Agent to discuss how real estate agents can turn client experiences into storytelling content that builds trust, proves their expertise, and helps win more listings.She breaks down the case studies behind her best posts, from saving a client $3,000 to selling a home in 14 days and taking on a seven-day off-market listing challenge.The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily🧐 Check out BAM: https://nowbam.com/🔗 This episode's sources:https://www.instagram.com/reels/DchM4ZIN9L0/https://www.instagram.com/p/DcUURZwNj6w/https://www.instagram.com/p/DbOGyrgEUmm/https://www.instagram.com/reels/DU9UB4UD20q/https://www.instagram.com/p/DVZ0c5aDO2u/⏰ Timestamps:00:00 - 01:17 Intro01:19 The Real Secret: You Need Case Studies, Not Just Content Ideas04:28 The $3,000 Save That Became the Perfect Case Study05:19 The "Yap Style" Packaging Formula08:13 How to Actually Come Up With Storytelling Content (Marie's Method)09:20 The One Type of Content AI Still Can't Mass-Produce11:21 "I Just Closed the Most Difficult Sale of My Career"16:49 Not a Video Person? Here's the Written Alternative17:43 The Algorithm Flip: Carousels Are Suddenly Beating Reels Again20:12 Stop Writing "3 Bed, 2 Bath," Sell the Design Instead22:02 The Slide-by-Slide Anatomy of a High-Converting Carousel25:39 The Real Time Cost Behind "Simple" Packaging29:42 The Wildest Listing of Her Career: A 7-Day Sale Ultimatum35:28 Do Storytelling Posts Actually Generate DMs, or Just Brand Recall?39:40 Marie's Already Blown Past Her 2025 Sales Goal✅ Stay Connected With Us:👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/👉 Connect with Marie Lee: https://www.instagram.com/movemetotennessee/BAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral#realestate #marketing #contentstrategy