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The Fashion Founder Podcast
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The Fashion Founder Podcast

Author: Charlotte Jade Johnson

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A podcast built for founders and aspiring founders in the fashion industry.

In this podcast we will be sharing industry insights, talking with fashion business owners and experts and debunking industry myths and problems!
29 Episodes
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In Episode 28 of The Fashion Founder Podcast we discuss starting and launching a fashion brand when your budget is small. I discuss 5 actionable ways you can preserve cashflow in your start-up. If you would like to work with my on my 6 month consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
In episode 27 I talk to psychotherapist Jean Young and we talk about levelling up your mindset as a founder. There are so many golden nuggets from this one and it is one of my favourite episodes to date!Jean's instagram: www.instagram.com/jeanyourbestselfWebsite: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
I am back with the first episode of 2025! In Episode 26 of the podcast I talk about what you can do as a small brand to focus on Sustainability in your practises. The industry is one of the worlds biggest polluters contributing. Consumers are rightly becoming more conscious, demanding transparency and responsibly from brands. By making conscious choices in materials, production, and design, small brands can stand out in a crowded market and future-proof their businesses while making a real impact.Grab a copy of my founder manual here.Book a call with me here. Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
I am back after a 3 month hiatus! In Episode 25 of the podcast I talk about 4 of my top actionable strategies to take with you into 2025 to succeed with your small fashion business. Grab a copy of my founder manual here.Green claims code here.Book a call with me here. Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
In Episode 24 of The Fashion Founder Podcast I speak to Lucy Aylen, the Founder of global fashion brand Never Fully Dressed. Lucy launched her brand back in 2009 and has gone from strength to strength ever since. With a community of 1.7 million on Instagram and brick and mortar stores in LA and NYC.In this episode we talk how Lucy began her journey into the industry, her social media growth, expanding into the states, her highs and lows and navigating mum life as a founder. To learn more and shop: NFD Instagram: https://www.instagram.com/neverfullydressed/NFD Website: https://www.neverfullydressed.com/Lucy Instagram: https://www.instagram.com/lucyaylen7/
In episode 23 of the podcast I speak to Amanda Perry, who is an ADHD Coach and Founder. We talk about Amanda's experience in the world of business, bankruptcy, her ADHD diagnosis and how that changed the trajectory of her business. Amanda's links: Website: https://www.amandaperry.co.uk/Instagram: https://www.instagram.com/amandaperry/My links:Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
In episode 22 of the podcast I share with you 5 actionable steps that you can take away and implement into your business to have a sell out launch.Grab a copy of my founder manual here.Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
In episode 21 of the podcast I am joined by Allana, the founder of Made by Lanny Studio a sample studio and production house in the North East of England. In this episode we talk all about working with a local studio to sample and manufacturer your products. How to find Allana: Website: www.madebylannyxstudio.com Instagram: www.instagram.com/madebylannyxstudioWebsite: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
In episode 20 of the podcast I discuss funding your fashion business and what options you have to finance your brand. In this episode I walk you through 5 options to getting the funding you need to start your fashion brand. Each have their own unique benefits and challenges.They all should be approached with care.They are not without risk and are not decisions to be taken lightly.If any of these situations are presented to you, invest this money wisely.Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson/
In episode 19 of the podcast I talk to Olga Flòrida, the Co-founder of slow fashion brand Cosy Sunday.Cosy Sunday was launched in 2021 in an era of fast, fleeting fashion to dedicate creation to skilled artisans, quality products, and beloved Italian influence.Since their launch, they have been featured in Vogue and been part of Milan Fashion week. Olga talks all about building her slow fashion brand. Where to find Cosy Sunday online:Website: https://cosysunday.com/LinkedIn: https://www.linkedin.com/in/olga-fl%C3%B3rida-707245149/Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson/
From hoses to handbags: in episode 18 of the podcast I talk to Kresse Wesling, the Co-founder of Elvis & Kresse an ethical luxury brand. Elvis & Kresse was set up in 2005 to save fire hoses from going into landfill but has since partnered with Burberry to tackle even more waste becoming the luxury brand built on circularity. Today, Elvis & Kresse's highly skilled craftspeople make beautifully designed bags and homeware from 15 different reclaimed materials. Kresse tells me all about her story and how the brand has become what is is today. Where to find Kresse and Elvis & Kresse online:Website: https://www.elvisandkresse.com/Instagram: https://www.instagram.com/elvisandkresse/LinkedIn: https://www.linkedin.com/in/kresse-wesling-cbe-0933646/Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson/
I'm back after a little podcast break! Thanks so much for your patience! In Episode 17 I update you on what's been going on in my world and also share some insights into traveling on your own! I recently took a solo trip and had some questions around that on social media and thought it would be a good chat to have here! If you enjoyed this episode please subscribe and rate. Feedback is always welcome, so let me know what you would like to see more / less of.If you are interested in working with me or finding out more about what I do, head to my website here: https://www.thefashionfounder.co.uk/and Follow me on Instagram here: https://www.instagram.com/charlottejadejohnson/
A little bit of a different episode from me today! In Episode 16, I have an open and honest chat about some of the things I have been working through at the moment. I talk about consistency, taking time out and putting your own oxygen mask on first. If you enjoyed this episode please subscribe and rate. Feedback is always welcome, so let me know what you would like to see more / less of. Enrolment is still open for The Founder Academy! Learn more and sign up here: https://www.thefashionfounder.co.uk/thefounderacademyFollow me on Instagram: https://www.instagram.com/charlottejadejohnson/
In this episode I talk about sustainability in fashion and what steps you can take to be more responsible as a brand. If you would like more information about The Founder Academy, you can do so here: https://www.thefashionfounder.co.uk/thefounderacademyFollow me on Instagram: https://www.instagram.com/charlottejadejohnson/
In this episode I share 3 of the biggest mistakes you need to avoid in your start-up fashion brand in order to have a successful and thriving launch.If you would like more information or want to join the waitlist for The Founder Academy, you can do so here: https://www.thefashionfounder.co.uk/thefounderacademyFollow me on Instagram: https://www.instagram.com/charlottejadejohnson/
In this episode I share something I have been working on! If you would like more information or want to join the waitlist, you can do so here: https://www.thefashionfounder.co.uk/thefounderacademyFollow me on Instagram: https://www.instagram.com/charlottejadejohnson/
If you have been wanting to start your fashion business for a while now but you have felt overwhelmed on what the first steps you need to take are, this episode is for you! In Episode 12 of The Fashion Founder Podcast I share 5 simple actions with you that you can implement today or this week to get the needle moving on your brand development.Free Founder Manual: www.thefashionfounder.co.uk/foundermanualIf you would like to share your learnings from this episode or need support in your fashion business and you're looking to launch or scale, head to my Instagram or website below!Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson/
In this episode I am joined by new founder Sophie Blakeman who is the founder of Babetta. Sophie shares her journey into the world of fashion and how she came to set up her brand. Sophie launched her business as part of her graduate year university project and she shares her lessons and learnings from a year post launch. Instagram: https://www.instagram.com/babettablakeman/Website: https://babettablakeman.co.ukIf you need support in your fashion business and you're looking to launch or scale, head to my Instagram or website below!Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson/
In this episode I am joined by the lovely Kate Knight who is also know as The Cashmere Designer. Kate shares her journey into the fashion industry and the knitwear world and how she came to set up her freelance business. She also shares some golden nuggets for fashion business founders looking to launch a cashmere or knitwear line.  Kates Instagram: www.instagram.com/thecashmeredesignerKates Website: www.thecashmeredesigner.com Talou Instagram: www.instagram.com/wearetalouPitti Immagine Filati Florence: https://filati.pittimmagine.com/enBritish Wool Association: www.britishwool.org.ukSpin Expo: www.spinexpo.com If you need support in your fashion business and you're looking to launch or scale, head to my Instagram or website below!Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson/
Mistakes and lessons are going to be part of your journey - but some mistakes can be enough to fail your business. In this episode I talk about the 3 main mistakes that founders make that can cripple their business and how you can avoid them. If you need support in your fashion business and you're looking to launch or scale, head to my Instagram or website below!Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson/
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