Claim OwnershipThe Fashion Founder Podcast
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© Charlotte Jade Johnson
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A podcast built for founders and aspiring founders in the fashion industry.
In this podcast we will be sharing industry insights, talking with fashion business owners and experts and debunking industry myths and problems!
In this podcast we will be sharing industry insights, talking with fashion business owners and experts and debunking industry myths and problems!
34 Episodes
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In Episode 33 of The Fashion Founder Podcast, I talk about income goals and how to actually hit those revenue goals you're hoping for inside your fashion business. Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanualIf you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschatIf you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
In Episode 32 of The Fashion Founder Podcast, I share 3 foundational action that you can implement this year to make consistent sales in your fashion business. Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanualIf you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschatIf you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
In Episode 31 of The Fashion Founder Podcast, I talk about which social media channels you should be using to promote your fashion brand. I discuss different platforms and their place in your marketing strategy.Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanualIf you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschatIf you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
In Episode 30 of The Fashion Founder Podcast, I break down how long it really takes to launch a fashion brand, the average timelines you can expect, and the key factors that can speed up or slow down your launch. I also share why a 12-month timeline is often the sweet spot, how to avoid rushing the process, and how to stay focused on your own journey without falling into the comparison trap.Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanual If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschatIf you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
In Episode 29 of The Fashion Founder Podcast I share how to make the most out of the last quarter of the year and how to reflect and realign for the last 90 days of the year.If you would like to work with my on my 12 month consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschatIf you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
In Episode 28 of The Fashion Founder Podcast we discuss starting and launching a fashion brand when your budget is small. I discuss 5 actionable ways you can preserve cashflow in your start-up. If you would like to work with my on my 6 month consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
In episode 27 I talk to psychotherapist Jean Young and we talk about levelling up your mindset as a founder. There are so many golden nuggets from this one and it is one of my favourite episodes to date!Jean's instagram: www.instagram.com/jeanyourbestselfWebsite: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
I am back with the first episode of 2025! In Episode 26 of the podcast I talk about what you can do as a small brand to focus on Sustainability in your practises. The industry is one of the worlds biggest polluters contributing. Consumers are rightly becoming more conscious, demanding transparency and responsibly from brands. By making conscious choices in materials, production, and design, small brands can stand out in a crowded market and future-proof their businesses while making a real impact.Grab a copy of my founder manual here.Book a call with me here. Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
I am back after a 3 month hiatus! In Episode 25 of the podcast I talk about 4 of my top actionable strategies to take with you into 2025 to succeed with your small fashion business. Grab a copy of my founder manual here.Green claims code here.Book a call with me here. Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
In Episode 24 of The Fashion Founder Podcast I speak to Lucy Aylen, the Founder of global fashion brand Never Fully Dressed. Lucy launched her brand back in 2009 and has gone from strength to strength ever since. With a community of 1.7 million on Instagram and brick and mortar stores in LA and NYC.In this episode we talk how Lucy began her journey into the industry, her social media growth, expanding into the states, her highs and lows and navigating mum life as a founder. To learn more and shop: NFD Instagram: https://www.instagram.com/neverfullydressed/NFD Website: https://www.neverfullydressed.com/Lucy Instagram: https://www.instagram.com/lucyaylen7/
In episode 23 of the podcast I speak to Amanda Perry, who is an ADHD Coach and Founder. We talk about Amanda's experience in the world of business, bankruptcy, her ADHD diagnosis and how that changed the trajectory of her business. Amanda's links: Website: https://www.amandaperry.co.uk/Instagram: https://www.instagram.com/amandaperry/My links:Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
In episode 22 of the podcast I share with you 5 actionable steps that you can take away and implement into your business to have a sell out launch.Grab a copy of my founder manual here.Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
In episode 21 of the podcast I am joined by Allana, the founder of Made by Lanny Studio a sample studio and production house in the North East of England. In this episode we talk all about working with a local studio to sample and manufacturer your products. How to find Allana: Website: www.madebylannyxstudio.com Instagram: www.instagram.com/madebylannyxstudioWebsite: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson
In episode 20 of the podcast I discuss funding your fashion business and what options you have to finance your brand. In this episode I walk you through 5 options to getting the funding you need to start your fashion brand. Each have their own unique benefits and challenges.They all should be approached with care.They are not without risk and are not decisions to be taken lightly.If any of these situations are presented to you, invest this money wisely.Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson/
In episode 19 of the podcast I talk to Olga Flòrida, the Co-founder of slow fashion brand Cosy Sunday.Cosy Sunday was launched in 2021 in an era of fast, fleeting fashion to dedicate creation to skilled artisans, quality products, and beloved Italian influence.Since their launch, they have been featured in Vogue and been part of Milan Fashion week. Olga talks all about building her slow fashion brand. Where to find Cosy Sunday online:Website: https://cosysunday.com/LinkedIn: https://www.linkedin.com/in/olga-fl%C3%B3rida-707245149/Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson/
From hoses to handbags: in episode 18 of the podcast I talk to Kresse Wesling, the Co-founder of Elvis & Kresse an ethical luxury brand. Elvis & Kresse was set up in 2005 to save fire hoses from going into landfill but has since partnered with Burberry to tackle even more waste becoming the luxury brand built on circularity. Today, Elvis & Kresse's highly skilled craftspeople make beautifully designed bags and homeware from 15 different reclaimed materials. Kresse tells me all about her story and how the brand has become what is is today. Where to find Kresse and Elvis & Kresse online:Website: https://www.elvisandkresse.com/Instagram: https://www.instagram.com/elvisandkresse/LinkedIn: https://www.linkedin.com/in/kresse-wesling-cbe-0933646/Website: www.thefashionfounder.co.ukInstagram: www.instagram.com/charlottejadejohnson/
I'm back after a little podcast break! Thanks so much for your patience! In Episode 17 I update you on what's been going on in my world and also share some insights into traveling on your own! I recently took a solo trip and had some questions around that on social media and thought it would be a good chat to have here! If you enjoyed this episode please subscribe and rate. Feedback is always welcome, so let me know what you would like to see more / less of.If you are interested in working with me or finding out more about what I do, head to my website here: https://www.thefashionfounder.co.uk/and Follow me on Instagram here: https://www.instagram.com/charlottejadejohnson/
A little bit of a different episode from me today! In Episode 16, I have an open and honest chat about some of the things I have been working through at the moment. I talk about consistency, taking time out and putting your own oxygen mask on first. If you enjoyed this episode please subscribe and rate. Feedback is always welcome, so let me know what you would like to see more / less of. Enrolment is still open for The Founder Academy! Learn more and sign up here: https://www.thefashionfounder.co.uk/thefounderacademyFollow me on Instagram: https://www.instagram.com/charlottejadejohnson/
In this episode I talk about sustainability in fashion and what steps you can take to be more responsible as a brand. If you would like more information about The Founder Academy, you can do so here: https://www.thefashionfounder.co.uk/thefounderacademyFollow me on Instagram: https://www.instagram.com/charlottejadejohnson/
In this episode I share 3 of the biggest mistakes you need to avoid in your start-up fashion brand in order to have a successful and thriving launch.If you would like more information or want to join the waitlist for The Founder Academy, you can do so here: https://www.thefashionfounder.co.uk/thefounderacademyFollow me on Instagram: https://www.instagram.com/charlottejadejohnson/
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