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The CPA Advisory Show
The CPA Advisory Show
Author: Jeremy Wells, CPA, EA & Chris Hervochon, CPA, CVA
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© Jeremy Wells, CPA, EA & Chris Hervochon, CPA, CVA
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A show about advisory services, building and running an advisory firm, and how we use advisory services to help our clients. We look forward to sharing many great episodes with you. Thanks for listening!
69 Episodes
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Jeremy and Chris welcome special guest Randy Crabtree (@RCrabtreeCPA on Twitter). Randy is the host of The Unique CPA podcast and Co-Founder of Tri-Merit. The key takeaways from the episode (courtesy of ChatGPT) are:
The importance of finding a niche in your firm.
Randy's journey into podcasting and the role it plays in his firm.
Definition and importance of advisory services in the accounting field.
Benefits of offering advisory services for tax firms and clients.
Comparison between Tri-Merit and traditional CPA firms, highlighting their unique approach to staffing and business development.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
Jeremy and Chris welcome special guest Jennifer Smith (@ScribeCEO on Twitter). Tailor is the founder at Scribe, a software that automates and democratizes process documentation. The key takeaways from the episode (courtesy of ChatGPT) are:
Introduction to Scribe and its relevance to accountants
The importance of process orientation and efficiency for accountants and their businesses
The benefits of standardized processes in onboarding new team members and handling client work
The relationship between innovation, process improvement, and better client service in accounting firms
The importance of customizing documentation to meet the specific needs of clients
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
Jeremy and Chris welcome special guest Jason "The Human API" Staats (@JStaatsCPA on Twitter, and yes we are working hard to get that nickname to stick). Jason is the name, face, voice and genius behind Jason Daily, a daily YouTube show which talks about how to move the profession forward, with a focus on tech and AI. The key takeaways from the episode (courtesy of ChatGPT) are:
The conversation starts with a discussion about the purpose of the show and the desire to have more authentic conversations about accounting from a non-corporate perspective.
The topic shifts to the challenges faced by accounting firm owners and practical steps they can take to free up time for more exciting and fulfilling work.
The conversation explores objections and concerns that accountants have about implementing automation, hiring admin staff, and adopting cloud-based portals to move their firms forward.
The difficulty of starting an accounting firm, citing regulatory requirements from the IRS and state boards of accountancy as major hurdles.
The episode also touches on the changing landscape of accounting services, including the rise of productized services and the potential risks associated with not maintaining high standards in tax preparation.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
Jeremy and Chris welcome special guest Tailor Hartman (@TailorCPA on Twitter). Tailor is the founder at Celerity, which focuses on bookkeeping and custom reporting. The key takeaways from the episode (courtesy of ChatGPT) are:
Tailor's accounting experience, his virtual accounting firm, and the services he provides to small and medium-sized businesses.
Practical tips for CPAs looking to start their own advisory firm, including the types of clients to target and how to effectively market services.
Strategies for streamlining accounting and bookkeeping work, including the use of AI technology, transcription services and outsourcing.
Pricing strategies and factors to consider when setting prices for accounting services.
Balancing the technical work of accounting with the business aspects of running a firm, including client relationships and marketing.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
Jeremy and Chris welcome special guest Nicole Davis (@wifemomcpa100 on Twitter). Nicole is the Chief Hello Officer at
Butler-Davis Tax & Accounting, LLC, which focuses on CAS and tax. We apologize in advance that we didn't cover Nicole's undying love for Buc-ee's in more detail. Nevertheless, the key takeaways from the episode (courtesy of ChatGPT) are:
Nicole's experience working in corporate accounting and how it translated into small business accounting.
The decision to start her own firm and the challenges she faced during the process.
The importance of continuous learning and networking in the accounting industry.
Nicole's approach to hiring and screening candidates for her small business accounting firm.
The acquisition of a payroll company by Nicole's accounting firm and the process of transitioning clients.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
Celebrating ONE YEAR! Our 52nd weekly episode...
Jeremy and Chris welcome special guest Devin O'Brien (@devin_j_obrien on Twitter). Devin is the founder at Kordis, which is a virtual CFO firm that also develops custom software. The key takeaways from the episode are:
The challenges of developing accounting software, particularly using developers without a technical accounting background.
The importance of bookkeeping quality and the chart of accounts for effective accounting.
The need for software developers to understand accounting in order to create software that is easy for business owners to use.
The use of forecasting and analysis tools to help business owners understand their financial trends and make informed decisions.
The potential for no code development to disrupt the accounting and technology industries.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
Jeremy and Chris welcome one of the Godfathers of CAS, special guest Adam Hale. Adam is a co-founder at Summit CPA, now part of Anders CPAs. The key takeaways from the episode are:
The importance of being intentional and curious when asking questions to clients and understanding their businesses.
The benefits of implementing a productized service offering in public accounting and using cloud accounting tools to deliver it.
The value of synthesizing information from various sources to improve business performance and maintain client relationships.
The challenges associated with muddling through and figuring out the accounting business on one's own, and the importance of seeking out information and resources available through podcasts and the internet.
The benefits of building relationships with clients through advisory services and not just reporting, and the importance of starting questions with "what" or "how" to gain a deeper understanding of their businesses.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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This podcast episode features special guest Mike Moise (@mavidormike on Twitter). We discussed various topics related to running an accounting firm, including the importance of being a wartime advisor or CFO, focusing on clients that add value to the firm, and the challenges of forecasting cash flow. The conversation emphasized the need for proper bookkeeping and tracking to be able to answer questions from board members and stakeholders. We also discussed the increasing demand for fractional CFO advisory work and the importance of being able to influence the finance function at customer companies. Be sure to check out what Mikes got going on at leadwithvalue.team.
The main topics of the episode are:
Importance of being a wartime advisor or CFO
Focusing on clients that add value to the firm
Challenges of forecasting cash flow
Proper bookkeeping and tracking to answer stakeholder questions
Increasing demand for fractional CFO advisory work and the need to influence the finance function at customer companies.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
This podcast episode features special guest Sandy Johns (@SandyRevolution on Twitter) about various topics related to accounting and advising. The conversation covers topics such as the value of advising customers, the benefits of forming small groups to discuss issues, and the importance of staying up-to-date with industry news and trends. The Jeremy, Chris and Sandy also share personal anecdotes and insights throughout the episode. The main topics of the episode are:
Our advisory roles and how we do (or not) market our services based on it.
The benefits of being part of a small firm group and how it helps feel connected and provides practical advice for our firms.
The importance of professional associations for accountants and the need for trust in the profession.
The burden of certification exams and the potential for innovation in the industry.
The value of relationships in the accounting profession.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
Jeremy and Chris are going back to high school with special guest, the Scott Scarano (@scottscarano on Twitter). Scott is the janitor at Accounting High (also https://www.accountinghigh.com/). He's also the only accountant we know that raps. Stay tuned until the end of the episode for the world premiere of Scott's new rap song! The key takeaways from the episode are:
Why and how accountants that think outside the box will thrive
The rise of the gig economy and how it will impact the profession
How does Scott define CAS?
Soft skills for accountants? Really?
How focus and ego can impact career progression
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the CPA Advisory Show, Chris Hervochon, CPA, CVA and Jeremy Wells, CPA, EA are joined by special guest Kelly Ward (@kellywardcpa on Twitter) to discuss the current trends in cloud accounting. They discuss how to package and price services, the challenges of remote staffing, and how to find support in the profession. They also provide a shameless plug for their earlier episode, "Feeling Lost In Running Your Firm? Here's How to Get Help." Tune in to hear more about the ever-changing accounting landscape.
The top takeaways from the episode are:
How the profession has evolved since Kelly got started.
How accounting and advisory services differ in rural areas, especially when access is truly seasonal.
How Kelly packages and prices her services and how her approach has evolved.
The importance of having a support group and resources in running a firm.
The importance of building and maintaining trust.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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