Active Talks!

Explore the fascinating world of Public Relations and Communications within the region's largest tech event through our special GITEX podcast.  In this episode, our team shares insights on supporting multiple clients at GITEX, highlighting the significant evolution of the event over the years, and emphasizing how this year's event promises to be a truly unique experience in the world of tech communication.

Being launched after a series of controversies on Twitter (X), Threads attracted around a 100 million users in less than a week, before losing around 60% of them. So the question is, will Threads be able to compete with X?Tune in to this episode, in which our Communications Executive, Ziad Baig, and Social Media Executive, Samer Hassoun, share their insights on the competition between X and Threads in addition to the potential and future of both platforms in the digital world.

Our Communications Consultant, Tarek Hakim, chats with Ragid Hallak, our Gaming Expert, about the fast-paced gaming industry from a marketing and PR perspective, focusing on the Middle East region.

This podcast talks about the misconceptions of using LinkedIn, and whether LinkedIn is being used effectively or not, in addition to mentioning ways in which users could benefit the most from the platform.

In this episode, Louay Al-Samarrai, our joint managing director, chats with Carine El Natour, communications executive, about the initial challenges of shifting to a four-day work week; what tools helped us in this journey? And what are the benefits of a shorter work week, from both the business and the employee’s perspective? Tune in 🎧

Happy International Women's Day!This podcast will be focusing on Women's Day, why it was marked on the 8th of March, and how the role of women in the workplace has changed over time.  

This episode is about the difference between traditional and modern PR, and how the PR industry has changed, giving the advances in technology and changes in the society and people’s mentality.

Covid-19 has been the trigger for the world to question the traditionally held views of a five-day, 40-hour working week. As this pandemic took hold we adapted to working from home for an extended period, which then evolved to hybrid working, and other flexible ways of working. Last year in September, we made a strategic decision of reducing our work week and implementing a four-day work week! Fast forward one year later, and we could not be happier with this decision! But what were the initial challenges? What tools helped us in this journey? And what are the benefits of a shorter work week, from both the business and the employee’s perspective? Tune in