Claim OwnershipFuture Demand
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© James Hurman
Description
This podcast is the full audiobook of Future Demand: Why building your brand among tomorrow's customers is the key to start-up success, written and narrated by James Hurman and published by Previously Unavailable
9 Episodes
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Foreword: This is a book for the founders and leadership teams of start-up and scale-up companies
Chapter 1: How to prevent your rocket falling from the sky
Chapter 2: The hard business case for brand
Chapter 3: What is a brand?
Chapter 4: The commercial power of emotional connection
Chapter 5: How to design a great brand
Chapter 6: Brand-building at different life stages
Chapter 7: How to build a great brand
Afterword
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