Opening The Gates To More Listings

Today's guest is the Marketing Director at Momentum Portfolio and the estate agent who became a marketer and the marketer who built a marketing agency and now helps grow self-employed property brokerages.As Marketing Director at Momentum, she leverages her background in agency marketing, property (residential & commercial), and operations to build an in-house delivery function for their growing portfolio. She's on a mission to support their internal customers, from HQ to their self-employed estate agents, fostering collaboration across their brands and nurturing a growing team committed to innovative, omnipresent, data-driven marketing.With a combination of strategic growth and a hands-on approach, I help our brands thrive in a cluttered landscape, demonstrating how modern ways of working can meet and exceed customer expectations in industries that are only beginning to adapt to current times.Beyond her career, she's a proud mother of two girls and is aiming for equality and balance, both professionally and personally, showing her daughters and others that they can build a life they love.In this conversation, we discuss self-employed estate agency, marketing, equality and loads more valuable content for estate agents, so make sure to give the episode a listen and hear from someone right at the heart of one of the leading brokerages in the country.

Today's guest is Executive Director at TwentyCi.Having worked within the property sector for over 17 years, she has seen first-hand how the right data and insights can reduce agents' costs and transform performance.TwentyEA, part of the TwentyCi Group, provide a unique suite of tools which track almost every inch of the property market with the most accurate and precise data in the UK. Additionally, their unique insight on upcoming new instructions will directly put you one step ahead of your competition.Want to know exactly which properties are coming on to the market or who is keen to switch agents?Want to compare your brand performance against competitors?Want to know more about a property ready for the market appraisal?I'm a huge fan of the data TwentyCi provides and in this discussion we dive into their latest insights from the property & homemover Q3 2025 report, which is packed full of insightful data to help estate agents better understand the market.Q3 market performance, activity levels, off-market sales, withdrawn listings, price reductions, pensioner market, Open Rent, and the self-employed world, we covered a lot of topics into our conversation.If you're an estate agent serious about using data in your business to track the numbers that matter, you don't want to miss this episode.

Today's guest recently sold Northfields Estate Agents to Leaders Romans Group having originally bought the business in 1988. He is now on the board of trusted advisors at the Property Academy having been the very first member to join in 2008. In our conversation, we discuss his decades of experience and cover everything from fees, lettings, new builds, selling a business, and so much more. If you are looking to learn from someone that has very much walked the walk and has so much knowledge to share, look no further than this episode.

Today's guest is Sales Director @ Kotini and is a self-confessed PropTech enthusiast, having had several roles across the industry since starting as a PA at Hunters in 2012.Estate agency, proptech, women in residential property, Agents Giving Regional Ambassador, and Reach UK Mentor, means she has worn many hats throughout her career and is well positioned to advise agents on what high performance looks like.In this episode we discuss startups, go-to-market strategies, early adopters, building brand awareness, marketing, client experience, resistance to change, work-life balance and so much more.This is a great conversation to check out and hear from someone who has worked with thousands of agents across the UK in her time and has a tremendous wealth of knowledge to share.

Today's guest is a Strategic Advisor in Prime & Super Prime London Real Estate @ DDRE Global.He advises private clients on the sale and acquisition of £5m+ homes across Prime Central London. Over the past decade, he has successfully transacted close to £850m of property, from landmark family houses in Marylebone to lateral penthouses in Hyde Park and pied a Terre homes in Mayfair and ranked in the top 1% of global real estate advisors at Berkshire Hathaway before joining DDRE Global.In this episode we discuss networking, collaboration, personal branding, being omnipresent content marketing, consistency and of course, Prime property.There is so much value in this conversation and if you're looking to operate in the Prime/Super Prime market, this is definitely a conversation you want to be checking out.

In this special episode of Opening The Gates To More Listings, the tables are turned as Ben Madden interviews me to celebrate three years since launching my business and understand more behind the scenes of what has got me to where I am today.Here are some of the topics discussed in the episode:My mission to elevate estate agency standards🚀Improve the perception of the industry🙏🏼The power of data📊Knowing your buyers👀Relentless execution👊🏻My career path and how my early life helped shape me🙌🏼Training resources🖥️Negotiation techniques💰Biggest influences on me💪🏼Thank you to everyone for your support over the past three years and I hope you enjoy the episode✌🏼

Today's guest is the Managing Director at Tom Ashwood & Co.Since starting as an estate agent in 2003, he's worked in large independents and corporates, before launching his own business in late 2020.He's growing a very successful business and is a proud member of The FIA. In our conversation, we discuss his early career, operational discipline, trust, transparency, communication, launching properties to market correctly, open house strategies, off-market sales, fees, social media, personal branding, collaboration, and so many more valuable insights in this brilliant episode.Make sure to check it out and hear some of the secrets to the success directly from someone who is growing a very impressive independent estate agency business.

Today's guests are a father and son duo from KMJ Property.The family business started in 2008 and has gone on to have multiple branches, win several awards and become members of The FIA.We discuss working in a family business, career paths, personal development, business strategy, operations, pricing properties, client management, networks, technology and current market conditions.If you're navigating the estate agency market in a family business, this is definitely an episode to check out and make sure to look into networks such as The FIA if you're wanting to collaborate and expand your network.

Today's guest is the owner of Neil Robinson Estate Agents and started in estate agenc back in 1994.He's worked in the corporate world, proptech, is a landlord and investor, plus had a brief spell under the umbrella of eXp, before launching his current business, so he certainly knows his way around the industry.In this episode we discuss launching a new business, expansion, social media, networking, awards, reviews, learning, hiring, retention and culture.If you're looking to understand more about if awards are really worth it, the importance of being part of a network and the power of networking, this is definitely an episode to check out and make sure to look into networks such as The FIA if you're wanting to collaborate and expand your network further.

Today's guest is the Co-Founder of Kotini, an Innovate UK Young Innovator award winner and board member of the Open Property Data Association.Kotini helps estate agents champion their brand and deliver the onboarding experience today’s clients expect and the importance of this is discussed in the episode.Hundreds of agents across the UK, from independents to national networks, use Kotini to reduce friction, speed up onboarding and deliver a consistent client journey.We discuss embracing social media and content creation, the importance of quick execution, the value in failure, transparency, startup lessons, evolution, automation, standout branding, customer behaviour, pricing strategy and collaboration in this value packed conversation.You do not want to miss this episode with someone who has very much got his finger on the pulse when it comes to what is making estate agency tick right now.

Today's returning guest is the Co-Founder of The Avenue and is helping some of the best estate agents build 6 figure businesses through selling the finest homes in their area.From a young age, he was immersed in property, thanks to his family's involvement in property development and then he quickly developed his own passion for property and working with people too, leading to a decade-long career in estate agency. The Avenue are a network of self-employed agents, that specialise in selling premium homes, by combining cutting-edge marketing with a personal touch.Their marketing includes HDR photography, presenter-led 4K video tours, twilight photography, and drone footage, plus with their innovative social media strategies across multiple platforms.In our conversation, we discuss balancing family and work life, discipline, accountability, communication, annual goals, differentiation, fees, self-employed life and cold-start strategies.You'll want to check out this episode to hear from someone who has worked in the corporate world and hybrid space for two of the biggest names in estate agency, plus has successfully launched a self-employed business in the past few years.

Today's guest is the Creative Media Director at The Avenue Estate Agents and leads their creative efforts, specialising in developing high-end, bespoke marketing campaigns for luxury properties.The Avenue are a network of self-employed agents, that specialise in premium homes, combining cutting-edge marketing with a personal touch.Their marketing includes HDR photography, presenter-led 4K video tours, twilight photography, and drone footage, plus with their innovative social media strategies across multiple platforms.In our conversation, we discuss consistency, authenticity, content creation, building trust, personal brand, video content, personal development, client acquisition, time management and the future of AI.You'll want to check out this episode to hear from someone leading the creativity marketing behind the scenes at one of the most impressive newer agents across the UK.

Today's guest is Head of Marketing at John D Wood & Co, a company that was founded in 1872 and has 30 offices across London and the South of England. He joined on a growth agenda to accelerate the John D Wood & Co. brand from an awareness and lead generation perspective and has led all marketing and brand efforts as part of the senior leadership team, reporting to the MD, building and retaining a high performing 8 person marketing team across Digital, Content, PR, and Media.During his time at John D Wood & Co. he has built new performance marketing channels, which increased market appraisals by over 50% in a two year period, increased brand awareness by 35% and brand quality by 30% over a two year period.He also delivered successful campaigns including the rebrand of APW/CHK brands, John D Wood & Co. Halloween campaign and "Little black book" campaign and lead the marketing on all branch new openings including Beckenham, Herne Hill and Winchester.Lastly, John D Wood & Co. was shortlisted for best marketing campaign at the Negotiator Awards 2024.With a CV as impressive as that, I'm sure you can agree we are speaking with a marketing expert.In our conversation, we discuss how to build successful teams, how to get buy in from senior leadership team/board room, and how to show effectiveness of what marketing you’re doing, plus loads more.Make sure to tune into this episode if you want to hear from one of the most senior marketeers in the estate agency sector.

Today's guest is a self-employed estate agent working alongside Yopa.He started his career in estate agency in 2003, working his way up from a trainee negotiator to a successful branch manager, covering all aspects of the business and then regional manager for London in a national business. He's worked at some of the largest and most well known estate agents in the country, such as Haart, Countrywide and Purple Bricks before launching his own business.We discuss the importance of taking action, consistency, learning from your mistakes, overcoming market challenges, the importance of expertise, hyper-local marketing, personal brand, prospecting, health issues and loads more from a very inspiring conversation.You don't want to miss this episode if you're looking to learn from someone who has hit the ground running since starting their own estate agency 8 months ago.

Today's guest is the Managing Director at NurtureCloud, which is part of the Ray White Group in Australia and is now bringing AI-driven prospecting technology to UK estate agents, designed to convert dormant database contacts into active listing opportunities.With deep expertise in SaaS and B2B models, he brings a wealth of experience to this conversation, having held senior roles across the UK, Australia and UAE, working at companies such as Nurtur, Flatfair, Howsy and Rex. We discuss the attributes of high-performing estate agents, nurturing relationships, marketing, leveraging data and AI, plus so much more.Check out this episode if you want to find out more about getting most out of your database and how to use data to your advantage.

Today's guests are a mother and daughter duo, who are the CEO and Sales Manager at Elite Home Staging and also co-host the 'Power of We' podcast.The entrepreneurial career began with a purse and jewellery business, which turned into a passion for design and into a profession. After building and designing her own house, a request to stage one of the most famous athlete’s of all time multi-million-dollar home came and so began the foundation of Elite.Elite Home Staging is a full-service staging firm, committed to working with their clients until their house is sold and has now successfully staged over 20,000 properties since 2008! They believe that selling a house doesn't have to be a complicated, stressful process. and that every home has a unique personality, as do their owners.Elite Home Staging prides itself on providing a customised design experience for each of their clients that gets properties sold for more money and in less time.In this episode, we discuss cultural and market differences between the UK & US, the business of home staging, entrepreneurship, personal growth and mindset.Having met these two ladies in person and seen them present in public, I can honestly say they have the most amazing energy and you will be guaranteed to feel positivity and motivation from listening to this conversation.

Today's guest is Director of Diomed Consulting, a Board Member of Women In Estate Agency, a mentor with Agents Together and was previously Managing Director of Property Academy.With over 20 years’ experience in operations, people, and performance, she's built a career around making things work calmly, efficiently, and with laser focus. She has worked with leaders and teams to unlock their potential through learning, connection and conversation and spent several years leading strategy, team development, and high-profile national events.Whether that’s embedding a strong team culture, running 50+ leadership meetings a year, producing a flagship event for 1200 delegates, presenting on stage, or managing a seamless overseas incentive, she makes things happen. In this episode, we discuss the power of reputation, the importance of preparation, learning, emotional intelligence, teamwork, recruitment, what good leaders look like, technical excellence, finances, operations, time management, delegation and scaling businesses.This episode is packed full of value with a very capable generalist who offers some incredible insights into what it takes to be a high-performing estate agent and business owner.

Today's guest is an independent estate agent powered by eXp working in Milton Keynes and the surrounding villages.With over 15 years of local property experience and more than 25 years in professional sales, his approach is simple: combine honest advice, standout marketing, and a proven sales strategy to deliver a smooth, stress-free experience and maximum value.In this episode, we discuss his career journey so far, his first six months in business, self-employment, business generation, marketing strategy, strategic processes, delegation, networking and community.Make sure to give this conversation a listen as you will learn from someone who has smashed it since launching his own business six months ago and he shares plenty of the secrets behind his success.

Today's guest is Director of Estate Agency Operations UK at Yopa and is also a mentor with Agents Together.He's worked at some of the biggest names across estate agency, including Purplebricks, Spicerhaart and Countrywide. An experienced Sales Director and Sales Leader with a demonstrated history of succeeding in Sales and Leadership, he is skilled in developing potential and leading teams of people to have rewarding careers.In this episode, we discuss his career journey, leadership, market outlook, core strategies, self-promotion and building trust.You don't want to miss this conversation with someone who has held senior roles at some of the biggest businesses within estate agency and get an insight into what he has learnt over the years across multiple organisations.

Today's guest is the Co-Director of RedRoots Property, a growing network of self-employed estate agents across Yorkshire.He is a Podiatrist turned Property Business Owner and has created RedRoots Property to challenge the traditional estate agency model.Having done multiple property refurbishment projects since 2015 with his brother, joined the family property business, worked in lettings and is now an estate agency owner.His time is spent helping and developing Yorkshire Estate Agents to become their own business owners licensing the RedRoots brand to have all the fundamentals and support they need to launch and grow their own self-employed Estate Agency.In this episode, we discuss managing expectations, providing value, the RedRoots model, leveraging technology, AI, marketing, market insights and advice for new agents.If you're looking to find out more about using tech efficiently, working with AI more wisely and understanding the self-employed model better, definitely give this episode a listen.