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Podcasting By The Numbers
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Podcasting By The Numbers

Author: Gary Spurgeon

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Your daily source for facts and stats from the Podcasting Industry. Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.
36 Episodes
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Long-Form podcasts are becoming less and less common - Rephonic.  Spotify has now jumped into the AudioBook market, adding 100's of Thousands of new titles.  Whats the number of downloads in the first 30 days that the average podcast gets?  If you're one of the top 1% of podcasters, just how many downloads are you getting in the first seven days of you release?Website:  www.podcastingbythenumbers.comThe fastest 4-Minutes in Podcasting.  It's your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Podcast listeners prefer listening to podcast over TV - (Discover Pods).  What is podcastings key listen demographic?  By 2028, predictions show that the podcast industry will be a multi-billion dollar industry, just how big will it get in 5 years? - (Insider Intelligence).  Serial the podcast just released a new episode - Adnan Syed released from prison (Podcast Business Journal).LINK:  Serial New Episode Website:  www.podcastingbythenumbers.comThe fastest 4-Minutes in Podcasting.  It's your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Podcast listening garnering more and more Share Of Ear (Sound Profitable).  Where do most podcaster find shows?  How podcast advertising is shifting more and more towards audio marketing and getting great results.  What devices are podcast listener listening on according to Edison Research.Website:  www.podcastingbythenumbers.comThe fastest 4-Minutes in Podcasting.  It's your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Libsyn's new advanced Automatic Advertising Solution . . . a new and innovative way to help podcasters make more money (podcasternews.com).  (MIDAS SURVEY) What percentage of listeners listen to the entire episode of your podcast?  Acast lays off 15% of their work force . . . the reason, hear what the CFO had to say.  What's the most popular category, and why is it the most popular?  Website:  www.podcastingbythenumbers.comThe fastest 4-Minutes in Podcasting.  It's your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
What is programmatic buying?  According to an Amplifimedia.com blog, of the 4 Million Podcasts in Podcast Index, just how many have actually produced a podcast in the last 90 days?  Statista -  Podcast advertising is going to climb almost 48% by 2024.  Just how much money are we talking?   Why do people really listen to podcasts?LINK:  Sound Profitable Programmatic BlogLINK:  Amplifi Media Prolific Categories BlogWebsite:  www.podcastingbythenumbers.comThe fastest 4-Minutes in Podcasting.  It's your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Latino podcasting listening continues to grow.  But you would be surprised just to hear what percentage of the U.S. Latino listeners listen to English speaking podcasts vs. Spanish - (Edison Research)  Looks like podcasters are in a hurry . . . how many actually speed through the episodes?  The number two thing that drives podcaster CRAZY - (nuvoodoo).  Let's make some REAL money podcasting - (The Podcast Business Journal)LINK:  Edison Research Info from Latino Podcast Listener ReportWebsite:  www.podcastingbythenumbers.comThe fastest 4-Minutes in Podcasting.  It's your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Twitter's new podcast playlist function in its Spaces Tab for Twitter Blue users on iOS.  (Pacific Content - Edison Research)  What percentage of Americans say podcasts are too long?  Megan Markle's podcast "Archetypes" on hold - (Hotpod).  The Health and Fitness podcast category continues to "PUMP-UP" downloads!Website:  www.podcastingbythenumbers.comThe fastest 4-Minutes in Podcasting.  It's your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Podtracs August publisher data is in and guess what podcast publisher took a hit?  Podcasts impact on brand lift and customer purchase intent (Music Oomph).  A Brookings Institute report shows which party are the heavyweights of politics . . . very interesting stat (Podnews.net) !  The fourth thing that listeners "LOVE" 😍 about podcasts (nuvoodoo).Website:  www.podcastingbythenumbers.comThe fastest 4-Minutes in Podcasting.  It's your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
How about envisioning a future where podcasts can be shaped by information about each individual listener, as they listen! (BBC Research & Development).  What Country do you think has the fastest podcast growth rate in the world?  Apples new IOS 16 and OS 9 have some new interface changes in store for podcast listeners.  What's the best day to release your podcast?Website:  www.podcastingbythenumbers.comYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Balancing the gender gap in podcasting . . . do you know what percentage of podcaster producers are female?  (Edison Research/Sounds Profitable).  SoundCloud having technical issues with podcast uploads (Podnews.net).  Podcast listening recommendation - Zero Hour: A History of 9/11 from David de Sola - his podcast explores the events on 9/11 from almost every possible angle.  Quick Stat:  According to Edison Research, what percentage of podcast listening is done on a mobile device?Website:  www.podcastingbythenumbers.comLINK:   Zero Hour:  A History of 9/11 PodcastYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Cumulus Media quits Podcast Movement over Ben Shapiro (Podcast Business Journal).  The Health and Fitness podcast category continues to PUMP-UP - Podtrac!  Apple Podcast sees a net loss in podcast downloads over the past 30-days in their directory . . . just how much?  FREE Seminar tomorrow - Making REAL Money Podcasting:  The Series - PART 2 with SVP Anthony Savelli from Advertisecast. Website:  www.podcastingbythenumbers.comLINK:   HOW TO MAKE REAL MONEY PODCASTING:  THE SERIESYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Stats on average podcast length and episode downloads by top podcasters - BuzzSprout.  How to Differentiate Your Show In A Crowded Market - FREE Webinar from The Podcast Marketing Academy.  Demographically, what percentage of podcasting listening is made up of Men and Women? (Edison Research)  Jacobs Media Says Some Public Radio Fans Are ‘Cooling’ on podcasts . . . and advertising ads could be the culprit.Website:  www.podcastingbythenumbers.comLINK:  How to Differentiate Your Show In A Crowded Market - FREE Webinar Your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
A Royal mystery surrounding Megan Markle's Archetypes Podcast and the Spotify Charts!  Does is reign number 1?  (The DailyMail.com)  The fastest growing subscription ever in Apple Podcasts.  YouTube offer six-figure grants to podcasters and podcasting networks (Podnews.net)   And, year-over-year podcast downloads jumps significantly on BuzzSprout! Website:  www.podcastingbythenumbers.comYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
August's New Top Podcast Hosting sites from Liverwire.io.  The Cost-Per-Thousand (CPM) ad rates for a :60 second ad in podcasts sees a decline last month according to Libsyn.  Edison Research updated Podcast Genres list . . . there have been changes in the top 10.  How To Make REAL Money Podcasting:  The Series kick-off Episode 1, with Jason $ew Hoy, CEO of Supercast . . . you have to listen!Link:  Edison Research Blog Link:  How to Make Real Money Podcasting - The Weekly Series - Episode #1Website:  www.podcastingbythenumbers.comYouTube:  Your daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
What we love about podcasts - nuvoodoo insights from Podcast Movement 2022.  Why QUALITY in your podcast is not only important, its ESSENTIAL for your podcasts success (Supercast).  A quick stat on Spotify's total podcasts .   Three (3) important things that you need to consider in generating subscription income from your podcast.Website:  www.podcastingbythenumbers.comYouTube:  What Listeners LOVE About PodcastsYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Long-Tail of podcasting paying off for small podcasters (Triton Digital).  Podcasts that rank between 501 and 3,000 on the Apple Podcast Charts generate a surprising amount of money for their podcasts (Podsights & Magellan AI).  Why did NBC Dateline Podcast cut an exclusive subscription deal on Apple Podcasts?  Do you know how many languages podcasts come are recorded in . . . the number just may surprise you! (Neal Schaffer)Website:  www.podcastingbythenumbers.comYouTube:  The "Long-Tail" Of Podcasting Is Paying OffYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Podcast downloads are UP year-over-year and the Health & Fitness category is running away with growth (Podtrac).  Do you want to make REAL money podcasting?  A new series kicks-off on Thursday from The Podcast Business Journal.  Music podcasts are making huge in-roads in US Households.  Baby Boomer podcast listenership is "BOOMING", 😂. (BuzzSprout)LINKS:  Making REAL Money Podcasting: The Series - Podcast Business JournalYouTube: Making REAL Money & Making Music With PodcastingWebsite:  www.podcastingbythenumbers.comYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Twitter is officially in the podcast game!  Spotify has a new number one on their charts this week . . . and it's fit for royalty.  When do most podcasters do live interviews during the week, and what is their preferred choice of platform? (Interview Valet).   EX-IQ survey results on the how the Millennials and GenZers are driving at-work-listening with podcasting.YouTube:  Podcasting Listening At-Work Is Skyrocketing!Website:  www.podcastingbythenumbers.comYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal
Edison Research Infinite Dial® survey, weekly's insight on what key demo of podcast listeners are the "sweet-spot" for advertisers.  SiriusXM is now bundling access to Stitcher . . . it's SiriusXM's first ever bundle collaboration.  And, Part five (5) of Why Start A Podcast for Your Business; keeping your remote employees connected. LINK:  Edison Research - weekly insights 8.24.22 how podcast listeners hit the advertising “sweet spot”YouTube:   SiriusXM + Stitcher and Hitting The "Sweet-Spot"Website:  www.podcastingbythenumbers.comYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary Spurgeon
YouTube Goes All In

YouTube Goes All In

2022-08-2504:40

YouTube becomes a player in podcasting . . . and NPR becomes a partner right out of the box!  And, guess the percentage of podcasters who use YouTube for their shows?  Starting A Business Podcast,  part four (4) of this weeks series!  Brand Awareness and Direct Response  Ads for podcasting is growing at an amazing rate . . . this means more money for you!YouTube:   YouTube Goes All InWebsite:  www.podcastingbythenumbers.comYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape. Host:  Gary Spurgeon
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