CEO Boardroom Table | Business News for Entrepreneurs, SME Founders, Investors, Coaches and Mentors

If you’re a business owner, entrepreneur, or professional with skills that actually move the needle, this launch episode is essential listening. Lewis Haydon unveils MentorBusiness.com: a “Netflix for business mentoring” and an “Uber for coaches,” built to connect founders and teams with proven mentors on demand. You’ll hear why this platform exists, how it helps real operators monetize their experience, and how the affiliate system lets ambassadors earn genuine passive income by spreading access to world class mentoring. This is about unlocking wealth by unlocking knowledge, faster results for businesses, real income for mentors, and a fairer marketplace for everyone.Quick ask: If this episode helps you, share it with a founder and leave a review. DM Lewis after you do for a personal shoutout on the show.Takeaways:Turn experience into income: get paid for the skills you already use at work.On-demand access beats generic courses: real mentors, real problems, real results.The affiliate model shares profits, creating true passive income for ambassadors.Not just “gurus”: working operators and specialists get a platform to teach what works now.Faster, cheaper, better than traditional training: connect directly, no fluff or gatekeeping.Mentoring scales careers and companies; wins for founders, teams, and mentors.Chapters:00:00 – Cold open: the untapped wealth most people ignore01:45 – Why MentorBusiness.com: fixing the broken coaching/education market05:20 – The problem: noise, gurus, and overpaying for generic training08:30 – The solution: Netflix for mentoring + Uber for coaches10:11 – Vision break: helping more businesses and teams win10:57 – How it works: direct connections, fast outcomes, fair pricing14:30 – The affiliate advantage: sharing profits, real passive income19:10 – Who should mentor: operators, managers, sales pros, finance, admin, more24:40 – Use cases for SMEs and growing teams29:30 – Getting started and early traction (first 50 mentors offer)33:30 – Final challenge: unlock wealth by sharing what you knowKeywords:business mentoring, business coaching, mentor marketplace, online business mentor, executive coaching, leadership mentoring, sales coaching, startup coaching, SME growth, on-demand mentoring, Netflix for mentoring, Uber for coaches, monetize your skills, passive income affiliate program, ambassador program, entrepreneurship, founder support, team training, professional mentoring platformFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠

If you're a business owner, entrepreneur, or founder struggling with marketing confusion, niching advice that doesn’t work, and inconsistent business growth, this episode will give you clarity fast and it starts with why niching is bullshit according to real-world business coaching experience from MentorBusiness.com.Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, dismantles one of the most over-used ideas in modern business coaching and business mentoring: the belief that niching is the key to scaling your business. Drawing from owning and investing in multiple companies, Lewis explains why niching too early kills data, restricts growth, and stops entrepreneurs from understanding what the market actually wants.This is not theory. This is real boardroom truth from international business coaching experience, focused on helping entrepreneurs worldwide scale smarter, lead better, and make more money.Takeaways:Broad business coaching positioning creates more data, better insights, and stronger business growth strategyBusiness mentoring works best through trusted ecosystems, not isolated “one-fit” niche modelsMarketing and market psychology have shifted and why outdated advice is holding founders backCEO coaching requires understanding marketing, sales, delivery, and leadership development togetherEntrepreneurs must test, measure, adapt, and evolve instead of copying outdated coaching frameworksChapters:00:00 – Why Niching Is Bullshit in Modern Business Coaching08:42 – Marketing vs Market: The Data Most Business Owners Miss18:28 – Why Trusted Business Mentoring Ecosystems Win27:55 – Scaling Without Niching: A Smarter Business Growth Strategy38:40 – The Hard Truth About Learning, Investment, and CEO CoachingKeywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, CEO coaching, entrepreneurship coaching, scale your business, business growth strategy, organisational behaviour, international business coaching, global business mentoring platform, coaching frameworks, founder coaching, SME business coaching, marketing strategy for entrepreneurs, business coaching mindset, mentorbusiness.com, Lewis HaydonFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you're a business owner, entrepreneur, or founder struggling to make more money despite working harder, this episode will give you clarity fast. MentorBusiness.com exists to help founders stop being busy and start being profitable and this episode explains exactly why most people aim at the wrong targets.Business coaching and business mentoring only work when you aim at markets that can actually pay you.In this raw, boardroom-style episode, Lewis Haydon breaks down why revenue is vanity, profit is sanity and how founders worldwide are sabotaging their own growth by chasing the wrong clients, niches, and behaviours.Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, explains how to rethink your market, your money goals, and your behaviours so 2026 becomes your most profitable year yet, whether you're an entrepreneur, CEO, or senior leader.Takeaways: Why business coaching fails when you sell to people or companies without moneyHow to identify where the real money is in your market using profit, not revenueWhy “niching down” can destroy business growth for most foundersThe difference between celebrity marketing and real-world business mentoring strategyHow the Theory of Constraints reveals exactly where to invest for growthWhy behaviour change, not mindset hacks, drives real business resultsHow to think like a CEO, not a content creator, when scaling your businessWhere entrepreneurs worldwide should focus in 2026 to increase income fasterChapters: 00:00 – Why being busy doesn’t mean you’re making money04:12 – Revenue vs profit: the lie founders keep believing08:30 – Adding zeros: choosing markets that can actually pay you12:40 – Why niching down is dangerous business advice17:10 – Visibility, celebrity status, and why most marketing fails22:15 – Theory of Constraints: finding the real growth bottleneck26:40 – Growth costs money: where founders should invest next29:30 – The hard truth about behaviours, ownership, and resultsKeywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, organisational behaviour, international business coaching, global business mentoring platform, MentorBusiness.com, Lewis Haydon, profit vs revenue, business profitability, founder coaching, business strategy 2026, global business coach, business constraints, theory of constraintsFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Download the A-Player 100K Playbook here: https://members.mentorbusiness.com/offers/EMczDhYr

If you’re relying on a website instead of a real sales funnel, you are leaking revenue and MentorBusiness.com exists because most business coaching and business mentoring advice never shows owners what actually converts.In this episode, Lewis Haydon breaks down why most funnels fail, how business coaching frameworks apply to sales psychology, and what founders must fix to scale predictably.Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, delivers a raw, boardroom-level breakdown of sales funnels, marketing systems, and measurable business growth strategy without fluff, hype, or generic marketing theory. This episode is for entrepreneurs worldwide, international founders, CEOs, and leadership teams who want predictable revenue, not guesswork.Takeaways:You’ll learn how business coaching principles and business mentoring frameworks apply directly to marketing and sales systems, including:Why websites are not sales funnels — and how landing pages drive measurable conversionsHow business mentoring thinking fixes broken lead nurturing and follow-up systemsThe leadership development mindset required to build scalable, data-driven sales processesWhy most marketing teams fail business owners — and how executive coaching thinking fixes itHow CEOs must use data (not emotion) to scale their business sustainablyChapters: 00:00 – Why most sales funnels don’t convert and cost business owners money10:05 – Business coaching insights on landing pages vs websites20:33 – Business mentoring frameworks for lead nurturing and sales psychology30:36 – CEO coaching truth: data-driven growth, scaling systems, and leadership decisionsKeywords:business coaching, business mentoring, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, sales funnel strategy, marketing funnels for business owners, organisational behaviour, international business coaching, global business mentoring platform, coaching frameworks, data-driven leadership, founder coaching, CEO performance, MentorBusiness.com, Lewis HaydonFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you're a business owner or entrepreneur chasing business growth but stuck in short-term thinking, this episode will challenge how you approach business coaching and business mentoring at a fundamental level. MentorBusiness.com exists for founders who want transformation, not quick wins.Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why most leaders say they want scale, but make decisions that quietly sabotage leadership development, long-term value, and enterprise growth. Drawing from real boardroom conversations across multiple businesses, Lewis exposes the dangerous gap between transactional ROI thinking and transformational business mentoring.Takeaways:You’ll learn how business coaching shifts founders from short-term decision making into scalable leadership capability, including:Why ROI-driven thinking limits leadership development and long-term business growthHow return on development creates compounding advantage for founders and CEOsThe difference between transactional decisions and transformational business mentoringHow to build a personal “boardroom table” using executive coaching, mentors, and advisorsWhy customers, employees, and leaders must be developed, not just extracted fromHow global business coaches think about lifetime value, not one-off winsThe mindset shift required to scale your business sustainably as a founder or CEOThis episode is a hard truth for entrepreneurs worldwide: what’s the point of transactions if you don’t transform?Chapters:00:00 – Why ROI Thinking Is Killing Business Growth06:12 – Transactional vs Transformational Business Coaching12:45 – Return on Development and Leadership Capability19:30 – Building Your Boardroom With Business Mentors27:10 – Customer Lifetime Value vs Short-Term Sales34:40 – The Skills You Must Develop to Scale Your Business41:55 – Final Truth: Why Transformation Beats TransactionsKeywords: business coaching, business mentoring, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, global business coach, international business mentoring, business mentoring platform, organisational behaviour, founder coaching, investor mindset, return on development, transformational leadership, transactional leadership, business scalability, long-term business growth, MentorBusiness.com, Lewis HaydonFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you're a business owner, entrepreneur, or founder struggling to sell without feeling pushy, this episode will give you clarity fast on business coaching, business mentoring, and influence. MentorBusiness.com is where Lewis Haydon teaches the authentic sales skills that separate A-players from B-players.Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why sales is simply moving someone from A to B, and how to do it without scripts, sleaze, or fake “sales energy.” Takeaways: You’ll learn his Personal Unique Selling Point method to sell in a way that feels human, outcome-led, and rooted in real value.Sales is influence: if you can’t move people from A to B, you can’t grow your income, career, or business.“Sleazy” isn’t sales — it’s bad positioning. Authentic selling is helping someone make a decision with clarity.The real sale is the after: what they feel, achieve, and become after buying — not the product itself.Use the Personal Unique Selling Point model: start with their outcome, then bridge it with your skills.In careers, raises come from a win-win plan: create value first, then the money can logically follow.Chapters: 00:01 – Why A-players master sales skills (and why most people hate “sales”)02:10 – The golden rule: income must be created, not hoped for04:05 – The bridge framework: moving someone from A to B06:10 – The Personal Unique Selling Point method (sell as a human, not a script)09:00 – Why sharing supports the mission of business growth and leadership development09:47 – Coaching the decision: the worst outcome is no clarity12:05 – Selling through options: right mentor, right coach, right budget15:05 – Career sales: how to position a raise using win-win value creation18:40 – The 3-column USP tool: them first → you → the bridge22:10 – Why people panic in “sales” but do influence daily (kids, teams, life)25:20 – Authority and trust: how people are sold before you speak28:10 – Final truth: if you refuse sales, you refuse your ability to help peopleKeywords:business coaching, business mentoring, Lewis Haydon, MentorBusiness.com, business mentor, leadership development, executive coaching, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, business mentoring platform, coaching frameworks, global business coach, international business mentoring, authentic selling, influence and persuasion, sales skills training, personal unique selling point, consultative selling, value-based selling, objection handling, income growth, career progression coaching, team leadership influence, organisational behaviour, founder performance coaching, CEO performance, business coaching tools, A-Player 100K PlaybookFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Download the A-Player 100K Playbook here: https://members.mentorbusiness.com/downloads

If you're a business owner, entrepreneur, or founder struggling to scale your business because your team won’t perform without you, this episode will give you clarity fast and MentorBusiness.com is where you can go deeper into these business mentoring frameworks.In this episode, Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down how to actually use business coaching and leadership development tools to build leaders who think, act, and deliver results without constant supervision.Takeaways:You’ll learn how effective coaching frameworks help entrepreneurs, founders, and managers create independent, accountable high-performers, including:• How the GROW coaching model becomes a practical tool for scaling your business• Why employees nodding “yes” often means “no” and how real business mentoring uncovers the truth• How the Big Five personality traits influence performance, motivation, and accountability• The difference between coaching, mentoring, and consulting and when each is essential• How to coach people with high neuroticism, low conscientiousness, or high agreeableness• Why daily support and frequent touchpoints outperform weekly or monthly leadership coaching• How founders and CEOs can build a self-sufficient team that takes ownership without being pushedChapters 00:00 – Why business coaching is essential to scale your business04:22 – The GROW coaching model for managers, entrepreneurs, and CEOs09:41 – Why theory isn’t enough: behaviour, psychology, and real-world leadership12:00 – How personality traits impact coaching and performance22:45 – Managing high neuroticism, low conscientiousness, and leadership blind spots30:36 – Final insightKeywords:business coachingbusiness mentoring, business mentor, executive coaching, leadership development, entrepreneurship coaching, CEO coaching, scale your business, business growth strategy, international business coaching, global business mentor, business mentoring platform, MentorBusiness.com, Lewis Haydon, organisational behaviour, founder performance coaching, team leadership coaching, coaching frameworks, international business mentoring, psychology for business leaders, Big Five personality traits in leadership, behavioural coaching, global leadership development strategies, business coaching for managers, how to scale your business internationally, high-performance team coachingFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you’re a business owner, entrepreneur, or founder who feels trapped in a “good job” or a family business that limits your potential, this 100th-episode deep dive will shift how you think about business coaching, business mentoring, and your ability to scale your business and income. MentorBusiness.com exists to help entrepreneurs worldwide step into business mentoring wealth without needing £100K certifications or waiting decades for a promotion.Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, unpacks his real journey, from a family business glass prison to building an international business mentoring platform used by founders across the globe. This episode shows why your existing experience is already enough to start coaching others, build multiple income streams, and create a boundaryless career using proven coaching frameworks and leadership development principles.You’ll learn how to transform your experience into income, including:Why most careers are “bounded” and how business coaching creates a boundaryless path to growthHow to convert 5–10+ years of experience into paid business mentoring and CEO coachingWhy MentorBusiness.com is the global business mentoring platform democratising access to coachingHow leadership development and entrepreneurship coaching tools help you scale your business fasterWhy happiness, purpose, and income growth are easier to achieve when you stop waiting for permissionTakeaways: 1. Your experience is already enough to mentor othersIf you're in your 30s, 40s, or 50s, you have more real-world experience than most formal qualifications ever teach. That’s the foundation of powerful business coaching and business mentoring.2. Most careers are bounded; entrepreneurship and CEO coaching unlock boundaryless growthJobs rely on someone above you leaving. Mentoring and entrepreneurship coaching allow you to grow without limits.3. Multiple income streams are no longer optionalWealthy entrepreneurs diversify. High performers stuck in jobs usually don’t. Business mentoring is one of the fastest ways to add a meaningful income stream.4. Happiness and fulfilment come from what made you happy as a childYour passions leave clues. Lewis shows how his childhood “building” passion became bodybuilding, then business building, then business mentoring.5. MentorBusiness.com is the easiest pathway to start business mentoring globallyWith tools, training, community, and affiliate income built in, it removes the need for £100K certifications or corporate gatekeepers.6. Consistency beats talent every timeThere are no secret hacks. The real secret is showing up daily, knowing your numbers, and refusing to quit.Chapters: 00:00 – Why your “safe job” or family business can quietly become a glass prison05:42 – Bounded vs boundaryless careers and why business mentoring changes the game12:18 – Happiness, childhood passion, and building businesses you actually enjoy17:52 – The real talk on multiple income streams, side hustles, and business coaching as a vehicle22:40 – MentorBusiness.com launch how the platform pays you to mentor and refer27:10 – Final challenge: why now is the time to step into business mentoring wealthKeywords: business coaching, business mentoring, business mentor, global business coach, international business mentoring, MentorBusiness.com, business mentoring platform, leadership development, executive coaching, CEO coaching, entrepreneurship coaching, scale your business, business growth strategy, career progression strategy, coaching frameworks, side hustle for professionals, multiple income streams, online coaching platform, founder and CEO performance, business coaching podcast, business mentoring for entrepreneursFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you're a business owner, entrepreneur, or founder frustrated that your marketing and sales teams keep blaming each other instead of driving real business coaching results, this business coaching and business mentoring episode from MentorBusiness.com founder Dr. Lewis Haydon will give you clarity fast.Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, sits down with top UK sales trainer Andy Bounds and global business coach and Visibility SEO Marketing founder Peter Boolkah to tear apart the “marketing vs sales” blame game and rebuild it into a revenue engine that helps you scale your business.You’ll hear raw, boardroom-level debate on who’s really responsible for revenue, why visibility and SEO now do half the selling before a salesperson speaks, and how AI tools like ChatGPT and Perplexity are changing the sales conversation forever. This is exactly how serious founders, CEOs, and global business mentoring platforms are winning in a tough economy.Takeaways:Stop blaming, start aligning: Marketing and sales are two sides of the same business growth strategy. Treat them as one revenue unit, not rival departments.Brief on outcomes, not activities: Start every marketing brief with the “afters” you want: ideal leads, sectors, deal sizes, and how success will be measured.Visibility before velocity: Website, content, SEO, and AI-search presence (ChatGPT, Perplexity, etc.) now do a huge chunk of the sales work before anyone speaks to sales.Afters + certainty = sales: Buyers want a better future and confidence you can deliver. Every campaign and sales conversation must increase both.Own your part of the pipeline: Marketing owns visibility and lead quality. Sales owns conversion, follow-up, and behaviour. The CEO owns alignment and communication.Markets have limits: Some sectors are slow, over-regulated, or not buying. You may need new verticals and offers instead of demanding “more leads” from a dead market.Passion is fuel, not a strategy: Passion without market need and skill is just an expensive hobby. Combine all three to build something scalable.Nobody buys from a mood hoover: Low-energy salespeople and founders kill deals. Your leadership energy sets the tone for your whole commercial engine.Chapters:00:00 – Marketing vs Sales: why everyone’s blaming the wrong person03:10 – Are marketing and sales really “versus”? Communication and ownership07:45 – What sales really want: lead quality, quantity, and speed11:20 – Peter Boolkah on SEO, visibility, and real opportunities16:05 – AI, ChatGPT, and Perplexity: why buyers are “pre-sold”20:40 – Afters and certainty: the simple framework for revenue25:15 – Market limits, buying cycles, and lazy “we need more leads” thinking29:30 – Passion, resilience, and mood-hoover leadership33:10 – Behaviours of high-performance sales teams in 202538:00 – Final boardroom summary: how to synergise marketing and salesKeywords:business coaching, business mentoring, business mentor, leadership development, executive coaching, CEO coaching, entrepreneurship coaching, global business coach, international business mentoring, business growth strategy, scale your business, marketing vs sales, sales and marketing alignment, SEO marketing strategy, visibility SEO, lead generation strategy, organisational behaviour, MentorBusiness.com, business mentoring platform, Lewis Haydon, Andy Bounds, Peter Boolkah, afters and certainty, AI in sales, ChatGPT for lead generation, B2B sales strategy, marketing and sales collaboration, global business mentoring platformFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you're a business owner, entrepreneur, or founder trapped inside a company that only functions when you turn up, this business coaching episode will give you the blunt clarity you’ve been avoiding. In this boardroom-style session from MentorBusiness.com, Dr. Lewis Haydon breaks down why your “business” is still a job and how business mentoring and leadership development can transform it into a scalable asset.Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, exposes the identity shift, systems, and strategy required to step out of day-to-day operations and finally build a business that runs without you.You’ll learn how to escape founder dependency and scale sustainably, including:How thinking like an employee keeps you trapped as an operator, not an ownerThe essential systems (marketing, sales, operations, finance) that allow a managing director to run the company without youThe identity and behavioural shifts proven in leadership development and CEO coaching to remove control bottlenecksWhy passive income is real when you build assets correctly and why most founders never reach that pointThe stress-test every entrepreneur must run: could your business survive 3 months without you?Decision-making insight: how your habits today shape your long-term exit strategy and business valuationTakeaways: If your business can’t run without you, you don’t own a business, you own a job.Systems create independence; people activate it. Without documented processes, no senior team or MD can replace you.Identity determines scale. If you think like an operator, you will stay an operator — no matter your revenue.Founder control is usually the biggest bottleneck. Trust, delegation, and leadership development are non-negotiable.Start now, not “one day.” It takes years to develop an MD capable of replacing you, which means the clock is already ticking.Chapters: 00:00 – Why most founders confuse “business ownership” with being an overworked operator03:12 – The property analogy: why you must stop “living inside” your business06:45 – SME myths, customer expectations, and the trap of being too available10:01 – Why founders stay stuck as operators and the mindset shift required11:48 – Break: Why these boardroom conversations matter for scaling your business12:34 – Identity shift: redefining who you must become to own a scalable asset16:55 – Systems, planning, and strategic structure: how real businesses operate without you20:37 – Why founders delay the hard decisions and how it destroys long-term scale24:10 – Stress-testing your business: could it survive 3 months without you?28:45 – Developing leaders, successors, and a managing director to replace you32:30 – The hard truth: your business reflects your limitations, until you grow past themKeywords: business coaching, business mentoring, business mentor, leadership development, CEO coaching, entrepreneurship coaching, global business coaching, international business mentoring, scale your business, business growth strategy, organisational behaviour, founder leadership, managing director succession, build a business that runs without you, MentorBusiness.com, Lewis Haydon, founder mindset shift, operational independence, systems and processes for scaling, passive income for business owners, exit strategy for SMEs, develop senior leadership teams, business coaching for entrepreneurs worldwide, high-performance founder coaching, global business mentoring platform, strategic planning for foundersFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you're a business owner, entrepreneur, or founder struggling with the slow grind of business growth and wondering why you’re “not a millionaire yet,” this episode will give you clarity fast. MentorBusiness.com exists for this exact reason, helping entrepreneurs worldwide understand the real timeline of business mentoring and business coaching success.Dr. Lewis Haydon, a trusted global business coach, business mentor, and organisational behaviour expert, breaks down why becoming a millionaire takes a decade and why that long-game mindset is the foundation of sustainable business growth, leadership development, and CEO coaching excellence.You’ll learn how high-performance founders navigate the cycles, including:• The truth about the 10-year millionaire timeline• Why “struggle periods” are not failure, they’re the normal entrepreneurial growth cycle• Resilience behaviours every entrepreneur must master• How leaders across the globe stay committed when progress slows• The real relationship between vision, discipline, and compounding performanceTakeaways:• Millionaire results take a decade, not 12 months; skill, leadership capacity, and systems need time to compound.• Emotional turbulence is normal, and every successful entrepreneur has gone through the same cycles.• Resilience beats talent, those who stay in the field longest win.• Daily discipline builds credibility, especially when clients and teams watch how consistently you show up.• Vision outperforms goals, because the long-game mission sustains behaviour when motivation fades.• Entrepreneurs who win adapt, evolve, and keep moving through economic and strategic shifts.• The breakthrough happens deep in the decade, not during the first few years.Chapters:00:01 – Why most founders misunderstand the millionaire timeline04:10 – The decade-long reality behind business success and business coaching06:45 – The emotional cycles, resilience, and staying in the long game08:14 – The truth about setbacks and why they’re a sign of progress09:00 – Showing up daily: discipline, consistency, and real founder behaviour14:40 – Social media reality vs. the long-game performance model18:55 – Why vision outperforms goals for long-term business growth23:30 – The 10-year path to millionaire status and compounding success27:10 – Final insight: the entrepreneurs who win are the ones who stay in the gameKeywords:business coachingbusiness mentorbusiness mentoringleadership developmentinternational business coachingCEO coachingentrepreneurship coachingscale your businessbusiness growth strategyorganisational behaviourglobal business mentoring platformexecutive coachingMentorBusiness.comLewis Haydonfounder coachingentrepreneur mindsetmillionaire timelinelong-game business strategyresilience for entrepreneursglobal business coachbusiness mentoring for foundersFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you're a business owner, entrepreneur, or founder trying to build a business that actually scales without burning you out, this episode is essential listening and the framework inside is also part of what we teach at MentorBusiness.com.Dr. Lewis Haydon, a trusted business coach and mentor to growth-focused founders, breaks down how to build personal core values that actually drive your decisions, your leadership, and your business results.This isn’t corporate fluff. This is raw truth, lived experience, and a practical framework any founder can apply today.Inside, Lewis shows you how to look back at the key decisions, wins and painful moments, that shaped who you are, and how to turn those into a clear set of values you can actually use in the business.If you’ve ever felt like you’re second-guessing everything, chasing shiny objects, or making decisions from pressure instead of clarity, this episode will hit hard.You’ll learn how to identify the trigger points that shaped your behaviours, how to align your team with the right values, and how to build a business where actions match intentions.Takeaways:• Why most founders misunderstand core values and build corporate buzzword lists instead of real drivers• How your proudest and most painful decisions reveal your true values• The connection between decision-making, behaviour change, and long-term business outcomes• How to align your company vision with your personal values without forcing a generic mission statement• Why values stop shiny-object syndrome and help every team member stay in the right seat• How self-awareness not frameworks, gurus, or templates, is the real unlockChapters:00:00 – Why core values matter more than any business tactic04:15 – Looking at your life like a film reel to find defining decisions09:42 – Trigger points and the psychology behind behaviour change16:20 – Pain, vision, and why they drive founders differently21:55 – How personal values shape leadership and business direction27:33 – Journaling and identifying recurring patterns33:12 – Why corporate buzzwords kill real culture38:05 – Aligning team, vision, and values without becoming “Silicon Valley”45:40 – The hard truth about building values that actually guide decisionsKeywords (SEO):core values for entrepreneurs, leadership development, CEO mindset, scaling a business, founder identity, business growth, decision making for CEOs, company culture, how to build core values, entrepreneur self-awareness, team alignment, business coaching, scaling without burnoutShare + Review:If this hit home, share it with one founder who needs it today. Then leave a review and DM me once you have so I can shout you out on the show.Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you’re a business owner, entrepreneur, or founder who keeps second-guessing decisions and stalling growth, this episode is essential listening. MentorBusiness.com is at the heart of this conversation because your values drive every high-stakes move you make.Lewis Haydon breaks down why hesitation isn’t a strategy problem, it’s a values problem. He shares the four personal values that now anchor every hire, bet, and investment he makes and shows you how to define yours so decision-making stops feeling heavy and starts moving fast. This isn’t theory. It’s the raw, boardroom-level operating system top founders use to choose the right people, say no quicker, and scale with conviction.You’ll hear exactly what a values-driven decision framework looks like in practice, from filtering investors and clients to protecting culture, pace, and standards. You’ll learn how to codify your values, test them under pressure, and use them to create speed without sacrificing integrity.Takeaways:Your “indecision” is misalignment, define personal values before you touch strategy.Business values must be built on personal values; culture follows values, not slides.Four values that scale decisions: Family (past/future/present), Potential, Fun, Prove It.Hiring and investment filters: values first, then logic; say “no” faster to protect focus.Speed matters: fast, values-anchored decisions beat slow, over-analysed moves.Habits back values: standards (e.g., 4 a.m. starts) signal commitment, not performative grind.“Prove it” > résumés: work with people doing the thing now, not just talking about the past.If it’s not energising (no fun, no alignment), end it—clients, vendors, even ideas.Use values to set price, positioning, and ideal customer profile, reduce friction and churn.When stakes are high (health, crisis, mission-critical), assemble the right room fast.Chapters:00:00 – Why you’re second-guessing: it’s not strategy, it’s values03:18 – Personal vs. business values; culture built on purpose06:42 – Hiring/investment through a values filter; dashboards vs. people09:55 – Why MentorBusiness.com exists and how it aligns to the mission12:10 – Core Value #1: Family (past, future, present)14:45 – Mid-episode share + support break15:31 – Core Value #3: Fun (energy as a decision criterion)18:20 – Core Value #4: Prove It (walk the talk, current results > past stories)24:12 – Habits and standards: 4 a.m. club, protecting the gate of your mind29:08 – Coaching ethos, client fit, and making hard calls quickly33:40 – Space-shot vision: using values to stretch the team’s imagination37:15 – Urgency under pressure: assembling the right experts fast41:02 – Final truth: anchor to values, then move, speed compoundsKeywords:founder core values, entrepreneurial decision-making, leadership clarity, culture vs strategy, hiring for values, investment filter, founder burnout, scaling from operator to CEO, fast decisions, prove it mindset, personal values in business, building high-ownership teams, strategic focus, CEO operating system, MentorBusiness.com Share + Review:If this hit home, share it with one founder who needs it today. Then leave a review and DM me once you have so I can shout you out on the show.Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you’re a business owner wondering, why your bank account doesn’t reflect all the hard work you’re putting in, this episode is essential listening.Dr. Lewis Haydon, entrepreneur mentor and founder of multiple businesses, breaks down the brutal truth behind why your business isn’t paying you what you want, and what to do about it. This isn’t about working harder or selling more; it’s about understanding the language of business and taking control of the numbers that determine your financial future.You’ll learn exactly how to see the real story behind your cashflow, profits, and take-home pay and why “not knowing your numbers” is the fastest way to stay stuck, stressed, and broke.Takeaways:Spot when your business is actually sinking (and when to call it)Use your P&L as your “crystal ball” for future profit and cashflowForecast your next 30, 60, and 90 days so you can sleep easier at nightBuild a financial boardroom that includes the right accountant, tax director, and financial advisorIdentify the key levers that control how much you get paid from marketing and sales to operations and forecastingAvoid the trap of treating your business like a personal bank accountThis is raw, unfiltered truth for founders who are tired of spinning their wheels. If your business isn’t paying you what you deserve this episode will show you exactly why.Chapters:00:00 – The painful truth: why your business isn’t paying you03:15 – The first red flag: working harder but earning less06:40 – The language of business: knowing your numbers10:10 – The accountant trap and bad financial advice12:20 – Forecasting: the real “crystal ball” in business16:40 – Building your financial boardroom20:10 – The sales and marketing levers that change your profit24:30 – Treating your business like a real company (not a piggy bank)28:00 – Final truth: it’s not about working more, it’s about knowing moreKeywords:entrepreneur finance, business profit, why my business isn’t making money, cashflow forecasting, P&L for business owners, scaling a small business, how to pay yourself, business coaching, MentorBusiness.com, Lewis Haydon podcastMentions:Many of the experts and fractional CFOs mentioned in this episode can be found on ⁠MentorBusiness.com⁠ — the platform built to connect you with mentors, financial directors, and business experts who actually get it.Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

MentorBusiness.com helps business owners and entrepreneurs learn how to scale multiple companies without burning out. In this episode of The CEO’s Boardroom Table, Dr. Lewis Haydon reveals the exact framework he uses to run 10 successful businesses without chaos, stress, or 100-hour weeks.This is a raw, no-fluff look at how to grow beyond being the operator and start leading like a true CEO. Lewis breaks down the proven structure behind his portfolio of companies and explains how founders can apply the same principles to multiply their income, impact, and freedom.You’ll discover why most business owners stay stuck inside one company while Lewis uses an ecosystem approach to create stability, scalability, and leverage. He covers his Vision → Plan → Systems → People → Leadership model in detail, showing you exactly how to build businesses that run and grow without your constant involvement.He also dismantles the myth of “work–life balance,” explains how to diversify your income through connected businesses, and shares the mindset that allows him to stay focused, disciplined, and calm—even when leading ten companies at once.Takeaways:The truth about how to run multiple businesses successfullyWhy diversification protects your cash flow and mental healthHow to build an ecosystem of companies that feed and support each otherThe Vision → Plan → Systems → People → Leadership frameworkHow to create systems before scaling your teamThe mindset shift every founder needs to move from operator to CEOWhy leadership and accountability are non-negotiable for long-term growthThe real reason “work–life balance” holds entrepreneurs backChapters:00:00 – Why people doubt you can run 10 businesses05:42 – Diversification vs. diluting your offer12:10 – Building an ecosystem of connected companies18:33 – Why MentorBusiness.com was created23:55 – The billion-dollar vision mindset31:20 – Plan × Execution: what actually drives success36:48 – Building systems that scale beyond you43:05 – Finding and growing great people48:22 – Leadership, accountability, and showing up53:40 – Why “work–life balance” keeps you small58:05 – The challenge: who’s at your boardroom table?Keywords (SEO):how to run multiple businesses, running 10 businesses, how to scale as a CEO, business ecosystem strategy, scaling from operator to CEO, entrepreneur burnout prevention, business diversification, leadership and accountability, systems and processes for entrepreneurs, build a business that runs without you, MentorBusiness.com, business mentoring UK, founder leadership mindset, business growth strategy, CEO boardroom table podcastFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you’re a business owner, founder, or coach trying to grow without burning cash, MentorBusiness.com is where we break it down without the fluff, today’s episode shows you how a clear ICP (Ideal Client Profile) turns scattered marketing into qualified pipeline fast.Lewis Haydon sits down with James Willis (LinkedIn specialist) and Lalit Nag (video & content strategist) to hammer the one principle that makes every channel; content, DMs, ads, or cold calls actually work. This isn’t theory. It’s the operating system behind campaigns that convert and clients you actually want to keep.You’ll hear hard won lessons on narrowing your buyer, grading clients, cutting toxic engagements, and building messages that trigger “that’s me” in seconds.Takeaways: ICP is the foundation: Without it, great content and outreach still miss. With it, everything compounds.Depth over demographics: Go beyond industry/title. Map pain, language, and why-now to write copy that lands.Mine your last 10 clients: Rank by profitability, ease of work, outcomes build your ICP from the winners.Right door, right conversation: Cold calls don’t feel “pushy” when you’re speaking to the exact right person.Two audiences, two messages: Don’t pitch 9–5 aspiring mentors and established coaches with the same hook.Grade and prune clients: A/B/C/D tiers; move B/C up, refer Ds away. Protect margins and team morale.Content that connects: Raw story + clear ICP beats generic polished content every time.Process first, channels second: Systemise journey, objections, and messaging then pour into ads, DMs, or video.Chapters:00:01 – Lewis: resets, rejection, and the universal principle founders miss02:32 – James: ICP = the foundation (footings) of all lead gen03:57 – The “megaphone to a million” ad lesson (why generic dies)05:28 – Lalit: using ICP to plan content and pick a winning niche06:31 – Speaking to the 2%: a public speaking lesson applied to ICP08:00 – Where to start: James’ “last 10 clients” scoring exercise09:25 – Cold calling isn’t pushy, you’re just pushing the wrong door10:58 – Yes, it’s still a numbers game (with skills)11:56 – Lalit’s editor lens: raw footage, storytelling, and intent13:56 – Two ICPs for MentorBusiness.com (9–5 upskillers vs pro coaches)17:49 – Step one: joy + value alignment (doing work you want to do)18:53 – Lalit on toxic clients, boundaries, and trust23:04 – Grade your clients; protect margin and energy24:28 – Network > guessing: how the platform accelerates results28:33 – Coach vs specialists: build your boardroom of experts31:10 – Wrap: apply ICP now, then choose the channelKeywords: Ideal Client Profile, ICP, client grading, LinkedIn lead generation, content strategy, outbound vs inbound, sales objections, cold calling, social media video, storytelling, B2B marketing, client profitability, buyer pain points, messaging frameworks, founder burnout, niche selection, Meta ads, buyer persona, lead qualification, boardroom debateWatch more episodes at: ⁠⁠https://lewishaydon.com/podcasts/

If you’re a business owner trying to figure out where to invest your marketing budget—this episode is for you. Lewis Haydon founder of MentorBusiness.com sits down with mentors and LinkedIn Lead Gen Marketing Expert James Willis and Video Marketer Lalit Nag to dissect what’s actually working in 2025: inbound or outbound.This isn’t about theory or hype. It’s about what drives real engagement, qualified leads, and long-term growth for your business. From AI automation and storytelling to social media and client profiling—you’ll learn what’s changing and how to adapt before you get left behind.They unpack how to leverage content creation and relationship-building to outperform outdated lead generation tactics—and why understanding your ideal client profile is the most powerful marketing move you can make this year.Takeaways:Marketing success starts with understanding current trends, not chasing noise.Social media engagement now matters more than posting volume.Raw, authentic storytelling outperforms polished, “perfect” content.Building relationships with your audience leads to higher-quality leads.Thought-provoking content drives visibility and trust.AI automation will reshape how businesses scale their marketing.Understanding the customer journey is key to better conversions.Strong copywriting remains the foundation of all marketing success.Chapters:00:00 – Navigating Marketing Strategies in 202501:28 – The Power of Social Media Engagement04:42 – Balancing Old School and New School Techniques08:23 – Inbound vs. Outbound Lead Generation10:13 – The Importance of Authentic Content15:31 – Creating Engaging and Thought-Provoking Content19:07 – Defining Your Ideal Client Profile (ICP)Keywords:marketing strategies, social media, content creation, lead generation, inbound marketing, outbound marketing, ideal client profile, AI automation, storytelling, engagementWatch more episodes at: ⁠https://lewishaydon.com/podcasts/

If you’re a business owner or creative founder stuck at $5K months and ready to scale MentorBusiness.com is where clarity meets execution. In this episode, Lewis Haydon mentors a fast-growing entrepreneur through the exact mindset and pricing shifts needed to jump from $5K to $20K/month without adding chaos.A raw, founder-to-founder mentoring session that dismantles the “more clients, bigger team” myth and reframes growth around value, reputation, and leverage. No hype. Just real business truth from the boardroom.Lewis Haydon sits down with Lalit Kumar Nag (Nag Lakshmi Productions Pvt. Ltd.) to turn his freelance operation into a high-ticket creative agency by focusing on pricing, positioning, and time ownership.We get specific on:Why chasing volume keeps you stuck and what to do insteadHow two right-fit retainers can replace twenty low-paying clientsThe credibility, messaging, and schedule discipline needed to attract high-ticket buyersWhat to stop doing immediately so your ladder rests on the right wallTakeaways:Stop optimizing for “more clients.” Optimize for fewer, higher-value retainers.Price follows outcome, not hours. Tie deliverables to measurable business results.Reallocate your week: selling/positioning > editing/ops once you’re past survival.Credibility compounds: proof, referrals, and a visible personal brand beat cold outreach.Planning protects growth: fixed marketing and networking blocks, non-negotiable.Think in ROI: if a client makes 10x from your work, your pricing should reflect it.Freedom ≠ passive. Freedom = leverage (focus, price, systems, and the right people).Chapters:00:01 – What’s the real difference between coaching and mentoring?00:37 – Lalit’s current reality: 4-person creative team at ~$5K/month01:14 – Setting the target: $20K/month (12–24 month window)02:41 – What a $20K business actually looks like (and what it doesn’t)03:35 – “Why not now?” Removing excuses and resource myths04:12 – Learning vs scaling: the trade-off founders must face04:41 – More clients = more time? Only if you stay in low-value delivery05:53 – Talent, trust, and the startup comp challenge06:01 – The blunt question: why not charge 4x?07:08 – Two $10K retainers vs twenty $1K clients07:41 – Reputation and referrals: the real currency08:40 – Pricing to ROI: the 10x rule of thumb09:27 – Guidance over guessing: finding high-value clients on purpose10:14 – When you actually do need a bigger team (and when you don’t)11:04 – Beware advice from people selling courses, not results12:06 – Laser focus: high-profile clients as the only goal13:42 – Your calendar is your strategy: time audit and reallocation15:23 – Ladder on the right wall: plan your week, protect the blocks16:47 – Why $20K? Freedom, energy, and doing the hard things now18:16 – Final reset: you’re doing the work, point it at the right targetKeywords:coaching vs mentoring, high-ticket clients, creative agency scaling, retainer pricing strategy, service business growth, founder time management, personal brand for founders, ROI-driven marketing, client acquisition strategy, entrepreneur mentorshipFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

If you’re a business owner or founder trying to break out of the freelancer trap and scale with confidence, this episode is essential listening. MentorBusiness.com features in this real coaching session as Lewis Haydon works with Lalit Kumar Nag, a 23-year-old creative founder turning a solo editing hustle into a scalable marketing brand.Lewis Haydon, a trusted business coach and mentor to growth-focused founders, is joined by Lalit to unpack what actually moves a service business forward. This is not theory, this is boardroom-level coaching you can apply today.They get crystal clear on the root constraint (time), identify the keystone metric (income), and map the fastest path to win hire reliable talent to free founder hours for sales, relationships, and systems, so client retention, new client acquisition, and team expansion all accelerate.You’ll hear exactly how to convert vague goals into SMART targets, reposition from “editor” to “marketing outcomes,” and build the communication cadence high-ticket clients actually pay for.Takeaways:The root goal that unlocks everything: income, because income funds talent, systems, and scale.Turn broad aims into SMART goals (specific, measurable, achievable, relevant, time-bound) so progress is undeniable.Hiring isn’t optional: reliable talent gives the founder back time for selling, networking, and building process.Client retention = daily communication, clear expectations, and consistent delivery, especially at higher price points.Replace “more work” with “more value”: move from editing tasks to marketing outcomes clients can measure.Networking beats platforms: get in the right rooms to find both A-players and high-value clients.Passive income myths: in service businesses, “passive” means leveraged—via team, systems, and packages.One step forward: build a clear, detailed roadmap, then follow it relentlessly.Chapters:00:01 – Why coaching vs mentoring? What this episode covers00:32 – Lalit’s story: from student to freelancer to founder04:27 – Finding the real drivers: money, mastery, and client growth08:34 – 5-year vision and the 30-age milestone11:20 – Turning goals into SMART goals (and why it matters)13:50 – The “one big goal” that makes other goals happen15:47 – Mid-episode note: supporting the show & why it matters16:34 – High-ticket clients, margins, and the systems you need20:01 – Self-score reality check (7/10) and the constraint20:21 – The bottleneck: hiring reliable, professional talent24:26 – Freeing founder time to pursue higher-value work25:52 – The networking gap: finding clients and A-players29:55 – If time was solved: what to do first32:08 – Final question: your next step today34:49 – The answer: build the roadmap that saves time and scales resultsKeywords:coaching vs mentoring, SME growth, creative agency scaling, video editing business, marketing outcomes, SMART goals for founders, hire reliable talent, building a team in India, client retention strategies, high-ticket clients, founder time management, communication cadence, networking for service businesses, passive income myths, roadmap to scale, freelancer to CEO, systems and processes, boardroom coaching, Lewis Haydon podcastFind out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you're a founder who keeps “meaning to look at the numbers,” MentorBusiness.com and this episode will snap you out of it fast. You’ll hear a blunt, in the trench's conversation with accountant entrepreneur John Charman where we pressure test the classic excuses, expose why statutory accounts are useless for day-to-day decisions, and lay out the few metrics that actually move profit.Lewis Haydon, a trusted business coach and mentor to growth focused founders, sits down with John to break down the difference between real-time management accounts and year end compliance, how to build a simple finance dashboard that guides action, and why ownership not your accountant determines whether you scale or stall. This is raw truth and proven strategy you can use today.They cover exactly what building financial clarity looks like in practice, from setting breakeven, to choosing accounting software the right way (without annoying your accountant), to knowing when to add a financial controller or fractional CFO.Takeaways:Stop waiting for year end: monthly/quarterly management accounts are your operating system.Know your breakeven: cover fixed overheads first, then scale with intention.Build a simple dashboard: revenue, gross margin, overheads, net profit, cash, WIP/stock, AR aging.Use software to gain speed: real-time reporting and automated credit control beat spreadsheets.Roles that scale with you: accountant (compliance), FC (controls), fractional CFO (forward-looking decisions).Accountability is the moat: the owner sets pricing, cost controls, hiring cadence and the culture of clarity.Chapters:00:00 – Cold open: Accountant vs. entrepreneur mindset01:23 – Why founders bury their heads in the finances04:20 – “I’m working harder, why isn’t profit up?”05:45 – Statutory vs. management accounts (and why one is too late)09:39 – Break-even explained (and how to calculate it simply)15:48 – When to bring in a Financial Controller or fractional CFO20:01 – Quick wins: ditching spreadsheets, choosing software (without upsetting your accountant)22:55 – Efficiency = more dividends: automations that free cash24:05 – Valuation, lending, and why clean accounts = options27:50 – Work in progress & stock: the silent profit killers31:30 – Using a coach like a “logic-only” business partner33:31 – Why coaching continues even when you’re winning34:06 – Closing thoughtsKeywords:management accounts, breakeven, financial dashboard, work in progress, WIP, accounting software, QuickBooks vs Xero, financial controller, fractional CFO, cash flow, AR aging, profit margin, scaling a service business, founder mindset, SME finance, entrepreneurshipFind out more or enquire about working with ⁠John Charman⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠