The Artful Dollar

Most tattoo artists know they should be making content. They've seen the strategies, saved the posts, and still haven't hit record. This episode is about why, and about the internal work that has to happen before any marketing strategy actually gets used. Apply to work with me: http://apply.theartfulmarketer.com?source=youtube Ryan breaks down how he blends his own spiritual practice, influenced by Michael Singer's work on observing thoughts and feelings without being run by them, with the practical reality of building a business through content and marketing. He shares the story of pivoting away from tattooing into financial education content back when almost no one in the industry was doing it, and the fear that came with putting out something he knew his peers would judge. The core of the episode is a six-step process for moving past the resistance that keeps people stuck: notice the gap between what you logically know you should do and what you're actually doing; give yourself permission to be bad at it before you're good at it; get clear on your real why; name the specific fear that's stopping you; let go of the outcome and post anyway; remind yourself that the result doesn't determine your worth. If you've been sitting on content you haven't posted, or you keep starting and stopping, this one is for you.

Wanna book out solid months of tattoos? Book a free session with me, I'll show you how. Apply here: http://apply.theartfulmarketer.com?source=youtube If you've been tattooing 10+ years and you're down to 4-8 tattoos a month after years of being booked solid, this one's for you. Your tattoos didn't get worse. The game changed, and this episode gives you the exact recipe to adapt. Ryan talks to 2-3 tattoo artists a week who've been in the industry for 10, 20, 30 years and are completely burnt out. Booked out months at a time used to be normal. Now they're doing a handful of tattoos a month, wondering if they need a different job. This isn't a talent problem. It's an adaptation problem. In this episode: why your social media profile needs to work like a walk-in shop, not a portfolio; the exact content cadence to post without burning out; the 4 things your content needs to say to build trust; how to turn DMs into booked appointments without being pushy; why lowering your prices is the worst thing you can do right now. This is the same framework Ryan walks his private clients through.

Brian Bennett spent most of his 10-year tattoo career booked out two weeks at a time, stressed about money, and stuck overthinking every piece of marketing advice he already knew. We talk about why that happens — and what actually got him from a constant 7-8 stress level down to a 4, booked 4-6 weeks out, with no TikTok dances, no gimmicks, just one honest video and a few small habit changes. If you've ever known exactly what you should be doing and still couldn't make yourself do it, this one's for you.

A simple proven method for booking tattoos in under 48 hours Check it out HERE https://www.skool.com/the-artful-business-skool/about   In this episode of the Artful Dollar podcast, Ryan Roi talks with tattoo artist Becca Nushell about overcoming fear and scarcity in tattooing.    Becca shares her 20-year journey from early “scratching,” a costly Oregon apprenticeship, and enduring shop abuse, to learning key color techniques and mindset shifts after meeting Megan Massacre on a TLC show.    She recounts opening studios before COVID, surviving shutdowns with limited savings, evacuating during major Oregon fires, and relocating her family to Texas while commuting back to Oregon for marathon sessions.    After repeated shop instability and negativity, she left in 2024, felt close to failure, and invested in Ryan’s program, leading to consistent social media and SEO systems, rapid follower growth, higher pricing, and being booked months out.   Follow Becca Nushell on Instagram: @nushelltattoos https://www.instagram.com/nushelltattoos/   ———   A simple proven method for booking tattoos in under 48 hours Check out the Booked’n 48 Workshop: https://www.skool.com/the-artful-business-skool/about   We are now only accepting strategy sessions for any tattooers who have taken the Booked’n 48 Workshop which is guaranteed to book you more appointments or you don’t pay!    Check it out HERE https://www.skool.com/the-artful-business-skool/about   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #selfimprovement #mindset

A simple proven method for booking tattoos in under 48 hours Check it out HERE https://www.skool.com/the-artful-business-skool/about   In this episode of The Artful Dollar Podcast, Ryan Roi shares his experience with severe depression, psychosis, addiction, psychiatric hospitalizations, medication, electroconvulsive therapy, and how tattooing gave him purpose while he still struggled.    Ryan describes key breakthroughs around fear of others’ opinions, the stories and language that shape perception, and how “understanding” alone doesn’t change behavior.    He emphasizes changing environments, finding supportive communities, questioning the meaning you assign to events, and letting go of limiting labels and identities as a path toward sobriety, growth, and greater freedom.    This episode is not medical advice, we encourage seeking professional help when needed.   ———   A simple proven method for booking tattoos in under 48 hours Check out the Booked’n 48 Workshop: https://www.skool.com/the-artful-business-skool/about   We are now only accepting strategy sessions for any tattooers who have taken the Booked’n 48 Workshop which is guaranteed to book you more appointments or you don’t pay!    Check it out HERE https://www.skool.com/the-artful-business-skool/about   ———   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/tam-testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –——   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #tattoopodcast #selfimprovement #mindset