Metavertising // Metaverse Marketing

🛠️ Design Like Tony Stark: XR, AI & the Industrial Metaverse with Siemens’ Ben WiddowsonThink Jarvis-style voice commands and holographic prototypes are still sci-fi? 🚀 In this episode, host Ely Santos sits down with Ben Widdowson—Head of Marketing for Immersive Engineering at Siemens—to break down how extended reality, real-time CAD, and AI copilots are already reshaping the way Sony and other manufacturers build the products you love.🔊 Press play to learn:Why the “digital thread” matters—and how breaking it kills speed, quality, and sustainability.Sony’s secret weapon: a headset + software stack purpose-built for engineering, not gaming.25 % productivity? Try weeks-to-minutes. Real-world wins in automotive, furniture, and consumer electronics.From desktop to design cave: what true-scale digital twins do that 2-D screens never can.Voice-controlled CAD & generative-AI prompts—how close we are to full Jarvis workflows.The hardware roadmap: smart glasses vs. “heavy-lift” headsets (and where each one wins).Whether you’re a product designer, XR dev, or marketer chasing the next tech wave, this conversation is your cheat-code to the industrial metaverse.Connect with Ben → LinkedIn @ Ben WiddowsonFollow Ely → LinkedIn @ Ely Santos🎧 Enjoying Metavertising? Tap Follow, leave a ⭐⭐⭐⭐⭐ review, and share the episode with a friend who still thinks XR is “just for gamers.”#IndustrialMetaverse #XR #AI #ProductDesign #Siemens #Sony #Metavertising

🎮 From Roblox to Record-Breaking Reach: How Brands Can Win Gen Alpha with AnimationThink Roblox is “just a game”? Think again. In this episode, host Ely Santos sits down with Will Bryan—co-founder of Yes Sir Media and indie-film-turned-metaverse storyteller—to reveal why the blocky platform may be the most cost-effective, culture-native way to launch IP, super-charge YouTube retention, and spark the next Skibidi-level phenomenon. Hit play to learn:Why Roblox’s “janky” graphics actually outperform AAA visuals with kids—and how studios are turning that quirk into comedy gold 🎨 The YouTube blueprint Will swears by: killer hook, mid-episode peak, 30-second pattern breaks & a cliff-hanger that demands the next click ⏩ How brands can adapt legacy IP—or launch something totally new—without tripping over Roblox’s TOS or losing creative control 📜 The secret “meme flywheel” that turns episodes into TikTok-ready moments fans remix, repost, and make their own 🔄 What it will take to birth “the next Skibidi Toilet”—and why bravery beats formula every time 🚀 Whether you’re a marketer hunting fresh channels, a studio chasing faster pipelines, or a creator dreaming of billion-view fame, this conversation is your cheat-code to metaverse-first storytelling.🔗 Connect with Will on LinkedIn🔗 Follow Ely on LinkedIn💡 Liked the episode? Rate, review, and hit Follow so you never miss the trends redefining Metavertising.#MetaverseMarketing #RobloxAnimation #GenAlpha #BrandStorytelling #PodcastSEO

Is XR yesterday’s buzzword? Not if Jeremy Dalton has anything to say about it. The accountant-turned-immersive-tech lead who launched PwC’s first global VR/AR team sits down with host Ely Santos to strip away the hype and show where extended reality is already cutting costs, unlocking new revenue and teaching 150 000 students at scale. 🎧 Hit play to discover:🔄 The XR-AI feedback loop that spawns worlds on demand, tailors UX in real time and personalises corporate training programmes. 🕶️ Why UX—not hardware power—is today’s adoption bottleneck, and how Meta Ray-Bans and omnidirectional treadmills hint at the next big form-factor win. 💼 A CEO-friendly take on true ROI: cost, compliance friction and the single metric execs really care about. 🎢 Location-based VR as the “arcades of the 2020s” and the gateway to mass consumer buy-in. 📚 Jeremy’s upcoming Reality Check (2nd ed.) and his quest to open the world’s first immersive-technology museum—featuring artefacts dating back nearly 200 years. “Even if you max out AI, you still need XR—and vice-versa. Diversify your tech stack like you diversify your investments.” — Jeremy Dalton Tap FOLLOW, and share with a colleague still stuck in the hype cycle.And don't forget: Keep up with host Ely Santos on LinkedIn for more metaverse‑marketing insights.

What if finding your friends at a 90‑acre music festival was as easy as glancing through your glasses? 🕶️ In this episode of The Metavertising Podcast, host Ely Santos sits down with Andrew Seleznov, Head of AR Production at Snap’s Arcadia Creative Studio, to explore how augmented‑reality wearables are moving from bunny‑ear fun to real‑world problem‑solving. Festival‑grade AR navigation – how Snap and Live Nation built a “find‑my‑friends” lens that scales to 16 global events.Snap Spectacles as a dev kit – why Snap puts headsets in creators’ hands first (and how you can get one).Utility over novelty – automotive showrooms in your driveway, smart plant care, and other day‑to‑day use cases that will sell AR to the masses.The business model question – subscriptions, feature bundles, and the frameworks still waiting to be invented.Privacy & culture – balancing always‑on cameras with social comfort and new etiquette.AI meets AR – the hardware‑software‑AI “perfect storm” that’s making lightweight, high‑fidelity glasses possible sooner than you think. “We’re at the very beginning of a new era, just like smartphones in 2007. Developers who dive in now will own the expertise everyone needs tomorrow.” – Andrew Seleznov Whether you’re a marketer chasing the next big engagement channel, a developer hunting green‑field territory, or just AR‑curious, Andrew’s insider view on hardware roadmaps, community‑driven R&D, and the challenges still to crack will give you a front‑row seat to the coming spatial wave.Links & shout‑outsFollow Andrew Seleznov on LinkedIn for hands‑on demos and dev tipsKeep up with host Ely Santos on LinkedIn for more metaverse‑marketing insightsHit subscribe, rate the show, and share this episode with the one friend you always lose at festivals—because the future is about to make that impossible.

How do AI and XR intersect to create the next generation of immersive user experiences? In this episode of the Metavertising Podcast, host Ely Santos sits down with Daniel Marqusee, a Silicon Valley product designer with 12 years of experience at companies like Audi, LinkedIn, and Meta. Now focused on XR and AI at Bezi, Daniel shares his journey and provides a glimpse into how artificial intelligence is reshaping extended reality. Together, Ely and Daniel explore: Designing for AI vs. Designing with AI – Why the shift from “narrow rails” to “dynamic flows” changes everything AI-Driven Infrastructure – How local vs. cloud-based AI impacts development and adoption XR User Experience – Balancing ergonomics, motion sickness, and intuitive interfaces in AR/VR Microservices & Marketing – The future of ads, monetization, and how AI could unlock new revenue streams for entrepreneurs Real-World Use Cases – From real estate walkthroughs to seamless on-the-go experiences If you’re curious about the massive opportunities at the intersection of AI and XR—and how it will shape marketing, user experience, and beyond—this conversation offers the insights you need. Connect with Daniel YouTube LinkedIn Connect with Ely LinkedIn Tune in and discover how AI-driven XR experiences will transform our digital and physical worlds!

Ready to discover how leading brands like Lunchables, MasterCard, and Sephora are pioneering immersive marketing experiences? In this episode of the Metavertising Podcast, host Ely Santos sits down with Andrew Klein, SVP of Creative Technology at Publicis Media, to explore the cutting edge of AI-driven advertising, 3D content, and multiverse activations. Andrew shares his decade-plus experience at the forefront of digital innovation, revealing how brands can leverage emerging tech—like Roblox, Fortnite, Apple Vision Pro, and augmented reality—to captivate audiences and spark meaningful connections. From creating interactive, family-friendly AR campaigns for Lunchables to developing a fully immersive “Sephora Universe,” Andrew breaks down the core ingredients of building seamless, engaging virtual experiences. You’ll hear how Publicis Media’s unique “creator-meets-strategist” approach helps clients integrate 3D assets, NFT rewards, and AI chatbots—without overwhelming users with buzzwords. Andrew also tackles the importance of constructing 3D pipelines, shares tips for reducing friction, and highlights how Gen Z and Gen A are redefining brand engagement inside digital worlds. If you’re curious about the rise of Web3 marketing, the potential of GenAI to turbocharge creative ideation, and the strategic steps to future-proof your brand in the rapidly evolving metaverse, this conversation is a must-listen. Join Ely and Andrew for a deep dive into next-gen marketing—and learn how to transform your products, campaigns, and brand storytelling with immersive technology. Follow Andrew Klein: LinkedIn: Andrew Klein Connect with Host Ely Santos: LinkedIn: Ely Santos Tune in now to equip your brand with the insights it needs to thrive in the intersection of marketing, tech, and endless virtual possibilities!

In this episode of the Metavertising Podcast, host Ely Santos dives deep into the future of retail marketing with Justin Breton, Head of Brand Marketing Innovation at Walmart. Discover how Walmart is revolutionizing e-commerce with immersive experiences on platforms like Roblox, AR activations, and the metaverse. 🌐🛒 🎯 Key Topics: Immersive commerce and its impact on Gen Z and Alpha consumers The evolution of brand engagement in digital-first spaces Community-driven strategies and how they shape successful marketing Why brands need a "test and learn" mindset in new digital environments Innovative KPIs to measure success in emerging channels Whether you're a marketer, entrepreneur, or tech enthusiast, this episode is packed with actionable insights on how brands can adapt to the rapidly evolving digital landscape and engage the next generation of consumers. 💡🚀 🎧 Tune in now and learn how to stay ahead in the world of digital marketing, immersive experiences, and next-gen retail innovation. 🔗 Follow and subscribe to never miss an episode! #MarketingPodcast #Metaverse #Ecommerce #BrandInnovation #DigitalMarketing #PodcastSEO #SpotifyPodcast

Stephen is currently one of the most respected figures when it comes to Roblox Marketing and Monetization. During this conversation, we break down these extremely relevant topics that are a lot of people have been wondering about, and dive deep into some of the biggest questions by leveraging Stephen's wide experience with different brands and projects within Roblox. Definitely an episode worth listening if you're already working with Roblox or looking to build stuff there.

Antony “Skarredghost” Vitillo is an AR/VR developer, entrepreneur, and blogger. Right now, Tony is one of the most influential figures in the XR space, having hands on experience with building immersive experiences and platforms, being also one of the first to explore the space early on when it started more than 10 years ago. We discussed some of the main challenges the space is facing right now, how to build your own metaverse platform, and everything in between.

Yejin is a digital fashion researcher and content creator, currently working as a concept designer, trend researcher and brand strategist for korean and global fashion brands. Throughout this conversation, we talked about how important digital fashion is becoming and how essential it is for brands to keep an eye out to the most recent trends of digital fashion, as it is aiming to be a huge part of the future. Prepare to see new brands coming up that are digital first and that have generations Z and Alpha as the forefront and center of the new wave of fashion.

JP runs XR and gaming investments at Hartmann Capital, a frontier tech fund. In this episode, we dive deeper into what makes gaming so hot right now, and why is it going to be the catalyst of immersive technologies. Now, we already know that gaming is probably going to be a big part of the future, for different reasons. But what makes gaming so unique that it will take the spotlight of social interactions? Listen to the conversation and find out!

Tibor Mérey is a core member of Boston Consulting Group's Technology, Media & Telecommunications (TMT), which he leads in Austria, and currently one of the global metaverse experts at the company as well. His adventures in the metaverse happened way before anyone called it Metaverse, when the first consumer-ready VR devices were released around the previous decade (2010's). He comes into the podcast sharing his insights about what he believes is the direction of the metaverse, his perspective from an enterprise standpoint by working with many global companies, and how he typically advises these companies. Follow Tibor on LinkedIn to stay up to date with his content.

Hartmut Mueller is a Chief Transformation Officer at ServiceNow, and also led/transformed the IT Technology Organization for Mercedes-Benz Group AG. We talked about he approaches innovation within big corps, and how to create a more human centric approach towards new innovative technology like AI, Blockchain and Web3 in general. By focusing both on hardware and software, it's amazing to understand how a Chief Innovation / Transformation Officer thinks about new tech, how to speed up adoption within these big corps, and so much more.

Kenneth Corrêa is a business owner, AI/Metaverse evangelist with a 15 years track record in generating business growth across LATAM by using marketing, technology and innovation, and is currently an MBA professor at FGV, one of Brazil's leading business school. After closing different projects for global corporations, Kenneth sat down with me to talk about his strategy to close projects for Fortune 500 companies that are leading the way globally with both consumer facing products and business focused products/applications. To follow Kenneth on social, check out his profile @kenny.verse on Instagram.

Erik Londre is the founder and CEO of Karta, a Metaverse studio based out of the UK. Karta has worked with big brands like Amazon Music, top artists like BlackPink, Twice and major football clubs across Fortnite and Roblox. Before founding Karta, in 2021 Erik worked at esports juggernaut Fnatic as Head of Events. In this conversation, Erik shared some of the do's and dont's he learned about Metaverse Branded Experiences throughout the years, and how he sees the space nowadays after doing many successful branded experiences in big platforms. Also we talked about the different types of activations and how should modern marketers approach their metrics and revenue in such experiences.

Leslie Shannon is the global head of innovation at Nokia, and many might wonder what has Nokia to do with the Metaverse? Well, as it turns out, A LOT. Nokia has been behind the infrastructure and building blocks that are ESSENTIAL for the future of AR, VR and XR. In order for us to be able to run amazing experiences on small devices on a daily basis, it's obvious that a huge infrastructure will be required. That's where Nokia and Leslie come in. She walked us through all of the tech that's going to be involved and what is the vision of the future that she (and Nokia) have for the Metaverse.

Nic Hill has been at the center and forefront of the new era of user generated content and social gaming. Having built literally some of the top Roblox experiences for big brands like Alo Yoga and Fenty, and amazing Metaverse experiences for companies like Netflix, there's a lot that he can share about the current state and the future of social gaming, which I personally believe is the next iteration of social media.

Michael is the founder and creative director at Digital Lode Immersive Media, where they created one of the most popular Mixed Reality game titles on the Quest Store: Espire, which is a mix of Metal Gear Solid with VR/MR, a type of gaming that might revolutionize the industry in the next few years. We talked about how the industry is lacking innovation in terms of interactivity with devices and games, shares his vision for the market, and his experience developing what has become one of the most promising games of the Quest Store.

Brent has worked with some of the world's most innovative media and technology startups, including Uber and Facebook. Now his big bet is on Smart Token Technology, as he believes this will be the way web services and applications will integrate and exchange data seamlessly, allowing for better customer experiences, specially in bureaucratic processes. We also talked about what are some of the problems the tech can solve, and some applications they have worked on at Smart Token Labs.

John is a speaker and China tech expert, and in this episode we dive deeper into the ways China is exploring the metaverse, and already using several different solutions in a very interesting way to enhance E-Commerce and other verticals that are bringing businesses with revenue and innovation that pays off. We spoke a lot about Alibaba, TikTok (and its Chinese version Douyin), WeChat, Tencent and more. As John's personal mission is to connect China with the rest of the world and bridge that gap, it was an amazing conversation, definitely worth listening to, that gives us insights about how the future of the metaverse can be.