Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Have you ever wondered if starting a podcast could be beneficial for your business? As a podcaster and marketing expert, I attended CEX that drove this question home. Walking among hundreds of fellow content creators, from writers to Instagram influencers, I was reminded of the power of podcasting.In this episode, you will be able to:1. Uncover the secrets to launching a successful podcast for marketing that will captivate your audience and drive business growth.2. Discover how to turn conference experiences into valuable content that will resonate with your audience and set your business apart from the competition.3. Master the art of crafting an effective social media strategy that will elevate your business's online presence and engagement with your community.4. Harness the power of AI and Canva to revolutionize your content creation, creating visually stunning and impactful materials for your audience.5. Explore innovative ways to build a strong and loyal community through digital marketing, fostering meaningful connections that drive business success.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#cex #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Have you ever been mid-video call when the audio cuts out or the video freezes? We've all been there, scrambling to reconnect while the meeting awkwardly waits. It's frustrating when technical issues get in the way during an important conversation. Here are a few budget-friendly tips to improve your video presence:Elevate Your Laptop Angle Simply placing your laptop on a box at eye level makes a big difference compared to the unflattering "laptop angle" from below. Natural lighting from a nearby window also looks great.Invest in a MicrophoneGood audio is crucial for engagement. A basic external microphone for around $50 will instantly make you sound more professional.Use Soft Lighting Harsh overhead lighting causes unflattering shadows. Try bouncing the light off a wall or using a large diffuse light source like a softbox.The key moments in this episode are:00:00:04 - Embracing Technical Difficulties 00:03:44 - Overcoming Insecurities 00:06:06 - The Power of Storytelling 00:08:11 - Video Content Creation Tips 00:14:22 - Overcoming Hurdles 00:15:52 - Importance of Creating Content 00:17:43 - Enhancing Video Quality 00:24:07 - Importance of Sound Quality 00:25:26 - Visual Aesthetics vs. Sound Quality 00:28:55 - AI Tools for Video Production 00:29:17 - The Power of Descript in Video Editing 00:30:12 - The Efficiency of Descript for Content Creation 00:31:46 - Tools for Teleprompting and Eye Contact 00:36:38 - The Importance of Sharing Stories 00:41:47 - Connecting with Ryan and Accessing Resources The resources mentioned in this episode are:Get a free gear list with budget-friendly and high-quality video production equipment by visiting tellstudios.com/gear. This list includes essential gear for video production, from microphones to lighting equipment, to help you elevate your video quality.Access a camera confidence checklist to help you practice and improve your on-camera presence. Connect with Ryan Koral on Instagram at @RyanKoral and on LinkedIn for more valuable insights and tips on video production, storytelling, and building authentic connections with your audience.Explore the resources and services offered by Tell Studios at tellstudios.com to learn more about their video production, storytelling, and content marketing expertise. Whether you're looking to enhance your brand's storytelling or improve your video production skills, Tell Studios can provide valuable guidance and support.Consider booking Ryan Koral as a speaker for your event to share his expertise in video production, storytelling, and building authentic connections through content. Contact Tell Studios to inquire about speaking engagements and workshops led by Ryan Koral.Connect with me here:https://www.youtube.com/@rockymountainmarketinghttps://www.twitter.com/https://www.facebook.com/socialprofitlabhttps://www.nextstepsocialcommunications.comhttps://www.linkedin.com/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Did you know that Instagram's new algorithm is shaking up the platform, giving smaller creators a chance to shine? Yes, you read that right. The days of your content getting lost in the sea of reposts might be over. Imagine having a level playing field with those big-name accounts that always seem to dominate your feed. Instagram's update is all about prioritizing original content, and it could be a game-changer for small business owners and entrepreneurs. But here's the catch – how exactly will this revolutionary algorithm play out for your content? Let's dive in and explore what these changes mean for your Instagram strategy. Get ready to rethink your approach because the only thing constant in social media is change.In this episode, you will be able to:Understand the latest Instagram algorithm updates to boost your content reach.Uncover effective strategies for creating original and captivating content on Instagram.Leverage the impact of reposting to enhance your visibility and engagement on Instagram.Master the art of navigating Instagram's new ranking algorithm for increased visibility.Learn how to create engaging and compelling Instagram stories to elevate your business presence.The key moments in this episode are:00:00:07 - Instagram Content Dominance 00:01:10 - Instagram's New Algorithm 00:02:22 - Impact of Instagram Updates 00:05:27 - Role of Curation on Instagram 00:08:58 - Content Strategy Shift Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramupdate #algorithm #adammosseri #engagement #newsfeed #explorepage #contentcreation #digitalmarketing #visibility #smallbusinessowner #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Have you heard the myths about launching a successful podcast strategy? Some say you need a huge following, others believe it's all about fancy equipment, and then there's the myth that consistency doesn't really matter. But what's the truth behind these myths? In this episode, you will be able to:Mastering the art of overcoming imposter syndrome in podcasting.Achieving consistency in podcast content creation for long-term success.Leveraging podcasting opportunities for effective networking and growth.Implementing time management strategies for efficient podcast production.Crafting a successful podcast strategy to increase audience engagement and brand presence.Visit Dave Jackson's social media pages:Website: https://schoolofpodcasting.com/Facebook: https://www.facebook.com/schoolofpodcastingLinkedIn: https://www.linkedin.com/in/davejackson/Twitter: http://www.twitter.com/davejacksonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastforbusiness #podcasting #schoolofpodcasting #growyourbusiness #organiclead #networking #collaboration #community #howtostartapodcast #smallbusinessowner #ceo #businesspodcast #davejackson #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Join us on this episode of the QuickCast as we delve into the latest buzz in social media: Meta's groundbreaking AI technology. Discover how Meta's AI, integrated across Facebook, Instagram, and WhatsApp, is reshaping social media engagement. From crafting captivating captions to generating conversation starters, learn how creators can leverage this innovative tool to enhance their content. Plus, explore the AI's role in content discovery on Instagram's Explore page. In this episode, you will learn the following: Meta's AI Revolution: Explore how Meta's AI technology is transforming social media engagement and content creation.Integrated Platform: Discover how Meta's AI seamlessly integrates across Facebook, Instagram, and WhatsApp, offering users a unified experience.Enhanced Creativity: Learn how creators can leverage Meta's AI to craft captivating captions, generate conversation starters, and create engaging images.Content Discovery: Unlock the power of Meta's AI in content discovery on Instagram's Explore page, facilitating personalized content recommendations.Global Rollout: Stay informed about the ongoing global rollout of Meta's AI technology, with availability expanding gradually across regions.Empowering Creators: Embrace the creative potential of Meta's AI to streamline workflows, enhance content quality, and drive business growth in the digital landscape.Tune in and unlock the potential of Meta's AI to revolutionize your social media presence!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#metaai #aitools #ai #meta #markzuckerberg #contentcreation #contentstrategy #socialmedia #smallbusinessowners #digitalmarketing #facebook #instagram #businessgrowth Hosted on Acast. See acast.com/privacy for more information.

Discover the unexpected magic behind creating unforgettable event experiences. Join me and Phil Mershon as we unravel the secrets of community building, sensory experiences, and event planning strategies. Get ready to be mind-blown by the insights shared and the emotional journey that awaits. Are you prepared to dive deep into the world of event experiences and craft your own unforgettable moments? Stay tuned for an exclusive signature sign off that will leave you in awe. Let's embark on this extraordinary journey together.In this episode, you will be able to:·Mastering event planning strategies for success will set your events apart from the rest.·Discover the power of building community before and after events to enhance the overall experience.·Uncover the importance of prioritizing customer experience in events for lasting impact.·Immerse your guests in creative sensory experiences that elevate your event to new heights.·Implement strategies for creating unforgettable event experiences that leave a lasting impression.The key moments in this episode are:00:00:00 - Introduction and Background 00:03:12 - Connecting through Clubhouse 00:09:58 - The Customer Journey and Experience 00:11:56 - Anticipating Attendee Needs 00:13:27 - Making Attendees Feel Comfortable 00:13:41 - Creating an Unforgettable Event Experience 00:15:05 - The Three M's Framework 00:17:14 - Multi-Sensory Experiences 00:22:21 - Strategic Event Planning 00:26:48 - Orchestration of Experience 00:27:34 - The Power of In-Person Connections 00:28:29 - Building Community in a Digital World 00:29:20 - The Art and Science of Event Planning 00:30:38 - Building Community Online 00:32:55 - Creating Unforgettable ExperiencesVisit Phil Mershon’s social media pages:Website: www.philmershon.comFacebook: https://www.facebook.com/phil.mershonLinkedIn: https://www.linkedin.com/in/philmershon/Twitter: https://twitter.com/phil_mershon/Instagram: https://instagram.com/phil_mershon/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Conference #EventPlanning #SensoryExperiences #CommunityBuilding #UnforgettableEvents #CustomerEngagement Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I delve into the world of AirChat, the latest sensation in the social media world. Join me as I explore this innovative platform that's changing the game with its audio-first approach.When I first heard about AirChat, I couldn't help but wonder: is this the next big thing in social media? With its unique blend of audio and text, AirChat is revolutionizing how we connect and engage online. But is it worth your time and attention? That's what we're here to find out.In this episode, you will learn about:Understanding the features of AirChat: Listeners gain insights into the unique features of AirChat, including its audio-first approach, real-time transcription, and seamless feed integration.Evaluating the potential of AirChat for social networking: Listeners learn how AirChat compares to other platforms like Clubhouse and how it could potentially impact their social media strategy.Considering the drawbacks and limitations: The episode highlights concerns such as AirChat's limited user base and lack of moderation, prompting listeners to consider these factors when deciding whether to invest time in the platform.Assessing audience compatibility: Listeners are encouraged to assess whether AirChat aligns with their audience's preferences and needs, as well as their own social media strategy.Adopting a wait-and-see approach: The episode advises listeners to take a cautious approach to investing time in AirChat, suggesting that its evolution and user base growth should be monitored before fully committing to the platform.But it's not all sunshine and rainbows. I'll also address some concerns about AirChat, including its limited user base and lack of moderation. Is this platform ready for prime time, or is it still finding its footing? Let's dive in and explore together.Ultimately, whether AirChat is right for you depends on your audience and social media strategy. So grab your headphones and join me as we navigate the exciting world of audio-first social networking. Who knows? AirChat might just be the game-changer your business has been waiting for.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediatool #airchat #audio #listening #collaboration #networking #aitools #tools #podcast #businesspodcast #socialmediatrend Hosted on Acast. See acast.com/privacy for more information.

Discover the unexpected truth about protecting your online content. Find out how to navigate the legal landscape of social media and AI-created content. The secrets to safeguarding your business await. Stay tuned for the surprising revelations that will change the way you approach your online presence.My special guest is Brittany Ratelle. Brittany is a seasoned small business attorney renowned for her specialization in guiding entrepreneurs through the legal aspects of digital marketing. With a focus on protecting intellectual property rights, Brittany offers invaluable expertise in the realms of social media content sharing, branding photography, and the legal implications of AI-created content. Her extensive experience and dedication to assisting content creators and business owners have established her as a trusted authority in the digital space. Brittany's practical insights and comprehensive understanding of legal nuances make her an indispensable resource for those seeking to safeguard their online content and navigate the complexities of digital marketing.In this episode, you will be able to:Mastering Best Practices for Social Media Content SharingSafeguarding Intellectual Property Rights in Digital MarketingUnderstanding the Legal Implications of Using AI-Created ContentHarnessing the Importance of Branding Photography for BusinessesImplementing Strategies for Protecting Online Content from TheftThe key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:01:09 - Understanding Social Media Etiquette 00:02:56 - Brittany's Legal Expertise in Digital Marketing 00:08:01 - Protecting Your Intellectual Property 00:11:46 - Protecting Content from Theft 00:12:37 - Understanding Copyright and Intellectual Property 00:13:35 - Protecting Valuable Content 00:15:33 - Copyrighting Frameworks and Trademarks 00:17:19 - Lawfully Ever After Course 00:19:54 - Resharing Content and Music Copyright 00:24:20 - Copyright and Memes 00:27:12 - AI and Copyright 00:29:36 - AI-Generated Content and Commercial Use 00:31:13 - Importance of Branding Photography 00:33:40 - Conclusion and Call to Action Visit Brittany Ratelle’s social media pages:Website: https://brittanyratelle.com/Linkedin: https://www.linkedin.com/in/brittany-ratelle-a4563232/Instagram: https://www.instagram.com/brittanyratelle/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentcreation #legalguide #ip #digitalprint #contentcreators #coaches #smallbusinessowners #influencers #businesspodcast #careerpodcast #katiebrinkley #ai #copywright #trademark Hosted on Acast. See acast.com/privacy for more information.

Are you feeling overwhelmed with your organic social media strategy? Feeling like it's a lot of work and not sure where to start? I've got just the solution for you!In this week’s episode of Rocky Mountain Marketing, Dorien Morin van Dam and I dive deep into the world of organic social media strategy. We cover everything from creating a personalized approach that resonates with your audience to the importance of tracking metrics and insights. And the best part? We debunk the myth that organic social media doesn't work for lead generation. Dorien Morin van Dam is a certified social media marketing manager and agile marketer with over 13 years of experience in organic social media and content marketing. Her expertise in the latest techniques and best practices for organic social media strategies makes her a leading authority in the field. With a strong track record of helping businesses achieve improved user engagement and brand growth through organic social media, Dorien's insights offer practical and valuable guidance. Her extensive knowledge and experience position her as an ideal guest for today's discussion, providing small business owners with actionable strategies to enhance their organic social media presence.In this episode, you will be able to:Mastering Organic Social Media Strategy: Unlock the secrets to boosting engagement and growing your brand organically.Understanding the Impact of Ads vs Organic Reach: Learn how to maximize your reach without breaking the bank on ads.Creating Effective Social Media Content for Lead Generation: Discover the art of crafting content that converts followers into leads.Importance of Competitor Analysis in Social Media Marketing: Gain insights into how analyzing your competitors can supercharge your social media strategy.Repurposing Long-Form Content for Social Media: Uncover the power of repurposing your existing content to captivate your audience on social platforms.But isn't organic social media dead? Well, think again. Dorien and I share valuable insights, tips, and strategies that will empower you to harness the power of organic social media to grow your brand, engage your audience, and generate leads.Are you ready to take your organic social media strategy to the next level?Visit Dorien Morin van Dam’s social media pages:Website: https://www.moreinmedia.com/Linkedin: https://www.linkedin.com/in/moreinmedia/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#organicsocialmedia #paidads #organicposts #socialmediastrategy #leadgeneration #sales Hosted on Acast. See acast.com/privacy for more information.

Discover the unexpected connection between learning to drive a stick shift and overcoming the challenges of entrepreneurship. As a business owner, you've probably faced moments where you felt like stalling, struggling to find the right gear, and fearing that everyone was watching your every move. But what if I told you that the lessons from driving a manual car hold the key to navigating the uncertain terrain of entrepreneurship? Imagine the surprise of realizing that the jerky motions and clunky shifts you experienced while learning to drive a stick shift mirror the initial struggles of launching a business.In this episode, you will be able to:Mastering the Art of Driving a Stick Shift: Learn the essential skill that sets you apart and opens up new opportunities on the road.Overcoming Entrepreneurial Challenges: Discover how to navigate hurdles and turn them into stepping stones for your success.The Power of Support in Business: Uncover how a strong support system can be the game-changer in your entrepreneurial journey.Transitioning to Expert Status: Elevate your skills and knowledge to become an authority in your industry.Graceful Handling of Failure and Setbacks: Learn how to bounce back stronger and wiser from setbacks in business.The key moments in this episode are:00:00:02 - Challenges of Parenting a Competitive Soccer Player 00:01:32 - Learning to Drive a Stick Shift 00:03:41 - Overcoming Challenges and Frustrations 00:05:05 - The Power of Persistence and Support 00:08:04 - Embracing the Learning ProcessStay tuned to find out how the process of mastering a stick shift can help you embrace the learning curve of entrepreneurship and build a strong support system that propels you forward. It's time to uncover the unexpected parallels and gain insights that will drive your entrepreneurial journey forward.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#entrepreneurship #mindset #learningcurve #podcasting #businesspodcast #entrepreneurpodcast #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

How do you find those stories that connect deeply with your audience? This is the question that plagues many business leaders and content creators struggling to build authentic bonds through their storytelling. The unique "story catching" framework revealed here provides a roadmap. Discover the unexpected way to revolutionize your storytelling and business connections. Get ready to unlock the power of authentic storytelling in a world dominated by AI. Connect with Chad, the master story catcher, and learn how to captivate your audience and make your brand truly stand out. It's time to ditch the cookie-cutter approaches and tap into the human side of your business. Are you ready to catch your story and transform the way you engage with your audience? Stay tuned for a game-changing journey into the heart of storytelling.In this episode, you will be able to:Uncover the secrets of authentic storytelling and master the art of capturing compelling narratives.Learn how to craft powerful narratives that drive business strategy and captivate your audience.Discover the power of storytelling in building a strong and engaged community around your brand.Unlock the potential of utilizing stories to create a compelling and effective brand strategy.Transform your stories into tangible business growth and measurable success.The key moments in this episode are:00:00:01 - Introduction to Chad Illa-Peterson 00:02:00 - The Difference between Story Catching and Storytelling 00:08:58 - Chad's Journey to Story Catching 00:11:34 - Catching Stories in Daily Life 00:14:28 - The Importance of Writing Down Stories 00:14:47 - Importance of Writing Down Daily Experiences 00:17:59 - Catching Stories to Build Bridges 00:22:45 - Converting Stories for Business 00:25:58 - Connecting through Shared Experiences 00:28:58 - Human-to-Human Connection in the Digital Age 00:30:00 - The Importance of Storytelling in Business 00:30:41 - How to Work with Chad 00:31:00 - Personal Connection with Chad 00:31:21 - The Value of Capturing Stories 00:31:51 - Closing Remarks Visit Chad Illa-Peterson’s social media pages:Website: https://thestorycatcher.com/Linkedin: https://www.linkedin.com/in/chadillapetersen/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

This episode of QuickCast dives into the strategic use of Instagram Stories for social media engagement and audience growth. With over 500 million daily viewers, the speaker argues that ignoring Stories is a missed opportunity for brands and influencers alike. Emphasizing personal, candid content, the episode offers practical tips like the four-post strategy, leveraging features such as the add-your-sticker and live photos, and maintaining a balanced number of stories to avoid overwhelming followers. I share my personal story of skiing to illustrate how Stories can create a deeper, more personal connection with the audience. Instagram stories is really an amazing platform where you can connect to your ideal clients on a more personal level and engage in the DMs to foster community and potentially unlock business opportunities.00:00 Unlocking the Power of Instagram Stories00:40 The Magic of Instagram Stories: A Personal Touch04:56 Maximizing Your Instagram Stories: Tips and Tricks08:09 Exclusive Digital Marketing Summit Invitation08:46 Creative Strategies for Engaging Instagram Stories10:14 Building Community Through Instagram Stories11:54 Wrapping Up: The Impact of Instagram Stories on MarketingLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramstories #instagramforbusiness #brandawareness #socialmediastrategy #contentcreation #denverbusiness #katiebrinkley #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Join me in this insightful episode of Rocky Mountain Marketing as I talk to Steve Stewart, a podcast editing entrepreneur, about the transformative power of Profit First in business finance management. Through a candid conversation, Steve shares his journey of implementing Profit First principles into his solo editing business, shedding light on how this methodology revolutionized his approach to budgeting, saving, and scaling his enterprise.Discover firsthand how Profit First transcends traditional accounting, offering entrepreneurs and solopreneurs alike a streamlined method for allocating funds, prioritizing profit, and achieving financial stability. Steve's practical insights and real-world examples illuminate the simplicity and effectiveness of the Profit First framework, empowering listeners to take control of their business finances with confidence and clarity.Whether you're a seasoned entrepreneur seeking to optimize cash flow or a budding business owner navigating financial challenges, this episode offers invaluable guidance on harnessing Profit First principles to propel your business towards success. Tune in now and embark on a journey towards financial empowerment and business mastery!Visit Steve Stewart’s social media pages:Website: https://stevestewart.me/Linkedin: https://www.linkedin.com/in/stevestewartme/Podcast Editor Academy: podcasteditoracademy.comNovo Bank: https://stevestewart.me/novoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businessfinance #accounting #bookkeeping #scaleyourbusiness #podcast #socialmediastrategy #contentcreation #businesspodcast Hosted on Acast. See acast.com/privacy for more information.

In the fast-paced world of social media, establishing credibility and trust is paramount for businesses and individuals alike. One of the most recognizable symbols of authenticity is the elusive blue checkmark, indicating verified status on platforms like Facebook and Instagram. But is it truly worth the investment?In this episode, you'll be able to learn:Importance and value of social media verificationPersonal experience of the host with verificationOverview of Meta's updated verification processBenefits of paid verification, including:Trust-building with followersProtection against impostersNew features for verified users:Quicker ad reviewsFaster customer support accessClickable links in reelsContent review for originalityDifferent verification colorsConsiderations for business owners regarding the cost and benefits of verificationSpeculation on the potential impact of enhanced features on user sign-upsDon't miss this insightful episode on the future of social media verification.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#bluecheckmark #meta #metaverification #digitalcreators Hosted on Acast. See acast.com/privacy for more information.

ARE YOU READY TO GROW YOUR AUDIENCE AND GET MORE CUSTOMERS USING PODCASTS AND SHOWS? https://www.growtheshowlive.com/katieIf you're feeling frustrated because your podcast isn't growing and you can't figure out why, then you are not alone! You might be putting in a lot of effort into promoting your show, but the audience just isn't growing as you hoped. It can be disheartening to see stagnant growth despite your best efforts. But what if I told you there's a different approach that could turn things around? Let's dive into some game-changing strategies to unlock the growth potential of your podcast and take it to new heights.My special guest is Kevin Chemidlin. Kevin is the host of "Grow the Show" podcast. He brings a wealth of experience and expertise in podcast growth and monetization. His journey from a side hustle podcaster to a full-time creator demonstrates his in-depth knowledge of the strategies essential for successful podcasting. With a background in software and a strong entrepreneurial drive, Kevin has effectively leveraged social media, transitioned from a traditional job to full-time podcasting, and emphasized the importance of a clear podcast premise for achieving remarkable success. Through his "Grow the Show" Podcast and engaging podcast content, Kevin continues to offer invaluable insights and practical guidance, empowering aspiring podcasters to enhance audience engagement and successfully monetize their podcasts.In this episode, you will be able to:Implementing Growth Strategies for Podcast ListenershipMaximizing Podcast Monetization through Audience EngagementCrafting a Clear Podcast Premise for SuccessAmplifying Podcast Reach with Social MediaNavigating the Transition to Full-Time PodcastingThe key moments in this episode are:00:00:00 - Introduction to Podcasting Revolution00:02:43 - Kevin's Journey from Side Hustle to Full-Time Podcaster00:09:31 - Learning to Grow and Monetize the Show00:10:02 - Key Strategies for Growing a Podcast00:12:08 - The Value of Podcast Downloads vs. Social Media Views00:13:15 - Engaging with Online Communities00:14:48 - Utilizing Social Media for Podcast Promotion00:16:23 - The Four Step Podcast Success Ladder00:17:48 - Understanding Growth Problems in Podcasting00:24:15 - Level one: Clear Unique Premise00:26:56 - Level two: Retention Over Growth00:29:51 - Consistency and Strategy00:30:37 - Growth Strategies00:34:50 - Podcast Guesting Strategy00:35:44 - Importance of Starting Small00:37:12 - Monetization Strategy00:39:50 - Importance of Audience Engagement00:42:46 - Strategy for Successful Podcasting Visit Kevin Chemidlin’s social media pages:Website: https://growtheshow.com/Linkedin: https://www.linkedin.com/in/kevinchemidlin/Instagram: https://www.instagram.com/kevinchemidlinFacebook Group: https://www.facebook.com/groups/growtheshowLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastcoach #podcaststrategy #growtheshow #monetization Hosted on Acast. See acast.com/privacy for more information.

If you're feeling overwhelmed by the pressure to constantly create engaging content, struggling to maintain consistency, and finding it hard to engage with your audience on social media, then you are not alone! The constant need to measure worth by likes, views, and engagement can lead to burnout, making it challenging to stay motivated and creative. Even Julia Roberts faces the same struggle with social media and content creation burnout, proving that it's a widespread issue among business owners and entrepreneurs.In this episode, you will be able to:1. Overcoming content creation burnout: Discover effective strategies to reignite your creativity and maintain a consistent flow of engaging content.2. Mastering social media consistency: Uncover the secrets to staying visible and relevant on social platforms, leading to increased engagement and brand awareness.3. Maximizing content schedulers: Learn how to streamline your content creation process and effortlessly schedule posts for maximum impact.4. Engaging with ideal clients: Unlock the key to connecting with your target audience on social media, fostering meaningful interactions and building a loyal community.5. Repurposing long form content: Explore innovative methods to transform your in-depth content into captivating social media posts, amplifying your reach and impact.The key moments in this episode are:00:00:09 - The Silent Struggle of Business Owners 00:02:12 - Content Creation Burnout Statistics 00:05:37 - Impact of Negative Comments 00:10:06 - Overcoming Content Burnout 00:12:56 - Consistency for Community Building With the right strategy, you can manage the ups and downs of content creation so you don't burn out, but also don't disappear from your audience's radar. What techniques do you use to sustain consistency while giving yourself needed breaks?Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Is Facebook advertising still worthwhile for small businesses in 2024? With all the algorithm changes and rising competition on the platform, you may be wondering if it's even possible to cut through the noise. Well, according to digital marketing expert Amanda Robinson, the answer is a resounding yes.Amanda has over a decade of hands-on experience helping small business owners succeed with Facebook ads. She says that while the platform has evolved, the fundamentals for ad success have stayed consistent. It all comes down to mastering four key pillars.In this episode, you will be able to:1. Master Facebook ads success strategies to skyrocket your business growth.2. Gain valuable insights from Meta lead trainer on maximizing ad performance.3. Overcome Apple privacy restrictions and stay ahead in advertising.4. Build highly effective Facebook ad campaigns to boost your business.5. Transition seamlessly from boosting posts to utilizing Ads Manager for better results.Amanda's in-depth understanding of the platform and her hands-on experience have positioned her as a go-to expert for navigating the complexities of Facebook ads. Her practical insights and genuine passion for empowering businesses to succeed in the digital age make her a valuable asset in the realm of targeted ad campaigns.Visit Amanda Robinson’s social media pages:Website: https://thedigitalgal.com/Linkedin: https://www.linkedin.com/in/amandarobinson1/Instagram: https://www.instagram.com/thedigitalgal/Facebook: https://www.facebook.com/thedigitalgal/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook Group: https://www.facebook.com/groups/socialprofitlab#facebookads #advertising #metabusinesssuite #paidads #organicgrowth Hosted on Acast. See acast.com/privacy for more information.

Discover the surprising impact of the TikTok ban on businesses and content creators. Uncover the unexpected legal challenges and the potential need for backup digital marketing strategies. What could this mean for your business and its digital presence? Stay tuned to find out the intriguing twist that could change the game for small business owners in digital marketing.In this episode, you will be able to:Discover the untapped potential of alternative platforms for content creation and marketing success.Explore the legal implications and potential challenges of banning social media apps to safeguard your digital marketing strategies.Enhance your digital security measures while navigating the free market considerations for a well-rounded approach to protecting your business.Learn the impact of the TikTok ban on businesses and unlock backup digital marketing strategies for a diversified approach to staying ahead.The key moments in this episode are:00:00:00 - TikTok Ban in the US 00:02:23 - Government's Push for Ban 00:04:01 - Privacy Concerns and Espionage 00:07:46 - Impact on Businesses and Content Creators 00:13:48 - Future Precedents and Backup Plans Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Uncover the surprising secret to business growth that's been hiding in plain sight all along. Discover how a friendly robot can transform the way you make decisions and skyrocket your business success. Join us as we delve into the unexpected power of AI with a seasoned expert who's breaking new ground in entrepreneurship.My special guest is Dawn Andrews. Dawn Andrews, CEO of Free Range Thinking, is a celebrated business strategist and leadership coach with a knack for propelling clients to global acclaim through her expertise in strategy, communication, and leadership. Her unique background as a trained performer and growing up in an entrepreneurial family has shaped her innovative approach to leveraging AI for scalable business growth. Dawn's passion for female empowerment and her role as the host of the Good Woman podcast, along with founding FMXLA, the female leadership accelerator, showcases her commitment to fostering diverse leadership. With her extensive experience and creative perspective, Dawn brings a refreshing and insightful take on utilizing AI as a clever business partner, making her a valuable addition to today's discussion on maximizing AI for business growth.In this episode, you will be able to:1. Unlock the Power of AI Integration in Digital Marketing: Discover how to revolutionize your marketing efforts with AI technology, driving better results and reaching your target audience more effectively.2. Scale Your Business with AI: Learn actionable strategies to leverage AI for scaling your business, enabling you to expand your operations, reach new markets, and boost profitability.3. Craft Job Descriptions Using AI: Master the art of crafting job descriptions with AI, ensuring you attract top talent and streamline your hiring process for maximum efficiency.4. Boost Your Business Strategy Framework with AI: Uncover the secrets to enhancing your business strategy framework with AI, empowering you to make data-driven decisions and stay ahead of the competition.5. Reduce Decision Fatigue for Entrepreneurs: Explore ways to reduce decision fatigue using AI, freeing up mental bandwidth, and allowing you to focus on what truly drives your business forward.Ready to embrace the future of business in ways you never imagined? Stay tuned and prepare to be amazed.Visit Dawn Andrew’s social media pages:Website: https://www.freerangethinking.com/Linkedin: https://www.linkedin.com/in/freerangethinking/Instagram: https://www.instagram.com/freerangethinking/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ai #denverbusiness #contentcreation #businessgrowth #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Feeling safe and secure in the digital world, thinking you've got it all figured out? Well, what if I told you that the recent social media outage wasn't just a little hiccup, but a wake-up call?Imagine your entire online presence vanishing in an instant, leaving you scrambling to communicate with your audience. What if I shared a simple but powerful solution that could give you peace of mind and continuity? It's time to explore alternative communication channels that will keep you connected, no matter what happens in the digital realm.Ready to take control and ensure that your business doesn't come to a standstill during the next unexpected outage?00:00:14 - The Social Media Outage PanicThe episode starts with the panic caused by the recent outage of Facebook, Instagram, WhatsApp, and Facebook messenger. The host discusses the importance of having a backup plan for such situations.00:02:00 - Building on Rented LandThe host emphasizes the risk of relying solely on social media platforms for business growth. She encourages diversifying outreach efforts through email lists, podcasts, and other means.00:05:12 - Checking Platform Status and Community BuildingThe episode highlights the importance of staying informed about platform disruptions through metastatus.com. The host also stresses the need to build communities off social media platforms to maintain connections with the audience during outages.00:07:29 - Utilizing Email Newsletters and Other PlatformsThe host discusses the value of email newsletters as a reliable means of communication during social media outages. She also mentions the benefits of utilizing personal websites, podcasts, and in-person engagements for community building.00:11:10 - Balancing Social Media and Email MarketingThe episode concludes with a reminder of the importance of social media in digital marketing. However, it emphasizes the need to convert social media followers into email subscribers for more reliable communication and outreach.Let's dive in and discover how you can proactively establish alternative communication channels that will keep your audience engaged and your business thriving, even when the social media giants falter. Are you ready to future-proof your online presence? Stay tuned for the game-changing strategy that will transform the way you connect with your audience.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmedianews #facebookdown #metadown #issue #denverbusiness Hosted on Acast. See acast.com/privacy for more information.