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Purpose 360 with Carol Cone
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Purpose 360 with Carol Cone

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Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.
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Artificial intelligence has the power to reshape economies, societies, and our daily lives. But with its rapid rise comes an important question: how can we ensure AI is developed and applied ethically so that it serves humanity instead of harming it? Responsible use requires transparency, accountability, and inclusivity—but defining and implementing these is complex. JUST Capital, a nonprofit dedicated to advancing just business practices, is addressing this challenge by exploring what “just AI” looks like, while also giving both the public and companies a voice in shaping its future.We invited Martin Whittaker, CEO of JUST Capital, to speak about how companies can responsibly navigate the opportunities and risks of AI. He highlighted the importance of aligning AI strategies with company values, building strong governance, and listening to stakeholders to guide ethical decision-making. Martin also shared insights from JUST Capital’s new research, which reveals a gap between companies acknowledging AI and those taking meaningful steps, such as workforce training and transparency. He ultimately challenges business leaders to reflect on what it means to be a truly human company in an AI-driven world while assuming the responsibility that comes with this technology.Listen for insights on:How AI layoffs may require new ethical standards and practicesWhy company culture determines success in AI adoption and useLessons from early leaders like IBM and Boston ScientificThe growing role of investors in shaping AI accountabilityResources + Links:Martin Whittaker’s LinkedInJUST CapitalThe JUST Report: An Early Measure of JUST AI2025 JUST 100 (00:00) - Welcome to Purpose 360 (00:13) - Martin Whittaker, JUST Capital, and AI (02:40) - Who Is JUST Capital? (03:33) - Describing Justness (04:44) - Responsible AI (08:25) - Early Measure of Just AI (11:12) - Martin’s AI Usage (12:49) - AI Use Principles (14:58) - AI Study (17:04) - What Stood Out (21:44) - Adding AI Methodology (24:27) - Advice for Companies Slow to Adopt AI (26:38) - Last Thoughts (28:15) - Can AI Replace Humanity in Business? (29:57) - Wrap Up
Hunger is one of the most pressing challenges of our time—driven not only by a lack of food, but by inequality, conflict, climate change, and health crises. For more than 45 years, Action Against Hunger has been on the frontlines of addressing these interconnected issues. The organization works in nearly 60 countries, reaching over 21 million people annually through lifesaving nutrition programs, sustainable farming solutions, clean water systems, and innovations that help communities withstand future crises. Action Against Hunger is pioneering solutions that save lives today while tackling the root causes of hunger for tomorrow.We invited Eric Bebernitz, Director of External Relations for Action Against Hunger, to elaborate on this critical work. With more than two decades of experience in humanitarian and social justice organizations, Eric brings a powerful perspective on what it takes to fight hunger in the most difficult contexts. Eric is joined by ~9,000 colleagues worldwide—95% of whom are from the countries where they work—ensuring that every effort is grounded in local knowledge and built for long-term resilience. They embody the belief that ending hunger isn’t just possible; it is one of the smartest investments we can make in a better future for all.Listen for insights on:Approaches to sustaining impact amid political and funding shiftsHow to balance emergency aid with long-term changeBuilding trust and resilience in fragile communities through local leadershipResources + Links:Eric Bebernitz’s LinkedInAction Against HungerPlumpy'NutNew York Times: A $45 Treatment Can Save a Starving Child. US Aid Cuts Have Frozen the Supply (00:00) - Welcome to Purpose 360 (00:13) - Action Against Hunger (02:08) - Eric’s Background (05:36) - World’s State of Hunger Today (08:15) - Origin Story (09:44) - Structure (12:19) - Plumpy’Nut (14:17) - Innovations (19:42) - Addressing USAID Cuts (25:06) - Personal Stories (29:16) - Career Path (31:32) - Last Word (33:39) - Wrap Up
In the years following the pandemic, the U.S. saw a historic surge in small business creation—a promising sign of entrepreneurial spirit and economic resilience. Yet, if historical trends continue, nearly half of these new businesses will fail within five years. Small businesses in rural communities face even steeper challenges, from lack of access to capital to limited digital tools and networks. And yet, the promise of small businesses is immense: they are powerful engines for economic mobility, creating pathways for families and individuals to build lasting financial stability and opportunity.We invited Jonathan Fantini-Porter, Senior Vice President for the Americas at the Mastercard Center for Inclusive Growth, to talk about how the Center is working to change the trajectory for small business owners through Mastercard Strive USA. This bold initiative aims to unlock $50 billion in lending capital, reach five million small businesses, and strengthen ecosystems that enable them to thrive. With more than $46 billion in capital already unlocked and millions of businesses reached, Mastercard Strive USA is proving that when small businesses grow, communities grow with them.Listen for insights on:Designing scalable, systems-level solutions that align with business strategyThe power of data, technology, and AI in advancing inclusive economic developmentAdvice for early-career professionals seeking to grow in social impact and corporate sustainability rolesResources + Links:Jonathan Fantini-Porter’s LinkedInMastercard Center for Inclusive GrowthMastercard Strive USA (00:00) - Welcome to Purpose 360 (00:13) - Mastercard (01:23) - Jonathan’s Background (03:05) - Moving to Mastercard (04:40) - Lessons from Parents (08:05) - Mastercard Center for Inclusive Growth (09:54) - Setting the Goal (12:12) - Strive USA (14:52) - Rural America (17:23) - Small Businesses (19:19) - Integrating AI (22:22) - Advice (25:24) - Last Words (29:00) - Wrap Up
Corporate social responsibility (CSR) professionals are facing unprecedented challenges—from the politicization of ESG, to executive orders targeting DE&I, to dramatic shifts in federal funding. The landscape is turbulent, the language is shifting, and the pressure to prove business value has never been higher. Yet, in this moment of uncertainty, many CSR professionals are finding the most value by turning to the CSR community for support and guidance. It’s organizations like the Association of Corporate Citizenship Professionals (ACCP) where CSR professionals are finding a space to connect with peers, share practical tools and data, and stay focused on delivering impact in a rapidly changing environment. We invited Andrea Wood, President and CEO of ACCP, to join Carol Cone for a wide-ranging conversation about the current and future state of CSR. Together, they unpacked key findings from ACCP’s sixth Annual CSR Insights Report, including how companies are reframing their language, refocusing on long-term strategies, and leaning into AI for both productivity and impact measurement. This conversation is a powerful reminder of how CSR leaders can evolve through adversity, and how ACCP is helping them chart the course today.Listen for insights on:Advice for rising and mid-career CSR professionalsReframing strategies and language to align with evolving internal and external expectationsConnecting business priorities to community impact work for long-term success and continued funding Resources + Links:Andrea Wood’s LinkedInACCPAnnual CSR Insights ReportACCP CSR LaunchPadBest Buy Teen Tech Centers (00:00) - Welcome to Purpose 360 (00:13) - Meet Andrea Wood from ACCP (02:54) - Andrea’s Background (05:40) - Working with Hubert Joly (07:54) - Andrea’s Personal Purpose (08:48) - Listening to Members (09:45) - Members’ Concern (13:30) - DEI and ESG (16:35) - Issues Prioritized (17:45) - The Use of AI (19:47) - Best Buy Teen Tech Center (21:37) - Measurement (24:28) - Career Advice (25:33) - Insights for Career Growth (27:12) - Last Words (28:26) - Wrap Up
From the moment Henry Ford put the world on wheels, Ford has stood for not just cars, but mobility. More than just helping people move from one place to another, Ford gives people the opportunity to reach and achieve more. That same ethos drives Ford Philanthropy today. Rebranded from the “Ford Fund” to reflect a deeper, more holistic commitment, Ford Philanthropy is using the company’s global reach and core strength of mobility to help people move forward not just in life—but on the road.We invited Mary Culler, President of Ford Philanthropy, to share how her team is redefining what corporate giving looks like. From co-creating community centers to launching the “Building Together” initiative that connects Ford’s 3,000+ dealers and employee volunteers with national nonprofits, Ford is uniting its assets to deliver impact at scale. Whether through mobile health clinics or restoring Detroit’s historic Michigan Central Station as a beacon of innovation and equity, Ford Philanthropy is tackling one of the greatest barriers to equity: access. For any purpose-driven leader, the message is clear: legacy, when aligned with innovation and humility, can be one of the most powerful tools for change.Listen for insights on:Identifying philanthropic solutions in local communitiesMobilizing corporate assets beyond dollarsEvolve a legacy program into a modern philanthropy platform Resources + Links:Mary Culler’s LinkedInFord PhilanthropyNew York Times: Ford Rescues a Detroit Train Station as It Plots Its Own FutureTennessee Community Center (00:00) - Welcome to Purpose 360 (00:13) - Mary Culler from Ford Philanthropy (02:16) - Mary’s Background (03:46) - Their Focus (05:39) - Rebranding (06:53) - Committed to America ad (08:25) - The Stanton Story (10:25) - Michigan Central Station (12:49) - Building Together Initiative (16:20) - Volunteerism (17:34) - Building Together (18:05) - Transportation Gap (19:47) - Mobile Health (20:21) - Deciding Where the Money Goes (21:01) - Future of Philanthropy (21:48) - Proving You’re Having an Impact (22:54) - The Station (23:36) - Last Word (24:36) - Wrap Up
Bill Bedrossian was set on becoming a stockbroker. With a job lined up in Chicago’s financial district, he was focused on financial and professional success. But one afternoon, while walking to lunch, he stepped over a man experiencing homelessness without even noticing him. The man shouted after him, calling Bill out for his fancy suit and “little problems” while the homeless man was unable to get something to eat. Faced with another human just fighting to survive, Bill realized he had been preoccupied by things that, in the end, didn’t really matter. The encounter shook him. Weeks later, he left his career behind and enrolled in graduate school for social work.Now CEO of Covenant House, Bill leads one of the most impactful organizations supporting youth experiencing homelessness. Founded in 1972, Covenant House provides shelter, support, and essential services to young people who have no safe place to call home—whether they’re aging out of foster care, escaping trafficking, navigating life as young parents, or surviving on the streets. Through powerful partnerships and programming, the organization serves tens of thousands of youth every year—helping them heal, gain stability, and build a future full of possibility.Listen for insights on:The impact of the affordable housing crisisWhat it takes to end youth homelessnessCreating visceral experiences for donors Resources + Links:Bill Bedrossian’s LinkedInCovenant HouseThe Sleep Out (00:00) - Welcome to Purpose 360 (00:13) - Covenant House (01:38) - Bill Bedrossian’s Background (04:38) - Formative Moment (07:16) - Covenant House Origins and Mission (09:32) - Services Provided (11:28) - Volunteers (13:14) - The Scope (13:58) - Insights for a Large Non-Profit (15:12) - Guiding Principles (19:04) - The Journey Home (21:24) - Linden Commons (24:21) - The Sleep Out (26:22) - Partnerships (28:16) - Favorite Story (31:03) - Integrating AI (32:11) - Last Word (33:40) - Wrap Up
The Purpose Reset

The Purpose Reset

2025-06-1731:57

In The Purpose Reset, authors Rich Fernandez, Carolina Lasso, and Steph Stern offer a timely and refreshing approach to this show’s favorite topic: purpose. Drawing from decades of experience across the corporate, nonprofit, and coaching worlds, they reinforce an important way of thinking—that purpose isn’t a one-time discovery, but an evolving and continuous process.We invited the authors to explore how this layered view of purpose creates resonance and alignment with employees and, ultimately, organizational success. They share practical tools, like mapping your “what, why, and who,” and creating shared team purpose statements that connect personal motivations to organizational goals. With examples ranging from courageous individuals to organizational leaders, the conversation reinforces that purpose isn’t about grandeur—it’s about small, continuous resets that keep us aligned with what matters. For anyone navigating change, leading teams, or just looking to reconnect with meaning in their work, The Purpose Reset offers a path forward grounded in curiosity, compassion, and clarity.Listen for key insights on:How to identify your personal purpose and true alignmentCreating a team purpose statementAssessing your personal impact and opportunitiesReconnecting with purpose through small shifts, not big leaps Resources + Links:The Purpose ResetRich Fernandez’s LinkedInCarolina Lasso’s LinkedInSteph Stern’s LinkedIn (00:00) - Welcome to Purpose 360 (00:13) - The Purpose Reset (02:12) - Meet the Authors (05:50) - Why ‘The Purpose Reset’? (07:58) - The Napkin Story (09:13) - Personal Purpose (13:18) - The What, the Why, and the Who (16:08) - Mindfulness (17:21) - Silvia’s Story (19:04) - Where We Are in the Movement (21:55) - Purpose and Teams (23:24) - Building the Culture (26:43) - One Word (27:22) - Last Word (30:21) - Wrap Up
Packaging is an undeniable part of daily life—from containers that store the food we eat and the products we use to the packages that arrive on our doorstep. This necessity plays a major role in one of the planet’s most pressing challenges: pollution. Packaging waste is clogging ecosystems and contributing to a health crisis that affects both people and the planet. As consumer demand for sustainable solutions grows, the packaging industry stands at a crossroads—one that calls for innovation, long-term thinking, and moral responsibility.We invited Wes Carter, President of Atlantic Packaging, to explain how his family-owned company is creating a more sustainable future. Atlantic Packaging is proving that packaging, purpose, and profit can go hand in hand through initiatives like A New Earth Project and the company’s state-of-the-art Packaging Solution Center, where the company partners with major brands to design custom sustainable packaging for products. Equally committed to employee wellbeing, Atlantic Packaging embeds health into its employee culture through biometric screenings and holistic wellness programs, recognizing that human and environmental health are deeply connected.In rethinking both packaging and purpose, Atlantic Packaging is building a legacy not just of innovation, but of stewardship, responsibility, and opportunity.Listen for key insights on:Building packaging solutions that are both brand-enhancing and planet-friendlyEmbedding sustainability into business strategy through innovation and educationCreating holistic employee wellness programs rooted in physical, mental, and emotional healthHow purpose, legacy, and personal values shape leadership and drive long-term impact Resources + Links:Wes Carter’s LinkedInA New Earth ProjectPackaging Solution CenterFishbone Sustainable Wellness CarriersAtlantic Wellness (00:00) - Welcome to Purpose 360 (00:13) - Meet Wes Carter, Atlantic Packaging (02:38) - Atlantic Packaging (07:28) - Wes’ Purpose (10:19) - Packaging Solution Center (13:10) - Fishbone C-Clip (14:22) - Health (17:14) - A New Earth Project (19:43) - Storytelling (21:12) - Connections (23:23) - Recommendations (25:16) - Last Thoughts (27:35) - Wrap Up
If you’ve ever put a Newman's Own salad dressing into your grocery cart, congratulations! You’ve made a charitable donation. That’s because Newman's Own Foundation owns the food company outright and directs 100% of profits to the foundation’s philanthropic initiatives. What began as actor Paul Newman’s holiday gift—homemade dressing in old wine bottles—has grown into a $600 million force for good. Guided by the late actor’s generosity, the foundation continues to give it all away, staying true to its founding mission to nourish and transform the lives of children who face adversity.We invited Alex Amouyel, President and CEO of Newman’s Own Foundation, to talk about the foundation’s success and how it’s sharpening its focus, building strategic partnerships, and doubling down on impact measurement. She shares how Newman's Own Foundation is not only nourishing children but helping the entire philanthropic ecosystem thrive by funding resilience-building camps through the SeriousFun Children's Network, fighting for food justice in schools via grantees like FoodCorps, and launching initiatives like the “100% for Purpose Club.” This work goes far beyond philanthropy: “When you get the intersection right of aligning to your mission and to your superpowers, you are living your purpose.”Listen for key insights on:Impact measurement, monitoring, and evaluationLeveraging influence and partnerships to multiply donation impactFocusing philanthropic investments on a core mission to achieve greater success Resources + Links:Alex Amouyel’s LinkedInNewman’s Own FoundationPaul NewmanNewman’s Own Foundation Impact (00:00) - Welcome to Purpose 360 (00:14) - Meet Alex Amouyel, Newman's Own (02:19) - Alex’s Background (05:31) - Origins (08:45) - Stories About Paul (12:47) - SeriousFun Network (15:35) - Response (16:04) - Taking Stock (18:42) - Measurement (20:37) - Food Corps (23:25) - Paul’s Hundredth Birthday (24:13) - Other Programs (26:47) - Living Your Purpose (28:17) - In Three Years (28:44) - Last Thoughts (29:07) - Wrap Up
In turbulent times marked by economic volatility, environmental breakdowns, and widespread distrust, what we’re experiencing may feel unprecedented—but we’ve been here before. And as Paul Polman reminds us in his milestone conversation with Carol Cone, we are not without a compass. Paul, the former CEO of Unilever, is one of today’s most respected voices in sustainable leadership. He joined the 200th episode of Purpose 360 not to sugarcoat the challenges, but to ground us in enduring truths.Paul’s insights are rooted both in strategy and humanity. He speaks of sustainability as the “heart of business,” where values like dignity, compassion, and the Golden Rule are guiding principles. He urges leaders to develop their own “inner core” to build resilient businesses but also resilient selves—emotionally, mentally, and spiritually. And he reminds us that real leadership today means moving from “human doings” back to human beings. Business, he says, must be structured to serve—anchored in long-term purpose and in solidarity with both people and planet.At its core, Paul’s message to leaders and companies is both visionary and deeply grounded. He challenges companies to stop whispering behind closed doors and instead step forward together with clarity, courage, and moral conviction. The future, he believes, belongs to those who act with heart. And in a world that often feels fractured, Paul’s voice is a steady reminder that it’s our shared humanity—and our willingness to serve others—that will lead us through.Listen for key insights on why:“Soft” values are the most strategic and essentialBusiness must serve humanity (not the other way around)Successful leadership starts from withinSilence to political changes is not a neutral position Resources + Links:Paul Polman’s LinkedInPaul Polman’s WebsiteNet PositiveIMAGINEPaul’s Reflection on the Passing of Pope Francis (00:00) - Welcome to Purpose 360 (00:13) - Episode 200 with Paul Polman (02:40) - About Paul (05:03) - Personal Purpose (07:20) - POV on What’s Happening Today (10:15) - Optimistic Outlook (12:41) - Being Authentic to Values (14:19) - Pope Francis (17:15) - Leaders (21:21) - What to Do When Attacked on DEI or ESG (24:28) - Moving the Boundaries (27:23) - Role of Employees (28:36) - Conscious Quitting Results (30:04) - Role of Humanity (32:29) - Last Thoughts (34:46) - Wrap Up
With the frequency and intensity of natural disasters rising, companies are increasingly stepping up to play a role in relief and recovery. But while any financial aid is beneficial to and appreciated by responders and impacted communities, lengthy grant approvals, short-term funding, and rigid spending restrictions can unintentionally hinder responders instead of helping them.We invited Amy Strecker, President of Duke Energy Foundation, to discuss how corporate foundations can best serve impacted communities after a disaster. Duke Energy Foundation is a leader in disaster response, prioritizing rapid aid, sustained recovery, and employee engagement. By fostering strong partnerships with local organizations and prioritizing both immediate relief and long-term rebuilding, Duke Energy Foundation ensures that communities are not just recovering—but emerging stronger and more resilient.Disasters test the strength of communities, but they also reveal the power of collective action. Duke Energy Foundation’s approach demonstrates that when businesses step up with urgency, flexibility, and a long-term vision, they don’t just help communities rebuild—they help them thrive.Listen for key insights on:Grantmaking strategies for disaster responseBarriers a grant can create to a nonprofit organization and how to avoid creating themMobilizing employees—regardless of their role—in disastersBuilding strong partnerships before disaster strikesResources + Links:Amy Strecker’s LinkedInDuke Energy FoundationDuke Energy Foundation commits $1 million to support communities impacted by Hurricane HeleneDuke Energy Line Worker Training (00:00) - Welcome to Purpose 360 (00:13) - Meet Amy Strecker from Duke Energy (04:31) - The Foundation and Duke’s Purpose (06:38) - Leadership During Hurricane Season (09:46) - Supporting Grantees (11:27) - Story (13:37) - Working as a Whole Team (15:55) - Line Worker Program (18:01) - Integration (19:40) - Hyperlocal (20:47) - Wins Together (21:47) - Being More Effective (23:52) - Rural (25:12) - Last Thoughts (27:07) - Younger Generations (28:14) - Wrap Up
The momentum behind diversity, equity, and inclusion (DE&I) came to an abrupt halt at the start of the year. DE&I initiatives once championed as a force for workplace equity and growth are now being condemned, sidelined, and stripped of their visibility—at least until political winds shift again. But at what cost?We invited Margaret Spence, an expert and advocate for transformative and inclusive change, to discuss the cost of these reduced investments and what organizations can do to respond. Margaret motivates leaders to not focus on the term “DE&I,” but on what inclusion truly means for a culture, a workplace, and our collective future. Companies must shift from performative actions to unshakable and deeply embedded commitments that are designed to withstand political and economic turbulence.Margaret reminds us that the next generation deserves better than what we are willing to give it today. It is up to all of us—companies, employees, and communities—to ensure that the workplaces of tomorrow do not regress but instead rise to meet the promise of true inclusion. The question is not whether DE&I will survive, but whether we are willing to fight for the future it represents.Listen for key insights on:Shifting language away from traditional DEI termsHow individuals—and not just corporations—can advance inclusionThe threat of AI to workplace equity Resources + Links:Margaret Spence’s LinkedInMargaret Spence on Episode 165 of Purpose 360Margaret Spence’s WebsiteNew York Times: These Words Are Disappearing in the New Trump Administration (00:00) - Welcome to Purpose 360 (00:13) - Margaret Spence on DEI (02:40) - Margaret’s Background (04:31) - Her Purpose (05:55) - Passion, Purpose, and Value (07:30) - Challenges in Diversity (10:48) - Fad with Shallow Roots (12:13) - Current Landscape (14:18) - Major Impacts (15:24) - 25% (17:22) - NYT Report (19:34) - What Language to Use (23:22) - What You Can Do (24:53) - Those Standing Up (26:42) - Dismantling Contracts (27:16) - Last Thoughts (30:46) - Wrap Up
In 2020, the newly founded Truist Foundation was defining its philanthropic priorities when the COVID-19 pandemic changed everything. The Foundation quickly pivoted to provide rapid response support, setting up an open grant application portal and deploying an initial $25 million—which later doubled to $50 million—to provide critical relief to communities hit the hardest. This approach not only solidified Truist Foundation’s commitment to community care but also laid the groundwork for how it would address future crises with urgency, empathy, and impact.This strategy became crucial when Hurricane Helene hit Western North Carolina in 2024, leaving 250,000 homes impacted across 39 counties. Truist Foundation, alongside the broader company, responded with a $700 million commitment to long-term recovery in the region. From immediate essentials like water and supplies to innovative support like mobile showers for impacted residents, Truist ensured aid went beyond financial assistance.We invited Lynette Bell, President of Truist Foundation, to discuss how Truist’s commitment to disaster relief has evolved since the pandemic, the lessons learned along the way, and how their work continues to uplift communities with care, dignity, and long-term support.Listen for key insights on:The benefit of rapid response philanthropy when disasters hitHow to adapt philanthropic strategy in real time to meet urgent community needsHow Truist Foundation’s work generates business valueResources + Links:Lynette Bell’s LinkedInTruist FoundationTruist Foundation Grant ApplicationTruist Cares for Western North CarolinaInspire Awards (00:00) - Welcome to Purpose 360 (00:13) - Truist Foundation's Lynette Bell (01:52) - Lynette’s Background (05:56) - The Name ‘Truist’ (07:23) - Developing Purpose (08:11) - Heritage and Culture (10:50) - Grant Focus (13:39) - Humanity and Grace (16:59) - Long-Term Commitment (18:25) - Center for Disaster Philanthropy (19:46) - Inspire Awards (23:36) - ACCP 2023 Trailblazer Purpose Award (24:04) - Creating Business Value (24:45) - Last Words (25:22) - Wrap Up
Changemakers from One Young World SeriesHost Carol Cone interviews Elio Leoni Sceti, co-founder of The Craftory, a mission-driven investment firm focused on responsible consumer packaged goods (CPG). Elio shares insights into The Craftory’s approach to funding purpose-led brands that embed sustainability and social impact at their core. He discusses the evolution of consumer consciousness, the challenges of scaling ethical brands, and the importance of integrating responsible practices into a company's DNA rather than treating them as a marketing afterthought. For young changemakers, he emphasizes the power of bold thinking, strategic focus, and perseverance in building businesses that drive meaningful impact.This episode is part of our multi-episode series featuring some of the world’s most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Elio Leoni Sceti’s LinkedInThe CraftoryOne Young World (00:00) - Welcome to Purpose 360 (00:13) - One Young World Series (01:30) - Meet Elio Leoni Sceti (02:46) - The Craftory (05:38) - Purpose or Sustainability on the Label (07:03) - Authenticity (07:46) - Connecting (09:16) - Categories (11:07) - Identifying Potential (12:22) - Great Examples (13:50) - Consumers Today (16:13) - Plastics Issue (18:20) - Searching at One Young World (19:00) - Providing Counsel (21:05) - Last Word (22:00) - Wrap Up
Changemakers from One Young World SeriesHost Carol Cone interviews Tendai Mtawarira, also known as "The Beast," a renowned rugby player and gold medalist from South Africa. Tendai shares insights from his illustrious rugby career and his inspiring work with The Beast Foundation, which he founded to give back to the next generation. He discusses his commitment to empowering youth across Africa through education, sports, and leadership development, highlighting programs like "Lead Like a Girl," aimed at supporting young girls from marginalized communities.This episode is part of our multi-episode series featuring some of the world’s most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Tendai Mtawarira’s LinkedInThe Beast FoundationLead Like a GirlOne Young World (00:00) - Welcome to Purpose 360 (01:29) - Meet Tendai Mtawarira (02:24) - Tendai’s Career (03:44) - The Beast Foundation (05:09) - Favorite Moments in the Foundation (05:38) - Lead Like a Girl (07:02) - For Sponsors (08:05) - Current Partners (09:07) - Advice and Reception (10:09) - Lessons from Rugby (12:54) - Suggestions for Young Listeners (14:14) - Suggestions for Leaders (15:40) - Last Thoughts (16:35) - Wrap Up
Child sexual abuse online is a devastating global health crisis that has grown exponentially over the last decade. Thorn, a nonprofit focused on combating this crisis, reveals that the number of reported child sexual abuse files in the U.S. alone surged from 450,000 in 2004 to more than 90 million by 2022. This alarming increase highlights the urgency to address the pervasive and harmful impact of online predators, which will affect nearly 70% of youth by the time they finish high school. The need for robust technological interventions and awareness is more critical than ever to safeguard children in the digital age.We invited Julie Cordua, CEO of Thorn, to discuss the nonprofit’s innovative approach, which combines technology and social research to create solutions that help detect and mitigate online child abuse. Julie emphasizes the importance of collaboration with tech platforms and the critical role of parental guidance in fostering safe online environments for children. Her insights shed light on the multifaceted efforts required by companies and parents to tackle this issue.Listen for insights on:How technological solutions are empowering tech companies to detect and combat online child sexual abusePractical advice on how to have open, non-judgmental conversations with children about online safetyImportance of collaboration between nonprofits, tech companies, policymakers, and communities to create a safer online environment for childrenResources + Links:Julie Cordua’s LinkedInThorn websiteSafer PlatformNoFiltrSolutions for Parents (00:00) - Welcome to Purpose 360 (00:13) - Thorn (01:35) - Julie Cordua’s Background (03:35) - What Thorn Does (06:05) - The Numbers (07:39) - Example Story (11:32) - Thorn’s Tools (12:55) - Response (14:49) - Advice for Parents (18:28) - Practice Conversation (21:39) - Regulatory Actions (22:58) - Youth Innovation Council (24:31) - NoFiltr (25:44) - AI’s Impact (28:48) - What’s Next (30:58) - Staying Motivated (33:26) - Last Thoughts (35:20) - Wrap Up
In today’s business landscape, companies are judged not just by their financial performance but by how well they meet the expectations of the public. People want businesses to pay fair wages, invest in their employees, support communities, and act with integrity. JUST Capital has spent the past decade tracking these expectations and measuring how well companies live up to them, ultimately creating a powerful framework for evaluating responsible business practices.We invited Martin Whittaker, CEO of JUST Capital, to speak about the organization’s Americans’ Views on Business survey and the 2025 JUST 100 rankings. This year’s survey findings reveal that, despite political polarization, Americans agree that companies should create value for all stakeholders, including workers, customers, communities, and the environment. And with the JUST 100, Hewlett Packard Enterprise topped the JUST 100 list for the second year in a row, serving as a reminder that companies that prioritize stakeholder value are performing better in the market.Listen for key insights on:What to learn from the companies topping the 2025 JUST 100 listKey trends on the growing demand for transparency, ethical decision-making, and worker investmentHow corporate leadership is evolving in response to public expectationsResources + Links:Martin Whittaker’s LinkedInJUST Capital2025 JUST 100 ListAmericans’ Views on Business survey (00:00) - Welcome to Purpose 360 (00:13) - JUST Capital (02:49) - Martin’s and JUST Capital’s Background (06:22) - Getting Feedback (09:41) - 2025 JUST 100 Winner (10:51) - Top 3 (12:09) - Leadership and Culture (14:49) - Navigating Today’s Complex World Justly (17:38) - Working Hard on Purpose (20:10) - Surprisingly Robust (20:43) - Just Investments (24:19) - Last Word (27:28) - Wrap Up
In today’s polarized political climate, companies are facing an increasingly complex challenge: how to navigate Americans’ diverse and contrasting beliefs. With a new presidential administration now in place, businesses are grappling with whether to step up involvement, stay quiet about social impact initiatives, or even scale back. The latest research from Carol Cone ON PURPOSE and The Harris Poll offers insights into the American public’s evolving expectations for corporate purpose.We invited Wendy Salomon and Charlie Spinale from The Harris Poll to discuss the new research alongside host Carol Cone. With nearly half of Americans saying companies should take a larger role in social issues under the new administration, Salomon, Spinale, and Cone share recommendations for how companies can advance progress for authentic social issues. With these research insights, companies can navigate the fine line between action and overreach, fostering trust and driving societal impact in a way that unites rather than divides​.Listen for key insights on:Why mental health is a top priority, and the role companies can play through policies, resources, and supportive workplace cultures.Why caring for seniors is a key issue for employees, consumers, and communities and how companies can address these concerns.The importance of engaging thoughtfully and how to avoid generic proclamations and instead focus on actionable initiatives that reflect a company’s values.Resources + Links:Wendy Salomon’s LinkedInCharlie Spinale’s LinkedInSustainable Brands: Corporate Purpose in a Post-Election US: A Call for Continued LeadershipEPiQ: Employee Purpose iQ (00:00) - Welcome to Purpose 360 (00:13) - Harris Poll and CCOP Research (01:55) - Meet Wendy and Charlie (02:44) - Wendy’s Background (03:33) - Charlie’s Background (04:33) - Methodology (06:28) - First Major Finding (08:09) - Breaking Down Segmentation (10:48) - What to Support (13:06) - Health and Wellbeing (18:09) - Political Gap (20:38) - A Longer View (21:59) - Other Recommendations (26:00) - Last Thoughts (29:01) - Wrap Up
Every year, we consult with the leading voices in social impact, purpose, and sustainability and ask that they share their predictions for what lies ahead in 2025. From technological advancements and evolving corporate responsibilities to a new U.S. presidential administration and cut-backs in DEI investments, these experts share their perspectives on the future of purposeful work.We invited Justina Nixon-Saintil, Chief Impact Officer at IBM; Martin Whittaker, CEO of JUST Capital; Caryl Stern, Managing Director at LionTree; and Jennifer Lawson, CEO of Keep America Beautiful, to share their predictions for 2025. Each brings a unique perspective shaped by their experience in social impact, corporate responsibility, and sustainability. Together, they explore the challenges and opportunities ahead, including how purpose-driven organizations can create meaningful change in the new year.Listen for insights on:AI’s transformative potential to improve education, community engagement, and nonprofit workWhy it’s urgent that businesses move beyond superficial commitmentsDisability inclusion as a critical aspect of DEIHow collective action can help address environmental issuesResources + Links:Justina Nixon-Saintil’s LinkedInJustina Nixon-Saintil’s Purpose 360 Podcast EpisodeMartin Whittaker’s LinkedInMartin Whittaker’s Purpose 360 Podcast EpisodeCaryl Stern’s LinkedInCaryl Stern’s Purpose 360 Podcast EpisodeJennifer Lawson’s LinkedInJennifer Lawson’s Purpose 360 Podcast Episode (00:00) - Welcome to Purpose 360 (00:13) - 2025 Purpose Predictions (01:02) - Justina Nixon-Saintil (02:36) - AI and Purpose (05:59) - Advice (07:49) - Important Social Issues (10:08) - Last Word (11:06) - Martin Whittaker (11:20) - Social Issues in a Trump Administration (13:35) - Advice (15:14) - Going Backward? (17:47) - Engagement (19:49) - Last Word (21:32) - Caryl Stern (22:48) - People with Disabilities (24:30) - Advice (27:03) - Challenges (28:28) - Last Word (29:58) - Jenny Lawson (31:35) - Opportunities (32:54) - Advice (34:07) - Hands-On Volunteerism (35:16) - Important Social Issues (36:26) - Roles in a Trump Administration (37:20) - Last Word (38:17) - Wrap Up
Changemakers from One Young World Series Host Carol Cone interviews Angela F. Williams, President and CEO of United Way Worldwide, at the One Young World Summit in Montreal. Angela shares her dynamic career journey, spanning roles as an Air Force Judge Advocate, federal prosecutor, and nonprofit leader. She highlights United Way's transformative efforts, including its new global app, thrHIVEr, aimed at mobilizing young professionals to drive community impact. Angela discusses her vision for empowering changemakers, addressing urgent global issues like education and period poverty, and preparing the next generation of leaders through initiatives like the Next Gen Leaders program.This episode is part of our multi-episode series featuring some of the world’s most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Angela F. Williams’ LinkedInUnited WayThrHIVErOne Young World (00:00) - Welcome to Purpose 360 (01:30) - Meet Angela F. Williams, United Way Worldwide (01:53) - Angela’s Background (03:37) - Why at OYW (07:38) - Where the Funds Go (10:45) - Time to Develop (11:37) - Advice for Young Leaders (12:23) - Advice for Leaders (14:22) - Important Social Issues (16:41) - 5 Year Goals (18:27) - AI in a Purpose-Driven World (19:54) - Last Word (20:56) - Wrap Up
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