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Doctor Market Fit

Author: Jeroen Coelen

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Actionable insights for founders poured in stories, straight from my experience mentoring 300+ startups and my PhD research on early-stage startups.

www.doctormarket.fit
27 Episodes
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Founders of say they failed because of timing. I call b******t. In this post, I investigate when timing actually is a good explanation for failure. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
When founders face a problem, they can default to a reflex. These reflexes aren't conscious or deliberate: they’re shaped by background, training, and personal comfort zones.I see three common ones in the wild: the engineering reflex, the design reflex, and the MBA reflex.Startups are a unique type of problem, where there’s not one reflex that always applies. Each reflex brings something powerful to the table. But each also has a predictable blind spot. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
The uniqueness bias

The uniqueness bias

2025-07-0206:51

* Uniqueness bias: “We’re different” is usually a delusion.* Overlooking look-alikes can cost many months and much cash.* New research reveals exactly how this bias blinds people.* Learn how this can supercharge your startup. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
9 out of 10 fail. Or do they? This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
Check out the full article on iwantproductmarketfit.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
https://iwantproductmarketfit.substack.com/p/8-myths-you-tell-yourself-to-not This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
That's a long readhttps://iwantproductmarketfit.substack.com/p/how-we-learn-to-recognise-problems This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
📎 Article:https://iwantproductmarketfit.substack.com/p/how-google-struggled-to-monetize💬 Quote of the day“Slow and steady wins the race. And if it doesn’t, you might want to reconsider participating in that race”🔗 My three favourite links* The best tip for building arguments from the makers of South Park* Don’t stress over your competition, focus on your customers* Twenty book tips for founders This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
Full article at https://iwantproductmarketfit.substack.com/p/my-first-scientific-publication-is This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
Full article at:https://iwantproductmarketfit.substack.com/p/from-beachhead-to-product-market-fit This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
Articleiwantproductmarketfit.substack.com/p/how-to-validate-your-beachhead-market This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
https://iwantproductmarketfit.substack.com/p/beachhead-expansion-strategies This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
Full article at this link https://iwantproductmarketfit.substack.com/p/what-makes-a-good-beachhead-market This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
https://iwantproductmarketfit.substack.com/p/19questionsintech This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
All links can be found at https://iwantproductmarketfit.substack.com/p/2022wrapped This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
Full article with graph:https://iwantproductmarketfit.substack.com/p/desirability-scale-v2Thanks for listening! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
Thanks for listening!Full article, voting and chat link at:https://iwantproductmarketfit.substack.com/p/problemsvsjobs This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
Subscribe & Vote at:https://iwantproductmarketfit.substack.com/p/10secondpitch This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
Check out the full article and voting links athttps://iwantproductmarketfit.substack.com/p/black-fords-only This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
Full article and visual framework:https://iwantproductmarketfit.substack.com/p/customerproblemfit This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.doctormarket.fit/subscribe
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