SERP's Up SEO Podcast

Have you heard about Google’s new Project Magi? Word is that GA4 was just updated to include “one per session” conversion tracking. Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google’s latest product review update, its video thumbnail update, and more. Check out the digital marketing news for this week. . . on the EDGE! News from the EDGE: [00:03:50] Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi [00:11:54] GA4 Update Introduces "Once Per Session" Conversion Counting Method to Enhance User Experience [00:14:27] EDGE of the Web Title Sponsor: Site Strategics [00:15:03] Google's April 2023 Update Prioritizes User Experience in Reviews [00:20:03] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:21:12] Google: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored [00:23:43] Google: Just Because A Site Is Good Now, Doesn't Mean It Won't Degrade In Search Quality Later [00:25:16] Google Removes Video Thumbnails In Search Results When Video Is Not Main Content Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @TheMann00 Twitter: @MordyOberstein Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

Is the world of analytics leaving you feeling a little blind? Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell. Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant’. Prepare to lift the fog on data uncertainty on the SERP’s Up SEO Podcast! Hosts, Guests, & Featured People: Mordy ObersteinCrystal CarterDana DiTomaso Brie Anderson Resources:Topical AuthoritySearchlight SEO NewsletterSEO Resource CenterWix Studio SEO CourseKickPoint PlaybookMarketing Analytics Data is Wrong. Can It Be Fixed?: GA4: One year on Webinar Getting Started with GA4

Feel like your SEO strategy is swerving all over the digital highway? Buckle up, as Mordy Oberstein and Crystal Carter explore the art of staying in your SEO lane, or not. Tales of daring digital detours help us explore how big names like Rolling Stones have taken the road less traveled - and hit a few bumps along the way. The team discusses the balance between branching out for those quick wins versus traveling the straight and narrow of true brand alignment. Laval Chissester offers expert advice on owning your niche and knowing when to switch it up. Join us for a ride as we navigate the chaotic freeway of SEO strategies on this episode of the SERP’s Up podcast. Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Lavall Chichester Preeti Gupta Resources: Topical Authority Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course

Ready to unlock the secrets to negotiating your salary and getting paid what you deserve? Join Wix’s Mordy Oberstein and Crystal Carter as they chat with Carolyn Lydon about how to navigate the salary negotiation maze in the SEO and digital marketing space. They dig into the art of asking for raises, identifying your market worth, and ensuring you’re not left counting pennies. Plus, Nick LeRoy drops by to share his wisdom on pitching your projects to clients with the finesse of a seasoned pro. Don't miss out as we help you secure that spondulix on this episode of the SERP’s Up SEO Podcast! Key Segments [00:01:11] What's On This Episode of SERP's Up? [00:02:28] Focus Topic Guest: Carolyn Lydon [00:26:27] Across the Funnel Frontier: Nick LeRoy [00:43:10] Snappy News [00:49:51] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Carolyn Lyden Nick LeRoy  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course Nick LeRoy SEO Consulting SEO For Lunch Newsletter SEO for Jobs How to Successfully Negotiate Your SEO Salary: A Complete Guidek News: LinkedIn Report Reveals Most In-Demand Marketing Skills Google updates search quality raters guidelines with a focus on spam HubSpot’s SEO collapse: What went wrong and why?

Wondering if email marketing and SEO can be the one-two punch you need in 2025? Wix’s Mordy Oberstein and Crystal Carter explore the powerful relationship between search and email marketing with Intuit Mailchimp’s Senior Manager of Content Marketing Strategy, Jillian Ryan.  Discover why owning your relationship with your audience through email could be the key to sidestepping the chaos of ever-changing search algorithms. Plus, Jillian shares recent insights from a global research report that Mailchimp produced in conjunction with Ipsos. Canvassing 2,000+ mid-marketers, the research sheds light on which channels are helping marketers grow and drive revenue. Get ready to combine the best of SEO and email marketing for a one-two combination in 2025 on episode 118 of SERP’s Up SEO Podcast! Key Segments [00:02:26] What's On This Episode of SERP's Up? [00:04:16] Focus Topic of the Week [00:04:43] Focus Topic Guest: Jillian Ryan [00:38:11] Snappy News [00:46:21] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jillian Ryan Michelle Taite Anthony Capano Jim Rudall Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Mailchimp Wix Mailchimp Integration  The Revenue Blueprint Report  How to Grow Your Brand Report  News: Is Google Blocking SEO Rank Checking Tools As Search Volatility Continues Google vs. SEO tools: Why your SEO data might be missing Confirmed: Google Is Requiring JavaScript To Block SEO Tools Google begins requiring JavaScript for Google Search

Is it time to break free of the SERP silo? What content will work in 2025? And how does AI and the LLM factor into the SEO equation now? Wix’s Mordy Oberstein and Crystal Carter are joined by a panel of guests to give their unique takes on what is coming for SEO in 2025.  From the importance of breaking silos and collaborating across departments for better SEO strategies to local SEO tips to insights on structuring AI-generated content to top content strategies for 2025 this is one episode you don’t want to miss!  Join episode 117 of the SERP’s Up SEO podcast to gear up and avoid the bunny slopes as we ski down SEO in 2025. Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:56] Focus Topic of the Week  [00:10:13] 2025 SEO Take: Ray Saddiq [00:12:17] 2025 SEO Take: Debbie Chew  [00:14:23] 2025 SEO Take: Celeste Gonzalez [00:17:08] 2025 SEO Take: Mike King [00:18:32] 2025 SEO Take: Paul Andre De Vera [00:29:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ray Saddiq  Debbie Chew  Celeste Gonzalez  Paul Andre De Vera  Mike King  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix App

Can you have too much of a good thing?   SEOs and marketers often rely on data - but is it too much sometimes? Wix’s Mordy Oberstein and Crystal Carter tackle the paradox of data overload with Katy Powell, PR Director & Co-founder of Bottled Imagination. They explore why a high search volume for a keyword like “buy shoes” doesn’t necessarily mean more traffic and conversions, and how Google’s search query filtering is reshaping SEO strategies. Qualifying the data is the most important factor as we swim in the SEO seas. Plus, we dive into LLM training and the cycle of updates to the datasets of all of the most popular Large Language Model tools. Join us as we unravel the art of data-driven creativity on episode 116 of SERP’s Up SEO Podcast! Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:04:08] Focus Topic of the Week:  [00:17:01] Focus Topic Guest: Katy Powell [00:22:26] So Many Search Engines [00:29:50] Snappy News [00:34:34] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Katy Powell Debbie Chew Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course  It's New - Daily SEO News  SEO for brand visibility in LLMs  Bottled Imagination  News: Google Speculates If SEO ‘Is On A Dying Path  Google December 2024 spam update done rolling out

Does influencer marketing lead to leads and converting conversions?  What type of influencer marketing gets signups and clicks, and which don't?  Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss the importance of engagement metrics, the power of TikTok and LinkedIn, and the art of curating the perfect influencer partnership. From nano-influencers to micro-influencers, understand how partners can amplify your brand’s voice far beyond mere follower counts. Be sure to smash that button and like episode 115 of the SERP’s Up SEO Podcast! Key Segments [00:01:44] What's On This Episode of SERP's Up? [00:02:35] Focus Topic of the Week  [00:04:51] Focus Topic Guest: Nicole Ponce [00:24:43]  Across the Wixverse [00:41:47] Snappy News [00:47:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Nicole Ponce Sarah Adam Mary-Anne Da'Marzo  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course It's New: Daily SEO News Series Semrush Spotlight Conference News: Google December 2024 Core Update Is Live - What Are We Seeing  Data providers: Google November 2024 core update was less volatile

How can you tell if your content will hit or miss before you even hit “publish”? Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves. Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user’s life context is at the core of future content success.  Get ready and shake that magic 8-ball to unlock your future content on the SERP’s Up SEO Podcast! Key Segments [00:01:07] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week [00:11:18] Focus Topic Guest: Maeva Cifuentes [00:15:06] Focus Topic Guest: Akvile Defazio [00:19:38] Snappy News [00:24:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Maeva Cifunentes  Akvile Defazio  Anu Adegbola  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course  Flying Cat SEO Consulting  AKvertise  News: Google November 2024 core update rollout is now complete  Google Does Try To Handle Broken Canonicals  Google Search: How Clustering Works With Localization  Google Marauding Black Holes With Clustering & Error Pages 

When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value? Wix’s Mordy Oberstein and Crystal Carter discuss team-building challenges with Menachem Ani, founder of JXC Group. There’s a fine line between balancing who your team needs right now and who can help grow your business in the future. How do you know who is the right fit? Will you need them a year from now as the digital marketing model changes over time?  Plus, Menachem Ani explains how he goes about hiring PPC specialists: attention to detail, excellent communication & analytical skills are a must.  Tune in to this week’s episode of the SERPs Up SEO Podcast and take your SEO and digital marketing team to “higher” heights!  Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week  [00:13:52] The Funnel Frontier [00:28:40] Snappy News [00:32:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Menachem Ani  Wil Reynolds Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix App Bring automation and AI into your sales funnel  Wix Studio SEO Course  JXT Group  News: Google Search Console recommendations now fully live  Google Search Sees UK Decline, Users Express Low Trust In AI Online Nation 2024 Report

What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders? Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies.  Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what’s really being presented. Join us as we chew on some “crunchy” data perspectives in this episode of the SERP’s Up SEO Podcast.  Key Segments [00:02:34] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week [00:21:08] Focus Topic Guest: Jess Joyce [00:35:31] Snappy News [00:41:25] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jess Joyce Leigh McKenzie Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course  Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs  Google’s Product Reviews Algorithm Update: Winners & Losers Charting 10 Years of The Google Algorithm News: Google Search Console Finally Drops The Page Experience Report Google site reputation abuse policy now includes first-party involvement or oversight of content Google’s site reputation abuse policy is a band-aid for a bullet wound  Exploring URL Volatility in Google's AI Overviews

Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone.  So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing.   Join them as they dive into the unpredictable nature of today’s digital ecosystem so you know how to stay ahead without solely relying on social and search algorithms.  Get insight into future trends to look toward, such as LLM search engines, and walk away with audience engagement strategies to win the day! Step out of the algorithmic box on this week’s episode of the SERP’s Up SEO Podcast. Key Segments [00:03:25] What's On This Episode of SERP's Up? [00:05:11] Focus Topic of the Week [00:09:33] Focus Topic Guest: Jake Hundley [00:29:42] Going, Going, Google… [00:38:49] Snappy News [00:43:04] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Jake Hundley  Glen Allsopp Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Detailed SEO Blog Evergrow Marketing Agency Growth Podcast  News: Google November 2024 core update rolling out now Google November 2024 Core Update Movement - Slow But For Some Massive

How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands.  Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront! Join us for this episode of the SERP’s Up SEO Podcast as we “sub”merge ourselves into the art of managing sub-brands and all the SEO implications it brings. Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week: Sub-Brand SEO [00:04:18] Focus Topic Guest: Claudio Cabrera [00:27:51] Deep Thought with Matt Davies & Steven Picanza [00:56:31] Snappy News [00:59:28] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Claudio Cabrera Steven Picanza Matt Davies Sarah Presch  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center The Athletic Just Branding Podcast Talking with Branders Branding Magazine Matt Davies Brand and Culture Strategy Consultancy Steven Picanza Creative Brand Stragist News: Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+ Google AI Overview Displayed Within People Also Ask

Are offline marketing efforts a lost art in the digital age?  What's the SEO connection of it all? Wix’s Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies. Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy.  Dive into how word-of-mouth marketing translates into online growth for businesses We’re going “unplugged” in this episode of the SERP’s Up SEO Podcast. Key Segments [00:02:05] What's On This Episode of SERP's Up?  [00:02:43] Focus Topic of the Week [00:12:16] Focus Topic Guest: Greg Sterling & Mike Blumenthal  [00:40:59] Snappy News [00:48:21] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal CarterGreg Sterling Mike Blumenthal Terry Rice Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Near Media  The Near Memo Podcast Brand24 News: SearchGPT Launches As ChatGPT’s Real-Time Search Feature Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

Looking to grow and build upon what you've already accomplished in your SEO career?. Feeling like your SEO career is stagnant? Looking for a new edge? Hungry to try something new and different?  Wix's Mordy Oberstein and Crystal Carter share their experience when looking to revitalize your SEO career and journey.  Annie-Mai Hodge and Crystal Waddell join the show so you can get started with fresh strategies for career growth. Find out what can lead to new and unexpected career opportunities in SEO and digital marketing on this week’s episode of the SERP’s Up SEO Podcast. Key Segments [00:01:13] What's On This Episode of SERP's Up? [00:13:35] Focus Topic of the Week: SEO/Marketing and Keeping Things Fresh [00:19:28] The Great Beyond with Annie-Mai Hodge  [00:26:03] Snappy News [00:32:23] Follow of the Week: Petra Kis-Herczegh Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Crystal WaddellAnnie-Mai HodgePetra Kis-HerczeghGlenn Gabe Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Girl Power MarketingCrystal Waddell Consulting & Podcast News: It's New on Forbes Penalty Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse?  A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policy

How is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve. Plus, get the lowdown on the latest AI tools in Wix Studio and how they’re making a splash without overwhelming your workflow. Key Segments [00:01:39] What's On This Episode of SERP's Up? [00:04:00] Focus Topic of the Week: AI & The Future of Search Engines [00:20:07] Focus Topic Guest: Garrett Sussman [00:28:27] Across The Wixverse: Paula Mejia [00:48:23] Snappy News [00:50:50] Follow of the Week: Eli Schwartz Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Garrett Sussman Paula Mejia Eli Schwartz Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix AppiPull Rank SEO Agency Wix Enterprise Solution News: Semrush acquires Search Engine Land Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan Bing Search Adding Al-Enhanced Summary Several Bugs Within Bing Webmaster Tools API & Documentation

Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others don’t? And let’s not forget the all-important question: How stable are those URLs in AI overviews, and what does it mean for your SEO strategy? Wix Studio’s dynamic duo, Mordy Oberstein and Crystal Carter, team up with Mark Traphagen from seoClarity to break down the intricacies of Google’s AI Overviews.  Plus, Rich Singer’s eye-opening study on the overlap between organic search results and AI-Overview comes under the microscope, along with juicy details and practical tips for staying ahead.  Plus, learn how to sift the SERP’s most recent feature and track AI Overviews!  So join us as we summarize the AI summaries on the SERP and sum up what it all means for your SEO practices on the SERP’s Up SEO Podcast.  Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:14] Focus Topic of the Week: AI Overviews [00:04:01] Focus Topic Guest: Mark Traphagen [00:23:07] Tool Time [00:31:27] Snappy News [00:37:04] Follow of the Week: Rich Sanger Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Mark Traphagen Rich Sanger Kevin Indig Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course seoClarity AI Overview Data Study Google AI Overview Study: Link Selection Based on Related Queries SE Ranking AI Overview Data Study AI on Innovation SE Ranking AI Overview Tracking Semrush AI Overview Tracking seoClarity AI Overview Tracking ZipTie AI Overview Tracking News: DOJ May Breakup Google As Remedy To Monopoly Ruling Google AI Overviews Not Linking To Sites Hit By Helpful Content Update

Can you learn SEO from a course? Are SEO courses worth the hype? We put the notion of learning SEO from a course to the test with Wix Studio SEO course instructors Aleyda Solis, Andrew Optimisey, Celeste Gonzales, and Judith Lewis.  Tune is as our guests explain how SEO courses offer flexibility, shareable insights, learning structure, the ability to learn at your own pace, and offer practical guidance without being dry and encyclopedic.  So spit out that gum. Sit up straight and put your thinking caps on as SEO school is in session on this, the 105th episode of the SERP’s Up SEO Podcast. Key Segments [00:02:20] What's On This Episode of SERP's Up? [00:03:27] Focus Topic Guests: Aleyda Solis, Andrew Optimisey [00:32:08] It’s New [00:33:34] Focus Topic Guest: Celeste Gonzalez [00:35:47] Focus Topic Guest: Judith Lewis [00:38:46] Snappy News [00:43:06] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Aleyda Solis Andrew Optimisey Judith Lewis Celeste Gonzalez Itamar Blauer  Jill Quick James Clark Mike Stepney Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Wix Studio SEO Course  Orainti Optimisey News Google rolls out new AI-organized search results, AI Overview links  Google Officially Launches Ads In AI Overviews

Is Google sweet on your website, or does it have a secret grudge? Let’s find out! Wix’s Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into ‘90s music, reminiscing about Ace of Base and Hanson—Mmmbop!  We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it is a topic or intent misalignment or if it has something to do with your topic depth. Minding the SERP gaps by comparing content with competitors, updating internal links, and supporting content.  Andy Crestondina of Orbit Media gives recommendations on what to do once websites are established and already have brand awareness. Suggesting ways to diversify and continue to build momentum beyond the SERP.  Don't miss these game-changing SEO insights, topped with a generous side of fun, on this spirited edition of SERP’s Up! Key Segments [00:01:22] What's On This Episode of SERP's Up? [00:16:28] Focus Topic of the Week: Signs Google Might or Might Not Love You  [00:16:47] Focus Topic Guest: Despina Gavoyannis [00:23:32] From the Top of the SERP [00:48:11] Snappy News [00:51:51] Follow of the Week: Darth Autocrat (Lyndon NA) Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Despina Gavoyannis Andy Crestondina Lyndon NA Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series AHREFS Orbit Media A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics This Math Pattern Explains Your Content Performance (and what to do about it) News: Spike In Removed Google Reviews On September 17th Google Search Ranking Movement Heated, Volatility Continues 9/25

How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences?  Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo.  This juicy episode is worth the squeeze, explaining why sometimes those quirky, negative headlines suck you in like a vortex or why autocomplete can deliver the celebrity gossip you’d never know to look for.  Discover why understanding user journey and behavior is crucial for your brand’s success on this week’s episode of the SERP’s Up SEO Podcast. Key Segments [00:03:05] What's On This Episode of SERP's Up? [00:17:55] Focus Topic of the Week: How does the SERP Contribute to User Bias [00:18:15] Focus Topic Guest: Giulia Panozzo [00:26:44] The Great Beyond [00:38:06] Snappy News [00:43:00] Follow of the Week: Garrett Sussman Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Giulia Panozzo Garrett Sussman Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Neuroscientive News: Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages Data providers: Google August 2024 core update was very volatile