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© 2025 Be The Impact Podcast
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Recover's #BeTheImpact Podcast inspires us to live and work for a more sustainable tomorrow through stories of outdoor adventures, business innovation, and sustainable habits.
61 Episodes
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We are extremely proud to release a brand new initiative that pushes the bounds of what is possible in sustainable apparel. Consider this the Grand Opening of our Recover L.A.B. (Living.And.Breathing.) program, which allows us to test new sustainable materials, further reduce waste, and bring exclusive products to market. In addition to our longstanding core products and collections, our retail and wholesale customers alike will now have access to a rotation of exclusive colors, styles, fabri...
With a shared vision to protect, conserve, and educate others about our environment, particularly marine wildlife, we are excited to expand on the Recover and Guy Harvey partnership with the release of new eco-friendly apparel that supports our customers and our planet. Dr. Guy Harvey, a lifelong artist, waterman, and visionary, joins the podcast to deep dive into his upbringing, the inspiration behind his art, a thoughtful approach to apparel, and so much more. APPAREL Guy HarveyGuy Ha...
Environmental advocacy, education, and access have been at the core of Recover's efforts since day #1. In this episode, we are joined by Heather Klein Olson, the Executive Director of American Hiking Society (AHS), who has shared those core principles for the past 50 years. This is why our brand new Public Lands summer fundraising collection is such a natural collaboration. Learn about the mission and history of AHS and how you, for a limited time, can directly support our public lands and AH...
Recover and Arbor Day Foundation has a rich partnership history through a shared commitment to plant, nurture and celebrate trees and by providing Arbor Day Foundation (and hundreds of their global member organizations) with sustainable and planet approved merchandise. In this episode, we are joined by Jeff Ashelford (Manager, Corporate Partnerships) who shares the history of the Arbor Day Foundation, the endless list of benefits trees provide, lofty organizational goals, and how both corpora...
PPAI (Promotional Products Association International) is the largest trade association for the promotional products industry. With 15,000+ members, this $25 billion dollar industry has a lot of impact on how the world conducts business, and the world itself. We sit down with Elizabeth Wimbush, the first-ever Director of Sustainability & Responsibility at PPAI to discuss trends of the industry and how we must collectively and constantly work to weave sustainable practices and initiat...
As an ongoing measure of our business success, we routinely look forward to our annual "Giving Tuesday" campaign. This year's campaign got a head start when Hurricane Helene swept through and destroyed towns, small businesses and wide swatches of land throughout our home region of Western North Carolina. This episode explores the immediate and ongoing fundraising efforts that Recover has deployed to help our neighbors in need. With all of the destruction that has occurred, the beauty and stre...
Owning and operating a year-round series of running events and multiple run specialty stores in Lexington, Kentucky, "John's" continues to highlight sustainability through Recover products and merchandise in their stores and at start lines. Marketing gurus of Recover (Adam Bratton) and John's Run/Walk Shop (Matt Reno) sit down to chat about the truly sustainable approach that we take at Recover, a simple and easy way for people to start their conscious consumer journey (Take The Pledge) and a...
36 years after this first official race at the age of 4, Cal Neff, continues to thrive in the running industry. He is a professional athlete for ALTRA, a running coach, and the Race Director for a year-round series of non-traditional, yet approachable, trail races under the Trail Racing Over Texas (TROT) umbrella. He joins the podcast to share his world traveling upbringing, how he landed in Texas, and his approach to creating unique events for runners of all types. We also hit on how Cal was...
Coming off a productive ASI (Advertising Specialty Institute) Chicago Show, Recover's Bill Johnston and Adam Bratton recap the action packed show, explain how all three NG Labs Brands (Recover, Boxercraft, and Headsweats) are well positioned to serve the corporate promo space and why sustainability remains one of the hot topics of discussions with our customers. To learn more about NG Labs, listen to Episode 48 HERETo learn more about Recover Wholesale click HERETo learn more about Boxercraft...
For over 25 years, The Island School, located in Eleuthera, Bahamas, has been empowering young people in their "coming to age" journey through experiential education in an immersive and idealistic setting. At its core, the school's teaching philosophy is based on the simple question of "how do we live well in a place?". This philosophy is rooted in conservation, sustainability, collaboration, accountability, and personal development. A few young thoughtful leaders looked at their school unifo...
As we step back and celebrate the 2nd anniversary of the Be The Impact Podcast (and the 50th episode!), the theme of longevity keeps creeping into our minds. Parallels to longevity are easily found in our company's history of leading the sustainable apparel industry since 2010, the infinite circularity of every single product we make, and the positive impact that we continue to have on our planet for future generations to come. Ironically, this episode was recorded during an off-site st...
This rolling episode gives a look into Recover on the Road as we head north to support the Marine Corps Historic Half in Fredericksburg, VA with Fleet Feet and finalize our Marathon Merchandise plan with our retail partner, Pacers Running, in preparation for "The People's Marathon" in October. A busy few days of meetings, expo set up, racing, and connecting with our customers distilled down into an action packed episode to share how we continue to bring sustainability to start lines across th...
NG Labs (New Generation Labs) is a conglomerate of brands focused on sustainability and ethical practices, working together to elevate products and services in the apparel market. With vertical manufacturing capabilities, state-of-the-art embellishment options, and world-class distribution and fulfillment, NG Labs has become a go-to supplier for customers looking for stylish, affordable, and sustainable apparel. Andy Bell, President of our sister company Boxercraft, joins the podcast to...
Sustainability is not a seasonal trend at Recover, but when April rolls around, we fully embrace the additional awareness, acknowledgment, and celebration of Earth Month. In this episode, Bill and Adam explain how our Earth Month Fundraiser campaign directly supports environmental non-profits from coast to coast, why it's such an important part of our ongoing Giveback efforts, and how you can make a tangible difference in our ongoing mission to "Help Earth Recover". Connect with us on s...
Porvenir translates to "future" in Spanish, which is the driving vision for this environmentally focused and eco-conscious landscape cultivation and design organization in Central America. Through "Concept Working Plans", the aim is to create long term sustainable solutions for clients both big and small. Co-Founding Partner of Porvenir Design, Sam Kenworthy, joins the podcast to give a glimpse into his longstanding relationship with Recover, his path to the world of holistic eco-focused desi...
Recover is once again, proud to partner with RunCharlotte's year-round family of events including their signature and capstone race, the Novant Health Charlotte Marathon, now in it's 20th year. Recover's Founder Bill Johnston joins Tim Rhodes and DC Lucchesi to give some history of the brand's roots and a sneak peak into what participants can expect at each of RunCharlotte's Holiday and Heritage Series events, community engagement opportunities and Charlotte's longstanding, and largest, mar...
It's well documented that Recover's origins can be traced back to conversations while riding bikes in Western NC. Getting outside and active has been at the core of Recover since the very beginning and it continues today as we are the proud apparel partner for some of the world's most iconic endurance events. Around the globe, Strava connects millions of runners, cyclists, hikers, walkers and other active users through their mobile app. It only makes sense for Recover to launch it's own...
Repeat podcast guest John Searby (Executive Director of the Catawba Riverkeeper) joins us for a 2nd episode to give an update on the significant growth that the environmental non-profit has seen over the past few years through their non-traditional approach. We discuss the longstanding partnership of the Monthly Cleanup Series presented by Recover, why it is so critical to their member engagement, how they continually conserve, advocate, and protect the 8900 miles of waterways in the Catawba-...
We recently hit the road to touch base with a few suppliers of our HyperLocal Supply Chain in North Carolina. The goal? Visit and see the operators, employees, and staff on the manufacturing floor. Capture behind the scene photos and videos to share with our audience and customers. Get a first look at the brand new Eco Socks that will be hitting our website soon. Instead of riding bikes like we did for the Local Supply Cycle Short Film and Podcast Episode #1 we opted for a car on this r...
Established in late 2021 the Low Impact Alliance (LIA) is a collective of running-focused retailers, brands, events, and athletes throughout the world committed to acting and advocating for environmental responsibility throughout the run industry. Recover has partnered with LIA on their “Better Bins” initiative which is hitting run specialty stores from coast to coast this month. We caught up with Christian Fyfe (Co-Founder of LIA) and Calista Ariel (Better Bins Coordinator) to share a bit ...
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