Claim OwnershipInsights, Marketing & Data: Secrets of Success from Industry Leaders
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© 2026 Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
64 Episodes
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Send a text We sit down with Sam Clough, Global Strategic Insight Director at SuperAwesome, to unpack how brands can reach under-18s safely and effectively across YouTube, TikTok, CTV, gaming, and audio. We explore how teens decide what to trust, why talkability beats old word of mouth. Among other areas we cover: • Teens’ scepticism, AI fatigue, and platform-native creative • SuperAwesome’s role enabling safe, compliant youth marketing • YouTube and TikTok as top discovery and ad reca...
Send a text Ever wonder why your “representative” online sample may feel brittle, noisy, or oddly familiar? Well, there's no one better than J.D. Deitch to provide a highly knowledgeable - and objective - perspective on why this may be. Alongside other issues we get into: - How the programmatic sample market rewards speed and completions, not care and candour. - We map the real supply chain behind panels today, from proprietary communities to rewards sites and intermediaries that ...
Send a text Delighted to have on J.D. Deitch, the ex COO of Cint, esteemed research sector analyst and adviser. In part 1 of this interviews, we go from cheese caves in Paris to the terraces at Old Trafford, then into the guts of how insights work really gets done. Among other areas, in part 1 we cover • Judging cheese and the risk of palate fatigue • Becoming a Manchester United fan and then leader • Why researchers often miss the C‑suite, • Operational economics: legacy operati...
Send a text In a world like sports - where a clean number can seal a deal, but a fuzzy story can sink it - how do you ensure data fidelity and really robust conclusions? And what's the data behind the scenes that moves investment? Well, I can't think of anyone better to explain that balance than the fantastic Nicole Pike, Global Head of Sport for YouGov (and formerly head of video games and E-sports at Nielsen.) We dig into: - Nicole's journey from pet food resea...
Send a text If you’ve just raised $20m for an insights business is that a win? Or are you just taking on debt and potentially unrealistic expectations around business model? Just a couple of the subjects we get into in part 2 of the opening interview of the new FutureView series with Jonathan Williams of One Strategy Studio. In part 1 we explored Jonathan’s entrepreneurial journey thought the insight space and we now move onto the question of funding and financial sustainability the sec...
Send a text Delighted to talk to Jonathan Williams, successful founder of multiple agencies who has consistently pushed the boundaries of strategic insight...and how technology can help. Among other areas we cover: Thinking about the creative process in music and writingJonathan's journey and learning having successfully launched and sold Clear Ideas (to M&C Saatchi), MASH (to Kantar), and Discover AI (to Talkwalker)The creation of One Strategy Studio – an agency powered by A...
Send a text What a pleasure to welcome on Catherine Willis of IHG Hotels and Resorts onto the podcast. Catherine is a font of knowledge and brings to bear amazing perspective. In addition to our chat about the importance of beige food and darkened rooms (qual researchers, you’ll understand), some highlights from our conversation: How to uncover true consumer motivations Identifying and addressing anxiety pointsLearning from police interrogation techniquesThe importance of the ‘love spa...
Send a text Delighted to have on Steve Phillips, the Founder, former CEO and now Chief Innovation Officer of Zappi. Steve is one the foremost thinkers and entrepreneurs in consumer insights, marketing and innovation, a veteran of several start ups and the driving force behind Zappi, who took on a $170m investment from Sumeru Equity Partners in December 2022 to drive further innovation. We have a great conversation including: The story behind Zappi’s creat...
Send a text Is brand tracking totally broken? Or just boring? Well, maybe it’s neither. I’m delighted to chat to James Turner (JT) who is the founder and CEO of Delineate, the pioneering firm challenging the status quo in a critical sector. Drawing on experience and learnings from Circana, BT, Black Swan and Edelman, JT is great company and offers a unique perspective. Among other areas, we discuss: Learning to handle ‘big data’ in the early daysWhy consumer insight businesses often don...
Send a text Have you ever thought about how environmental principles could translate into consumer insight? Not necessarily in the sense of more sustainable approach to the practice of market research, (although that is clearly very important) but evaluating how we can take learnings from the interaction of natural ecosystems and apply those to understandings of businesses and their interactions with consumers….nope, me neither! Well, fortunately, the brilliant Erin Sowell of Thoughtful Resea...
Send a text Very topical this week for all you WICKED fans - we have on Owen Myles of Universal Pictures, explaining how film studios adjust their marketing in relation to a film’s likely performance. Owen also adds in some great lessons from his time at other brands and agencies, as well as a refreshing twist on what makes a good brand/ agency relationship. Among other areas we cover: Lessons from Kantar, Sony Europe and BBC WorldwideJuggling 20+ launches per yearIntegration of tradi...
Send a text A real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh Experience on the podcast. It’s a great conversation, incorporating: What you can learn from the indie music scene in ManchesterLessons for founders The importance of experience metrics and correlation with market shareThe (hitherto hidden) impact of retail media on brand equity and advocacySetting up a ‘data as a service’ propositionThe role of the Market Research CouncilWh...
Send a text So delighted to have on Stefanie Zammit of Bang & Olufsen, formerly of Marks and Spencer, and Starbucks. There’s so much fantastic perspective and insight from Stefanie in this episode….not least do’s and don’ts of work in the Middle East, learning how to socialize research at M&S, and researching at Starbucks during the pandemic. You’ll also learn about Stefanie’s unintended moment of stardom in Sri Lanka… Some of the key areas in this episode: How client side is fu...
Send a text Unlock the secrets of neuromarketing with Marco Baldocchi, a trailblazer in the field of neuroscience and marketing. Ever wondered how the brain determines which brands we remember and which we forget? This episode promises to reveal how engaging key components of the brain such as the hippocampus and limbic system can transform fleeting impressions into lasting brand loyalty. Marco walks us through: Cutting-edge techniques for measuring brain activity, such as gaze t...
Send a text Get an insider’s perspective on Warner Brothers Discovery's corporate strategy team, focusing on insights and analytics that drive business operations across movies, TV shows, streaming services, and games. Vera delves into the importance of consumer behavior and trends in optimizing current practices and identifies future opportunities in emerging technologies. Among other areas, in this episode we cover: How AI can genuinely be usefulTechniques used to evaluate emerg...
Send a text Imagine you’re buying a new bike….you’ve been to multiple websites, you’ve seen several ads, you’ve clicked on some but not others, read reviews on different sites and…eventually you buy the bike. However, how does the bike seller understand the contribution of each marketing channel? And where should they invest next for other customers? This is just one of the questions, which John Readman founder of Ask Bosco addresses in the latest Futureview podcast. Origina...
Send a text What if the stereotypes we hold about different generations are completely misguided? What if we don't know how to define them properly? Or if we're making up generations that simply haven't (yet) been properly defined? Well, Sharalyn Orr of The Estee Lauder Companies is coming to the rescue with part 2 of our interview.... Join us as we debunk the myth that Baby Boomers are resistant to technology and reveal the defining traits of Gen X, molded by the upheavals of the late 60s ...
Send a text Join us for the season four premiere of FutureView, where we sit down with Sharlyn Orr, Executive Director of Global Marketing Innovation at Estee Lauder Companies. Sharalyn takes us through her fascinating shift from journalism to consumer insights to marketing and the crucial role of subject matter experts in managing information overload within large organizations. Among other areas we cover: - How Sharalyn almost became a policewoman (kind of) - Moving from TV new...
Send a text A pleasure to have Amy Cashman on this week’s podcast. Amy is the CEO of Kantar’s Insights Division for the UK and Ireland. Obviously Kantar is one of the best known and biggest names in the insights industry but a lot’s changed in recent year. So, we get into all that and more, including Understanding how Kantar has evolvedBalancing corporate responsibilities with staying in touch with clientsHow how the business thinks about poduct development processesHo...
Send a text A pleasure to have on Sarah Beachler in a really great chat. At the time of recording Sarah was Senior Director of Consumer Insights at Nike and formerly at Meta as Global Head of Marketing Research for Reality Labs, at Google as Head of Global Consumer Insights for Hardware, Retail and Gaming and Head of Market Research and Consumer Insights at Sephora. So, a fantastic foundation of experience to get into a range of industry issues including: - &nb...
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