People of Packaging Podcast

🍪 Episode Highlights: From Dorm Room to the “Diner-Retro” ShelfSabrina Clebnik isn’t just baking brownies; she’s re-engineering the entire consumer experience in the cannabis space. In this episode, we dive into how she turned a college pivot into Clebby’s, a brand that’s solving the two biggest headaches in edibles: predictability and shelf-life.🛠 The “A-Ha” Moment: The Kit StrategySabrina realized that shipping fresh-baked edibles is a logistical nightmare (mold, staleness, regulations—oh my!). Her solution? Don’t ship the brownie; ship the kit.* The Secret Sauce: By separating the non-infused mix from the infused oil, Clebby’s bypasses the “shelf-stable edible” taste problem.📦 Packaging Nerd-Out: High Intention, High StyleWe spend a lot of time on the look because Sabrina didn’t just grab stock bottles and slap a label on them.* Modern Retro: The design is inspired by 1950s neon diners. Note the “three light” lines that carry through from the bottle neck to the box.* The Square Bottle: Chosen intentionally for premium shelf presence and to make applying compliance labels easier for her team. (Flat surfaces = happy production lines!)* The “Glue Flap” Innovation: Sabrina showed off a custom corrugated insert with a built-in “arm” that locks the glass bottle into place, ensuring it survives the USPS “kick test.”🎓 Educating the “Canna-Curious”Packaging isn’t just a container; it’s a teacher.* Clebby’s uses QR codes prominently to link users to a Dosage Calculator.* Transparency over everything: Sabrina advocates for over-compliance, providing more warnings and lab-test access than required to build trust with a skeptical consumer. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Hey everybody! Welcome back to another rad-tastic episode of the People of Packaging podcast. Today, I’m sitting down with Jamie Lo, the co-founder and CEO of Laibl.We’re diving deep into the massive “chasm” that exists between legacy packaging manufacturers and the modern brands who need them. If you’ve ever felt like procurement is a slow-moving dinosaur, this episode is for you. Jamie is building a platform that doesn’t just match brands with suppliers—it uses AI to fix the broken behaviors that have been holding our industry back for decades.🎧 In this episode, we talk about:* The Procurement Pain Point: Why traditional sourcing (think: trade show handshakes and “Contact Us” forms) is high-risk and slow.* The “Digital Mindset”: It’s not just about buying a digital press; it’s about mirroring the B2C buying habits we use in our everyday lives.* Forced Innovation: How government regulations (EPR, tariffs, etc.) and consumer inflation are creating a “perfect storm” that forces brands to diversify their supply chains.* Laibl in Action: A live demo of how AI matches brands with over 4,000 pre-vetted North American suppliers in minutes, not months.* Outcome as a Service: Why Jamie’s model of only getting paid when a transaction happens is a game-changer for building trust in the packaging community.🔗 Connect with Jamie and Laibl:* Website: laibl.co* LinkedIn: Jamie Lo🚀 Join the Community:If you’re a brand looking for the fastest way to source packaging, or a supplier ready to prove your excellence, go check out Laibl. And as always, let’s keep that same energy—packaging is the front line of your brand, so let’s treat it that way! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Before we get to the show notes, please go pick up a copy of my new book, Sales Exegesis, available on paperback and Kindle TODAY! 🤖 AI, “Augmented Intuition,” and the Future of Packaging w/ Xavier JosephHello everybody! Welcome to another episode of the People of Packaging Podcast, coming to you live from the Label Kingdom! 🦆👑Today, we are doing something a little different. Instead of just talking shop, we are tackling the Top Questions Asked on Google about AI and Packaging.To help me answer these, I’m joined by a true heavyweight in the industry: Xavier Joseph, the VP of Global Marketing, Innovation, and Business Development at Aptar Beauty. Xavier joins us from just outside of Paris, bringing over 25 years of experience from giants like L’Oréal and Beiersdorf (Nivea).We dive deep into how Artificial Intelligence is shifting the industry from a “world of constraints” to a “world of possibilities.” Plus, we discuss why my Duolingo French lessons failed miserably. 🎧 In This Episode, We Discuss:* Sustainability via Simulation: How AI is simulating raw material interactions to save time, reduce physical waste, and predict mechanical properties before a single mold is cast.* “Augmented Intuition”: Xavier’s brilliant concept of balancing AI’s generative power with human sensitivity and creativity. AI should be part of the brainstorming team, not the leader of it.* The Engine vs. The Shell: How Aptar standardizes the “engine” (the pump mechanics) while using generative AI to endlessly customize the “shell” (the outer aesthetics) for brands.* The Risks of AI: Why “Garbage In, Garbage Out” applies to packaging data, and the massive risk of IP leakage when using public AI models for confidential product launches.* De-Risking the Launch: How Aptar uses AI models to predict pump and formula compatibility (viscosity, rheology) to cut down physical testing from 10 pumps to 2.💡 Quotable Moments:* “I wish I would have known that packaging is a world of possibilities instead of a world of constraints.” — Xavier Joseph* “Make AI agents part of the brainstorming team, but don’t let them take control of the whole consumer experience.” — Xavier Joseph* “Imagine 3D printing a bottle based on the contour of a user’s face... that’s where AI meets customization.” — Adam Peek🔗 Connect & Learn More:* Connect with Xavier on LinkedIn: Xavier Joseph* Check out Aptar Beauty: www.aptar.com* Connect with Adam (The Label King): www.linkedin.com/in/adampeek* Follow me on TikTok: @thelabelkingIf you enjoyed this episode, please hit subscribe and leave us a review! And remember to keep your AI protected and your intuition augmented! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

What’s up, everybody! Today is a huge day, December 5, 2025. I’m recording and releasing this on the exact same day because I just couldn’t wait to share the news: my new book, Sales Exegesis: A Pastor’s Journey into Packaging Sales, is officially out!In this episode, I’m pulling back the curtain on how this book actually came to be. I’m a verbal processor (you guys know I talk better than I type), so I’m sharing the unique process I used to get these thoughts out of my head and onto paper involving 14 years of LinkedIn content, voice memos during my commute to Label King, and training an AI ghostwriter to help structure my “pastor brain” for a sales world.We’re talking about building your sales strategy (and life!) on a foundation of observable, objective truth, not lies. Whether you’re in packaging, printing, or just trying to navigate life and parenting, this process of Observation, Interpretation, Correlation, and Application is for you.Grab a copy, leave a review, and let’s get real about sales.Key Topics & Takeaways:* What is Exegesis? Breaking down the sermon-prep process I used as a pastor and how it applies perfectly to modern sales (and even parenting!).* Truth Over Hype: Why we need to stop lying to ourselves and our prospects, and start operating from a foundation of observable facts.* The “AI Ghostwriter” Method: How I used voice memos during my 30-minute commute and decades of social content to write a book without sitting at a keyboard for months.* The Cover Story: The hidden meaning behind the Vanilla Ice (”Ice-egesis”) vs. DMX (”X-egesis”) graphics on the cover.* Who is this for? It’s not just a sales manual; it’s a tangible guide for anyone looking to build credibility and solve problems authentically.Mentioned Resources:* Book: Sales Exegesis: A Pastor’s Journey into Packaging Sales (Available on Amazon in Kindle & Print!)* Company: Label KingConnect with Adam:* LinkedIn: Adam Peek* TikTok: @thelabelking* Podcast: People of PackagingIf you pick up a copy, it would mean the world to me if you left a review. Let me know what you think! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Welcome back to the mic, Adam Peek here! That was a fantastic chat with Clara and Benoît from Lactips. They’re doing some seriously innovative stuff over in France, tackling the microplastics problem head-on with a bio-based, water-soluble, and fully biodegradable material made from milk protein.If you’re in the packaging space, this is the kind of game-changing innovation you need to be paying attention to. It hits the trifecta: Performance, Planet, and Policy.Here’s a breakdown of what we discussed and why Lactips is a company to watch:🎙️ Episode Highlight: Raging Against the Microplastic Machine with LactipsClara and Benoît joined us from the Southeast of France to dive into their mission to clean up the packaging industry. They’re not just creating a ‘better’ plastic—they’re offering a natural, protein-based alternative that completely dissolves and leaves behind zero microplastics.🥛 The Science Behind the Solution* The Origin Story: Lactips was founded by Frédéric Prochazka, a researcher who investigated the potential of bio-based materials. He discovered that Casein, one of the main milk proteins, was an ideal base.* The Raw Material: They produce a raw material (pellets) that manufacturers can use to create films, coatings, and small injection-molded parts.* The Key Differentiator: Water-Solubility. This isn’t just “biodegradable” in a perfect industrial composter. Their material is fully biodegradable in all environments and, crucially, is water-soluble.♻️ Solving Real Packaging Problems* Food Contact: This material is food-contact safe, providing both grease barrier and sealability to paper products.* The Cookie Box Problem: Think about that plastic film on a typical cookie box—or worse, a box where the fat seeps right through! Lactips offers a plastic-free barrier solution for dry and fatty products (like those beloved cookies, cereal bars, or even teabags).* Improving Recycling: Since the material dissolves during the re-pulping phase of paper recycling, it acts as a recycling facilitator, leading to significantly higher fiber recovery compared to traditional polyethylenes (PE). This makes the end product fully recyclable in the paper stream.🌍 The Global Push for Sustainable Materials* Regulations are Driving Change: We discussed how regulations like the Single-Use Plastics (SUP) Directive and the upcoming PPWR in the EU are creating an economic incentive for brands to seek alternatives to plastic.* Cost & Competition: While Lactips might be a higher-cost material than traditional plastics initially, new taxes and mandates (like the UK Plastics Tax or various EPR laws) will increasingly create a cost-competitive delta, making advanced solutions like Lactips the smart business choice.* Collective Awareness: Consumer and industry knowledge about microplastic pollution is at an all-time high, pushing brands toward visibly and verifiably sustainable solutions.💡 Actionable Takeaways for the #PeopleOfPackaging* Stop Fighting the Fat, Start Dissolving the Plastic: If you’re designing packaging for dry/fatty food products and are struggling with plastic barriers for grease/seal, look into water-soluble protein-based solutions like Lactips.* Follow the Regulations: What starts in the EU often comes to the US. Proactively investing in non-plastic alternatives now will help you future-proof your product against incoming EPR mandates and plastics taxes, potentially turning a regulatory cost into a competitive marketing advantage.* Connect with the Innovators: The Lactips team is ready to talk about your specific challenges.🔗 How to Connect with Lactips* Website: Head over to www.lactips.com and hit the “Contact” form—they are a small team and promise a quick response!* LinkedIn: Search for Lactips and give them a follow. You can also connect directly with Clara and Benoît.Thanks again to Clara and Benoît for sharing their incredible vision and technology. Let’s keep working to make the packaging world cleaner, smarter, and more sustainable!I’m Adam Peek, and you’ve been listening to the People of Packaging Podcast. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

🎙️ About the EpisodeIn this must-listen episode, The Label King, Adam Peek, welcomes Tom Stone, Senior Packaging Development Controller at Bakkavor, one of the world’s largest fresh prepared food manufacturers.The conversation pivots from the emotional narrative of sustainability to the objective data required for real-world change. Tom shares insights from the UK, which is ahead of the curve on legislation like the Plastics Tax and EPR, and explains how global businesses are navigating the challenges of food waste, material science, and future-proofing their brands against constantly changing regulations.This is critical listening for anyone in the CPG, fresh food, or packaging development industries, especially those who need to understand how UK/EU lessons apply to the evolving US market.🔑 Key Takeaways You Will Learn* The Big Picture on Food Waste: Why food spoilage is arguably a greater environmental problem than many packaging choices, and how the industry must balance consumer demands with the reality of shelf-life extension.* UK’s Legislative Head Start: A breakdown of the impact of the UK’s Plastic Tax and the upcoming Extended Producer Responsibility (EPR) scheme, and how this is forcing a methodological, data-driven approach to packaging development.* The Future-Proofing Strategy: How Bakkavor uses a holistic assessment process—analyzing material, production, transit, and disposal—to create packaging formats that are aesthetically pleasing without compromising recyclability or increasing food waste.* Data Over Dogma: Why packaging developers must be brutally honest and transparent about the pros and cons of any material switch to ensure the business makes a decision based on objective data, not just public opinion.* US Market Application: How global learning can be applied to the US market, where EPR is taking hold state-by-state, and why this is an opportunity to elevate the aesthetics of US retail packaging.🔗 Connect With Our GuestTom Stone* LinkedIn: Link👑 Connect With Your HostAdam Peek* LinkedIn: linkedin.com/in/adampeek* TikTok: @thelabelking This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

DEAL: If you’re looking for custom socks for your company, event, or sports team, go to hippyfeet.com, fill out the custom inquiry form, and mention the LABEL KING podcast. Michael will give you 15% OFF your first custom order! www.hippyfeet.com🎙️ From a Traumatic Brain Injury to a Brand That Changes Lives: The Hippy Feet Story with Michael MaderI am SO fired up for this episode. This is why I do this podcast.I’m talking to Michael Mader, the founder of Hippy Feet. I first connected with Michael when I needed custom socks for the Label King grand opening, and his team absolutely crushed it. He, the founder, jumped on a call with me personally to make it happen.But the story behind why this company exists... man, it’s on another level.This isn’t just some slick marketing. Michael’s “why” is 100% real. We get into the whole thing, from his life-changing accident to the sourcing struggles of finding American-made manufacturers, and why a “buy one, give one” model wasn’t enough.Find the Brand:* Website: hippyfeet.com* The Custom Sock Form: hippyfeet.com/pages/custom-socks-and-knitwear💥 The “Why”: A Support System in Sock FormThis is the core of the whole conversation. This is not a brand built to just sell socks; it’s a brand built to be the support system that so many people lack.* The Accident: During his senior year of college, Michael suffered a traumatic brain injury (TBI) after a skateboarding accident. He fractured his orbital bone and his skull, leaving him bedridden for a month.* The Support System: His friends and family rallied. They paid his rent, bought his groceries, and literally got him back on his feet.* The “Aha!” Moment: Michael realized that without that support system, homelessness would have been his “most likely outcome”. He felt this was incredibly unfair and wanted to build a business that could act as that support system for others.📈 The Mission & The Pivot (This is so smart)I love this part. Michael didn’t just stick with an easy, marketable mission. He listened and adapted to make a real-world difference.* Phase 1 (2016): The company launched with a “buy one, give one” sock donation model, similar to Toms or Bombas.* The Problem: While doing street outreach, Michael realized he was giving socks to the same people every week. He was treating a symptom, not the underlying cause. As he says, “You can give somebody... millions of pairs of socks, and unfortunately, they are not going to be able to use that as a tool to get out of homelessness.”* Phase 2 (2018): They pivoted to an employment program. They hired homeless youth (ages 16-24) to run their entire warehouse—fulfillment, packaging, screen printing, embroidery, all of it.* Phase 3 (2022): They analyzed the program and found that less than 7% of the youth were finding self-sufficiency. Why? Because they were bouncing between 5-6 different nonprofits to get all their needs met (a job here, housing there, mental health counseling somewhere else).* The Current Mission: Today, Hippy Feet donates 50% of its profits to “one-stop-shop” charities that provide all those services—housing, healthcare, education, and employment—under one roof.* The Impact: They’ve generated over $200,000 in total impact (through wages and donations) since 2016. Let’s go!📦 The Product & Packaging AngleWe get into the fact that you can have the greatest mission in the world, but if your product sucks, you’re not going to be in business long.* “Buy Once, Cry Once”: Michael lives by this. He’s passionate about making high-quality products that are meant to last, not cheap junk that ends up in a landfill.* Real Sustainability: It’s not just about the process; it’s about the lifespan. A product that falls apart in a year isn’t sustainable, no matter what it’s made of.* American-Made Sourcing: This was a non-negotiable. Michael tells a wild story about trying to find a US manufacturer. The industry is built for massive accounts (think Walmart or the US Military) that don’t want to stop production for a college kid with a startup.* The Banging-on-the-Door Strategy: After getting hung up on 30+ times, he bought a plane ticket, flew to North Carolina, showed up at a mill, and basically said, “I am not leaving until you make my socks.” And it worked. That’s passion.🔥 DON’T MISS THIS!Michael is incredibly stoked about their new line of 100% ultrafine Merino wool sweaters sourced from Italy, dropping in November. He’s also (rightfully) obsessed with his Merino wool hiking socks.And he gave us a deal. This is unreal.DEAL: If you’re looking for custom socks for your company, event, or sports team, go to hippyfeet.com, fill out the custom inquiry form, and mention the LABEL KING podcast. Michael will give you 15% OFF your first custom order!Seriously, go support this brand. This is what it’s all about. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Show Notes: From Kitchen Idea to Paradise in a Can: The Hawaiian Soda Co. Story with Gina Ho!Man, I am SO stoked for this episode. This is why I do this podcast.I’m talking with the amazing Gina Ho, who co-founded Hawaiian Soda Co. with her husband, Caesar. And let me tell you, this isn't just another craft soda. The story behind this brand is incredible.They’re on a mission to bring back the real history of soda in Hawai'i—back when it was made with real fruit juice and natural cane sugar, not the high-fructose "dirty word" we think of today. Their "why" runs deep in the family, and it’s led to this amazing product that is exploding.We get into the whole journey, from a kitchen idea in 2020 to scaling to the mainland, and OF COURSE, we do a deep dive on the packaging.Find the Brand:Website: hawaiiansodaco.comInstagram: @HawaiianSodaCoWhere to Buy: Check their site, find them at World Market, or get it shipped from HouseofManaUp.com!🌴 Key Takeaways:The "Dirty Word": We talked about how "soda" has become a negative term. But Hawaiian Soda Co. is flipping that by going back to the roots—like Gina's husband's family, who used to mix fresh juice with soda water.Real Ingredients (No, Really): This isn't "hint of fruit." We're talking 40-50% real fruit juice in every can. There's NO added sugar, and it's all-natural and caffeine-free.The Mission: "Paradise in every sip." They are 100% delivering on this promise.INSANE Growth: This is wild. They went from that kitchen idea in 2020 to launching with a major retailer in July 2023. In just over two years, they've scaled to over 1,500 doors and 6,000 points of distribution. That is serious speed.The Pronunciation: Big takeaway for me! I finally learned how to say it correctly: Hah-vy-ee. (Gina was super gracious about my "Aloha" intro... 😅)📦 Packaging Deep Dive: The Sleek Can StrategyYou know this is my favorite part. I am obsessed with their packaging strategy.The 12oz Sleek Can: This was 100% intentional. Gina said when they looked at the local market, everyone was using the same standard can.Differentiation > Operation: They chose to make it operationally harder on themselves (they have to bring the sleek cans in from out-of-state) just so they would look completely different on the shelf. That’s how you win.Sleeves to Print: They started with shrink sleeves (the classic startup move!) and are now big enough to be transitioning to direct-print cans. We love to see that CPG journey.🔄 The Role Reversal: Gina Interviews Me!This was awesome. Gina flipped the script and asked me a killer packaging question.Her Question: "We're thinking about 4-packs and variety packs. What are the things we need to consider for retail?"My Take:Start with your Co-Man: Don't design something in a vacuum. Find out what your contract manufacturer can actually run. Paper rings? Auto-bottom boxes? That's your starting point.The Power of the Box: I’m a huge fan of the rigid 4-pack folding carton. It gives you massive brand real estate.Stop the Spin!: Most importantly, a box stops the cans from spinning on the shelf. You control the branding, so the customer always sees your logo, not the nutrition panel.We even brainstormed a wild 4-can-across concept. You’ll have to listen for that!This was such a fun conversation. Go check out hawaiiansodaco.com, give them a follow, and go try this soda.Let's goooo! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Big thanks to Matthew Allen from NSF for joining the show as we talk about certifications and what they mean for us in packaging!Key Takeaways (The Juicy Stuff):* The Origins of Safety: NSF started 80 years ago (around the 1940s) out of a need to create scientifically-backed standards for new public consumption—think soda fountains, public swimming pools, and the rise of mass food processing. It all started with simple standards that are now the bedrock of safety regulations.* Safety & Sustainability Are Linked: This is the core theme. The drive to make packaging lighter (for a smaller transport carbon footprint) immediately challenges the original food safety testing and compliance that was based on thicker, older materials. Every change in packaging material requires re-testing to ensure it’s still safe and effective.* The Global Compliance Nightmare (and how NSF helps): As supply chains globalize, a product’s packaging has to comply with different regulations and standards in Texas, Germany, and Kuala Lumpur. NSF provides the testing, certification, and advisory services to navigate this complex, ever-changing landscape of national and international standards.* The Microplastics Connection: NSF’s focus extends to the interaction of materials with food and health, touching on hot topics like microplastics originating from materials like kitchen cutting boards—showing just how deep their mandate goes.* The Complicated Reality of Compostability: We hit on the difficulty of certifying what is truly “home compostable” for a hobby farmer like Matthew versus what works in a suburban setting. We also discussed the challenge for commercial composting facilities that may not want packaging, even if it’s certified, as it can degrade the quality of their final compost product.* Why You See the NSF Mark: The NSF logo is a mark of trust—often seen on kitchen equipment, water filters, and food containers—mandated by elevated safety standards in food service and retail to ensure material quality and sanitation.Guest Info & Call to Action:* Guest: Matthew Allen, Global Managing Director of Consulting, Training, and Sustainability at NSF (NSF.org).* Connect: If you’re a food packaging pro, you need to understand the standards that govern your industry. Check out NSF.org and connect with Matthew to keep your compliance game tight.* P.S. We might have another episode on the future of compostable packaging soon! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Yo, what's good, packaging people? Adam Peek here, and you know how we roll—we're diving deep into the real talk behind building a brand. On this episode, I had the absolute pleasure of sitting down with Jack McNamara and Yash Banthia, the co-founders of Tru Energy Drinks. These guys aren't just making a great-tasting, better-for-you beverage; they're building a brand with a purpose, and their story is a masterclass in hustle and smart business decisions.From the Dungeon to DrinkTru.comJack and Yash's journey is the kind of scrappy startup story you love to hear. We're talking about a a literal dungeon—the basement of a Jiu-Jitsu gym—and a mindset of relentless improvement. We got into the nitty-gritty of their brand's evolution, from the early days of a crazy-expensive, custom-designed shot bottle that customers didn't even understand, to their current sleek, pre-printed cans. It's a prime example of why you can't be afraid to kill your darlings and embrace change, even if it means moving away from your original, most "creative" idea.The Power of Packaging EvolutionThis is where the real value bombs were dropped. We broke down:* The Cost of Creativity: Why a custom-molded bottle wasn't the right move for them early on, and how tooling costs can crush a new brand's cash flow.* The Sprint to Scale: The massive leap from a small, local co-packer to a national one, and the significant 35% savings they unlocked by switching from shrink sleeves to pre-printed cans. This is a crucial lesson in understanding your supply chain and the economies of scale.* Reading the Room (and the Shelf): How a simple redesign, like moving the brand name to the top and adding a clear flavor stripe, can make all the difference in a competitive retail environment. We talked about consumer behavior and why you've got two seconds to communicate what your product is.Products with a PurposeOne of the coolest things about Tru is their commitment to giving back. I had to call them out for not leading with their charitable contributions—they're just out there doing good because it's the right thing to do. We discussed their partnership with the Trevor Project and how building a brand with a strong mission, even when you're not yet profitable, can be a huge motivator for the team.Big shout-out to Jack and Yash for their time and their transparency. If you're out there building a CPG brand, trying to figure out your packaging, or just need a dose of entrepreneurial inspiration, this episode is for you.Check out Tru's full product line at drinktru.com and grab a can or a powder pack to fuel your next big idea. Don't forget to look for them at stores like Market Basket, Wegmans, and H-E-B.And hey, if you're ever in Salt Lake City, hit up Harmons and tell 'em Adam sent you! And yes, a special shout-out to my parents, Ed and Lydia Peek, and Jack's toddler. Thanks for listening, everyone! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Yo! What is going on, everybody! Short quick episode here…I am absolutely JACKED for this episode. I'm letting you in on one of the biggest decisions we've made for our new label printing business and announcing a huge trip.Next week, I'm heading to Labelexpo Europe in Barcelona, Spain!But here's the twist: I'm not primarily going as "The Label King" content creator. I'm going as a business owner and a partner. I'll be spending my time at the CERM booth, and in this episode, I break down exactly why.Choosing the software backbone for your company—the MIS system—is one of the most critical decisions you can make. It's the central nervous system that dictates how everything flows. Get it wrong, and you're dead in the water. Get it right, and you create a small, powerful advantage that can change the game.Tune in to hear:* The massive mistake private equity-backed companies make with their MIS after an acquisition.* Why "winning on the margins" is the only thing that matters in business (shoutout to my buddy Rob Jeppsen for the wisdom).* How my connection to CERM goes back to my very first days in the label industry.* Why we're choosing to partner with a "tech-first" company in a not-so-sexy industry.* My big goal: Creating 50+ high-quality jobs right here in our Utah community and how the right technology partner makes that possible.This isn't just a software choice; it's a foundational piece of our strategy to build a legacy.Find Me at Labelexpo Europe!* Who: Me and the CERM team* Where: Hall 3, Exhibition Stand G43* When: Tuesday & Wednesday of the showCome say hi, ask questions, and let's talk about the future of the label industry.Links & Resources Mentioned:* CERM: Learn more about their game-changing MIS system at cerm.net. If you're looking at your own system, you HAVE to check them out.* Labelexpo Europe: The biggest label show on the planet.Let's go! 🚀 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

What's up, People of Packaging!On this episode, we dive into a corner of the packaging world that most people never see, but it impacts millions of lives every single day: medical device and pharma packaging. I'm joined by Keith E. Smith, President of Vonco Products, and we get into the nitty-gritty of how flexible packaging is evolving in one of the most highly regulated industries out there.We talk about everything from the challenges of sterilizing materials to the massive push to get away from PVC. And you know me, I love a good sustainability story. Keith drops some serious knowledge about Vonco's game-changing tech that's helping companies innovate without having to replace millions of dollars in equipment. It’s a huge deal!What We Covered 📦* The Hidden World of Medical Packaging: We break down the difference between a package and a single-use "device" (like an IV bag) in the eyes of the FDA.* The Big PVC Problem: Why has PVC been the standard for so long in things like blood bags, and what are the sustainability challenges that are forcing a change?* Welding Wizardry: Keith explains the difference between RF (radio frequency) welding and heat welding and how Vonco developed a proprietary way to use traditional RF equipment for modern materials like polypropylene. This is a game-changer, folks!* Sustainability & Supply Chains: We discuss how tariffs on materials like foil and the push for EPR (Extended Producer Responsibility) are driving innovation toward more sustainable, cost-effective packaging solutions.* The Future is Refills: We touch on the rise of refill pouches and concentrates for consumer goods as a way to drastically reduce plastic waste and shipping emissions.This was one of those conversations that reminds me why I love this industry so much. The innovation happening behind the scenes is just incredible. Huge thanks to Keith for coming on and sharing his expertise!Connect & Learn More 🔗* Guest Spotlight: Check out the amazing work Keith Smith and his team are doing at Vonco. They are true problem-solvers in the flexible packaging space.* Website: www.vonco.com* Connect with Keith: Keith's LinkedIn Profile* Sponsor Shout-Out: This episode is brought to you by the folks who help make sense of all this complexity.* Specright: Tired of managing your specs in spreadsheets? Digitize and take control of your product and packaging data. Learn more at www.specright.com.As always, thanks for taking some time out of your day to listen! Don't forget to subscribe so you don't miss a thing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Guest: Kerry Sanders, Digital Press Guru at EFIHosts: Adam Peek, The Label King (@thelabelking on TikTok)This podcast is sponsored by awesome packaging solutions that get us fired up like Specright! Get ready to have your mind blown! In this episode, Adam is joined by EFI's Kerry Sanders to unveil a packaging innovation so cool, it's going to change the game. We're talking about the incredible collaboration between EFI and Packsize that brings digital printing and right-sized packaging together in one seamless, on-demand solution.Adam shows off a box that was designed and printed in minutes—a process that used to take weeks. We dive deep into how the EFI Nozomi press, in partnership with Packsize, is completely disrupting the corrugated packaging industry. This isn't just about making a box; it's about turning every package into a marketing asset, a communication tool, and a brand-building billboard.Key Takeaways:* On-Demand Printing is Here: Forget pre-made plates and long lead times. The EFI Nozomi press can create and print a custom box in a matter of minutes, right on the production line.* Goodbye to Waste: This solution drastically reduces waste by printing on-demand and creating the right-sized box every single time. It's a win for sustainability and your bottom line.* Your Box is a Billboard: We discuss the game-changing concept of "On-Box Advertising" (OBA). With digital printing, you can instantly create personalized, regionalized, or seasonal campaigns on your packaging—all without extra costs or lead times.* The Power of Personalization: Variable data printing allows you to add unique names, messages, or even QR codes to each box. Imagine a birthday box that says, "Happy Birthday, [Customer's Name]!" This is how you build a connection with your customers.* Beyond E-Commerce: The benefits extend far beyond direct-to-consumer. We explore how this technology can be a game-changer for CPGs and brands looking to streamline their repacking processes and reduce manual labor.A Special Invitation!Don't miss the full deep-dive! Join Adam, Kerry, and two other industry experts for an exclusive webinar on this groundbreaking technology. They'll be talking more about the insane possibilities for brands, retailers, and 3PLs.Date: September 3rd, 2025 Time: 2:00 PM ESTCan't make it live? No problem! As long as you register, you'll get access to the recording to watch on your own time. Click here to sign up! How to Connect:* Kerry Sanders: Connect with Kerry on LinkedIn or email him at kerry.sanders@efi.com* Adam Peek: Find Adam on LinkedIn and TikTok (@thelabelking)* EFI: Learn more about the EFI Nozomi press and their other digital solutions at www.efi.com* Packsize: Explore Packsize's right-sized packaging solutions at www.packsize.comThis podcast is sponsored by awesome packaging solutions that get us fired up like Specright! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Welcome back to the People of Packaging Podcast! In this exciting episode, Adam Peek, the host and now co-owner of Label King SLC, sits down with the man himself, Robert Parker, the original Label King.SIGN UP FOR THE GRAND OPENING IN UTAH ON 8/28/25 FROM 11-1Adam and Robert share the story behind their new partnership and the launch of Label King's second location in Salt Lake City, Utah. They discuss:* The Power of Consistency: Robert's journey from a young salesman to a seasoned entrepreneur who built a thriving business on a foundation of hard work and dedication.* A Leap of Faith: The incredible story of how Robert and his wife Kim started the business with two young kids and a vision.* The Importance of a Great Team: The value of investing in your employees and creating a company culture where everyone wins, from the front office to the production floor.* Building on a Legacy: Adam shares how he's leveraging Robert's 23 years of experience and established reputation to bring a new level of service and quality to the Utah market.* A Call to Action for the Community: Adam explains how even a simple request for a quote helps them refine their systems and better serve the industry.Special Announcement:Adam and Robert are thrilled to announce the official Grand Opening and Open House for Label King Salt Lake City on August 28th, from 11:00 AM to 1:00 PM.They invite everyone in the packaging community to come celebrate this new chapter. There will be giveaways, facility tours, and a chance to meet the team. Join them to see the new operation and connect with other industry professionals!Click here to RSVP for the Grand Opening event. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Every Wednesday you have a chance to win a CAN WE SOLVE IT? Shirt in partnership with SmartSolve! Join us at 8:30 am MST every M-F for the best packaging content on the internetDissolvable Packaging with Dana PrengerEpisode Summary:In this episode, we sit down with Dana Prenger from SmartSolve to talk about a truly innovative solution to the global packaging waste problem: dissolvable packaging. We're joined by packaging expert Evelio Mattos to dive deep into what SmartSolve is, how it works, and its potential to revolutionize industries from retail to food and beverage. Dana explains the science behind their water-soluble materials, the variety of applications, and the incredible journey from a single-product idea to a full-scale sustainable packaging solution. We discuss the challenges of "greenwashing" in the industry, the importance of real, verifiable sustainability, and the future of packaging where the material simply disappears.Key Discussion Points:* The SmartSolve Origin Story: How SmartSolve began with a single water-soluble product and evolved into a wide range of dissolvable packaging solutions.* The Science of Dissolvability: Dana explains the unique composition of their materials and how they safely dissolve in water without leaving behind harmful microplastics.* Beyond the Box: We explore the diverse applications of SmartSolve's technology, from retail tags and laundry pods to food packaging and medical supplies.* The Power of Verification: The conversation tackles the issue of "greenwashing" and why SmartSolve's certified, verifiable sustainability claims are so important for brand trust.* The Future of Packaging: A look at where SmartSolve is headed, including new material innovations and their vision for a world where packaging doesn't have to be a permanent part of the waste stream.* A Collaborative Approach: The episode highlights the partnership between SmartSolve and their customers, working together to develop custom solutions that meet specific sustainability goals.Guest Information:* Dana Prenger: Dana is a key member of the team at SmartSolve, a company on a mission to combat plastic pollution with their water-soluble, dissolvable packaging materials.* Evelio Mattos: A well-known expert in the world of packaging design and sustainability, Evelio brings his vast knowledge to the discussion, providing valuable context and insights.Important Timestamps:* [0:00] -: Introduction to the guests and the topic of dissolvable packaging.* [5:15]: Dana shares the founding story of SmartSolve and its mission.* [12:40]: Discussion on the technical side of the dissolvable material and its safety.* [25:00]: Evelio and Dana discuss the problem of "greenwashing" and the importance of certified sustainable products.* [35:30]: The future of SmartSolve and new product development.Links & Resources:* SmartSolve Website: https://smartsolve.com/Call to Action:If you're a business looking to reduce your environmental footprint, or just a curious individual interested in the future of sustainable products, this episode is a must-listen! Subscribe to our podcast for more conversations with innovators who are changing the world, one dissolvable package at a time. And be sure to check out SmartSolve's website to see their incredible products in action. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

In this episode of the People of Packaging podcast, host Adam Peek sits down with Michael Houston, President & CEO of Future Blue Group and Co-founder of Shower Pouch, for an insightful conversation that delves into his extensive career in packaging and his passion for innovative, sustainable solutions.Michael's Journey: From Corporate Giants to Entrepreneurial VenturesMichael shares his impressive career trajectory, starting with his time at major CPG companies like Procter & Gamble and Johnson & Johnson, where he gained invaluable experience in packaging R&D and operations. He later transitioned to companies like Beachbody, where he began to focus on helping smaller businesses navigate the complexities of product development and market entry. His experience also includes roles at Unilever, working with beauty brands like Murad, Dermalogica, and Kate Somerville, and contributing to the Honest Company's IPO. This rich background has fueled his current entrepreneurial pursuits.Introducing Shower Pouch: The On-the-Go Hygiene SolutionA significant portion of the discussion revolves around Shower Pouch, a product born from a personal problem statement. Michael recounts how his father, serving in Afghanistan, highlighted the need for a better hygiene solution than just baby wipes. Collaborating with his business partner, Omar Jimenez (a talented chemist), they developed Shower Pouch – a high-quality, durable, and highly absorbent non-woven wipe designed to clean an entire body with just one product. The conversation touches on:* The Problem: Addressing the need for convenient and effective hygiene solutions for military personnel, hospital patients, and even active individuals on the go.* The Innovation: The use of a specialized non-woven material that is highly absorbent and durable, allowing for efficient cleaning.* Sustainability Focus: Shower Pouch is designed as a durable good, emphasizing reusability and minimizing waste. The packaging even suggests washing and repurposing the wipes.* Convenience: The product can be used on its own or heated for a more comfortable experience.* Availability: Shower Pouch is available on Amazon Prime and through their website, theshowerpouch.com.Future Blue Group: Driving Sustainable Packaging for CPG BrandsMichael's consultancy, Future Blue Group, leverages his deep industry knowledge to assist CPG brands in various aspects of packaging. The discussion highlights:* Key Areas of Focus: Future Blue Group helps brands with cutting-edge technical packaging solutions, cost reduction, enhancing packaging aesthetics, improving customer experience, integrating sustainability principles, optimizing supply chain operations, and accelerating market entry.* Industry Successes: Michael notes significant success working with brands in the supplement space, where he helps optimize packaging for shelf stability and manufacturability, moving beyond generic stock options. He also finds considerable success in the personal care, masstige, and prestige categories, where he navigates complex material and formulation challenges to ensure both aesthetics and functionality.* The Importance of Data: Michael emphasizes the critical role of data in making informed packaging decisions. He advocates for a scientific, objective approach to sustainability, starting with verifiable data rather than relying on "greenwashing" or gut feelings. This is where tools like Specright.com and Trayak become invaluable.Sustainability in Packaging: A Call for ClarityMichael offers crucial advice for brands tackling sustainability:* Define Your Sustainability: He stresses the importance of clearly defining what sustainability means for your specific brand – whether it's compostability, recyclability, durability, or a combination. A clear definition allows for quantifiable goals and avoids being "all over the place."* Embrace Material Science: Understanding the materials you're working with, their manufacturing processes, and their environmental impact is key to making truly sustainable choices.* Beyond Greenwashing: Move past superficial claims and commit to science-based decisions that genuinely reduce environmental impact, particularly focusing on reducing CO2 emissions.Connect with Michael Houston:* LinkedIn: Michael Houston* Future Blue Group: Find them on LinkedIn* Shower Pouch: theshowerpouch.com* Email: michael.houston@futurebluegroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Fred Hart is a prominent figure in the branding and design industry, known for his strategic insights and creative solutions. He is a contributing writer at the Dieline, a strategic advisor for Drum Roll Snacks, and the owner of Hart Brands. Hart is celebrated for his unique approach to branding, focusing on strategy-led design that challenges traditional norms within the consumer packaged goods sector. He is a thought leader who frequently shares his expertise on LinkedIn, where he engages with a community interested in the future of food and beverage branding.Episode Summary:In this engaging episode of the People of Packaging Podcast, host Adam Peek sits down with branding expert Fred Hart to explore the dynamic world of food and beverage branding. The conversation unravels the buzzing trends within the industry and how design is shaping consumer choices. Starting with the beverage scene, Fred Hart dives into the rampant "grams gone wild" phenomenon, where protein content is becoming a vocal marketing strategy. He critically examines how this trend is commoditizing products rather than distinguishing brands, sparking a discussion on the balance between highlighting product benefits versus maintaining brand identity.As the episode unfolds, Fred and Adam transition into examining broader trends in food packaging and branding. The discussion covers the evolution of unconventional design elements such as utilizing multiple fonts and vibrant color schemes to disrupt traditional branding narratives. Fred highlights innovative companies like Graza, which have reimagined olive oil packaging to make it more accessible and relatable. He emphasizes that while design innovation is crucial, it should always aim to challenge the category, not the consumer, facilitating a connection that is both appealing and functional.Key Takeaways:* Protein Marketing Dilemma: The beverage industry is increasingly focusing on protein content as a key marketing strategy, but this trend may lead to a commoditization of products rather than differentiation.* Design Innovation: Brands are experimenting with bold colors, multiple fonts, and unique packaging styles to disrupt traditional market perceptions, such as Graza's squeeze bottle olive oil.* Influencer-Driven Brands: There is a growing trend of influencers launching their own brands, leveraging their audiences to introduce unique, niche products in the food and beverage sector.* Community and Branding: Building a strong community is essential for brands. Personalized branding stories and community engagement are key components for modern successful brands like Midday Squares.* Evolving Consumer Packaged Goods: The industry is continuously changing with brands like Limo and hiQ utilizing direct-to-can printing to create standout packaging that resonates with younger, more design-conscious consumers.Notable Quotes:* "Simplify to amplify is one of the things I like to say." – Fred Hart* "Challenge the category but not the consumer." – Fred Hart* "We're not adults. Everyone knows that." – Fred Hart on branding decisions and humor in packaging.* "All brands need community. They need people. Brands are in service of people." – Fred Hart* "The industry's grappling with what have the big companies traditionally done and what are ways of disrupting that?" – Fred HartResources:* Fred Hart LinkedIn* The Dieline* Graza Olive Oil* Midday Squares* Limo Sparkling Beverage* hiQ Drink* Packaging Peaks in a Sticky Situation by Adam PeekFor an insightful and entertaining dive into the world of food and beverage branding, tune in to this episode and stay engaged for more episodes that promise to deliver more industry insights and thought-provoking discussions. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Jim Birch is the CEO of Salsa Queen, a thriving salsa business based in Salt Lake City, Utah. With a rich background in tech and finance, Jim has successfully leveraged his skills to grow Salsa Queen from a local endeavor into a substantial player in the food industry. His leadership has facilitated the brand's expansion into major retailers like Costco and Kroger, while also pioneering innovative products like freeze-dried salsa.Episode Summary:Join Adam Peek as he delves into the flavorful journey of Salsa Queen with guest Jim Birch, the CEO of the salsa company that’s taken tastebuds by storm. From humble beginnings in Salt Lake City to expansive growth across major retail outlets, Salsa Queen's story is as spicy as it gets. Discover how Jim, alongside his wife, the eponymous Salsa Queen—who legally changed her name as a testament to her passion—transformed a homemade salsa hobby into a celebrated brand renowned for its innovative packaging and commitment to flavor.In this episode, the discussion navigates through the founding story of Salsa Queen, highlighting the role of farmers markets and the effective use of social media to build a customer base. The episode provides insights into the challenges and milestones encountered as the brand scaled from local to national markets. Moreover, Jim introduces a revolutionary product—freeze-dried salsa—that stands to reshape how we think about culinary convenience in the culinary world. This pioneering innovation dramatically enhances logistics and shelf life, positioning Salsa Queen as a leader in sustainable packaging and product development.Key Takeaways:* Discover the entrepreneurial journey of Salsa Queen, launched by Jim Birch and his wife, including its dynamic transition from local markets to national chains.* Learn about the strategic growth tactics that propelled Salsa Queen into retailers like Costco and Kroger.* Explore the innovative freeze-dried salsa product, which offers significant advantages in shipping, shelf life, and consumer convenience.* Understand the impact of sustainable and efficient packaging solutions in the food industry.* Hear Jim Birch discuss the importance of hiring skilled personnel to drive growth and meet industry certifications.Notable Quotes:* "My wife legally changed her name to Salsa Queen… no one would ever say her real name."* "We were like salsa dealers… meeting people at parking lots and selling salsa."* "Freeze-dried candy has become a whole… and I thought her salsas would be perfect for it."* "You can feel how light it is… shipping that's a game changer."* "We've become the world's largest producer of freeze dried salsas."Resources:* Salsa Queen Official Website: salsaqueen.com* Harvest Right (Freeze Dryers): harvestright.comDiscover the entire flavorful journey and innovative breakthroughs of Salsa Queen by tuning into the complete episode. Stay tuned for more captivating stories and insights from the world of packaging and business innovation in upcoming episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Hey! No AI generated notes, but you should join us every morning at 8:30 am MST on Youtube and LinkedIn on the Packaging Today Show. Enjoy this episode and be sure to join us!https://www.youtube.com/@packagingunboxd is where you can find the showhttps://www.linkedin.com/in/eveliomattos/ or herecomment live and we even have chances to win shirts and stuff from PackagingFashion.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Steve Pyfrom is the Head of Strategy and Sales at The Nine Digital, a forward-thinking digital marketing agency specializing in the manufacturing industry. With an extensive background in pastoral ministry, Steve effortlessly transitioned to a sales career where he helps businesses flourish in the digital age. Leveraging over two decades of experience within the digital marketing realm, Steve and his team focus on innovative SEO strategies, website development, and comprehensive B2B marketing solutions to elevate brands and drive growth.Episode Summary:In this engaging episode of the People of Packaging podcast, host Adam Peek invites Steve Pyfrom from The Nine Digital to delve into the dynamic world of digital marketing and sales. Both sharing unique backgrounds in pastoral ministry, Adam and Steve explore how their experiences have shaped their capabilities in navigating business landscapes. As they discuss contemporary digital strategies, listeners will be drawn into the significance of digital transformation in the manufacturing sector.Steve Pyfrom highlights the pivotal role of SEO, website development, and predictive marketing strategies in helping manufacturing entities thrive online. Through an insightful dialogue, Steve shares his approach to positioning The Nine Digital as a leader in the digital marketing space by prioritizing client needs and focusing on tailored, people-first solutions. Key takeaways emphasize the transformative potential of digital marketing, strategic partnerships, and the importance of maintaining an effective online presence in a competitive market. This episode is a must-listen for those seeking to understand the intersection of traditional business practices with modern digital strategies.Key Takeaways:* Digital Marketing Transformation: Marketing in the manufacturing sector is vital for staying competitive. Steve emphasizes the importance of entering the 21st century with effective digital strategies.* SEO and Website Development: Underscoring the need for state-of-the-art, functional websites and predictive SEO strategies is crucial to long-term digital success.* Client-Centric Approach: The Nine Digital focuses on understanding client vision and solving their specific business problems, placing a strong emphasis on discovery and strategy.* From Pastoral to Sales: Steve describes how skills gained from a pastoral background, such as negotiation and crisis management, have been instrumental in his sales career.* Detachment from Outcomes: Developing a non-attached attitude toward sales outcomes allows for more authentic client interactions and long-term relationship building.Notable Quotes:* "I want to come alongside what their vision is, what they're trying to accomplish, and then see if I can help them."* "If I know that walking into a situation, I'm A, not going to get offended, B, not going to get thrown off, and C, I kind of know what to do."* "We're building the foundation first before you build your house anywhere else."* "For us, the goal is in SEO strategy, you want to have branded traffic and non-branded traffic."* "You could say that I've always been in the business of conversion."Resources:* Steve Pyfrom on LinkedIn: Connect with Steve* The Nine Digital Website: Explore The Nine DigitalStay tuned for more insightful conversations on the People of Packaging podcast, where industry leaders and innovators share their expertise and vision. Listen to the full episode for an enriching journey into the transformative power of digital strategies in modern business landscapes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com