The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Owner of Weston Media, Tyler Graham joins Todd on the podcast this week to talk about the presentation he made at the REPP 2025 conference, along with some "work hacks" to help your real estate media business grow and succeed. Chapter Timestamps: 0:00 Episode Open 01:40 Spiro Updates 03:48 Spiro Sync Conference 04:54 Tyler Graham - Weston Media Story 20:53 Business & Overcoming Trauma 33:11 Building Your Team 43:01 Power of Networking 56:36 Closing Thoughts from Tyler 57:33 Episode Wrap-up   Contact Tyler: Instagram: @Weston_Media YouTube: https://www.youtube.com/@Weston_Media@Weston_Media  Facebook: https://www.facebook.com/tyler.graham.1447

Broker deals are often seen as a fast track to growth in real estate media—but are they always the right move? In this episode, Todd and Craig sit down with Scott Golmic to explore a different perspective on broker relationships and long-term business strategy. Scott shares his experience navigating broker partnerships, protecting client ownership, and building a sustainable media business without sacrificing independence. The conversation also touches on scaling thoughtfully, setting boundaries, pricing with confidence, and using systems and technology to support growth while avoiding burnout. This episode is a must-listen for media professionals who want to grow smarter—not just bigger. Want to connect with Scott? Check out his social accounts at: Instagram (personal): @scottgolmic Instagram (business): @therealestateographers Chapter Timestamps 0:00 Episode Open & Overview 2:30 Spiro Updates 6:10 Introducing Scott Golmic 9:00 How Broker Deals Typically Work 14:40 A Different Spin on Broker Relationships 22:30 Client Ownership & Long-Term Leverage 30:20 Scaling Without Losing Control 38:45 Pricing, Value, and Saying No 46:30 Systems, Tech, and AI in a Growing Business 55:40 Where to Find Scott & Episode Wrap-Up

Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig this episode to talk about the talk she gave at the REPP 2025 Conference. Her presentation was on "Your Impact as an Owner". Have you ever considered the impact you have on other people's lives as a business owner? Or considered how you might have more impact as an owner? Listen in for some great thoughts and insights from Colleen! Check out her slides from the REPP 2025 Conference at: https://mailchi.mp/threepalmsmedia/three-palms-media-links And if you're a woman looking to connect with other women in the Real Estate Media Industry, check out the Facebook group mentioned in the podcast at: https://www.facebook.com/share/g/1APREPMHtF/ Want to connect with Colleen? Check out her social accounts at: Instagram: @ItsColleenKydd @ThreePalmsMedia YouTube: @ItsColleenKydd  Chapter Timestamps: 0:00 Episode Open 02:09 Spiro Updates 04:33 Spiro Sync Event Info 05:22 Colleen Kydd - Your Impact 46:22 Episode Wrap-up

Christmas is almost upon us! Have you thought about what you may want to do for your clients for Christmas? Where do you start? Do you get gifts for everyone? Gifts for only some clients? What about cards? Or brokerage offices. Todd and Craig walk you through planning your holiday season client interaction plan, and how to continue to make an impact on them even during a slow season. WOW Video Tours Gift Store: https://www.wowvideotours.com/gift-shop/ Chapter Timestamps: 0:00 Episode Open 02:48 Spiro Updates 05:09 Titus Information 07:50 Christmas for Clients 45:40 Episode Wrap-up

It's been awhile since we've done an Owner Spotlight Series episode. This week, we're happy to welcome Chris Powell, owner of Lighthouse Studio in Seattle, WA. Chris was a speaker at the REPP 2025 conference, and we're excited to have him share part of his story that led him from resisting hiring, to loving it. You can contact Chris via his Instagram at: @lhstudio.re or visit his website at: http://lh.studio   Book Suggestions from Chris: "The Servant Leader" - James Autry - https://a.co/d/00D2DZO "Build a Business You Love" - Dave Ramsey - https://a.co/d/dWc1VJX   Chapter Timestamps: 0:00 Episode Open 02:10 Guest Introduction - Chris Powell 06:53 From Resisting Hiring to Loving It 45:10 - Episode Wrap-up

Todd, Craig and the Spiro and WOW Video Tours teams are back from the REPP 2025 Conference in Las Vegas.  They share their thoughts, and the thoughts of some of the attendees that were there.  If you've never been to a real estate media industry conference, we highly encourage you to invest in yourself and/or your team, and make sure you get to one! We'd love to have you join us in Dayton, Ohio for the Spiro Sync '26 Conference.  Click to get your tickets!   Chapter Timestamps: 0:00 Episode Open 01:27 Spiro & Industry Updates 10:00 Spiro Sync Information 12:12 REPP 2025 Recap 34:43 Episode Wrap-up  

A much requested topic for the Spiro Podcast: Hiring. The challenges. The tips on how to hire. Tricks for finding good candidates. Things to consider like do you hire contractors or employees? We cover as much as we can to help you find your next great hire to grow your business. Spiro Sync Event: https://spiro.media/spiro-sync/ Chapter Timestamps: 0:00 Episode Open 02:59 Industry Conferences 03:44 Spiro Sync Event 05:40 Hiring Challenges & Solutions 45:27 Episode Wrap-up

Shannon Landers, VP of Product for Spiro joins Craig on this week's episode to look back at the 3rd Quarter of 2025, and to forecast what you might expect for the 4th quarter of the year. To get registered for the Spiro Sync '26 Event, check out: https://spiro.media/spiro-sync/ Chapter Timestamps: 0:00 Episode Open 02:46 Industry Conferences 08:27 3rd Quarter Review & 4th Quarter Forecast 43:44 Episode Wrap-up

There is often a lot of anxiety and fear over having to go out and "sell" your real estate media services and products. But what if we told you that not selling, sells? Steve Musser, Director of Sales & Marketing, along with Chris Voge, Sales Manager both of WOW Video Tours joins Craig this week to talk about an approach to business development that doesn't feel so...well...like you're a used car salesman. (Sorry any used car salespeople that may see this). What are some ways to approaching business development that will allow you to get word out about your business and build a clientele, without resorting to the myriad of "sales tactics & training" that feel less than...honest? Genuine? Authentic? You get the drift. Spiro Sync '26 Information: https://spiro.media/spiro-sync/ Chapter Timestamps: 0:00 Episode Open 01:14 Spiro Sync Event 02:11 How Not Selling, Sells 47:05 Episode Wrap-up

Decisions, decisions, decisions. As the owner and leader of your real estate media business, you face countless decisions every day. Every hour. Shoot, sometimes every minute. Some are easy to make. Some are hard to make. How do you prioritize them? How do you handle the hardest and most challenging decisions? Todd shares the top 3 hardest business decisions he's faced as owner of WOW Video Tours and Spiro, and how he approached them. Chapter Timestamps: 0:00 Episode Open 01:56 Industry Events 03:09 Spiro Updates 03:24 The Top 3 Hardest Business Decisions 39:41 Episode Wrap-up

What role does faith play in our daily lives? And when we say daily lives, we include our work/business lives. Think about it: At least 8 out of our waking hours (usually more) is spent in the marketplace...our businesses and our interactions with other business people. So if you're a person of faith, what role do your beliefs have on your business? If you're not a person of faith, what role could it have? We realize this isn't a "normal" topic to discuss in the business world. But in light of recent events and conversations we see happening more and more around us, we felt it was important to talk about it: Faith in the our businesses. We hope this is a blessing and encouragement to you. Books mentioned in the Podcast (this is not a sponsored podcast or sponsored product placement): "Every Good Endeavor" by Timothy Keller: https://a.co/d/dnBXxMj "The 9 to 5 Window" by Os Hillman: https://a.co/d/ezVmU0C "The Word Before Work" by Jordan Raynor: https://a.co/d/dD99mxK "Called to Create" by Jordan Raynor: https://a.co/d/fatPQvd "The Case for Christ" by Lee Strobel: https://a.co/d/d77elyE Industry Conferenes: REPP Conference: http://repplaunch.com/repp2025 PMRE Conference: http://pmreconference.com Spiro Sync Conference: http://spiro.media (Click "Spiro Sync" in the Menu Bar starting at 10am EDST on October 8, 2025) Chapter Timestamps: 0:00 Episode Open 02:23 Spiro Updates 04:50 Industry Conferences 08:19 Faith in Your Business 49:49 Book Suggestions 51:16 Episode Wrap-up

Wisdom is the application of knowledge. We hope this episode is an opportunity for you to apply the knowledge of what mistakes NOT to make, that we've already made for you. It's always fun to hear how others screwed up, right? We hope you get some laughs and good information. Links mentioned in the episode: REPP Conference: http://repplaunch.com/repp2025 Spiro Sync Event (Tickets not available yet): http://spiro.media Chapter Timestamps: 00:00 Episode Open 02:00 Spiro Updates 06:12 Industry Conferences 08:35 Top 3 Mistakes We've Learned From 54:54 Episode Wrap-up

Craig is put in the hotseat as the owner of Spiro and WOW Video Tours, Todd, goes through Craig's Grade Card. Does Craig pass? Watch & listen to find out! Chapter Timestamps: 0:00 Episode Open 02:18 Spiro Updates & Events 07:27 Craig's Grade Card 42:37 Episode Wrap-up

This week we get an inside view from the Brokerage's perspective on what it's looking for in marketing for it's Realtors. Steve Helton, Realtor and Director of Marketing for Keller Williams Advisors & Pinnacle Group joins Todd, Shannon and Craig on this week's episode to talk all things Marketing from the Broker's perspective. Chapter Timestamps: 0:00 Episode Open 04:30 Spiro Announcements & Updates 06:12 A Brokerage's Perspective 01:02:39 Episode Wrap-up

Shannon Landers, VP of Product for Spiro joins Craig on the podcast this week to talk about the Top 5 Things to do in Slow Season when your photography team has fewer shoots and you as the owner have more time to work on your business. Chapter Timestamps: 0:00 Episode Open 02:21 Spiro Updates 03:55 Spiro Sync Gathering 06:13 Top 5 Things to do in Slow Season 44:17 Episode Wrap-up

Have you ever had a client ask you if they can pay when their listing closes?  Has that been an uncomfortable or awkward conversation?  (Maybe it has, maybe it hasn't.)  Have you found that challenging to integrate into your workflow?  Todd, Shannon and Craig talk with Nick Narodny, owner of Titus.  What is Titus?  Watch or listen to find out more about how Titus can integrate into Spiro and make agent pay at close possible for your real estate media business! Click Here to sign up for the Titus Pay at Close Spiro integration waiting list! Chapter TImestamps: 0:00 Episode Open 04:48 Industry Events Rundown 08:39 Nick Norodny / Titus Introduction 09:26 Titus: Pay at Close for Realtors 48:00 Episode Wrap-up

We all know the effort that is needed to win new business. But how much work do we put into retaining the clients we've won? If you're losing more clients than you're winning, or even breaking even in that, you have a leak problem! Todd and Craig talk about what to do to plug the leaks in your real estate media business! REPP 2025 Conference: http://repplaunch.com/repp2025 PMRE 2025 Conference: http://pmreconference.com Spiro Sync Event: https://www.facebook.com/share/v/15nKXvL9ge/ Chapter Timestamps: 0:00 Episode Open 07:07 Conference Info 08:18 Spiro Updates 08:30 Titus Feature coming to Spiro 09:11 Plug the Leaks 48:25 Episode Wrap-up

Todd decided he wanted to know what a day in the life of Craig was like, so the questioning has started. Have you wondered what Craig's life is like during the workday? How does his role work? What does he have time for? How does he manage his time with both taking listing photos and video tours in addition to developing business in his market? Has he taken time out of his day to get a tattoo? Interested in Eli Jones REPP Conference? Find out more at http://repplaunch.com/repp2025 Also be sure to check out the PMRE Conference! Details are available at: http://pmreconference.com Chapter Timestamps: 0:00 Episode Intro 01:15 Craig Getting a Tattoo? 06:06 Spiro Sync 07:22 REPP Conference 07:38 PMRE Conference 08:35 Titus - Pay At Closing 13:16 A Day in the Life of Craig 48:59 Episode Wrap-up

What would you do, or do differently if you had to start your business over today?  Would you do the same initial setup of your business?  Would your business development effort (sales) look the same?  Would you hire employees or contractors the same way or in the same order?  What would you do the same, and what would you do differently?  Listen in to think through what you would do or not do, and what Todd and Craig may do differently or the same. Chapter Timestamps: 0:00 Episode Open 04:37 Spiro Updates 05:32 Spiro Sync Event 06:24 Industry Conferences 08:05 If You Had to Start Over 39:45 Episode Wrap-up  

It's easy to get caught up with the latest technique or method to try and win new clients. But is the latest fad in how to do so a sustainable sales and business development effort? Or is a more consistent system the way to go? What's the difference between techniques and systems when it comes to your business development effort? Todd and Craig discuss the differences and the advantages/disadvantages, and how you can develop and grow a consistent system for your new client acquisition efforts! Chapter Timestamps: 0:00 Episode Open 02:58 Do you Enjoy What You Do? 03:56 - The Power of Gratitude 04:57 Spiro Updates 05:27 Real Estate Media Conferences 06:42 Techniques Don't Build Business 53:16 Spiro Sync Event 55:59 Episode Wrap-up