The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Aaron Smith, Director of Sales at Cubicasa joins Todd this week on the Spiro Podcast, to talk about creating Bundles & Packages, and how marketing them to your clients and potential clients can help your business grow and serve your clients well. Aaron shared on this topic at the Spiro Sync Conference, and now brings his presentation to those of you that weren't able to make it! Chapter Timestamps: 0:00 Episode Open 01:23 Spiro Updates 02:45 Guest Introduction: Aaron Smith 05:05 Aaron's Real Estate Media Story 18:30 Bundling Services - The Impact 52:52 Episode Wrap-up

No clickbait here. No promises that business will be easier the better you get. In fact, it will most likely get harder the better your get in business. Todd and Craig talk about what to expect as your business grows and gets better at what it does. How do you approach the harder challenges? What's the payoff for sticking with it? Chapter Timestamps: 0:00 Episode Open 03:08 Spiro Updates 06:12 It's Harder the Better You Get 44:14 Episode Wrap-up

Do you ever feel like you're "never enough"? Don't believe the lie. Todd and Craig talk about the fact that life is hard. Business is hard. But you can't give up. Listen to get encouraged and strengthened as we head into a new year of business. Chapter Timestamps: 0:00 Episode Open 05:25 Sync Thoughts from WOW Video Tours 08:50 There's No Easy Button 49:08 Episode Wrap-up

Todd, Craig & Nick talk with those that came to the first ever Spiro Sync Conference in Dayton, OH. What were people's impressions? What were the biggest takeaways? Watch or listen to hear what you missed. We hope we can see you next year! Chapter Timestamps: 00:00 Episode Open 02:35 Spiro Updates 03:34 Spiro Sync Venue Highlights 13:00 Attendee Impressions & Takeaways 35:27 Summary Thoughts 43:01 Episode Wrap-up

Todd and Craig speak with Justin Cyrus, owner of North Carolina Real Estate Media, and speaker at the REPP 2025 conference. Justin shares his infectious joy and energy and how to have FUN in your business. You don't want to miss this! Suggested reading from Justin: "Unreasonable Hospitality" by Will Guidara - https://a.co/d/2xVLAjj   Chapter Timestamps: 0:00 Episode Open 02:25 Justin Cyrus - Fun in Business 51:32 Episode Wrap-up

Strong systems don’t just organize your business — they change how it performs. In this episode of the Spiro Podcast, Todd and Nick, CEO & Co-Founder of Titus, sit down with Logan Stewart, Owner of Drone Digital. Logan shares how implementing Titus transformed his day-to-day operations, improved efficiency, and helped him scale with more confidence and clarity. The conversation explores real-world use cases, operational growing pains, and how the right systems can remove friction, reduce overwhelm, and unlock sustainable growth for real estate media businesses. Chapter Timestamps: 0:00 Episode Open & Introductions 4:35 Todd Introduces Nick, CEO and Founder of Titus 11:55 Todd Introduces Logan, Owner of Drone Digital 14:20 Operational Changes & Immediate Impact 22:10 Scaling with Confidence and Clarity 30:05 Reducing Friction Through Better Systems 38:40 Advice for Media Owners Considering Titus 46:10 Final Takeaways & Episode Wrap-Up   Contact Titus: gotitus.com

Owner of Weston Media, Tyler Graham joins Todd on the podcast this week to talk about the presentation he made at the REPP 2025 conference, along with some "work hacks" to help your real estate media business grow and succeed. Chapter Timestamps: 0:00 Episode Open 01:40 Spiro Updates 03:48 Spiro Sync Conference 04:54 Tyler Graham - Weston Media Story 20:53 Business & Overcoming Trauma 33:11 Building Your Team 43:01 Power of Networking 56:36 Closing Thoughts from Tyler 57:33 Episode Wrap-up   Contact Tyler: Instagram: @Weston_Media YouTube: https://www.youtube.com/@Weston_Media@Weston_Media  Facebook: https://www.facebook.com/tyler.graham.1447

Broker deals are often seen as a fast track to growth in real estate media—but are they always the right move? In this episode, Todd and Craig sit down with Scott Golmic to explore a different perspective on broker relationships and long-term business strategy. Scott shares his experience navigating broker partnerships, protecting client ownership, and building a sustainable media business without sacrificing independence. The conversation also touches on scaling thoughtfully, setting boundaries, pricing with confidence, and using systems and technology to support growth while avoiding burnout. This episode is a must-listen for media professionals who want to grow smarter—not just bigger. Want to connect with Scott? Check out his social accounts at: Instagram (personal): @scottgolmic Instagram (business): @therealestateographers Chapter Timestamps 0:00 Episode Open & Overview 2:30 Spiro Updates 6:10 Introducing Scott Golmic 9:00 How Broker Deals Typically Work 14:40 A Different Spin on Broker Relationships 22:30 Client Ownership & Long-Term Leverage 30:20 Scaling Without Losing Control 38:45 Pricing, Value, and Saying No 46:30 Systems, Tech, and AI in a Growing Business 55:40 Where to Find Scott & Episode Wrap-Up

Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig this episode to talk about the talk she gave at the REPP 2025 Conference. Her presentation was on "Your Impact as an Owner". Have you ever considered the impact you have on other people's lives as a business owner? Or considered how you might have more impact as an owner? Listen in for some great thoughts and insights from Colleen! Check out her slides from the REPP 2025 Conference at: https://mailchi.mp/threepalmsmedia/three-palms-media-links And if you're a woman looking to connect with other women in the Real Estate Media Industry, check out the Facebook group mentioned in the podcast at: https://www.facebook.com/share/g/1APREPMHtF/ Want to connect with Colleen? Check out her social accounts at: Instagram: @ItsColleenKydd @ThreePalmsMedia YouTube: @ItsColleenKydd  Chapter Timestamps: 0:00 Episode Open 02:09 Spiro Updates 04:33 Spiro Sync Event Info 05:22 Colleen Kydd - Your Impact 46:22 Episode Wrap-up

Christmas is almost upon us! Have you thought about what you may want to do for your clients for Christmas? Where do you start? Do you get gifts for everyone? Gifts for only some clients? What about cards? Or brokerage offices. Todd and Craig walk you through planning your holiday season client interaction plan, and how to continue to make an impact on them even during a slow season. WOW Video Tours Gift Store: https://www.wowvideotours.com/gift-shop/ Chapter Timestamps: 0:00 Episode Open 02:48 Spiro Updates 05:09 Titus Information 07:50 Christmas for Clients 45:40 Episode Wrap-up

It's been awhile since we've done an Owner Spotlight Series episode. This week, we're happy to welcome Chris Powell, owner of Lighthouse Studio in Seattle, WA. Chris was a speaker at the REPP 2025 conference, and we're excited to have him share part of his story that led him from resisting hiring, to loving it. You can contact Chris via his Instagram at: @lhstudio.re or visit his website at: http://lh.studio   Book Suggestions from Chris: "The Servant Leader" - James Autry - https://a.co/d/00D2DZO "Build a Business You Love" - Dave Ramsey - https://a.co/d/dWc1VJX   Chapter Timestamps: 0:00 Episode Open 02:10 Guest Introduction - Chris Powell 06:53 From Resisting Hiring to Loving It 45:10 - Episode Wrap-up

Todd, Craig and the Spiro and WOW Video Tours teams are back from the REPP 2025 Conference in Las Vegas.  They share their thoughts, and the thoughts of some of the attendees that were there.  If you've never been to a real estate media industry conference, we highly encourage you to invest in yourself and/or your team, and make sure you get to one! We'd love to have you join us in Dayton, Ohio for the Spiro Sync '26 Conference.  Click to get your tickets!   Chapter Timestamps: 0:00 Episode Open 01:27 Spiro & Industry Updates 10:00 Spiro Sync Information 12:12 REPP 2025 Recap 34:43 Episode Wrap-up  

A much requested topic for the Spiro Podcast: Hiring. The challenges. The tips on how to hire. Tricks for finding good candidates. Things to consider like do you hire contractors or employees? We cover as much as we can to help you find your next great hire to grow your business. Spiro Sync Event: https://spiro.media/spiro-sync/ Chapter Timestamps: 0:00 Episode Open 02:59 Industry Conferences 03:44 Spiro Sync Event 05:40 Hiring Challenges & Solutions 45:27 Episode Wrap-up

Shannon Landers, VP of Product for Spiro joins Craig on this week's episode to look back at the 3rd Quarter of 2025, and to forecast what you might expect for the 4th quarter of the year. To get registered for the Spiro Sync '26 Event, check out: https://spiro.media/spiro-sync/ Chapter Timestamps: 0:00 Episode Open 02:46 Industry Conferences 08:27 3rd Quarter Review & 4th Quarter Forecast 43:44 Episode Wrap-up

There is often a lot of anxiety and fear over having to go out and "sell" your real estate media services and products. But what if we told you that not selling, sells? Steve Musser, Director of Sales & Marketing, along with Chris Voge, Sales Manager both of WOW Video Tours joins Craig this week to talk about an approach to business development that doesn't feel so...well...like you're a used car salesman. (Sorry any used car salespeople that may see this). What are some ways to approaching business development that will allow you to get word out about your business and build a clientele, without resorting to the myriad of "sales tactics & training" that feel less than...honest? Genuine? Authentic? You get the drift. Spiro Sync '26 Information: https://spiro.media/spiro-sync/ Chapter Timestamps: 0:00 Episode Open 01:14 Spiro Sync Event 02:11 How Not Selling, Sells 47:05 Episode Wrap-up

Decisions, decisions, decisions. As the owner and leader of your real estate media business, you face countless decisions every day. Every hour. Shoot, sometimes every minute. Some are easy to make. Some are hard to make. How do you prioritize them? How do you handle the hardest and most challenging decisions? Todd shares the top 3 hardest business decisions he's faced as owner of WOW Video Tours and Spiro, and how he approached them. Chapter Timestamps: 0:00 Episode Open 01:56 Industry Events 03:09 Spiro Updates 03:24 The Top 3 Hardest Business Decisions 39:41 Episode Wrap-up

What role does faith play in our daily lives? And when we say daily lives, we include our work/business lives. Think about it: At least 8 out of our waking hours (usually more) is spent in the marketplace...our businesses and our interactions with other business people. So if you're a person of faith, what role do your beliefs have on your business? If you're not a person of faith, what role could it have? We realize this isn't a "normal" topic to discuss in the business world. But in light of recent events and conversations we see happening more and more around us, we felt it was important to talk about it: Faith in the our businesses. We hope this is a blessing and encouragement to you. Books mentioned in the Podcast (this is not a sponsored podcast or sponsored product placement): "Every Good Endeavor" by Timothy Keller: https://a.co/d/dnBXxMj "The 9 to 5 Window" by Os Hillman: https://a.co/d/ezVmU0C "The Word Before Work" by Jordan Raynor: https://a.co/d/dD99mxK "Called to Create" by Jordan Raynor: https://a.co/d/fatPQvd "The Case for Christ" by Lee Strobel: https://a.co/d/d77elyE Industry Conferenes: REPP Conference: http://repplaunch.com/repp2025 PMRE Conference: http://pmreconference.com Spiro Sync Conference: http://spiro.media (Click "Spiro Sync" in the Menu Bar starting at 10am EDST on October 8, 2025) Chapter Timestamps: 0:00 Episode Open 02:23 Spiro Updates 04:50 Industry Conferences 08:19 Faith in Your Business 49:49 Book Suggestions 51:16 Episode Wrap-up

Wisdom is the application of knowledge. We hope this episode is an opportunity for you to apply the knowledge of what mistakes NOT to make, that we've already made for you. It's always fun to hear how others screwed up, right? We hope you get some laughs and good information. Links mentioned in the episode: REPP Conference: http://repplaunch.com/repp2025 Spiro Sync Event (Tickets not available yet): http://spiro.media Chapter Timestamps: 00:00 Episode Open 02:00 Spiro Updates 06:12 Industry Conferences 08:35 Top 3 Mistakes We've Learned From 54:54 Episode Wrap-up

Craig is put in the hotseat as the owner of Spiro and WOW Video Tours, Todd, goes through Craig's Grade Card. Does Craig pass? Watch & listen to find out! Chapter Timestamps: 0:00 Episode Open 02:18 Spiro Updates & Events 07:27 Craig's Grade Card 42:37 Episode Wrap-up

This week we get an inside view from the Brokerage's perspective on what it's looking for in marketing for it's Realtors. Steve Helton, Realtor and Director of Marketing for Keller Williams Advisors & Pinnacle Group joins Todd, Shannon and Craig on this week's episode to talk all things Marketing from the Broker's perspective. Chapter Timestamps: 0:00 Episode Open 04:30 Spiro Announcements & Updates 06:12 A Brokerage's Perspective 01:02:39 Episode Wrap-up