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Welcome to iGaming World: Day-to-Day by SiGMA Group – your daily pulse on iGaming, tech, and business. Here, we cut through the noise, with episodes covering sharp observations, timely regulatory updates, and trends that impact the industry. Beyond the traditional podcast format, you’ll also find in-depth business-to-government interviews, hot topic discussions and global conference highlights, all under one platform.
Fast. Focused. Essential.
Plug in, press play, and stay privy to all the conversations driving iGaming forward, day in, day out.
Fast. Focused. Essential.
Plug in, press play, and stay privy to all the conversations driving iGaming forward, day in, day out.
327 Episodes
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Retention isn’t just about attracting new players — it’s about transforming one-time sign-ups into loyal, long-term customers. In this exclusive keynote from SiGMA South Asia 2025, Stanislavs Vaipans, CPA Affiliate Team Lead at 1win Partners, dives deep into the power of retention mechanics. He explains how focusing on LTV (Lifetime Value) over CPA (Cost Per Acquisition) can help affiliates build stronger, more sustainable revenue streams. Learn why quality traffic and strong relationships with operators are essential to achieving long-term success, and how simple tools like push messages and affiliate managers can improve retention. Stanislavs Vaipans, CPA Affiliate Team Lead at 1win PartnersConnect with the iGaming community: https://linktr.ee/sigmaworld
AI is transforming the iGaming landscape, but as it drives smarter targeting and personalization, it also raises questions about privacy and compliance. In this session, experts Oliver de Bono and Navneeth Srinivas dive into how AI is reshaping player profiling, retention, and acquisition while balancing the need for data protection. Learn how operators can harness AI to create tailored experiences at scale without crossing regulatory boundaries. Don't miss this deep dive into the intersection of AI, data, and privacy in iGaming!Moderator: Jenny Ortiz-Bolivar — Asia Lead Senior Journalist, SiGMA GroupGuest Speakers: Navneeth Srinivas — Founder, LogNormal AnalyticsOliver de Bono — Co-Founder & CCO, Quantum GamingConnect with the iGaming community: https://linktr.ee/sigmaworld
At SiGMA Central Europe 2025 in Rome, Lazar Keskinov, CEO of Balkan Media Group, delivered a keynote titled Building a Healthy Affiliate Ecosystem. In this session, Keskinov shares practical insights on how affiliates, operators and players can create long-term value through trust, compliance and brand-led growth. Drawing on Balkan Media Group’s experience across Balkan markets, he explains why the era of click-driven strategies is fading, how content, data, AI and localisation shape sustainable affiliate models and why long-term thinking consistently outperforms short-term tactics in today’s evolving iGaming landscape.Connect with the iGaming community: https://linktr.ee/sigmaworld
Hon. Roberta Metsola, President of the European Parliament, delivers an inspiring opening address at SiGMA Central Europe 2025, held in Rome, Italy, this past November. Speaking to thousands of innovators, founders and industry leaders, Metsola reflects on Europe’s tech and gaming future, Malta’s role within the EU and the importance of balancing innovation with responsibility. Her speech highlights Rome’s significance as a European innovation hub and reinforces Europe’s commitment to ethical, forward-looking growth.Connect with the iGaming community: https://linktr.ee/sigmaworld
At SiGMA Central Europe 2025 in Rome, the panel titled So You Think You Can SEO? brought together leading SEO experts to debate winning strategies in modern search. The speakers explored technical SEO, AI and LLMs, content strategy, client-side vs server-side rendering, link building, localisation and long-term growth in iGaming. With live demos and audience voting, the panel delivered practical insights into what really drives rankings today.Moderator: Renz Gonzales, Head of Business Development at PropellerAdsGuests: David Mkrtchyan, SEO Team Lead at VbetNestor Vazquez, Founder of igamingseoconsulting.comConnect with the iGaming community: https://linktr.ee/sigmaworld
In this in-depth interview, Giorgi Mihaylov, Deputy CEO at EGT Digital, sits down with SiGMA to unpack the strategy, technology and culture behind one of iGaming’s fastest-growing digital companies. The conversation explores how EGT Digital evolved into a full one-stop shop, the role of R&D and data science, the power of the X-Nave platform and why personalisation, speed and adaptability are central to its success. From product innovation and AI to team culture, emerging markets and leadership philosophy, Mihaylov offers candid insights into what truly sets EGT Digital apart.Guest: Giorgi Mihaylov, Deputy CEO at EGT DigitalConnect with the iGaming community: https://linktr.ee/sigmaworld
At SiGMA Central Europe 2025 in Rome, the panel titled Retention By Design: Turning AI, Data and Loyalty Into Lasting Player Value explores how AI, data and loyalty strategies can be designed to create lasting player value in the gaming industry. The panel was moderated by Jochen Biewer, Managing Director at Chevron Group and features insights from Alena Tsuranova, CCO of Megafair, Stanisław Szostak, Co-Founder of Astral Forest and Mohammed Hamed, OpenText Senior Team Leader at TeKnowledge. The discussion covers AI-driven retention, churn prediction, data governance, human-in-the-loop models, compliance and how operators can turn raw data into meaningful player engagement.Connect with the iGaming community: https://linktr.ee/sigmaworld
During SiGMA Central Europe 2025 in Rome, this in-depth panel explores ESG, sustainability and the social balance sheet of gaming. Titled Balancing the Ledger: ESG, Sustainability & The Social Balance Sheet of Gaming, the discussion brings together policymakers, compliance leaders and sustainability experts to examine how regulated gaming impacts national security, legality, social responsibility and economic value. Speakers including Dr. Andrea Manciulli, Valentina Gilberti, Franco Bompani and Daniele Raimondi analyse cyber risk, AML, responsible gaming, ESG reporting and the balance between physical and online gaming. A must-watch for operators navigating sustainability, governance and long-term trust in gaming.Connect with the iGaming community: https://linktr.ee/sigmaworld
At SiGMA Central Europe 2025 in Rome, the keynote titled When Algorithms Break the Law is presented by Prof. Stefano Filletti, Head of the Department of Criminal Law at the University of Malta. In this thought-provoking session, Prof. Filletti examines one of the most complex challenges facing modern regulation, which is criminal liability when artificial intelligence acts autonomously and illegally. Drawing on legal theory, real-world AI use cases and the limits of traditional criminal law, he explores the emerging liability gap and what operators, programmers and organisations can do to mitigate risk while keeping AI aligned with the rule of law. Guest: Prof. Stefano Filletti, Head of the Department of Criminal Law at the University of Malta
In this panel discussion, Oliver de Bono, Co-Founder & CCO at Quantum Gaming, moderates a timely conversation on India’s 2025 Real Money Gaming (RMG) ban and its far-reaching implications. Joined by Jay Sayta, Technology & Gaming Lawyer and Pranati Pandit, Advocate at MMB Legal, the panel breaks down what the legislation really says, why it was rushed through Parliament and which gaming verticals may survive. The discussion explores legal challenges, payment restrictions, esports and grassroots sports funding, black-market risks and whether regulation, rather than prohibition, could still emerge in one of the world’s largest gaming markets.Moderator: Oliver de Bono, Co-Founder & CCO at Quantum GamingGuest: Jay Sayta, Technology & Gaming LawyerPranati Pandit, Advocate at MMB LegalConnect with the iGaming community: https://linktr.ee/sigmaworld
At SiGMA Central Europe 2025 in Rome, the keynote titled Accountability By Design: Keeping Operators in the AI Gaming Loop, delivered by Martina Galea, Student at the University of Malta, examines how iGaming operators can mitigate criminal liability when AI systems act illegally. Using a layered cake model, she outlines three preventative measures, AI ethical review boards, algorithmic audits and continuous human supervision, alongside practical steps operators should take when AI fails. The keynote offers a clear legal and operational framework for building compliant, transparent and responsible AI systems in regulated gaming environments.Guest: Martina Galea, Student at the University of MaltaConnect with the iGaming community: https://linktr.ee/sigmaworld
At SiGMA Central Europe 2025 in Rome, this panel titled Affiliate Tech in Action: Real-Time Tracking, Compliance & Payout Automation brought together leading voices in affiliate technology. Moderated by Lotte Kempe, Director of Sales at Affiliate Alliance, the discussion features Vlad Bondarenko, Head of Product at ReferOn, Brendon Spiteri, Head of Commercial at Routy, and Clinton Cutajar, CTO at MediaTroopers. The panel explores real-time tracking realities, postbacks, attribution challenges, data transparency, compliance and how far payout automation can realistically go across currencies and jurisdictions in today’s iGaming affiliate ecosystem.Connect with the iGaming community: https://linktr.ee/sigmaworld
South Asia is quietly becoming one of the most important battlegrounds for crypto and Web3 adoption. In this exclusive interview from SiGMA Central Europe 2025, Evan Luthra, Founding Partner at KOL Capital, explains why emerging markets could leapfrog traditional finance and go straight to Web3.Drawing on a decade of investing across 700+ startups, Evan breaks down why execution, not hype, kills most crypto projects, why founders must learn to pivot fast, and how poor user experience continues to block mass adoption. The conversation offers unfiltered insight into building scalable Web3 businesses in mobile-first markets.Guest Details: Evan Luthra, Founding Partner, KOL capitalConnect with the iGaming community: https://linktr.ee/aibcworld
Paid media is getting squeezed but influencer-led acquisition is evolving fast. In a market where trust is the currency and compliance is non-negotiable, “Affiliate 2.0” is about building content that converts without feeling like an ad.Recorded at SiGMA Central Europe 2025, this panel is moderated by Renz Gonzales (Head of Business Development, PropellerAds) with Vitaly Balakhonov (Brand Growth Engineer, GEARRRR.Agency), Rita Arnaus (Professional Kiteboarder) and Jelani Tekkz (Professional eSports Player). They unpack TikTok-native strategy, micro-affiliate scaling, brand restrictions, storytelling frameworks, and why authenticity and repeated “touchpoints” drive long-term value.Moderator: Renz Gonzales Head of Business Development at PropellerAdsGuest speakers:Vitaly Balakhonov Brand Growth Engineer at GEARRRR.AgencyRita Arnaus Professional KiteboarderJelani Tekkz Professional eSports PlayerConnect with the iGaming community: https://linktr.ee/sigmaworld
At SiGMA Central Europe 2025 in Rome, this keynote titled Building the Trust & Ops Layer for iGaming Affiliates: From Turbulence to Measurable Outcomes is delivered by Olha Maksymova, Founder & CEO of Holy Traff. Drawing on real industry data, scam cases and cross-industry examples, Olha explores why chaos has become embedded in affiliate marketing and how lack of structure erodes trust, talent and capital. From fraud growth and Gen Z expectations to lessons from TikTok Shop, this talk outlines how transparency, systems and media can transform trust into a scalable business asset for the iGaming affiliate ecosystem.Connect with the iGaming community: https://linktr.ee/sigmaworld
AI influencers are already entering affiliate marketing and they’re changing the rules at scale. But if a creator isn’t real, can audiences still trust what they promote? Recorded at SiGMA South Asia 2025, this panel explores how virtual personalities are reshaping influencer campaigns, pricing, and performance. Moderator Ashutosh Rawat (Founder & CEO, Game Insider) is joined by Felipe Pastenes (CEO, Miela), Sahil Phull (Content Creator / Actor), and Sujal Thakral (Content Creator / YouTuber). They break down what AI does best (volume, consistency, cost), where it fails (authenticity, emotion, lived experience), and why the future looks hybrid with disclosure, ethics, and trust at the centre. Moderator: Ashutosh Rawat Founder & CEO at Game InsiderGuest speakers:Felipe Pastenes CEO at MielaSahil Phull Content Creator / ActorSujal Thakral Content Creator / YouTuberConnect with the iGaming community: https://linktr.ee/sigmaworld
Cyrielle Delmans, Reporter for SiGMA News, sits down with Gustaf Hoffstedt, Secretary General at BOS, to discuss the future of online gambling regulation in Europe. Hoffstedt explains why banning bonuses or restricting advertising could push players toward unlicensed markets, risking consumer protection. He shares insights from his political background and Sweden’s transition from monopoly to a licensed system, emphasising balance between regulation and industry excitement. The conversation also explores European harmonisation, innovative frameworks and how authorities can future-proof regulation while protecting players. Watch for operators, regulators and anyone interested in safe, sustainable online gambling markets.Host: Cyrielle Delmans, Reporter for SiGMA NewsGuest: Gustaf Hoffstedt, Secretary General at BOSConnect with the iGaming community: https://linktr.ee/sigmaworld
At SiGMA Central Europe 2025 in Rome, the panel titled Operator-Affiliate Synergy: Tech Tools That Turbocharge ROI, explored how operators, affiliates and technology platforms collaborate to maximise performance. Moderated by Marcin Kumięga, Business Development Director, Voluum, with panelists Clemence Dujardin Group CEO, MyAffiliates, Joe Hatch, VP Product, StatsDrone, Nataliia Lavruk, Head of Affiliates, Melbet, Mex Emini, Managing Director, SiGMA Play, and Clinton Cutajar, CTO, MediaTroopers, the discussion focused on real-time tracking, data transparency, AI integration and relationship management. Learn how advanced tracking, postbacks, APIs and AI tools help affiliates optimise campaigns, operators improve player retention and both parties enhance trust and ROI in the ever-evolving iGaming ecosystem.Connect with the iGaming community: https://linktr.ee/sigmaworld
At SiGMA Central Europe 2025, we explored RFI > AI: Real Human Intelligence in The Age of Automation, a panel moderated by Yancy Naughton, Founder of Has Traffic, with insights from Devin Holmberg, Co-Founder of Richmond Street and Stefan Muehlbauer (AffPal), Advisor at Catstats.ai. They discussed the evolving role of AI in affiliate management, iGaming and recruitment and why human relationships and judgment remain irreplaceable despite technological advances. From smart links and machine learning to RFI strategies and creative use cases, this session reveals how businesses balance automation with human intelligence to stay competitive.Connect with the iGaming community: https://linktr.ee/sigmaworld
AI is shifting from prediction to reasoning and that changes everything for regulated industries. If machines can’t explain their choices, businesses can’t trust them, control them, or insure them. In this keynote from AIBC Central Europe 2025, Dr Angelo Dalli (CSO & CTO, UMNAI) breaks down the next wave of AI: explainability, trust, and “Hybrid Intelligence” combining neural networks with symbolic logic so systems can justify decisions. He also shares a bold forecast on training costs, the rise of AI agents with introspection, and why companies that don’t adapt will fall behind.Speaker: Angelo Dalli CSO & CTO at UMNAIConnect with the iGaming community: https://linktr.ee/aibcworld
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