The PodCASH Show

If you’ve been on the fence about starting a podcast for your business, this episode is for you.In this conversation, I break down why podcasting is one of the most powerful platforms for business owners, especially if your work is rooted in transformation, education, and trust.Our goal is not to go viral or chase downloads but to build real relationships that support long-term growth.00:00 – On the fence about starting a podcast? This episode is for you 01:05 – Why I advocate podcasting for business owners 02:30 – How consuming podcasts created real mindset shifts for me 05:00 – Why long-form content supports deeper understanding 06:40 – Reason #1: Podcasting helps create mindset shifts 07:20 – Why short-form content alone isn’t enough 08:50 – Reason #2: Podcasting builds community and support 09:30 – Why mindset shifts are hard without community 10:55 – Reason #3: Podcasting builds trust and real relationships 11:40 – How long-form content shows your values and authenticity 13:20 – Sharing your story and the human side of your business 14:20 – Bonus: Staying visible and building authority through repurposing 15:00 – How one podcast episode becomes weeks of content 16:25 – Why podcasting saves time and reduces content pressure 16:55 – Final thoughts on sustainable, long-term business growth 17:45 – Encouragement for business owners creating meaningful impact 19:00 – Episode wrap-up and closing message

In this episode, we share how making one small change, like focusing on a clear audience problem and using real listener feedback, helped one client gain 300 extra podcast downloads in a single week. You’ll learn why narrowing your niche, testing ideas, and creating content that genuinely connects can make your podcast grow faster and stronger.Timestamps00:00 — The Story Behind 300 New Downloads01:30 — The Power of Focused Topics03:15 — Listening to Audience Feedback04:30 — The Test That Changed Everything06:00 — Why Niching Down Isn’t a Limitation07:30 — Creating Resonant Content Through Real Conversations09:15 — Patience and Foundation Building10:00 — One Problem, One Person, One Strategy12:00 — Reflection and Results13:30 — How to Work with Pod Kai Media🔗 Resources MentionedPod Kai Media – https://podkai.com/ Save My Thyroid Podcast – Hosted by Dr. Eric Osansky, focused on Graves’ disease, hyperthyroidism, and root-cause thyroid healing.

In this episode, we break down how to know when your podcast is ready for sponsorships, the three main models (CPM, value-based, affiliate), and why audience alignment is key. We also walk through a five-step media kit system and share a plug-and-play toolkit to help you confidently land and keep sponsors.00:00 – Intro & Setting ExpectationsWhy knowing your target audience is the foundation of monetization.02:00 – Sponsorship ModelsBreakdown of CPM-based, value-based, and affiliate models—and when to use each.05:30 – Audience AlignmentWhy sponsors care about who your listeners are, plus demographics and location factors.09:36 – Building RelationshipsHow to position sponsorships as win-win partnerships and create long-term deals.11:00 – Sponsorship Media Kit (5 Phases)Foundation (brand, mission, purpose)Connection (authentic story + host intro)Proof of performance (downloads, audience data)Social proof (reviews, rankings)Close strong (no pricing upfront—build confidence first).19:28 – The Podcast Sponsorship Media Kit Creation SystemIntroduction to Kai’s plug-and-play kit with tutorials and checklists.22:30 – Final AdviceKeep learning, testing, and building relationships to monetize your podcast sustainably.GET YOUR PLUG-AND-PLAY PODCAST SPONSORSHIP DECK TEMPLATE HERE https://docs.google.com/document/d/1KbohguIEeqvHwgU3Eb8FkZ87aTzO_IVgk8bOtUIGfHQ/edit?usp=sharing

00:00 – Check Your Data FirstIf your content isn't working, don’t start guessing—start with the numbers. Data reflects human behavior.00:34 – Where to Check Your InsightsReview analytics on platforms like Spotify, iTunes, YouTube, and your hosting platform. But the key isn’t just looking—it’s interpreting.01:12 – Don’t Decide in IsolationA single video or post underperforming doesn’t always mean failure. Variables like title, thumbnail, hook, and intro all play a role.03:15 – The Power of a HookThe first 60–90 seconds are critical. Your intro should represent your episode’s promise and capture attention quickly.04:17 – Study What WorksLook at patterns from creators in your niche. Don’t copy—observe how they structure and tell stories.05:27 – Titles, Thumbnails, and Brand AuthorityHook, title, and even your name affect discoverability. Strong brand authority increases visibility and trust.06:39 – Long-Form vs. Short-Form TestingSocial media allows rapid testing; long-form (like podcasts) takes more time to gather data. Plan accordingly.08:44 – Analyze on a 90-Day WindowTrends shift. 90 days gives enough time to collect meaningful data and adjust quarterly strategies.10:00 – When You Don’t Know What to Do NextGo back to your data. It’s your best reference point. If interpretation is hard, get support.11:04 – A/B Testing with TubeBuddyTry different titles/thumbnails. But again, it should align with your core message and your audience’s behavior.12:18 – Strategy Over SpaghettiPosting consistently is not enough. Know who you’re talking to and test intentionally to refine your strategy.13:18 – Don’t Get Burned Out by ExpectationsNot all content will perform. Publish, gather data, and iterate. That’s how you find your sweet spot.14:32 – Competitor vs. Inspiration AnalysisUse similar creators to map out what’s working—but come from a place of inspiration, not comparison.15:31 – You Might Already Have Warm LeadsStop only chasing new followers. You may already have people primed to buy—you just need the right nudge.18:10 – Different Strategies for Different LeadsNew leads vs. warm leads require different types of content. Know where your audience stands.19:20 – Platform Insights Are GoldUse Instagram and YouTube data to learn your audience's age, activity times, and location.21:01 – You Don’t Need Virality to WinGoing viral feels good, but it’s not the only strategy. Quiet, sustainable growth > (is greater than) chasing numbers.23:14 – Quality Over QuantityFocus on meaningful conversions over vanity metrics. Build from solid foundations, not just high views.23:35 – Need Help? Reach OutEmail kai@whatkai.com with the subject line “Podcast Analytics” to get support on interpreting your data.23:55 – Let the Content Work for YouYou don’t have to hustle endlessly. When your strategy is clear, your content can start doing the heavy lifting.

00:00 – Cold, Warm, and Hot Leads 101 Kai explains how podcasts help build trust and convert cold leads into warm and hot leads.“Long-form content like podcasting is perfect for big mindset shifts.”03:20 – Can You Really Pause and Still Grow? Yes, but only if your foundations are strong. Kai clarifies that she’s not advocating a pause—but it’s possible to maintain traction even if you take a break.05:10 – The 4 Essential FoundationsKnow your target audienceCraft a clear messageDefine your podcast’s goalHave a next-step destination (CTA)“No strategy will work if you're unclear about who you’re talking to.”08:50 – Real Client Example: Wrong Audience, Wrong Results A podcast focused on acne wasn’t converting—because analytics showed his real audience cared about pain management.“Get your data. Don’t assume.”10:30 – Everyone is Not Your Audience Kai dismantles the “everyone needs this” mindset and gives a solid segmentation example: married moms vs. single moms.13:20 – Clarify Your Podcast’s Goal Awareness ≠ Sales ≠ Retention. Each goal needs its own strategy and message.“If your goal is awareness, don’t rush the sale.”15:40 – Call to Action Matters Whether it’s “join my group” or “book a call,” your CTA must match your podcast goal.17:45 – Evergreen Content + Repurposing = Lead Machine How repurposed content from past episodes continues to generate leads for clients—even without new episodes.19:22 – Why It Still Works: Clarity + Consistency The Bone Coach example: clear message, well-segmented audience, and relevant CTAs make content perform long-term.21:00 – Kai’s Invitation + Closing Plans for a Facebook group for holistic wellness practitioners. Email kai@podkai.com with subject “I want to join” if interested.

I recorded this while I was on a break! 😃 It felt really gooood!!Discover one of the biggest pitfalls in podcasting that can leave you feeling drained and lead to zero results.I'm sure you don't want this to happen, so make sure you listen to the episode!

Show Summary:"There's no reason you can't be as healthy, strong, vital, and competent in your 50s and 60s as you were at any other time in your life."Are you interested in aging gracefully and feeling your best as you age?Curious about the secrets to building strength and vitality in your 50s and beyond?Wondering how small changes to your diet and lifestyle can have a big impact on your overall health?In this episode, I chat with Kevin English, owner of The Silver Edge and a certified personal trainer and nutrition coach. We delve into the secrets of optimal health and wellness as you age, exploring the world of strength training, nutrition, and positive lifestyle choices. We also discuss why wellness entrepreneurs must share their knowledge through podcasts.Whether you're aspiring to start your own podcast or interested in health education, this episode is not one to be missed! Tune into Episode 45 of the PodCash Show today! Be sure to share it with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Lifestyle diseases, such as high cholesterol, diabetes, high blood pressure, and obesity, can be stopped and reversed through lifestyle changes.Strength training benefits people over 50, as it helps build muscle, increases metabolism, and improves bone density, making them more functional and less likely to experience falls and fractures.Eating primarily whole foods and reducing processed foods is vital for healthy aging. Protein is particularly important for building muscle, especially as you age.Show Highlights:02:23 - Meet Kevin English, who's dedicated to helping people over 50 become their healthiest selves03:52 - Explore Kevin's childhood on a farm where staying healthy and eating right was natural05:10 - Discover Kevin's journey from a health crisis in his 40s to his passion for guiding those in their 50s and beyond09:07 - Find out the secret to aging well by making smart health choices from a young age13:56 - Dive into the world of strength training for older adults, with workouts tailored to your fitness level16:15 - Learn when you can start seeing real results from strength training20:14 - Understand Kevin's dietary journey, from being a vegan to appreciating the importance of protein in building muscles22:14 - Get insights into the benefits of swapping processed foods for natural, whole foods and the role of protein in maintaining vitality26:15 - Get practical tips on how to track your daily nutrition, even with a busy schedule30:22 - Learn why health experts turn to podcasting to share their knowledge and insights34:07 - Explore the advantages of podcasting as Kevin talks about how it helps validate your brand36:20 - Hear Kevin's heartfelt advice for those facing health issues, no matter their age41:44 - Discover the key to success in your personal life, business, and...

Show Summary:“Health issues, whether non-communicable diseases like diabetes, cancer, or communicable diseases like the flu and bacterial infections, are often linked to gut dysbiosis – an imbalance in the digestive process within the gut. This imbalance can cause symptoms like bloating, IBS, and often, leaky gut.”In our fast-paced entrepreneurial world, we can easily get caught up in prioritizing success over our health, unintentionally dismissing minor issues like bloating, constipation, and indigestion that could be signs of underlying gut problems.Fortunately, my guest Kitty Martone, a gut-centric author and host of the podcast "Stuff Your Doctor Should Know," highlights the significance of gut health in this episode. Discover how your eating habits impact your gut, including the quality and quantity of the food you consume and the manner in which you eat it.We also explore the importance of accessible healing resources and the transformative potential of podcasting for health and wellness educators and entrepreneurs.Tune in to Episode 43 of the PodCash Show, and don't forget to share it with fellow podcasters and content creators! Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Paying attention to how you eat is the first step to improving your gut health. Chew your food thoroughly, eat in a relaxed state, and ensure your body can efficiently digest, absorb nutrients, and eliminate waste.A balanced diet should have less than 30% healthy fats, including those in bone-in meats and dairy. Aim for 20-25% protein and allocate the remaining 50% for healthy carbohydrates. As individuals age, their ability to produce stomach acid for digestion decreases. This is why older individuals slowly lose their appetite for solid foods and struggle with digestion.Show Highlights:06:01 - Kitty Martone shares her personal journey with chronic illness and infertility08:50 - Why children should learn to listen to their bodies and express how they feel12:20 - The vital role of gut microbiome in metabolism, digestion, hormonal health, and mental well-being16:50 - Prioritizing the digestive process as the initial step in addressing symptoms20:39 - Starting points for women experiencing abnormal ovarian follicles and ways to alleviate pain28:22 - Striving for balanced macronutrient intake for optimal health rather than eliminating entire food groups42:37 - The link between digestive disturbances, gut dysbiosis, and various health concerns like gout or arthritis51:38 - Kitty explains the value of podcasting for wellness entrepreneurs to reach and assist people52:29 - The abundance of accessible resources on health and wellness57:07 -...

I decided to rewatch this episode to help people who are either starting a podcast or looking to improve their podcast introduction. The goal is to help you convey your message effectively in your podcast intro without making it too lengthy. I hope you find this helpful and enjoyable!Show Summary: “Having an intro makes your message clear right at the onset of the show when your audience presses the play button.”In today’s episode, I talk about the value of having an introduction for your podcast. An effective intro and outro ensure that the message of your show is clear and gets across to your audience. While the background music sets the mood for the episode, the intro sets the tone. Ask yourself these questions: What do I want to promote? What do I want my audience to remember every time they listen to the show? There are five key elements that you must include when you create your intro. Start with the name of your show and then state your name. Third, present your promise to your audience through an elevator pitch. Fourth is your sponsor and their elevator pitch. And last and fifth element is your call-to-action (CTA). A compelling intro takes only one minute or less. It is concise, substantial, and engaging for the audience to listen. Don’t bore your listeners with a long and repetitive introduction since they will hear this repeatedly throughout your podcast. Hear the rest of the episode where I break down and analyze my intro for The PodCash Show to help guide you when you craft yours. I invite you to share this episode with your podcaster friends and family. Even if they already have an intro for their show, they are still welcome to listen and learn something new or two!Exceptional Highlights:The message of your introduction must be strategic, highlighting only the essential details about you, your show, and your brand. When getting a sponsor for your podcast, check that their messaging aligns with your content to have a smooth introduction flow.Your elevator pitch is your one-liner, impactful pitch that makes your audience remember you, your goals, and your promise for them.Show Highlights: Is it okay not to have an introduction for my podcast show? Can I go straight to the episode?2:59 Yes, it’s okay. It’s your choice whether to have an intro or not. However, having an intro allows you to express the message of your show right at the beginning of your episode.What if I don’t have a sponsor yet?5:03One of the reasons you’re into podcasting is to raise awareness about your business and what you do. When you’re just starting, you can make your business your initial sponsor since you’re the one producing your show anyway. What is the podcast introduction for The PodCash Show?05:55“Welcome to the Season 2 of The PodCash Show with Kai Villanueva, where podcast growth and monetization continues. Brought to you by Pod Kai Media, a podcast production and marketing agency that helps functional medicine businesses increase their leads and sales. Visit their website at podkai.com.”The introduction for The PodCash Show is less than a minute, and yet, I was able to get my message across, with all the critical elements present. A podcast intro should be created easily and understandably.Important Links:Link to post about creating intro and outroFollow us on...

"Podcasting opens doors to endless opportunities for connection, collaboration, and growth."In this episode, we discuss networking and growth strategies for wellness and entrepreneurship podcasts with my special co-host, Marianne from Pod Kai Media, who is a copywriting expert.We share our experiences, such as speaking at events like Pod Fiesta and collaborating on workshops with other podcast experts. We emphasize the benefits of guest appearances on other podcasts and offer tips for securing these opportunities.Additionally, we explore leveraging social media and repurposing podcast content to engage with audiences and attract new listeners, including working with influencers on platforms like Instagram.Building relationships, whether with co-hosts or industry peers who share your goals and audience, is highlighted for increased credibility. Lastly, we stress the importance of engaging with listeners to build a loyal community.Tune in to learn how to maximize your podcast's potential for growth and success!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:By connecting with like-minded people through podcasting, you can unlock opportunities to speak and collaborate within your industry.Being a guest on other podcasts is a great way to reach new audiences, introduce them to your content, and expand your listener base in an ethical manner.Connecting with your listeners not only cultivates a loyal community but also opens the door to valuable feedback and input, which can enhance your podcast.Show Highlights:00:00:00 - The importance of building relationships and showcasing valuable content to be invited as a speaker at events.00:00:36 - Get to know Mariane00:01:51 - Different opportunities we have discovered through podcasting.00:01:57 - The opportunities Kai discovered in podcasting, such as being invited as a guest on a podcast, speaking at Pod Fiesta, and being a contributor at  Podcast For Profit workshop and ValuePod Productions.00:06:50 - The opportunity to be a guest on another podcast00:07:45 - Repurposing podcast content and utilizing social media to increase engagement.00:08:13 - The effectiveness of tagging collaborators on social media 00:09:31 - The benefits of collaboration and working together with other podcasters who share a common goal and target audience.00:10:01 - The importance of listener interaction and building a loyal community 00:11:05 - Kai’s personal experience of connecting with a listener and building a friendship through podcasting.Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Important Links:PodKai Media

Show Summary: “Utilizing AI for content creation in your health and wellness business can help you save time, produce quality content, and amp up your lead generation process.”Are you a wellness entrepreneur wanting to create efficient, impactful content without the stress, overwhelm, or burnout?Good news: Artificial Intelligence (AI) is your ally! It automates content tasks, granting you space for what truly matters. Whether you aim to boost your online presence or generate more leads, AI-powered content generation can be your secret weapon.In this episode, let’s talk about why integrating AI tools for content generation can be a game-changer and how you can overcome specific challenges faced by wellness entrepreneurs like you. I’ll also share the AI tools we use within PodKai Media and some tips and tricks to maximize their potential and fuel business growth.Join me as we explore the impact of AI on business success together! Hit play now and share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:AI can help you create fresh content ideas, stay up-to-date on the latest trends, and streamline your content creation process.Tools such as ChatGPT, Descript, Opus, Castmagic, and Headliner can be used to create content marketing strategies, automate editing tasks, improve audio quality, and repurpose content across multiple platforms.Make sure your AI-generated content is accurate, authentic, and relevant by creating a content guideline that reflects your brand values and tone of voice.Show Highlights:01:07 - Discover ways content generation can uplift your online business 02:04 - Why creating long-form content is a plus for health and wellness entrepreneurs02:44 - Find out what AI can do to help you generate better content faster.04:45 - Overcome common content creation challenges with AI-driven insights and tips08:07 - Learn about the AI tools PodKai Media uses and how each one works.11:24 - Practical tips for integrating AI tools into your content generation process effectively13:50 - Always filter AI-generated content to ensure your content is accurate, ethical, and relevant to your target audience14:45 - Ways to inject creativity and maintain authenticity when working with AI tools16:43 - A step-by-step walkthrough of our content creation process from pre-production to post-production with the help of AINeed help in strategizing & monetizing your podcast? Visit our website and book a call with us.Important Links:PodKai Media

Show Summary: “When we're trying to achieve our goals, it's easy to fall into the trap of trying to automate our behaviors. But building habits doesn't mean turning ourselves into robots. Habits eliminate decision-making, making us more efficient and freeing up more energy to do other things.”Are you struggling to balance building healthy habits and running a successful business? Do you find yourself constantly busy and overwhelmed, making it difficult to stick to any sort of routine or daily practice?Fear not, because in today's episode, we're diving deep into the topic of habit-building with the incredible Chris Acebu! Chris is a Certified Master Life Coach, and Business Coach who helps purpose-driven leaders and entrepreneurs boost their productivity and profits through mindset coaching, so they can achieve the impact, income, and freedom they crave.As someone who's personally worked with Chris, I can tell you that he's a master at helping people build habits that stick! Discover his best tips and strategies for clearing mental chatter, understanding your triggers, and how he helped me establish sustainable habits that align with my definition of success. Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Anchor habits are daily actions we perform almost unconsciously, which we can leverage to kickstart new habits.Our habits are not just limited to external behaviors but also include our internal habits of thought. It's essential to be mindful of our self-talk and try to shift those negative thought patterns to live a more positive life.Meditation is a powerful tool to help us access our inner consciousness, leading to greater self-awareness and empowerment.Show Highlights:03:20 - Why habits are important in unlocking our full potential 08:15 - How to break free from preconceived notions and embrace our unique definition of success 11:06 - Ways to overcome your resistance to journaling and unlearning17:04 - Actionable strategies that make habit-building a success25:55 - Behavioral psychology research suggests that celebration cements new behavior28:06 - Becoming aware of our internal thought patterns positively impacts our well-being30:18 - A neurolinguistic programming technique to quiet conflicting voices in your head and make progress toward your goals35:07 - How to tap into your Higher Self or Divine Consciousness40:57 - The profound benefits of meditation and how to make it part of your daily routine46:59 - When you heal yourself, you heal the world50:42 - Advice for entrepreneurs and content creators who want to build habits and experience healing holisticallyNeed help in strategizing & monetizing your podcast? Visit our website and book a call with...

Show Summary: "If you are closing that prospective sponsor, invite them on a call. Adding calls to your outreach process increases your conversion rate. You will immediately hear if they like your offer, and you can negotiate spot-on and convey your expectations. This also helps you position yourself as the best option once you've crafted a solution based on their needs and wants."Are you looking to unlock more growth potential in your podcast? Why not take it to the next level through sponsorships? They provide a steady income stream and open doors to building long-term relationships with a wide range of brands, both small and large.Now the idea of landing sponsorships can be intimidating, especially if you're new to it. But it's achievable, and I'm here to help you do it!In this episode, I'm excited to share the game-changing factor that helped us close two (2) sponsors in just one week. You'll also discover tips on approaching potential clients confidently and negotiating deals more effectively.Listen, and remember to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Collaborating with brands aligned with your goals or values enables you to tap into new audiences and provides opportunities to promote their products and yours.While communicating via email can produce great results, incorporating a call into your outreach process significantly boosts your conversion rate.Speaking directly with potential clients lets you showcase your expertise and personality, building credibility and trust.Show Highlights:Every sponsor is different, so expect no 'one size fits all' solution.Kai 04:55Listening to your prospects can help you create an irresistible offer tailored to their specific needs and goals.Before partnering with a brand, find out whether they worked with other shows in the past or tried marketing efforts aside from podcast ads.Kai 07:49This will provide insight into their overall advertising strategy and determine whether they have the budget or capability to sponsor your show. Always ask your prospects the kind of results they are looking for.Kai 08:44By getting clear on their desired outcomes, you can determine the likelihood of success of working with you and demonstrate the value your show can provide as an advertising tool.Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Important Links:Pod Kai Media

Show Summary:“Being busy is often glamorized but can lead to unhealthy behaviors. While wellness is trending, there's still much to learn about self-care. And without guidance from experts, there's a significant knowledge gap on how to best take care of oneself.”Starting a side business can be a daunting task. With so many moving parts and a seemingly endless to-do list, it's easy to feel overwhelmed and stressed. As a result, self-care may fall by the wayside, leading to burnout and frustration.However, my guests today, Nola Boea and Lori Vajda, founders of Sticky Brand Lab, have found that prioritizing wellness has actually allowed them to flourish in their businesses. Aside from empowering professional women to build a profitable side business, they do not forget to remind their listeners of the importance of self-care in achieving success.In this podcast, Nola and Lori offer valuable insights on how they integrate self-care into their business and lifestyle. Their unique personalities complement each other perfectly, forming a beautiful friendship and partnership that shines through on every episode of the Sticky Brand Lab Podcast.  Whether you’re a newbie entrepreneur or a seasoned professional, you’ll discover important strategies for achieving success while prioritizing your well-being. Listen, and remember to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Self-care is not selfish but an ingredient in reaching your definition of success.Openness and vulnerability are recommended when starting a business with friends.In business, time is currency. Know when to let go of control and focus on essential tasks that make progress.Show Highlights:04:37 The story behind Nola and Lori’s mantra: “Say yes to the mess”06:20 How to overcome perfectionism based on Nola’s personal experience12:56 A diagnosis that became the turning point for Lori to focus on wellness16:20 Busting the myth that you don't work with friends because it can jeopardize your relationship25:59 How important is it for health and wellness industry experts to amplify their message?28:30 Why we should stop treating busyness as a badge of honor32:28 If you want to grow your business, you have to learn how to delegate 36:33 Why telling a story through your podcast is so important39:11 Effective strategies you can do to maximize your content and grow your business42:45 How to create content that builds trust with your audience46:11 Nola and Lori’s definition of successNeed help in strategizing &...

Show Summary: “As a business owner aiming for growth, longevity, and legacy, showing up is a must to build authority and presence. However, you have already exhausted content to share with your audience. If you are struggling, here’s why you should always create hero content to remain visible.”As a content creator and host of this podcast show, I feel you when you are running out of content ideas, and it’s tempting to take a break. But stopping isn’t an option because your business needs to continue running even while you’re at rest.Aside from making crucial decisions for your business, tasks such as planning and posting content online can drain your time and energy. And that is why having hero content will save your busy day.In this episode, we’ll dive deep into hero content, its significance to you as a business owner, and how repurposing it to different forms solves your problem of creating strategic and consistent content on your chosen platforms.Listen, and don’t forget to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Hero content attracts your most passionate audience as long as you craft your story to serve as solutions to their needs and wants.Otherwise known as big rock assets or lead magnets, it’s a marketing gift that keeps giving because it produces 80% of results from 20% of your effort.They are long-form pieces that can be produced in bulk, such as blogs, articles, videos, and podcasts.Show Highlights:Long-form content can help you better in creating compelling stories that drive emotions.Kai 04:55Aside from allowing you to focus more on your business, you can extract your creative juices more efficiently because it’s done in one sitting.Hero content can be repurposed into shorter forms of content.Kai 07:26Carousel posts, polls, and reels are bite-sized pieces of content your audience can consume and engage with on any of your chosen platforms.The go-to digital tools that help me recreate fresh content from the hero content.Kai 09:38Saving time is the main goal and investing in tools such as Otter, Headliner, and Canva help me finish my content calendar faster and easier.Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Important Links:PodKai Media

Show Summary: “We take care of our material things like our homes and cars so well, but we don't care for our bodies the same way. Remember that the more you take care of your body and do preventative maintenance, the better your body will show up.”Do you struggle with the demands of your business and feel the pressure to keep up with the pursuit of success? It’s understandable to feel overwhelmed and burnt out in these situations; however, neglecting your health and well-being can prevent you from performing at your best.Despite the distractions and responsibilities that can consume your time, you may feel guilty for even thinking about considering self-care. However, taking small steps in prioritizing your own needs and reconnecting with your body can do wonders for your inner peace and ability to navigate life’s challenges. My guest today is Dominiece Clifton, founder of Move and Still, host of The School of Healing Podcast, and a beloved client of PodKai Media. In this episode, Dominiece shares her expertise on holistic wellness and healing, including how to build a daily self-care routine despite a busy schedule and somatic practices to manage stress and release trauma from the body.Find a balance between movement and stillness, rest and work, and doing and being. Listen, and remember to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Trauma is stored in our bodies, not our minds. A somatic approach allows us to release stress and tension in the body to heal truly.Discipline is not about doing something perfectly every day but consistently returning to the behavior even if you fall off for a while.We are born connected to our inner voice or intuition, but as we grow older, we learn to seek external validation and lose touch with it. Show Highlights:The body remembers everything that happens to us, and issues can manifest physically and mentally. Dominiece 05:23We must understand the reasons behind physical symptoms and ask difficult questions about what the body is trying to communicate.Taking care of ourselves enables us to show up better for work, relationships, and responsibilities because we can give from a full cup.  Kai 09:29Neglecting self-care can lead to suppressing and holding onto things, ultimately resulting in exhaustion and burnout.The key to building self-care habits is consistency, not the amount of time spent on the practice. Kai 13:46Set the intention to find small pockets of time in your day to nourish and focus on yourself and be gracious with yourself if you miss a day or two.Meditation and embracing stillness can help us reconnect with our intuition and align with our...

Show Summary: “If you are a podcaster overwhelmed with finding the right editor, here are the things to do and look out for when hiring the best one for your podcast.”Finishing your podcast recordings must be a feat, yet as a human bound to utter fillers, editing it is a must. And since time is precious, you are now searching for a podcast editor who can polish it to your desired output.But choosing the right editor presents challenges, especially when editing is not your expertise. In short, you have yet to learn the qualifications when vetting applicants for the job. In Episode 33, not only will you get the 4-step checklist on hiring the best editor for your podcast, but you will also want to onboard the one who can translate and jive with your brand’s personality.Listen, and don’t forget to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:A podcast should represent you and retain its flavor. Certain fillers in casual conversations are intentionally left out. And in professional settings, 100% clean is the standard.Credentials are not necessary. Working with beginners can work out as long as they provide sample edits to showcase their potential and capabilities.Hiring to support you means delegating 20% of the work while achieving 80% of the results.Show Highlights:Kai 05:04As the podcaster, you should be able to identify the kind of output and help you need, such as simple clean-up of dead air or fillers or advanced content editing where an hour's worth of raw audio is reduced to half with only the juiciest details.Kai 06:09Filter serious applicants with a Google form. Filling it out indicates high intent to go through the hiring process.Kai 08:32Ask shortlisted candidates to hop on a call to see if they are a long-term fit, not only with their skills but also in alignment with your values.Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Important Links:PodKai Media

Show Summary: “Heavy reliance on pharmaceuticals and doctors can make us forget alternative treatments exist. Holistic health and wellness experts can leverage podcasting to explore complex topics in-depth and empower more individuals to become proactive in their health journeys.”Podcasting presents a vital opportunity for health and wellness experts to broaden their reach and make a lasting impact. Its unique ability to educate, inform and inspire through long-form content has the power to transform lives, one episode at a time.That is why everyone in Pod Kai Media is committed to utilizing our expertise to support health and wellness experts in sharing their message with the world. In this episode, get to know our team better as we discover what makes a podcast truly compelling – from superior audio quality, engaging show notes, smooth production processes to eye-catching content and the role of educational segments in elevating the overall experience.Listen, and remember to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:The key to a successful podcast is having a clear and genuine message that addresses a specific problem for the listeners. Content repurposing maximizes the value of long-form content and reaches a broader audience.Engaged listeners increase downloads and business opportunities for podcasters.Show Highlights:Quality audio is essential for a good listening experience, with clear, relatable, and well-presented content.Shan 11:56Maintaining this level of quality builds client loyalty and provides value to the community. Working at Pod Kai Media is a passion and a job that aligns with an ‘ikigai,’ blending personal interests and professional duties. Abi 13:40The job offers the opportunity to learn new things and share specialist knowledge through podcasts for clients.The process of creating a podcast should consider the end consumers or listeners, as they are the ultimate target of the podcast. Kai 16:54The goal is to serve the audience and deliver content they will enjoy and find valuable.When creating a podcast, be honest about what you're capable of and share topics you are passionate about. Norvin 36:40 Do research to stay knowledgeable in your field, and remember to have fun, as your energy will be transmitted to the listeners.Empower your health journey by embracing a holistic approach.Fatima 38:26Combine

Show Summary: “Being an entrepreneur comes with a lot of responsibilities, which may be draining. We are torn between wanting to spend time with our family and working to give them the best life. Being present is just as important as providing financially, but we sometimes fail to see that because we are too laser-focused on running our businesses.”We all have the ability to make positive changes and improve ourselves, but it can be challenging to know where to start. Some of us take years and multiple New Year's resolutions without seeing any real progress. I understand your frustration because I’ve been there several times. However, I have found that knowing your why is critical to making lasting change. When we understand the reasons behind our desired changes, we can take action and make them happen.In this episode, I'll share how serving the health and wellness industry helped significantly improve my life, and how I’m enhancing the Podcash Show because of it.Whether you're looking to start new habits or are simply curious about the changes I’m making in the podcast, tune in and join me on this journey.Listen, and don’t forget to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Working with The Gutsy Health Podcast greatly influenced my habits around my health and my loved ones.Success is not just about financial gain. It's also about finding happiness and fulfillment in all aspects of life.I strive to create a culture where wellness experts can balance business success with self-care, family, spirituality, and connection to a higher power.Show Highlights:My goal is to become the bridge between health and wellness practitioners with individuals seeking alternative and holistic healing solutions and be a facilitator in their journey toward wellness.Kai 03:24Moving forward, I will interview experts in the holistic health and wellness industry to share their insights on how they run their businesses through podcasting while prioritizing self-care.Balancing running a business with taking care of your loved ones and being physically present with your loved ones can be challenging at times.Kai 04:12Make sure you take time for yourself and your relationships and establish clear boundaries between work, play, and rest.If you take care of yourself, you have more chances of taking care of your family. Kai 06:06Caring for yourself can help set a good example for your family, encouraging them to prioritize their own self-care.Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.p...

Show Summary: “Content is king. If your data and analytics show weak results even with well-researched ideas, it's time to pause and listen to your audience. Produce hot, relevant content that resonates with my proven tips.”At last, I’ve now reached the end of our mini series. Here’s the last contributing factor added to my list on how to make listeners listen till the end -  your podcast’s Content Topics. Like what I’ve always emphasized in my past episodes, your content ideas are very crucial in forming solid relationships and loyalty from your listener base.Your content topics also define and attract your target market. When producing content topics that hit the nail when it comes to their needs, it makes your audience feel understood and this will help them look up to you and think of you as the top of mind solution for the problems that they have.In this episode, I'm going to share with you four (4) tips on how you can generate and maximize your content ideas, while increasing your listeners’ retention rate.Episode 32 is the last of The Podcash Show’s mini series on how you can make listeners stick with you from beginning to end. I’m going to share with you four (4) tips on how you can produce hot, relevant content for the retention of your listeners. Listen and don’t forget to share this episode with fellow podcasters and content creators!Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Exceptional Highlights:Generate topic ideas straight from the source - your community of listeners. Ask, and don’t assume, as their answers can surprise you.Identify main topics where you can extract sub-topics from. Use them to fill in your podcast’s future episodes.Solve one problem at a time. Avoid information overwhelm by making your topics easy to digest.Show Highlights:Kai 01:51Top reasons why the quality of your podcasting content matters - it’s the foundation where your following is built while also determining your niche or target marketKai 05:30The goal is for you to produce simple outcomes for your listeners so they will remember and trust you with their problems.Kai 06:15Our brains are wired to protect our energy. If our brains think that a certain task is going to take a lot of our energy and our time, it can be a reason for procrastination on taking action.Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.Important Links:PodKai Media