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Hosted by Le'Keisha Mazur, the Overlooked Business Basics podcast explores the most overlooked aspects to starting a business. Are you looking to start your own business or side business? Then you've found the right podcast because you will learn about the most overlooked business, marketing and legal basics that every business owner should know. Listening to this podcast will give you the insights you need to be successful. Learn more at https://missionmatters.com/author/lekeisha-mazur/
89 Episodes
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Do you have a cell phone? How much time do you spend on the apps you downloaded? How much money does your app make you? Join your hostess Le'Keisha Mazur as she talks about: P.U.S.H. Notifications DIscover why apps are so powerful as a lead generator. Find out how even if you don't have an app for you company, why you might want one. What is it about Free and Paid for apps that deserve space on our smartphones. What is an app anyway? So thank you for listening, and audience, Here is her ...
Are you a business card collector for the wrong reasons? Has someone reached out to you years later after meeting you because of your business card? Sizzle Q3: Join your hostess Le'Keisha Mazur as she talks about: Past Due Networking Follow UP Discover how to connect with others past due. Learn the cadence of the follow up and why it makes sense when working. Explore why you got the card in the first place and why you even pass yours out to others. So thank you for listening, and audienc...
What are business cards? Do you have business cards for yourself or business? What do you look for when you accept a business card? Join your hostess Le'Keisha Mazur as she talks about: Business card Basics This a fun case study of all things business cards that she has encounterd over the years of collecting business cards and events and trainings. Learn the good, the bad and the I can't believe you think this is business card. Discover the core elements needs on a business card to at l...
What does packaging have to do with branding? How does the look of a package envoke excitement? What is Good, Better, Best for service packaging? Join your hostess Le'Keisha Mazur as she talks about: A package deal. Discover the three types of packaging needed to make your business branding quality and appealing to the masses. Learn the aspects of good, better, and best as how they apply to servicing packaging. Uncover the final packaging piece that truly shows off you company. ...
What is a summit? Why should you want to be a part of a summit? How much earning potential does a summit have when marketing? Join your hostess Le'Keisha Mazur as she talks about: Summit Marketing Part 2 Get the second half to incite Summit Marketing as a speaker and what it means to be apart of one to grow your email list. Tips, tricks, and warnings. This is part 2, so don't forget about part 1 if you haven't given a listen yet. Copious actionable notes are in your future about thi...
What is a summit? Can it help you reach the top? What does it take to have one? Join your hostess Le'Keisha Mazur as she talks about: Summit Marketing PT.1 Have you ever wondered what a summit is and why you could host one. What are the benefits of this type of marketing in terms of growing an email list? DIscover how simple it really could be and the benefits. So thank you for listening, and audience, Here is her call to action. Subscribe to the show. She repeats. Subscribe to the ...
What is a groupie? How much marketing can they do? What value do they seek from you? Join your hostess Le'Keisha Mazur as she talks about: Business Groupies-A case study Discover how you can get your own raving fans. Learn the discounts that they offer that you never thought about. In looking at an online business owners review method tools box, grab and duplicate some of these techniques to deploy in your own business. Your fans are waiting for you to reach out. They are ready to b...
What do you do to capitalize on marketing as a franchisee? What is the big deal of the franchisor system? How do you adapt to online and in-app only purchases for your business? Join your hostess Le'Keisha Mazur as she talks about: Corporate Marketing We will take a look at aspects of corporate marketing from the perspective of being a franchisee, trying to keep up with the various specials and campaigns that come your way so you cash in on the free leads. And why price and participat...
What is double dipping? How is it applied to business? How many uses can you get out of a lead? Join your hostess Le'Keisha Mazur as she talks about: Business Double Dippin Sometimes there is a moment when there is a oppertunity that a jack of all trades, but a master of some can utilize a lead that was meant for something else. Learn the tactics and tecniques of this and why it could actually work for your business. So thank you for listening, and audience, Here is her call to acti...
sizzle Q1: Does marketing in a magazine still work? Sizzle Q2: What can business owners do to help each other and save some money? Sizzle Q3: Have you ever had chicken and waffles, together? Join your hostess Le'Keisha Mazur as she talks about: A-AA Roadtrip-Magazine Marketing Hear how a magazine inspired road trip lead to a really cool business discover that some resturanteer are doing. Discover that magazine marketing is alive and well and gets results. Learn how to get access to th...
Do you use vehicle marketing? Do you market your vehicle the correct way? Have you ever called someone becasue they asked, "How's my driving?" on a bumpersticker on their vehicle. Join your hostess Le'Keisha Mazur as she talks about: Vehicle Brandslaughter NO, this isn't an episode talking about road rage, although if you aren't careful it could be that and a lot worse when driving around your vehicle, marketing your business or having others driving around your vehicles and represent...
Do you cringe when you hear the word contract? Do you download contract and fill them in because its quick and affordabe? Are you a victim of signer's regret? Join your hostess Le'Keisha Mazur as she talks about: Contracts, Clauses and the Fine Print Discover the good of contracts in the know and unknown of your business and the bad habits some business owners's think its okay in how to use contracts. So thank you for listening, and audience, Here is her call to action. Subscribe to...
Can rain shut you down? Can Icy roads stop you? Is a snow day a bad thing for your business? Join your hostess Le'Keisha Mazur as she talks about: Elemental Business Practices Discover how to use SWOT to avoid some of the pitfalls when dealing with inclement weather as your adversary in business and the issues that come along with it. Rain or shine, you get the goods, as this was recorded during a rainstorm! So thank you for listening, and audience, Here is her call to action. Subsc...
Do you like being on hold? What's the longest hold time you ever had and didn't mind? How much have you bought based on being on hold? Join your hostess Le'Keisha Mazur as she talks about: Advertising While on Hold Discover the different ways that you can market while people are on hold. Discover how you are already being marketed to and didn't even think about it. Tap in to this resource. And have productive outcomes, these are free leads that are already calling you and need someone...
What does Customer Service mean to you as a customer? What does Customer Service mean to you as a business owner providing the service or product? How accessible are you to your client or customer after the sale? Join your hostess Le'Keisha Mazur as she talks about: Customer Service Brownie Points It's not just about having customer service be in place to get the goodies of your product or service working, it's about when stuff goes wrong and how your and your team or just you handle ...
Are you glad that Q4 is around the corner? Have you assessed every angle of your business? What new plan do you plan on executing in the new year? Join your hostess Le'Keisha Mazur as she talks about: Year End Clearance This the episode, where everything must go? We need to clean off the shelves for the new stuff coming in. If it didn't get said or needed to be said again. This is that episode. Share with others. Subscribe to the show if you haven't already. Don't make it a New Year's...
Are you leaving extra money on the table during the holiday surge of customers and clients? Are you going for "NO" with the offers that you have? What new ways are shopping apps bringing you more business? Join your hostess Le'Keisha Mazur as she talks about: Holiday Marketing Havic Get the details of 5 observations or trends that you could be missing out on during the holiday gold rush. Learn what days the holiday marketing season is really in effect and market ahead of time on thi...
How is your budget for this year vs your expectation for next year? New marketing plan gratitude? How you can be grateful when things are not going your way for Q4. Join your hostess Le'Keisha Mazur as she talks about: Q4 Gratitude Our hostess had a moment to reflect and troubleshoot some areas in business to be better at in 2024 and while doing that, She also remembered to have some gratitude for the journey's wins and loses (well, not really losses, things just didn’t go the way she...
Do you stop and smell roses? Are you always so busy the days blur together? What does it mean to relax as a business owner anyway? Join your hostess Le'Keisha Mazur as she talks about: Leaders are Readers 2: Whoa, Biz Owner, Whoa! Hear about the smallest, funniest, shortest book, you are missing out on as a business leader and lessons to take from now, until you get the book. Discover the three R's, not what you think they are! What is the best medicine and why? Successful peopl...
Are you a gracious conference guest? What things do you notice at a conference that others need to observe? How engaged are you when you go to a conference, free or paid? Join your hostess Le'Keisha Mazur as she talks about: Event Housekeeping You get to discover 10 things that will make you a great conference attendee. This will help you get the most of your time and your dollars at these events. You have the sizzle, now listen to the episode for all the meaty steak. So thank you...
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