Claim OwnershipMarketing #Unfiltered
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© 2024 Marketing #Unfiltered
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In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
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![Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?](https://storage.buzzsprout.com/v26uyadeaw2ns58kvkml832stcvl?.jpg "Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?")
It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. Today we have 2 coaches: Heidi + Eleni Heidi: is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.But I felt it was too early to break it apart and make it less expensive. I felt it could be because the right audience isn’t on her list so this is *actually* a growth issue OR that it could actually be a packaging issue. Listen in as we talk about strategically using surveys and some key shifts I’d make to how she’s positioning this offer. Resources: Here’s the survey mentioned in the call: https://forms.gle/pLGDx8rEtBmdUukq7 Get her Testimonials that sell template: https://www.evolveyourweddingbusiness.com/testimonialsthatsell Plus here’s her website + socials: evolveyourweddingbusiness.com
We’ve got Caryn Gillen on the show talking about networking. And boy do we get into some nitty gritty detail! We break down her framework step by step to make sure you’ve got tangible tips for: ➡️Making a marketing plan ➡️Doing the actual networking ➡️And making sure the networking actually leads to something So, if growing your audience, collaborating, making business feel less lonely, or being discovered by new clients are goals you have for this year — let’s dive in!
Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner.She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community. We cover:When to share gifts — some of her ideas I had never heard before!! How to use gifting strategically The most incredible tax tip — get out your pen and paper for that one! What kinds of gifts you should be sharing How much you can expect to pay for something like this And way more. Resources from Beth: Check out her Branded Gift Giving Made Easy guide! Inside you’ll find a stress-free way to send personalized and branded gifts to your clients.You’ll find it at her all new website: https://www.woodandcostudio.com/ Plus, follow her here: https://www.instagram.com/woodandcostudioshop
If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this! We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better. And let me tell you people, this is so cool. Sheri actually helped one of my friends have her best launch yet, so I knew I had to talk to her. We talked about how: To use astrology to identify what kind of content you should be sharing throughout the year (Hint: You don’t need to know your zodiac sign for this, you just need to know what month it is!) We also talk about how your launch strategy should shif throughout the yearExactly what to look at when it comes to astrology Plus, she gives you the tools to put all this work into action … immediately, and for free. Tool #1: Take the guesswork out out of your content marketing. Inside, you will find a complete overview of all 12 Solar Months of Content Marketing Guidance. Get it here: https://bit.ly/astrobiz-contentmktgTool #2:The Astro Strategic Offer Alignment WorkshopIn just 20 min you will uncover the key to crafting an irresistible offer that sells out your products or services.https://sherimoise.com/offer-workshop-2024/
If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this. We talked about: 1️⃣What the heck a high ticket offer is — I loved her definition!2️⃣Her method for coming up with a high ticket offer. OOF – this is good. 3️⃣How to PRICE a high ticket offer 4️⃣And best of all, how the heck to sell your high ticket offer! She actually took us behind the scenes of a launch she was in *AS* we recorded this and it was soooo juicy. She walked through her strategy and explained why she’s doing things the way she’s doing things. In other words, buyers are valuing connections more than ever before, and Stacey uses this fact to build her high ticket strategies. Yep! You’re gonna wanna listen if you’re a coach with an offer above $1,000.Resources you can't say no to: Stacey's Five Steps To Creating Your Irresistible Signature 1:1 Offer. This is a mini-course for coaches and experts who want to build a 6-figure business simply and without spending ads...https://www.staceybrassrussell.com/signature-offer-mini-course-unfiltered
I’ll be on Ellen Yin’s podcast, Cubicle to CEO, on Monday talkin’ about my text list Q+A party – which is my signature nurture event. In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity. So, I think it’s a really good episode for you to listen to. But first, I wanted to make sure you know… WHAT a nurture event even is How it fits into a marketing strategy Why content isn’t a marketing strategy 3 examples of *other* nurture events Why nurture events directly lead to sales Ya see? JUICY!
![Ep 140 | 3 [confidence] habits that screw up your messaging + sales instantly](https://storage.buzzsprout.com/aulptyz2wsjd0b5z7yped6njhpb0?.jpg "Ep 140 | 3 [confidence] habits that screw up your messaging + sales instantly")
If you…struggle with consistencyonly get clients from referralsfeel like people get confused about the work they doGet a lot of people saying they can’t afford you…you need this episode. Resources:Get on the Go-To Coach Club waitlist!https://www.gotocoach.club/g2ccwaitlist
Today we’re talking about EFT with Jacqui Acree. If you’re looking to grow a thriving business without being stressed AF, you’re in the right place. We cover things like: ➡️ Signs your nervous system is out of whack ➡️ Habits we as business owners do that actually CAUSE our nervous systems to be out of whack ➡️ The three big reasons we feel stress or worry and how to reframe that ➡️ What’s different about EFT as a nervous system regulation tool? ➡️ Why does EFT work so quickly? And more! Resources mentioned in this episode: Get a free, pre-recorded tapping session here that you can use whenever you’re feeling stressed: https://jacquiacree.com/experience/
If you experience burnout in your business – you MUST listen to this episode. Kristin Brabant is a business coach who specializes in helping you get RICH and get RESTED. In this episode we cover:➡️What the heck does “RICH” mean for you and how do we come up with this definition for ourselves? ➡️What comes first? Making enough money to be able to rest, or incorporating more rest to be able to make more money?➡️How to know HOW to spend your time so it actually moves the needle➡️Mistakes people make when trying to get more rich and more rested PLUS, the SPILL THE TEA was on fire. She offered some GOLD answers around her favorite client generating activity and her favorite list building activity — you need to really pay attention to that. Resources: Use one of her 5 calendars to help you increase your revenue and your rest: https://www.kristinbrabant.com/5-calendar-freebieInside you will take an assessment to discover your ideal schedule – I’ve just started using it and I LOVE it!
Earlier this week we talked about how to grow your list with Kylie Kelly.Now let’s talk about AFTER the list growth to make sure the numbers lead to sales.
Oof! This is a juicy one.If you want to grow your email list but also — not just with ANYONE, but with the kind of people who will actually buy what you sell — listen to this conversation.We cover:How the heck to pull off a smokin’ hot bundle Growth strategies for EVERY goal. In other words, we went down a list of common results everyone is going after and gave advice around the best fit strategy for your goal. (Hint: Yes, the growth strategy for high ticket offers will be different from the growth strategy for low ticket offers .) How many growth efforts should you be doing every month? What should you do if you have NO email list? How do you get started with collaborations even if you’re brand new and feel like you have nothing to offerAnd … way more.Resources inside this episode:➡️ Check out Kylie’s website: https://kyliekelly.com➡️ Join the Spotlight Club Offer (first month for $7 and then $19 after that) — this is a social link!! https://thepregnantceo.thrivecart.com/the-spotlight-club-2024/?coupon=SOPHIA➡️ Plus, get TEN Email Subject Lines That Convert https://thepregnantceo.thrivecart.com/top-10-email-subject-lines-that-convert/
In today's episode, we talk about how to use your human design to inform your marketing strategy. We cover:How to use human design to create a magnetic messageWhat kind of content your human design says you’re great at.How to make launch decisions based on your human design.And how to identify your best community building super powers so you become known for something.This is JUICY.Resources mentioned in this episode:Find out your human design type here: https://membership.danielle-laura.com/hd-business-guide/ (and scroll to about mid-way)Plus get 10 Actionable Tips To Align Your Business With Your Unique Human Design For Sovereign Success here: https://membership.danielle-laura.com/hd-business-guide
In today's episode, we answered a question from a listener about launching.We cover:1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch.2. We'll also talk about how your social media content shifts.This is definitely one to bookmark and keep coming back to!Resources:Join Marketing Mail here: https://www.gotocoach.club/marketingmailJoin the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC
Amanda Berg is on the show this week spilling the tea on BRANDING. On this episode we cover: 1. What the heck IS branding? Is it really just about brand colors or is it something else? 2. Is there an order of importance? 3. How important is branding if we’re just getting started? 4. How can you brand different offers? Meaning – if we have a membership *and* a course, how can we make the branding different enough so it’s clear it’s a different offer, but also aligned enough so it’s clear it’s from the same person? 5. What aspects of branding do people tend to miss all together? 6. Do you have any tips for finding your “copy voice”? Anddd more. We also did a deep dive into what’s working in her business, and I just LOVED her tips on growing and managing a very large team, plus never missing a deadline and why that is pivotal to her overall process and the experience of her clients. Resources mentioned in this episode: Follow Liberty Type here: https://www.instagram.com/libertytypeco/ Check out her services here: https://libertytype.com/
Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind.“The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me. It has led to starting and stopping posting on Instagram. I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically. I had 2 people last year sign up for my freebie so hoping maybe this year, it might be higher.”We cover:The actual PURPOSE of social media (that people seem to be very confused around)Why we’re using the wrong metrics to measure the success of our marketingWhy you’re probably NOT growing your email list off of social media, and that doesn’t mean it’s not working for you.Ideas on how to promote on a platform that wasn’t built for promotionIf you’re struggling with results on social, this will help.Resources discussed:Join the Go-To Coach Club Waitlist: gotocoach.club/g2ccwaitlist
Laura Jawad is talking about SIMPLIFYING SEO on the show today ... and it is goooood. We cover: 1. What the heck key words are (they're not actually what you think...) 2. How to leverage them in your online content 3. Simple tips for getting your blogs and written content discovered (also easy to prevent mistakes we're making with our blogs!! -- I'm making this one!) 4. What types of content beautifully sets you up to leverage your SEO 5. Technical things 80% of her clients do that are seriously effing up their SEO 6. Tools to use to make this all easier 7. What the heck "back links" are and how we can get them AND SO MUCH MORE. Resources mentioned in this episode: Get Laura's Simplified SEO Guide: laurajawadmarketing.com/seo-simplified Plus, check her out here: https://www.laurajawadmarketing.com/
If you are asking yourself questions like... "I don't know why I'm not getting the engagement I want!"OR"Why is NO ONE buying?"OR"I still have no idea about my 2024 plan"... you might need this episode. Here's a hint: Market research is not dead, I hope these tips help.RESOURCES:The surveys I used:The "perfect fit" version: https://forms.gle/uNhpS1CLFp7qbNsaAThe "list" version: https://forms.gle/rttJ7nsxz1XpMLta7Get on the waitlist for the Go-To Coach Club: https://www.gotocoach.club/g2ccwaitlist
Google and Yahoo are making updates to how they deliver emails for the first time in 20 years and you absolutely must make these three very simple changes if you want your emails to be delivered to your email list.If you think I’m being dramatic, I’m not.Let’s break this down.Here’s how it currently works (in super simple terms):➡️ You grow your list using a CRM platform (ie. Kajabi, ConvertKit, etc.)➡️ Every time you send your weekly email to your list, your email knocks on Google and Yahoo’s door asking to be let through to the inboxes of your community.➡️ And Google / Yahoo let you in because they know your CRM.But starting February 1st, things are changing.You will now be allowed in (or not allowed in) based on YOUR OWN reputation and online identity.And Cheryl is going to break this down in WAY more detail on today’s episode.We’re gonna cover:1️⃣Three super simple steps that you must do in order to be let into people’s inboxes after February 1st.(Think: actual code to put on your website so you essentially have an online ID that Google / Yahoo can recognize.)2️⃣Strategies for strengthening your relationship with your list to increase deliverability over time3️⃣ALL the details so you know what’s going on, the timeline, and what you can do *before* February 1st, by February 1st, and after February 1st.And more…So if you are a business owner, this is an absolute MUST listen to.Resources mentioned in this episode:Watch Cheryl's webinar for *ALL* the details: https://cherylrerick.com/deliverability-sophia And also find her workshop here: https://cherylrerick.com/workshops-sophia
Carmen is on the show and she was speaking to my SOUL this week! We dive into breaking THROUGH your upper limits and more. We covered:1) Signs you're hitting up against an upper limit (I couldn't believe this one!) 2) How to breakthrough the upper limit (such specific tips!) 3) What an upper limit means 4) Does "work-life-balance" actually exist and how can we achieve it? 5) How to give, receive, protect and harness your energy for success And more! You should also definitely check out her quiz.Discover your UNIQUE coaching super power here:https://carmenohling.com/superpower/
If your marketing looks something like this: Post consistentlyGrow my following because of consistent contentWhen my following grows, my list growsSell to my listGrow my business...you should listen to this episode.I'm gonna bet you're a tad disappointed by your results and also probably feeling totally burnt out.In this episode I'll walk you through 5 things to consider when crafting your strategy to save the burnout (and resentment!) and get back on the right track.
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