Claim OwnershipMarketing #Unfiltered
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In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
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![Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?](https://storage.buzzsprout.com/v26uyadeaw2ns58kvkml832stcvl?.jpg "Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?")
It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. Today we have 2 coaches: Heidi + Eleni Heidi: is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.But I felt it was too early to break it apart and make it less ex...
We’ve got Caryn Gillen on the show talking about networking. And boy do we get into some nitty gritty detail! We break down her framework step by step to make sure you’ve got tangible tips for: ➡️Making a marketing plan ➡️Doing the actual networking ➡️And making sure the networking actually leads to something So, if growing your audience, collaborating, making business feel less lonely, or being discovered by new clients are goals you have for this year — let’s d...
Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner.She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community. We cover:When to share gifts — some of her ideas I had never heard before!! How to use gifting strategically The most incredible tax tip — get out your pen and pa...
If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this! We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better. And let me tell you people, this is so cool. Sheri actually helped one of my friends have her best launch yet, so I knew I had to talk to her. We talked about how: To use astrology to identify what kind of content you should be sharing throughout ...
If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this. We talked about: 1️⃣What the heck a high ticket offer is — I loved her definition!2️⃣Her method for coming up with a high ticket offer. OOF – this is good. 3️⃣How to PRICE a high ticket offer 4️⃣And best of all, how the heck to sell your high tick...
I’ll be on Ellen Yin’s podcast, Cubicle to CEO, on Monday talkin’ about my text list Q+A party – which is my signature nurture event. In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity. So, I think it’s a really good episode for you to listen to. But first, I wanted to make sure you know… WHAT a nurture event even is How it fits into a marketing strategy Why content isn’t a marketing strategy 3 examples of *o...
![Ep 140 | 3 [confidence] habits that screw up your messaging + sales instantly](https://storage.buzzsprout.com/aulptyz2wsjd0b5z7yped6njhpb0?.jpg "Ep 140 | 3 [confidence] habits that screw up your messaging + sales instantly")
If you…struggle with consistencyonly get clients from referralsfeel like people get confused about the work they doGet a lot of people saying they can’t afford you…you need this episode. Resources:Get on the Go-To Coach Club waitlist!https://www.gotocoach.club/g2ccwaitlist
Today we’re talking about EFT with Jacqui Acree. If you’re looking to grow a thriving business without being stressed AF, you’re in the right place. We cover things like: ➡️ Signs your nervous system is out of whack ➡️ Habits we as business owners do that actually CAUSE our nervous systems to be out of whack ➡️ The three big reasons we feel stress or worry and how to reframe that ➡️ What’s different about EFT as a nervous system regulation tool? ➡️ Why does EFT work so quickly? And more! Reso...
If you experience burnout in your business – you MUST listen to this episode. Kristin Brabant is a business coach who specializes in helping you get RICH and get RESTED. In this episode we cover:➡️What the heck does “RICH” mean for you and how do we come up with this definition for ourselves? ➡️What comes first? Making enough money to be able to rest, or incorporating more rest to be able to make more money?➡️How to know HOW to spend your time so it actually moves the needle➡️Mistakes people ...
1Earlier this week we talked about how to grow your list with Kylie Kelly.Now let’s talk about AFTER the list growth to make sure the numbers lead to sales.
Oof! This is a juicy one.If you want to grow your email list but also — not just with ANYONE, but with the kind of people who will actually buy what you sell — listen to this conversation.We cover:How the heck to pull off a smokin’ hot bundle Growth strategies for EVERY goal. In other words, we went down a list of common results everyone is going after and gave advice around the best fit strategy for your goal. (Hint: Yes, the growth strategy for high ticket offers will be different from...
In today's episode, we talk about how to use your human design to inform your marketing strategy. We cover:How to use human design to create a magnetic messageWhat kind of content your human design says you’re great at.How to make launch decisions based on your human design.And how to identify your best community building super powers so you become known for something.This is JUICY.Resources mentioned in this episode:Find out your human design type here: https://membership.danielle-laura...
In today's episode, we answered a question from a listener about launching.We cover:1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch.2. We'll also talk about how your social media content shifts.This is definitely one to bookmark and keep coming back to!Resources:Join Marketing Mail here: https://www.gotocoach.club/marketingmailJoin the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC
Amanda Berg is on the show this week spilling the tea on BRANDING. On this episode we cover: 1. What the heck IS branding? Is it really just about brand colors or is it something else? 2. Is there an order of importance? 3. How important is branding if we’re just getting started? 4. How can you brand different offers? Meaning – if we have a membership *and* a course, how can we make the branding different enough so it’s clear it’s a different offer, but also aligned enough so it’s clear it’s ...
Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind.“The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me. It has led to starting and stopping posting on Instagram. I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically. I had 2 people last year sign up for my f...
Laura Jawad is talking about SIMPLIFYING SEO on the show today ... and it is goooood. We cover: 1. What the heck key words are (they're not actually what you think...) 2. How to leverage them in your online content 3. Simple tips for getting your blogs and written content discovered (also easy to prevent mistakes we're making with our blogs!! -- I'm making this one!) 4. What types of content beautifully sets you up to leverage your SEO 5. Technical things 80% of her clients do that are seriou...
If you are asking yourself questions like... "I don't know why I'm not getting the engagement I want!"OR"Why is NO ONE buying?"OR"I still have no idea about my 2024 plan"... you might need this episode. Here's a hint: Market research is not dead, I hope these tips help.RESOURCES:The surveys I used:The "perfect fit" version: https://forms.gle/uNhpS1CLFp7qbNsaAThe "list" version: https://forms.gle/rttJ7nsxz1XpMLta7Get on the waitlist for the Go-To Coach Club: https://www.gotocoach.club/g2ccwait...
Google and Yahoo are making updates to how they deliver emails for the first time in 20 years and you absolutely must make these three very simple changes if you want your emails to be delivered to your email list.If you think I’m being dramatic, I’m not.Let’s break this down.Here’s how it currently works (in super simple terms):➡️ You grow your list using a CRM platform (ie. Kajabi, ConvertKit, etc.)➡️ Every time you send your weekly email to your list, your email knocks on Google and Yahoo’...
Carmen is on the show and she was speaking to my SOUL this week! We dive into breaking THROUGH your upper limits and more. We covered:1) Signs you're hitting up against an upper limit (I couldn't believe this one!) 2) How to breakthrough the upper limit (such specific tips!) 3) What an upper limit means 4) Does "work-life-balance" actually exist and how can we achieve it? 5) How to give, receive, protect and harness your energy for success And more! You shou...
If your marketing looks something like this: Post consistentlyGrow my following because of consistent contentWhen my following grows, my list growsSell to my listGrow my business...you should listen to this episode.I'm gonna bet you're a tad disappointed by your results and also probably feeling totally burnt out.In this episode I'll walk you through 5 things to consider when crafting your strategy to save the burnout (and resentment!) and get back on the right track.
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